Could You Write a B2B Research Project? A Branded Original Research Primer

Update: 2020-01-18

Description

Michele Linn from Mantis Research walks B2B writers through a branded original research project, a survey-based white paper writing project for B2B marketing.

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In Channel

Season 2 Trailer: Exploring Power in B2B Writing

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How to Humanize a Stuffy B2B Product Email Sequence

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Turning Full-Time Experience It Into a Writing Niche

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How to Not Be Just Another Generic Writer

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Quick Thoughts on a Secret Source of Confidence for B2B Writers.

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Writing Professionals Need to Network! & How to Get the Biggest ROI for Your Time

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How to Build Relationships So Good Brands Send You Presents

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How to Ghostwrite Thought Leadership (A Six-Step Process and Framework for Interviewing SMEs)

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Quick Thoughts on Feeling Frozen

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What Are You Supposed to Do With a Company’s “Brand Voice”?

2020-03-0938:07

Quick Thoughts on Stress and Money in B2B Writing

2020-02-2715:05

Could You Write a B2B Research Project? A Branded Original Research Primer

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B2B Writing Institute: The Origin Story

2020-01-0109:52

Power in Empathy with Chris Gillespie

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Power in Employment Status with Jesse Butts

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Power in B2B Writing: Back From Impromptu Hiatus

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Power in Sales with Christine Gomolka

2020-07-1522:04

Power in Case Studies with Joel Klettke

2020-07-0125:16

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Could You Write a B2B Research Project? A Branded Original Research Primer

#box-pro-ellipsis-161116053437656{-webkit-line-clamp:2;}Could You Write a B2B Research Project? A Branded Original Research Primer

Could You Write a B2B Research Project? A Branded Original Research Primer

Michele Linn

Could You Write a B2B Research Project? A Branded Original Research Primer