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© 2025 B2B Craftworks
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B2B Craftworks is a podcast about business writing that helps freelance and in-house marketing writers enhance their skills and increase their earnings in the B2B sector. "Profiting like loaf" since 2019.
66 Episodes
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![Getting Sick, "Levels" of Writing, and When to Be Passionate [Friday Update]](https://storage.buzzsprout.com/5b4akfyicldhub4y52hjqis6gdyt?.jpg "Getting Sick, \"Levels\" of Writing, and When to Be Passionate [Friday Update]")
Send us a text A Friday update talking about how I plan work and how it feels to have the pressure of earning an income with writing. Pretty cool! Sign up to get Ed Gandia's capacity planner here: https://edgandia.lpages.co/capacity-planner-spreadsheet/ Sign up to email me questions: https://b2bwritinginstitute.com/join-b2bwi/ Support the show
Send us a text B2B writing might seem like it's about businesses doing their thing, but it's really about connecting with a change people are trying to make in their work lives. Kristen LaFrance is a community and podcasting pro and Mayor of DTC Twitter. In this episode of B2B Craftworks, Kristen shares her experience connecting with business, marketing, and content. Learn more about Kristen: https://twitter.com/kdlafrance Get fun memes: https://twitter.com/AwYeahSarah Learn m...
Send us a text It's been a while, and here's an update! List growth from 500 to 2000, third round of the expert-led guided writing sessions, just feeling like I need less permission to rock the marketing world with the Institute. Maybe YOU need less permission to do what you want, too? Tell me what you love in podcasts: hello at b2bwritinginstitute.com Subscribe and learn more: https://b2bwritinginstitute.com/ Support the show
Send us a text Here's a brief introduction of what you can expect from the B2B Craftworks podcast in Season 2 as we explore how B2B writers found and claimed their power in marketing. www.B2BWritingInstitute.com Support the show
Send us a text Eman Zabi talks about writing human Support the show
Send us a text HR writer Liz Sheffield shares how she built a thriving B2B writing business out of her corporate HR experience at Starbucks. www.lizsheffieldcopywriting.com www.b2bwritinginstitute.com Support the show
Send us a text Maggie Frank-Hsu talks about how writers can stand out in the sea of other writers, and the resistance that might come up as you start talking about your One Big Idea. www.maggiefrankhsu.com www.B2BWritingInstitute.com Support the show
Send us a text Founder Sarah Greesonbach shares quick thoughts on two points of value -- and the secret source of confidence -- every B2B writer brings to the table. www.b2bwritinginstitute.com Support the show
Send us a text Melissa Suzuno explains why it's so important to stay social, and how to build your network as a B2B writer. www.melissasuzuno.com www.b2bwritinginstitute.com Support the show
Send us a text Quick thoughts on building relationships so good that B2B brands and clients send you presents. www.B2BWritingInstitute.com Support the show
Send us a text Lee Price from LeePriceIdeas.com shares a six-step process for ghostwriting thought leadership content. www.LeePriceIdeas.com www.B2BWritingInstitute.com Support the show
Send us a text In this quick solo chat, we discuss quick thoughts on how to move forward when you're feeling frozen. Subscribe to the Friday Update at www.B2BWritingInstitute.com Support the show
Send us a text Hillary Weiss from Statement Piece Studio explains how B2B writers can take a “Brand Voice” off the style guide and onto the screen. www.B2BWritingInstitute.com https://hillaryweiss.com/ Support the show
Send us a text In this quick solo chat, we discuss quick thoughts on the connection between stress and money in B2B writing -- and how to grow one so you can grow the other. Subscribe to the Friday Update at www.B2BWritingInstitute.com Support the show
Send us a text Michele Linn from Mantis Research walks B2B writers through a branded original research project, a survey-based white paper writing project for B2B marketing. Support the show
Send us a text The origin story of the B2B Writing Institute. We look at three guiding principals of the institute: ACCESSIBILITY MULTI-TRACK WRITING CAREERS EDUCATION ...And we hear how these principals will play out in the first year of B2BWI. We also learn more about the founder, Sarah Greesonbach, and the first B2B Craftworks guest, Michele Linn from Mantis Research. b2bwritinginstitute.com/ Support the show
Send us a text Do you really need a contract as a freelancer? The answer is a resounding yes, and in this episode, Strawberry is back to explain why. We explore why contracts aren’t about distrust — they’re about clarity, preventing miscommunication, and setting the foundation for a smooth working relationship. Strawberry shares real-world examples of contract red flags, from sneaky non-competes to payment terms that could leave you hanging for months. We also discuss what happens if you get ...
Send us a text In this episode, we dive into the world of legal tech marketing with content writer Strawberry, who shares their journey from practicing law to writing for law firms and legal tech companies. We discuss the unique challenges of marketing to law firms — where hierarchies, ethics rules, and decision-making structures make selling software and services far from straightforward. Strawberry explains how law firms differ from typical businesses, why lawyers struggle with marketing, a...
Send us a text Well, it's finally happening. I'm saying the word "farts" on my podcast. Find out why by tuning into this neat series, originally published on YouTube :). See it live: https://www.youtube.com/watch?v=_q5_STrksf4 Support the show
Send us a text The conversation continues! In this episode, we dive deeper into the unique challenges entrepreneurs face and unpack actionable solutions to help you move forward with clarity and confidence. With more insights from seasoned business coaches, we explore the mindset shifts, strategies, and stories that empower you to tackle obstacles head-on. Pull up a chair, enjoy the cozy vibes, and get ready to spark new ideas for your entrepreneurial journey. Google these folks for more inf...
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