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BEATS WORKING: Winning The Game of Events
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BEATS WORKING: Winning The Game of Events

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Welcome to BEATS WORKING: Winning the Game of Events, where party people Alysse Bryson and Libby Sundgren uncover the magic of creating meaningful experiences. From global conferences to local gatherings, we share stories and strategies to turn any event—or life moment—into something unforgettable. Packed with humor, resilience, and a little event-planner grit, this podcast proves there are no small events, only small invoices. Join us as we explore why getting paid to practice truly beats working to get paid.
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Lou Medina, the talented caricature artist behind Drawing Crowds and Drawing Crowds Digital, shares his journey from a shy beginner to a beloved event entertainer, offering insights into the world of caricature art. He discusses the importance of creating memorable experiences, how his craft has evolved over time, and the joy of connecting with people at events. Timestamps:  [05:17] Lou's unexpected entry into the event scene [06:28] Elements of a must-have event experience [18:43] Transition from traditional to digital caricature art [21:55] Lou's love for drawing and connection [22:33] Memorable event successes and guest interactions [25:01] Tackling guest shyness and Lou's alter ego Resources & Links: -Lou Medina: Instagram and Facebook -Drawing Crowds: Website -Alysse & Libby: Bios & LinkedIn Connect with Us: -Website: www.beatsworkingpodcast.com -LinkedIn: @BEATS WORKING Show -Instagram: @beatsworkingshow -Facebook: @Beats Working Show -YouTube: @BEATSWORKINGPODCAST Follow & Subscribe: If you enjoyed this episode, please consider leaving a review on Apple Podcasts or Spotify. Your feedback helps us improve and reach more listeners. Send Feedback: If you have a show idea, feedback, or just want to connect, email producer Tamar Routly at tamar@workp2p.com.  BEATS WORKING is a platform on a mission to redeem work—the word, the place, and the way. We believe that work is the most honorable act in the universe, and through inspiring stories and practical insights, we want to transform the way people think about work and help them discover greater fulfillment in their lives. We invite you to join us as we build community through sharing and actively demonstrating what we learn. 
Step inside the largest event show in the Pacific Northwest with Stuart Butler, president of Butler Seattle and executive producer of the Northwest Event Show (NES). Hosts Alysse Bryson and Libby Sundgren go behind the scenes to explore the evolution of the NES from its Portland roots to an international platform, Stuart’s journey through industry disruptions, and how genuine human connection and community collaboration are driving the PNW event scene forward. Stuart shares lessons learned, his philosophy on hospitality, and an exciting preview of what's coming next. Takeaways  Human connection is essential: Bringing people together is the heart of event success. Collaboration over competition: Community and networking drive the industry forward. Resilience matters: Facing disruptions leads to growth and new opportunities. Hospitality is a differentiator: Going above and beyond for guests sets events apart. Personal connections fuel impact: Relationships and introductions spark real results. Key Timestamps  [02:18] - The origins and legacy of the Northwest Event Show [05:21] - Evolving through challenges—dot-com bust, recession, and COVID [07:04] - Balancing local roots with a growing global audience [09:12] - Community over competition: the critical role of collaboration [13:16] - Comeback stories: pulling off magic when things get messy [16:46] - The tricky art of event messaging & lessons learned [17:16] - How to activate a community and scale momentum [20:21] - Elevating hospitality and meaningful connection in the industry [26:23] - Storytelling, connections, and Stuart’s “superpower” [28:53] - Why tighter spaces create more human energy [29:27] - Expanding resources: guides, new experiences, and industry impact [34:34] - Sneak peek: What to expect from the next Northwest Event Show  Resources & Links: -Stuart Butler: LinkedIn -Northwest Event Show: Website, Instagram, LinkedIn, Facebook -Get on the list for the lowest ticket price for NES 2026! -Alysse & Libby: Bios & LinkedIn Connect with Us: -Website: www.beatsworkingpodcast.com -LinkedIn: @BEATS WORKING Show -Instagram: @beatsworkingshow -Facebook: @Beats Working Show -YouTube: @BEATSWORKINGPODCAST Follow & Subscribe: If you enjoyed this episode, please consider leaving a review on Apple Podcasts or Spotify. Your feedback helps us improve and reach more listeners. Send Feedback: If you have a show idea, feedback, or just want to connect, email us at info@beatsworking.show.  BEATS WORKING is a platform on a mission to redeem work—the word, the place, and the way. We believe that work is the most honorable act in the universe, and through inspiring stories and practical insights, we want to transform the way people think about work and help them discover greater fulfillment in their lives. We invite you to join us as we build community through sharing and actively demonstrating what we learn. 
Even pros need permission to let go. In this candid conversation, author, speaker, podcaster, and mother of eight Amy Liz Harrison shares the repeatable systems that keep her home—and her events—running with heart. From compostable paper-plate stations and strategic trash cans to a living “word doc” playbook anyone can follow, Amy shows how simplicity beats “picture-perfect” every time.   We also get her on-stage mindset for heavy topics like recovery, how she flips audience anxiety into authenticity (yes, there’s a contacts-out speaking hack), and her end-of-event decompression routine. Plus, the now-legendary neighbor noise complaint that turned a sober book launch into a story for the ages—DJ, Fresca, cops and all.   Takeaways: -Sustainable beats perfect. Build simple, repeatable systems (plates, utensils, signage, trash/recycle staging) so you’ll actually host more often.   -Model or let them own it. Give one “example” place setting to copy—or turn kids loose to create. Then let it be.   -Pre-plan early, communicate clearly. Do what you can a week or two ahead; write it down so day-of interruptions don’t derail you.   -Audience jitters? Pretend they aren’t there and remove visual noise (her “no-contacts” trick) to stay authentic and present.   -Aftercare matters. Say “yes” when people offer cleanup help, avoid next-day commitments and resist over-analyzing the event Key Timestamps:  [01:28] — Meet Amy: Mom of eight, author, speaker, and master of turning mayhem into meaning.   [04:12] — Systems that scale: From ditching “matchy-matchy” to compostable plates and rolling supply baskets.   [10:00] — Expectations & pre-planning: What to finish days early so the show can truly go on.   [18:14] — When the cops came to a sober book launch: Why guests loved the “disaster” Amy feared.   [25:16] — Speaking without the jitters: The “no-contacts” trick to stay raw, real and present.   [29:57] — Decompress & don’t overthink: Accept what was, then rest.   Resources & Links: -Amy Liz Harrison: Website, LinkedIn, Facebook, Instagram -Eternally Amy Podcast: Apple Podcasts, Spotify -Amy's Writing: Books, The Sober Curator -Alysse & Libby: Bios & LinkedIn Connect with Us: -Website: www.beatsworkingpodcast.com -LinkedIn: @BEATS WORKING Show -Instagram: @beatsworkingshow -Facebook: @Beats Working Show -YouTube: @BEATSWORKINGPODCAST Follow & Subscribe: Loved this peek behind the curtain? Subscribe, rate, and review to help us keep the magic going—and share this episode with that friend who’s planning “just a little get-together.”   Send Feedback: If you have a show idea, feedback, or just want to connect, email us at info@beatsworking.show.  BEATS WORKING is a platform on a mission to redeem work—the word, the place, and the way. We believe that work is the most honorable act in the universe, and through inspiring stories and practical insights, we want to transform the way people think about work and help them discover greater fulfillment in their lives. We invite you to join us as we build community through sharing and actively demonstrating what we learn. 
This week on BEATS WORKING, hosts Alysse Bryson and Libby Sundgren gather at “The Fun Table” with guests Amy Liz Harrison, Kristin Graham, and Dele Downs Kooley to flip the traditional funeral on its head. They dive into the growing movement of personalized Celebrations of Life, the value of legacy-making, and ideas for making your sendoff as unforgettable as your life. From dance parties to death letters and personalized memorabilia, this episode will spark new perspectives on grief, memory, and joyful goodbyes. Timestamps:  [00:00] – Cremation wishes & afterlife humor [00:30] – Why somber funerals are giving way to celebrations of life [03:24] – Unique memorials: Candy bars, memorabilia, and parties before you’re gone [05:11] – Death letters and the emotional impact of sharing while alive [07:44] – Honoring even the “prickly” people: Memories and kindness [08:54] – Cultural perspectives: Jamaican “Ninth Night” and New Orleans jazz funerals [12:20] – Planning your own celebration: What do you want, and who have you told? [14:00] – The power of gathering: Why funeral parties heal [16:55] – “Death Over Dinner” events & why your friends should be younger [20:59] – The importance of personal touches in memorials [21:52] – AI, technology, and keeping the voices of loved ones alive [25:46] – Planning surprises at your own funeral [28:37] – The business of celebration: Future trends in memorial events [31:22] – Legacy podcasts, quilts, and preserving your impact [31:56] – Celebrating life... while we’re still here Resources & Links: -Andrea Driessen's TEDxSeattleWomen talk: Eulogies for the Living -Dreaming in Analog -Meet The Fun Table: Kristin Graham, Dele Downs Kooley, Amy Liz Harrison -Alysse & Libby: Bios & LinkedIn Connect with Us: -Website: www.beatsworkingpodcast.com -LinkedIn: @BEATS WORKING Show -Instagram: @beatsworkingshow -Facebook: @Beats Working Show -YouTube: @BEATSWORKINGPODCAST Follow & Subscribe: If you enjoyed this episode, please consider leaving a review on Apple Podcasts or Spotify. Your feedback helps us improve and reach more listeners. Send Feedback: If you have a show idea, feedback, or just want to connect, email us at info@beatsworking.show.   BEATS WORKING is a platform on a mission to redeem work—the word, the place, and the way. We believe that work is the most honorable act in the universe, and through inspiring stories and practical insights, we want to transform the way people think about work and help them discover greater fulfillment in their lives. We invite you to join us as we build community through sharing and actively demonstrating what we learn. 
Hosts Alysse Bryson and Libby Sundgren welcome Shari Leid — connection creator, friendship expert and author of "Table for 51" — to explore the art of creating authentic connections at events and in life. Shari shares stories from her project dining with strangers in all 50 states, the philosophy behind her Flip the Box movement, and tangible strategies for designing intentional communities that go beyond small talk. From courageous conversations to thoughtful event planning tips and the value of starting “ugly,” this episode is a masterclass in meaningful moments. Timestamps:  [00:00] - Shari’s 50-state dinner journey & memorable meals [02:15] - How the project was organized: logistics, finding strangers, and event planning insights [06:16] - Overcoming social anxiety: sparking deep conversations with new people [09:23] - Most surprising foods and standout state experiences [11:00] - Staying connected & building bridges across divides [13:31] - Event planner takeaways: designing intentional, welcoming communities [20:05] - Tips for maximizing connection and inclusion at events [24:13] - Generational shifts: teaching connection in the age of screens [26:36] - Keeping the magic (and community) going post-event [28:03] - Most memorable swag—and the power of a simple cookie [29:32] - Flip the Box: turning a personal story into a national movement [32:10] - Planning an unforgettable book launch in NYC [37:24] - What’s next for Shari: professional speaking, retreats, and connection projects [42:17] - Closing thoughts on courage, connection, favorite party songs, and putting yourself back on the dance floor Resources & Links: -Shari Leid: Website, LinkedIn, Instagram, Facebook, X -More from Shari  -"Table for 51" Launch Party Planner: Lee Ramsay Events  -"Table for 51": Book & Launch Party -Alysse & Libby: Bios & LinkedIn Connect with Us: -Website: www.beatsworkingpodcast.com -LinkedIn: @BEATS WORKING Show -Instagram: @beatsworkingshow -Facebook: @Beats Working Show -YouTube: @BEATSWORKINGPODCAST Follow & Subscribe: If you enjoyed this episode, please consider leaving a review on Apple Podcasts or Spotify. Your feedback helps us improve and reach more listeners. Send Feedback: If you have a show idea, feedback, or just want to connect, email us at info@beatsworking.show.  BEATS WORKING is a platform on a mission to redeem work—the word, the place, and the way. We believe that work is the most honorable act in the universe, and through inspiring stories and practical insights, we want to transform the way people think about work and help them discover greater fulfillment in their lives. We invite you to join us as we build community through sharing and actively demonstrating what we learn. 
Lisa Schulteis — founder of ElectraLime Marketing and executive director of the Northwest Event Show — joins BEATS WORKING hosts Alysse Bryson and Libby Sundgren for an insightful look behind the curtain of strategic event planning. Drawing from her background in neuropsychology, Lisa shares science-backed strategies to boost attendee engagement, memory retention, and belonging, whether events are live, virtual, or hybrid. Discover practical techniques, the power of surprise, the importance of thoughtful space design, and why taking care of yourself matters most in the high-stress world of events. Timestamps:  [00:00] - Lisa Schulteis on creating inclusive events [02:25] - Neuropsychology in event design: Start with the brain, not the agenda [05:43] - Alleviating attendee mental load: The power of the welcome experience [09:33] - Tactile and multisensory activities for memorable events [13:26] - Hybrid events: Serving two audiences with intentional engagement [20:04] - Producer & attendee neuroscience hacks for better retention [30:03] - It Ain’t Bragging if It’s True: The evolution and future of the Northwest Event Show [38:39] - Surprises, mocktails, and meeting attendees where they are [42:45] - Lisa’s #1 advice for newcomers to the events industry Resources & Links: -Lisa Schulteis: LinkedIn  -ElectraLime Marketing -Design Smarter Events: Book Lisa to Speak -Northwest Event Show -Alysse & Libby: Bios & LinkedIn Connect with Us: -Website: www.beatsworkingpodcast.com -LinkedIn: @BEATS WORKING Show -Instagram: @beatsworkingshow -Facebook: @Beats Working Show -YouTube: @BEATSWORKINGPODCAST Follow & Subscribe: If you enjoyed this episode, please consider leaving a review on Apple Podcasts or Spotify. Your feedback helps us improve and reach more listeners. Send Feedback: If you have a show idea, feedback, or just want to connect, email us at info@beatsworking.show.  BEATS WORKING is a platform on a mission to redeem work—the word, the place, and the way. We believe that work is the most honorable act in the universe, and through inspiring stories and practical insights, we want to transform the way people think about work and help them discover greater fulfillment in their lives. We invite you to join us as we build community through sharing and actively demonstrating what we learn. 
Mary Davidson and Logan Clements, co-hosts of the Better Events Podcast, join Alysse Bryson and Libby Sundgren on this episode of BEATS WORKING. With over 15 years of combined event expertise, Mary and Logan spill their secrets on creating memorable events, share their favorite “meet cute” story, discuss backup plans for when events go sideways, and dive into the power of community and collaboration over competition in the events industry. Expect tangible tips, unexpected behind-the-scenes stories, and laughs that only true event pros will understand. Timestamps:  [00:00] – The power of the clipboard [01:06] – Meet Mary Davidson & Logan Clements [03:13] – Their event industry “meet cute” and partnering up [05:17] – Falling into events: Childhood dreams vs. career reality [09:44] – Niches and favorite types of events: sports, nonprofits & production [12:57] – Tangible event tips: clipboards, backup plans and “event chill” [18:12] – Rolling with chaos: Backup plans & empowering vendors [27:56] – Building trusted teams & finding your event “crew” [28:05] – The origin & evolution of the Better Events Podcast [34:09] – Favorite lessons learned from podcasting [37:29] – Better Events Conference: what to expect [42:19] – Most rewarding event moments & Olympic dreams [51:03] – Doozy disaster stories and must-have event kit items Resources & Links: -Better Events Podcast: Website, LinkedIn, Facebook, Instagram -Email the Better Events duo for their free Run of Show template at bettereventspod@gmail.com -Logan Clements & Logan Strategy Group -Mary Davidson & EP Events -Alysse & Libby: Bios & LinkedIn Connect with Us: -Website: www.beatsworkingpodcast.com -LinkedIn: @BEATS WORKING Show -Instagram: @beatsworkingshow -Facebook: @Beats Working Show -YouTube: @BEATSWORKINGPODCAST Follow & Subscribe: If you enjoyed this episode, please consider leaving a review on Apple Podcasts or Spotify. Your feedback helps us improve and reach more listeners. Send Feedback: If you have a show idea, feedback, or just want to connect, email us at info@beatsworking.show.  BEATS WORKING is a platform on a mission to redeem work—the word, the place, and the way. We believe that work is the most honorable act in the universe, and through inspiring stories and practical insights, we want to transform the way people think about work and help them discover greater fulfillment in their lives. We invite you to join us as we build community through sharing and actively demonstrating what we learn. 
This episode of BEATS WORKING features multi-talented DJ, EDM producer, and employee benefits executive Justin Murta. Hosts Alysse Bryson and Libby Sundgren dive into Justin’s unique journey balancing a global music career and corporate leadership, his experiences performing in 34 countries, and practical insights into work-life balance, family, and creativity. Justin even spits a freestyle rap for listeners and discusses his latest projects and tech obsessions. Timestamps:  [00:00] – Freestyle raps and aging tech [03:00] – The best DJ headphones and favorite gear [05:12] – Ray-Ban's Meta glasses: Music, audio, and live POV experiments [08:40] – Touring 34 countries: favorite places, wildest gigs, and event tech setup [13:08] – Justin’s origin story: From rapper to globetrotting DJ & benefits executive [17:26] – Connecting entertainment skills to employee benefits and corporate success [23:55] – Family life: Involving kids in the “family business” of DJing and traveling [30:50] – Biggest and smallest events: From 110,000 fans in Vietnam to intimate gigs [33:08] – Event fails and saving shows: Rolling with typhoons and on-stage surprises [34:08] – The Hip Hop Handbook: Bringing hip hop education to schools & latest book [44:03] – Justin’s freestyle rap sign-off & where you can find him online Resources & Links: -Justin Murta: LinkedIn, Instagram & Instagram  -DJ Justin Murta: Website, Instagram, Facebook -Book: Hip Hop Handbook Volume 2: Art of DJing -Ray-Ban Meta Glasses -Alysse & Libby: Bios & LinkedIn Connect with Us: -Website: www.beatsworkingpodcast.com -LinkedIn: @BEATS WORKING Show -Instagram: @beatsworkingshow -Facebook: @Beats Working Show -YouTube: @BEATSWORKINGPODCAST Follow & Subscribe: If you enjoyed this episode, please consider leaving a review on Apple Podcasts or Spotify. Your feedback helps us improve and reach more listeners. Send Feedback: If you have a show idea, feedback, or just want to connect, email us at info@beatsworking.show.  BEATS WORKING is a platform on a mission to redeem work—the word, the place, and the way. We believe that work is the most honorable act in the universe, and through inspiring stories and practical insights, we want to transform the way people think about work and help them discover greater fulfillment in their lives. We invite you to join us as we build community through sharing and actively demonstrating what we learn. 
Hosts Alysse Bryson and Libby Sundgren chat with Brad Brotherton, fourth-generation owner of Brotherton Cadillac and Brotherton Buick GMC, about his journey fusing business and philanthropy. Brad shares the story behind the creation of Celebrity Steak-Out — a grassroots fundraiser that’s helped raise millions for Fred Hutch Cancer Center and boasts celeb guests like Joel McHale — and gives listeners an inside look at what it takes to build unforgettable, purpose-driven events that engage the community year after year. If you're curious about turning passion into impact or want tips on event leadership from someone who lives it, this episode is for you. Timestamps:  [01:36] - Brad’s family legacy & integrating community into business [03:45] - The spark for Celebrity Steak-Out and roots of Brotherton philanthropy [05:50] - Evolution of fundraising events: From Family Fun Fest to steak dinners [11:22] - Creating impact: Connecting with cancer researchers and stories [12:56] - What makes Celebrity Steak-Out uniquely fun [14:20] - Food, fun and celebrity involvement: The secret sauce [15:48] - Behind the scenes with Joel McHale & John Curley [17:26] - Community partnerships & reducing expenses to maximize giving [18:33] - How it feels to host the event & how success is measured [23:40] - Full circle impact stories and measuring event outcomes [26:21] - Lessons in cause-based marketing and community-first business [30:53] - Big news: Merging with Jacob Green’s legendary golf tournament [35:22] - Brad’s #1 tip for hosting your own community-focused event Resources & Links: -Brad Brotherton: LinkedIn -Brotherton Automotive -Celebrity Steak-Out -Alysse & Libby: Bios & LinkedIn Connect with Us: -Website: www.beatsworkingpodcast.com -LinkedIn: @BEATS WORKING Show -Instagram: @beatsworkingshow -Facebook: @Beats Working Show -YouTube: @BEATSWORKINGPODCAST Follow & Subscribe: If you enjoyed this episode, please consider leaving a review on Apple Podcasts or Spotify. Your feedback helps us improve and reach more listeners. Send Feedback: If you have a show idea, feedback, or just want to connect, email us at info@beatsworking.show.BEATS WORKING is a platform on a mission to redeem work—the word, the place, and the way. We believe that work is the most honorable act in the universe, and through inspiring stories and practical insights, we want to transform the way people think about work and help them discover greater fulfillment in their lives. We invite you to join us as we build community through sharing and actively demonstrating what we learn.  
BEATS WORKING hosts Alysse Bryson and Libby Sundgren are joined at The Fun Table by Kristin Graham, Dele Downs Kooley, and Amy Liz Harrison for a deep dive into "Supercommunicators" by Charles Duhigg. Together, they discuss the core concepts of effective communication, how different conversation styles affect event planning, and actionable strategies to foster deeper connections both personally and professionally. Tune in for laughs, real talk, and honest book reviews — plus practical tips you’ll want to steal for your next event.Timestamps: [00:00] - Aesthetics, post-its, and color-coded bookshelves[02:30] - Overview: "Supercommunicators" by Charles Duhigg[05:49] - Communication at events and being a ‘super listener’[09:07] - Emotional, practical, and social conversation types[10:32] - Real-life challenges with communication styles[13:49] - Speaking the same (or different) ‘language’[15:06] - Strengths, self-awareness, and conflict resolution[16:30] - The art of listening and ‘looping for understanding’[21:05] - Onboarding tool: “How to Work With Me” presentations[23:56] - What I said vs. what you heard: avoiding miscommunication[25:15] - Asking better questions & the power of curiosity[26:54] - Event planning success, hostage negotiation skills, and gathering feedback[28:08] - Sidekick Suppers & practicing super communication[29:46] - The Fun Table rapid-fire book ratings[34:47] - Audible vs. print, age, and organization confessions[36:26] - Playlist ideas Resources & Links:-Book: "Supercommunicators"-Another review from The Fun Table: "The Art of Gathering"-Event: Sidekick Suppers-Meet The Fun Table: Kristin Graham, Dele Downs Kooley, Amy Liz Harrison-Alysse & Libby: Bios & LinkedInConnect with Us:-Website: www.beatsworkingpodcast.com-LinkedIn: @BEATS WORKING Show-Instagram: @beatsworkingshow-Facebook: @Beats Working Show-YouTube: @BEATSWORKINGPODCASTFollow & Subscribe:If you enjoyed this episode, please consider leaving a review on Apple Podcasts or Spotify. Your feedback helps us improve and reach more listeners.Send Feedback:If you have a show idea, feedback, or just want to connect, email producer Tamar Routly at tamar@workp2p.com. BEATS WORKING is a platform on a mission to redeem work—the word, the place, and the way. We believe that work is the most honorable act in the universe, and through inspiring stories and practical insights, we want to transform the way people think about work and help them discover greater fulfillment in their lives. We invite you to join us as we build community through sharing and actively demonstrating what we learn. SHOW SUMMARY:Welcome to BEATS WORKING: Winning the Game of Events, where event lovers (and planners) Alysse Bryson and Libby Sundgren uncover the magic of creating meaningful experiences. From global conferences to local gatherings, we share stories and strategies to turn any event—or life moment—into something unforgettable. Packed with humor, resilience, and a little event-planner grit, this podcast proves there are no small events, only small invoices. Join us as we explore why getting paid to practice truly beats working to get paid.
Alysse and Libby sit down with Dan T. Rogers — entrepreneur, culture builder, and pattern disruptor — to explore how work can be more than performance; it can be a place to practice becoming better humans. Dan reveals the origins of The Sidekick Way philosophy + ecosystem, how focusing on contribution over competition led to business transformation, and why practices like daily gratitudes and clear documentation can turn event chaos into unforgettable moments. Key takeaway: clarity, intentionality and gratitude are the unsung drivers of both personal fulfillment and high-performance event teams. Timestamps: [00:00] – Why Gratitude Practices Matter (Even If You Think They're “Hoo Ha”) [01:10] – Why the Events Industry Attracts Unique Talent [02:33] – From Truck Driver to Founder: Dan’s Backstory and Work Philosophy [06:37] – The Power of Systems: Documenting, Checklists, and Fighting for the Right Words [10:18] – Event People: “Control Freaks” and Why it Works [13:30] – How Focusing on Corporate Events Transformed the Business [18:13] – Three Years in Events: Why the “Land of Misfit Toys” Stays [22:06] – Culture as Glue: Doing Business as a Good Neighbor [27:13] – Building Customer Loyalty by “Freeing People Up” [31:35] – Staying Aligned: Gratitudes, Paradoxes & Sidekick Practices [34:08] – Making Gratitude Practical (Even for the Skeptical) [39:50] – The Six-Word Update: A Culture of Clarity [41:56] – Action Tip: Shift Your Focus from What’s Missing [43:29] – Closing Thoughts & How to Connect Resources & Links: -Dan T. Rogers: Website & LinkedIn -The Sidekick Way Ecosystem -The Intentional Course & Intentional Sidekick App -Classy Problems -Alysse & Libby: Bios & LinkedIn Connect with Us: -Website: www.beatsworkingpodcast.com -LinkedIn: @BEATS WORKING Show -Instagram: @beatsworkingshow -Facebook: @Beats Working Show -YouTube: @BEATSWORKINGPODCAST Follow & Subscribe: If you enjoyed this episode, please consider leaving a review on Apple Podcasts or Spotify. Your feedback helps us improve and reach more listeners. Send Feedback: If you have a show idea, feedback, or just want to connect, email producer Tamar Routly at tamar@workp2p.com.  BEATS WORKING is a platform on a mission to redeem work—the word, the place, and the way. We believe that work is the most honorable act in the universe, and through inspiring stories and practical insights, we want to transform the way people think about work and help them discover greater fulfillment in their lives. We invite you to join us as we build community through sharing and actively demonstrating what we learn. 
Sit down with DJ Baby Van Beezly to explore her journey from CPA to club and wedding DJ, the artistry behind turntable performances, and the realities of parenting while working nights. Baby shares hilarious tales from the dance floor, her approach to creating unforgettable event atmospheres, and how she balances both creativity and client requests. If you’ve ever wondered what it’s really like behind the DJ booth, this episode delivers the inside scoop — with plenty of laughs, inspiration, and even a legendary “poop dollar” story from the Sundgren family vault. Timestamps:  [00:00] - Libby’s rapping ambitions  [01:00] - Meet DJ Baby Van Beezly [03:13] - How Baby chooses her gigs & the club vs. wedding DJ approach [05:25] - The art of club-style DJing and reading the room [08:00] - Challenges with client-curated playlists [09:48] - Building energy and cross-generational dance floors [12:12] - From CPA to DJ: Baby's career leap [14:38] - The importance of mentorship & meeting her DJ idol [17:55] - Parenting, work-life balance, and being a DJ mom [20:12] - Post-gig rituals & (vegan) DJ snacks [22:51] - Comfort TV: Why "The Office" is the perfect wind-down [24:45] - Wild dance floor moments & the joys of corporate event people-watching [27:14] - The (very few!) songs DJs could live without [28:48] - Country line dancing and the Reverse Cowgirls [30:22] - Where to find Vanessa & closing thoughts [31:50] - Bonus: The legendary “Poop Dollar” game Resources & Links: -Baby Van Beezly: Website, Instagram, Facebook -Listen to From Coachella to Corporate: Kelli Bielema’s Wild Ride in Events -Line Dancing with The Reverse Cowboys -Millennial Club Nights at The Lumber Yard Bar -Alysse & Libby: Bios & LinkedIn Connect with Us: -Website: www.beatsworkingpodcast.com -LinkedIn: @BEATS WORKING Show -Instagram: @beatsworkingshow -Facebook: @Beats Working Show -YouTube: @BEATSWORKINGPODCAST Follow & Subscribe: If you enjoyed this episode, please consider leaving a review on Apple Podcasts or Spotify. Your feedback helps us improve and reach more listeners. Send Feedback: If you have a show idea, feedback, or just want to connect, email producer Tamar Routly at tamar@workp2p.com.  BEATS WORKING is a platform on a mission to redeem work—the word, the place, and the way. We believe that work is the most honorable act in the universe, and through inspiring stories and practical insights, we want to transform the way people think about work and help them discover greater fulfillment in their lives. We invite you to join us as we build community through sharing and actively demonstrating what we learn. 
It’s all wigs, wine, and Wonder Woman costumes as Alysse Bryson, Libby Sundgren, and the Fun Table crew dive into the highs and hilarities of theme parties! The gang tackles the eternal question: are theme events a fabulous treat or a stressful trick? With stories of Tony Danza extravaganzas, Seattle’s unique dress codes, and tips for making everyone feel included (costume closet or not), this episode is packed with laughter, practical wisdom, and a dash of glitter. Walk away with fresh ideas to up your event game and new confidence for your next invite — no matter how wild the theme! Timestamps:  [00:00] - Dress codes: WHAT IS smart casual?! [02:48] - Costume and PTA president lore [06:20] - Opera misadventures, leaving early, and late-night cheeseburgers [09:27] - Theme parties: Love them or hate them? [11:05] - Most creative themes ever (Tony Extravaganza FTW) [12:18] - Inclusivity: How to help guests feel welcome & stress-free [13:38] - Communication tips for neurodiverse and introverted guests [18:49] - Unique dress codes and relaxed Seattle style [24:15] - Creative “easy” themes that everyone can participate in [26:50] - TikTok party trends, terrible T-shirts, and dream party ideas [29:10] - Golden Girls, Matrix, 80s food parties, and more dream themes [32:03] - How much is too much? The line between fabulous detail and “extra” [35:07] - Good swag, sustainability, and party planning on a budget [39:06] - Martha Stewart, party privilege, and scaling down with style Resources & Links: -Meet The Fun Table: Kristin Graham, Amy Liz Harrison, Dele Downs Kooley, Sarah Caples Noble -Alysse & Libby: Bios & LinkedIn Connect with Us: -Website: www.beatsworkingpodcast.com -LinkedIn: @BEATS WORKING Show -Instagram: @beatsworkingshow -Facebook: @Beats Working Show -YouTube: @BEATSWORKINGPODCAST Follow & Subscribe: If you enjoyed this episode, please consider leaving a review on Apple Podcasts or Spotify. Your feedback helps us improve and reach more listeners. Send Feedback: If you have a show idea, feedback, or just want to connect, email producer Tamar Routly at tamar@workp2p.com.  BEATS WORKING is a platform on a mission to redeem work—the word, the place, and the way. We believe that work is the most honorable act in the universe, and through inspiring stories and practical insights, we want to transform the way people think about work and help them discover greater fulfillment in their lives. We invite you to join us as we build community through sharing and actively demonstrating what we learn. 
Keith Alper is an entrepreneur, bestselling author, and powerhouse in experiential marketing and event production. In this episode of BEATS WORKING, he shares stories from 40 years of leading global events for iconic brands, the secret sauce for connecting head and heart at events, leadership lessons from accidental entrepreneurship, and why crafting unforgettable moments hinges on the smallest details (and the best snacks). You'll be inspired by Keith’s passion for people, culture, and elevating every in-person experience from like to love. Timestamps:  [00:00] - Reemergence of live events & craving human connection [02:29] - Keith Alper’s intro, background, and accidental entrepreneurial journey [07:09] - Hustle, resilience, and the real secret of leadership [10:53] - Creating connection at scale: The “head and heart” formula [16:23] - The power of details, honest feedback, & restroom reconnaissance [21:31] - Energizing teams, culture, and Keith’s unique hiring process [26:46] - "From Like to Love": How brands turn engagement into loyalty [39:41] - Preparing for high-stakes events (snacks, shoes, and surprise backups) [48:55] - Keith’s future outlook: AI, seamless experiences, and lowering friction [54:23] - Wrap-up, gratitude, and a teaser for “weird stories” future episodes Resources & Links: -Keith Alper:  Website and LinkedIn -Book: "From Like to Love" -Nitrous Effect -Alysse & Libby: Bios & LinkedIn  Connect with Us: -Website: www.beatsworkingpodcast.com -LinkedIn: @BEATS WORKING Show -Instagram: @beatsworkingshow -Facebook: @Beats Working Show -YouTube: @BEATSWORKINGPODCAST Follow & Subscribe: If you enjoyed this episode, please consider leaving a review on Apple Podcasts or Spotify. Your feedback helps us improve and reach more listeners. Send Feedback: If you have a show idea, feedback, or just want to connect, email producer Tamar Routly at tamar@workp2p.com.  BEATS WORKING is a platform on a mission to redeem work—the word, the place, and the way. We believe that work is the most honorable act in the universe, and through inspiring stories and practical insights, we want to transform the way people think about work and help them discover greater fulfillment in their lives. We invite you to join us as we build community through sharing and actively demonstrating what we learn. 
Bridal and celebrity makeup artist Michelle Wight shares her journey from side hustle to leading a thriving seven-figure beauty business, reveals behind-the-scenes stories from weddings and celebrity shoots (including the Seattle season of "Love Is Blind"), and dishes real talk on growth, hiring, and staying inspired in a fast-paced industry. From wild client moments to advice on hiring for people skills, this episode is packed with laughs, grit, and actionable insights for anyone working in events — or dreaming big. Timestamps:  [00:00] – Hilarious client stories & why mother-of-the-bride moments matter [05:00] – Michelle’s business growth: from solo to a 16-person team [13:00] – The leap from hospital work to full-time beauty [16:00] – The challenges (and chaos) of scaling quickly [17:45] – Event mishaps, high-maintenance clients, and customer service lessons [26:00] – Weirdest fixes & what Michelle packs in her kit [28:30] – Product recommendations & aging skin tips [32:00] – Staying inspired: creativity, styled shoots, and ongoing education [36:45] – Biggest mistakes and what hiring the wrong way taught her [39:45] – It Ain’t Bragging If It’s True”: "Love Is Blind," People Magazine, and more [43:34] – Where to find Michelle  Resources & Links: -Michelle Wight Makeup Artistry: Website & Instagram  -Michelle's Ultimate Makeup Pick: MAKEUP BY MARIO -Alysse & Libby: Bios & LinkedIn Connect with Us: -Website: www.beatsworkingpodcast.com -LinkedIn: @BEATS WORKING Show -Instagram: @beatsworkingshow -Facebook: @Beats Working Show -YouTube: @BEATSWORKINGPODCAST Follow & Subscribe: If you enjoyed this episode, please consider leaving a review on Apple Podcasts or Spotify. Your feedback helps us improve and reach more listeners. Send Feedback: If you have a show idea, feedback, or just want to connect, email producer Tamar Routly at tamar@workp2p.com.  BEATS WORKING is a platform on a mission to redeem work—the word, the place, and the way. We believe that work is the most honorable act in the universe, and through inspiring stories and practical insights, we want to transform the way people think about work and help them discover greater fulfillment in their lives. We invite you to join us as we build community through sharing and actively demonstrating what we learn. 
Sit down with David Roman (a.k.a. “Roman”), owner and lead guide of the Henry Mural Tour Company in Seattle. David shares the story behind Seattle’s iconic 'Henryverse,' his deep friendship and partnership with prolific street artist Henry, and the unexpected adventures that come with leading creative tours — including fire-breathing at Burning Man. Tune in for a behind-the-scenes look at Seattle's vibrant mural scene, the logistics and magic of event planning, and a sneak peek at the new Sober Curator happy hour tours launching in May 2025. Timestamps:[00:00] -David Roman and his connection to Henry, Seattle’s legendary muralist[03:40] - How the Henry Mural Tour came to be and stories from the Seattle street art scene[07:01] - Henry’s “1,000 Sasquatch Garage Doors” project[13:15] - What it’s like guiding the tour and evolving the experience for each group[16:45] - The diversity and hidden gems of Seattle’s mural locations[20:18] - The Sober Curator happy hour tours explained[25:21] - How long do murals last? Tagging, restoration, and community support[30:49] - David’s favorite parts of Seattle and building city pride[34:53] - Why everyone should volunteer at festivals and participate in the arts[35:39] - Fire-breathing origins: From Burning Man to Fremont’s Cirque du Flambe[47:44] - Clarification: No fire-breathing on the Henry tour bus![48:24] - How to book the Henry Mural Tour and The Sober Curator Happy Hour experienceResources & Links:-Henry Mural Tours: Website, Facebook, Instagram-GET TICKETS: The Sober Curator Happy Hour Tour-Henry the Artist-The Sober Curator-Alysse & Libby: Bios & LinkedInConnect with Us:-Website: www.beatsworkingpodcast.com-LinkedIn: @BEATS WORKING Show-Instagram: @beatsworkingshow-Facebook: @Beats Working Show-YouTube: @BEATSWORKINGPODCASTFollow & Subscribe:If you enjoyed this episode, please consider leaving a review on Apple Podcasts or Spotify. Your feedback helps us improve and reach more listeners.Send Feedback:If you have a show idea, feedback, or just want to connect, email producer Tamar Routly at tamar@workp2p.com. BEATS WORKING is a platform on a mission to redeem work—the word, the place, and the way. We believe that work is the most honorable act in the universe, and through inspiring stories and practical insights, we want to transform the way people think about work and help them discover greater fulfillment in their lives. We invite you to join us as we build community through sharing and actively demonstrating what we learn.SHOW SUMMARY:Welcome to BEATS WORKING: Winning the Game of Events, where event lovers (and planners) Alysse Bryson and Libby Sundgren uncover the magic of creating meaningful experiences. From global conferences to local gatherings, we share stories and strategies to turn any event—or life moment—into something unforgettable. Packed with humor, resilience, and a little event-planner grit, this podcast proves there are no small events, only small invoices. Join us as we explore why getting paid to practice truly beats working to get paid.
Dynamic duos! Alysse Bryson and Libby Sundgren sit down with Richard Miller and Maria Gausepohl, the brains behind Point to Point Transportation’s most complex event logistics. With decades of experience in domestic trucking and international air freight, Richard and Maria pull back the curtain on what it really takes to deliver show-stopping events on time and intact — whether facing international customs nightmares, last-minute charter flights, or missing wedding dresses. Their stories and actionable tips will have you thinking differently about the crucial role of freight and logistics in event planning.Timestamps:[00:00] – Meet Richard & Maria: Point to Point’s logistics dream team[03:46] – What planners forget about shipping — and why details matter[06:29] – The biggest, wildest shipping projects (gaming events & jet engines!)[09:51] – What is a marshalling yard and why should planners care?[12:28] – Loading trucks vs. loading planes: Why logistics is really Tetris IRL[16:09] – Triple checking, labels, and the “secret sauce” to not losing freight[18:12] – Getting started in event logistics: Career advice from the pros[19:17] – The weirdest shipping mishaps (computers to Hong Kong, anyone?)[21:50] – How camera phones and AirTags changed the game[24:39] – The $35,000 wedding dress rescue[26:11] – How to stay cool when everything’s on the line[29:18] – What keeps Richard & Maria inspired in this high-stakes industry[31:08] – Packing abroad: What’s in Richard’s event “go bag”?[32:19] – Communicating on show site when you don’t speak the language[34:13] – Why process, intention, and team culture matter more than ever[38:52] – How the "Think, Plan, Act" cycle changed the game at P2PResources & Links:-LinkedIn: Richard Miller and Maria Gausepohl-WORKP2P & Point to Point Transportation-The Intentional Course (Think, Plan, Act)-Alysse & Libby: Bios & LinkedInConnect with Us:-Website: www.beatsworkingpodcast.com-LinkedIn: @BEATS WORKING Show-Instagram: @beatsworkingshow-Facebook: @Beats Working Show-YouTube: @BEATSWORKINGPODCASTFollow & Subscribe:If you enjoyed this episode, please consider leaving a review on Apple Podcasts or Spotify. Your feedback helps us improve and reach more listeners.Send Feedback:If you have a show idea, feedback, or just want to connect, email producer Tamar Routly at tamar@workp2p.com. BEATS WORKING is a platform on a mission to redeem work—the word, the place, and the way. We believe that work is the most honorable act in the universe, and through inspiring stories and practical insights, we want to transform the way people think about work and help them discover greater fulfillment in their lives. We invite you to join us as we build community through sharing and actively demonstrating what we learn.SHOW SUMMARY:Welcome to BEATS WORKING: Winning the Game of Events, where event lovers (and planners) Alysse Bryson and Libby Sundgren uncover the magic of creating meaningful experiences. From global conferences to local gatherings, we share stories and strategies to turn any event—or life moment—into something unforgettable. Packed with humor, resilience, and a little event-planner grit, this podcast proves there are no small events, only small invoices. Join us as we explore why getting paid to practice truly beats working to get paid.
In this episode of BEATS WORKING - Winning the Game of Events, hosts Alysse Bryson and Libby Sundgren are joined by Virginia Frischkorn, founder and CEO of Partytrick, the all-in-one event planning platform revolutionizing both intimate gatherings and large-scale experiences. Virginia shares how her journey from luxury event planning to tech entrepreneur led her to create a tool that streamlines the chaos of party planning, fosters more magical moments, and scales for any occasion—from a cozy dinner party to branded activations. Tune in for actionable event hacks, the latest industry trends, and what’s next for the experience economy.Timestamps:[00:00] - Virginia Frischkorn on creating flexible, scalable event tech[02:08] - What is Partytrick? [06:01] - Personalization vs. automation in event planning[10:22] - Collaborative tools, permissions, and using Partytrick with teams[13:17] - Invitations, ticketing, and consumer platform relaunch[14:38] - Photo sharing, reporting, and Brand Hubs for post-event insights[16:25] - At what size does an event lose its personal touch?[18:12] - Incorporating AI and “Polly” the event planning chatbot[20:14] - The “Shopify for experiences” and small event activations[23:14] - Emerging trends: activity stations & alcohol-free events[27:16] - Virginia’s top hosting hacks: surprise ice cubes, scent, and better icebreakers[30:53] - Best swag: the timeless Polaroid camera and audience participation[32:04] - Photo booths, VR, and what’s next in event tech[33:56] - Where to find Partytrick and get startedResources & Links:-Virginia Frischkorn: LinkedIn, Instagram, Facebook, X-Partytrick: Website, Instagram, TikTok-Alysse & Libby: Bios & LinkedInConnect with Us:-Website: www.beatsworkingpodcast.com-LinkedIn: @BEATS WORKING Show-Instagram: @beatsworkingshow-Facebook: @Beats Working Show-YouTube: @BEATSWORKINGPODCASTFollow & Subscribe:If you enjoyed this episode, please consider leaving a review on Apple Podcasts or Spotify. Your feedback helps us improve and reach more listeners.Send Feedback:If you have a show idea, feedback, or just want to connect, email producer Tamar Routly at tamar@workp2p.com.BEATS WORKING is a platform on a mission to redeem work—the word, the place, and the way. We believe that work is the most honorable act in the universe, and through inspiring stories and practical insights, we want to transform the way people think about work and help them discover greater fulfillment in their lives. We invite you to join us as we build community through sharing and actively demonstrating what we learn.SHOW SUMMARY:Welcome to BEATS WORKING: Winning the Game of Events, where event lovers (and planners) Alysse Bryson and Libby Sundgren uncover the magic of creating meaningful experiences. From global conferences to local gatherings, we share stories and strategies to turn any event—or life moment—into something unforgettable. Packed with humor, resilience, and a little event-planner grit, this podcast proves there are no small events, only small invoices. Join us as we explore why getting paid to practice truly beats working to get paid.
Dive into the world of corporate event logistics with CJ Gonzalez. Discover her travel must-haves, learn about pulling off huge events without losing your cool, and get her take on why saying "no" can sometimes be the best answer. This fun and insight-filled episode is packed with CJ's stories from the road, insights on teamwork and adaptability, and her unique 137% dedication. Timestamps: [00:00] - CJ's travel essentials [01:10] - CJ's role and experience in corporate events [03:21] - The importance of time in logistics [05:09] - Saying a thoughtful "no" to clients [09:05] - Managing large-scale events [10:34] - Staying calm under pressure [14:57] - Travel essentials for event professionals [19:09] - Post-event reflections and improvements [20:24] - Importance of relationship building in the events industry [21:29] - Challenges and triumphs: Sao Paulo customs clearance [24:52] - Understanding 137% dedicationResources & Links:-CJ Gonzalez: LinkedIn-CJ's travel accessory recommendations: Theragun Mini, Mobot foam roller water bottle-Alysse & Libby: Bios & LinkedInConnect with Us:-Website: www.beatsworkingpodcast.com-LinkedIn: @BEATS WORKING Show-Instagram: @beatsworkingshow-Facebook: @Beats Working Show-YouTube: @BEATSWORKINGPODCASTFollow & Subscribe:If you enjoyed this episode, please consider leaving a review on Apple Podcasts or Spotify. Your feedback helps us improve and reach more listeners.Send Feedback:If you have a show idea, feedback, or just want to connect, email producer Tamar Routly at tamar@workp2p.com. BEATS WORKING is a platform on a mission to redeem work—the word, the place, and the way. We believe that work is the most honorable act in the universe, and through inspiring stories and practical insights, we want to transform the way people think about work and help them discover greater fulfillment in their lives. We invite you to join us as we build community through sharing and actively demonstrating what we learn.
Get ready for some runway drama as hosts Libby Sundgren and Alysse Bryson chat with Alexandra Nyman from the Break Free Foundation. From backstage shoe-throwing to promoting diversity on the catwalk, Alexandra dishes on how she turns chaos into meaningful Fashion Week events. Discover what it takes to blend fashion with purpose, highlighting mental health and addiction recovery, all while keeping your cool. It's a behind-the-scenes peek you won't want to miss!Timestamps:[00:00] - Welcome to BEATS WORKING[00:58] - Backstage chaos: The shoe incident[02:01] - Fashion Week event production: Alexandra's process[06:46] - Memorable backstage challenges[11:28] - Lessons learned in event planning[17:56] - Diversity and inclusion in fashion[23:39] - Break Free Foundation's impact beyond the runway[25:29] - Surviving and thriving in event production[26:42] - Practicing self-care post-event[28:55] - How to connect with Alexandra and support the Break Free FoundationResources & Links:-Alexandra Nyman: LinkedIn & Instagram-Break Free Foundation: Website, Facebook, Instagram, LinkedIn, X-The Sober Curator: Recovery Resources-Alysse & Libby: Bios & LinkedInConnect with Us:-Website: www.beatsworkingpodcast.com-LinkedIn: @BEATS WORKING Show-Instagram: @beatsworkingshow                   
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