Better Advertising with BTR Media

#050 - Welcome to another episode of Better Advertising with BTR Media! We’re excited to have Vanessa McFill, a digital marketing expert, joining us today. In this episode, hosted by Destaney, we delve into the constantly changing landscape of digital marketing and uncover strategies for building loyal audiences through targeted reach and effective connections. Vanessa shares her insights on the importance of understanding your audience, creating personalized marketing strategies, and leveraging digital platforms like Amazon, Meta, and TikTok to drive success.In this episode, we cover ⬇️The latest trends in digital marketing.How targeted reach can build loyal customer bases.Strategies for connecting with your audience.Insights from Garden of Life's marketing success.Practical tips for leveraging digital platforms.The role of personalized marketing.Future trends in digital marketing and AI.Resources ⬇️➡️ Learn more about Garden of Life➡️ Get weekly insights from BTR Media➡️ Connect with Vanessa➡️ Connect with DestaneySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#049 - Welcome to another episode of Better Advertising with BTR Media! We’re thrilled to have Rob Wiltsey, CEO of VideoFresh, and Emery Robbins, Senior Account Director at BTR Media, joining us today. Together, we will uncover the power of video advertising on Amazon. Rob dives into the evolution of video ads, the significance of customizing content for specific placements, and tips for maximizing video performance. Emery shares her insights on setting up strategic campaigns and the growing importance of video in brand building. Whether you're just starting out with Amazon video advertising or looking to refine your strategies, this episode is for you! In this episode, we cover ⬇️ The latest trends in Amazon video advertising.How to create video content that grabs attention and drives more clicks.The importance of tailoring videos for different placements like Sponsored Brands and Product Detail Pages.Practical tips for using UGC and short-form video content.Future predictions for video in e-commerce.Resources ⬇️ ➡️ Learn more about VideoFresh➡️ Get weekly insights from BTR Media➡️ Connect with Rob➡️ Connect with Justin➡️ Connect with EmerySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#048 - Join us in this special episode as we broadcast live from the House of Amazon at the one and only Cannes Lions festival. In this episode we are taking a deep dive with Amazon Ads Evangelist Jeff Cohen and Destaney Wishon as they unravel what's behind Cannes Lions. This convo is a great introduction to the unique value and strategic importance of Cannes Lions for industry leaders.Why Listen?Discover why Cannes Lions is one of the ultimate gatherings for decision-makers in advertising, offering unparalleled opportunities for networking, learning, and innovation.Learn how Amazon leverages Cannes Lions to share ad strategies and drive future growth.Find out how Amazon’s integration of influencers at Cannes Lions is reshaping the advertising landscape.Explore the innovative practices and future trends showcased at House of Amazon, from Twitch and podcasts to advanced multi-touch attribution models.Gain actionable insights on the latest trends in performance marketing, consumer journey analysis, and the democratization of advertising tools.Resources: ➡️ Get weekly insights from BTR Media➡️ Connect with Jeff on LinkedIn➡️ Connect with Destaney on LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#047 - In this episode, Destaney sits down with Ekta Chopra from e.l.f. Beauty and Jeff Cohen, tech evangelist from Amazon, to explore the innovative marketing strategies that have propelled e.l.f. Beauty to the forefront of the beauty industry. They delve into the creative processes behind some of e.l.f.’s most successful campaigns, including the high-impact Jennifer Coolidge Super Bowl ad, and discuss the brand's ability to quickly adapt and thrive in a fast-paced digital landscape.Ekta Chopra shares how e.l.f. Beauty identifies and leverages cultural insights to create marketing campaigns that resonate deeply with their audience. The conversation highlights e.l.f.'s collaboration with influencers and Amazon to maximize reach and engagement, and the bold, purpose-driven campaigns that reinforce the brand's values and commitment to diversity.Jeff Cohen provides insight into how e.l.f. has utilized Amazon's platforms to enhance their marketing efforts, emphasizing the importance of reading and acting on consumer signals to stay ahead. The discussion also touches on the future of beauty marketing, with a focus on the role of AI in hyper-personalization and the exciting potential it brings for both large and small brands.Key Takeaways:Innovative Campaigns: The story behind e.l.f. Beauty’s Jennifer Coolidge Super Bowl campaign and its rapid execution, resulting in immediate success.Strategic Collaborations: How e.l.f. Beauty leverages influencers and Amazon’s diverse platforms for maximum impact and engagement.Cultural Insights: The importance of tapping into cultural moments and consumer signals to create relevant and resonant marketing campaigns.Bold Campaigns: e.l.f.’s commitment to diversity and empowerment, exemplified by the "Less Dicks in the Boardroom" initiative.Future Trends: The role of AI in the future of beauty marketing, enabling hyper-personalization and more efficient content creation.Resources: ➡️ Get weekly insights from BTR Media➡️ Connect with Jeff on LinkedIn➡️ Connect with Ekta on LinkedIn➡️ Connect with Destaney on LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Amazon DSP Series - Episode Three: Welcome to Episode 3 of our Amazon DSP Series! In this episode, Justin and Adam are shifting gears a bit and jumping into creatives and messaging within Amazon's Demand Side Platform (DSP). Broadcasting from Arizona, join us as we discuss the different types of creatives available in DSP, including responsive creatives, custom display creatives, online video (OLV), and audio creatives. They provide some insights on how you can align these creatives within various stages of the marketing funnel, ensuring your ads are both impactful and effective.A Few of the Topics Discussed:Different Types of DSP Creatives: Learn about the various creative options such as responsive creatives, custom display creatives, OLV, and audio creatives, and understand which are most effective for your advertising strategy.Tailoring Messaging to the Funnel: We shed light on aligning your ad messaging with different stages of the marketing funnel—from awareness to remarketing—to optimize engagement and conversion rates.Importance of Custom Creatives: Discover the added value of using custom images and video within DSP, and when to leverage Amazon's native creative options for the best results.Optimizing Headline Copy: How to craft compelling and compliant headline copy that resonates with your target audience and drives traffic.Unique Benefits of Audio Ads: An exploration of the potential of audio ads, including interactive features that enhance engagement and brand recall.➡️ Get weekly insights from BTR Media➡️ Connect with Adam on LinkedIn➡️ Connect with Justin on LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Amazon DSP Series - Episode Two: Here's an inside look with Justin Nuckols and Adam Mellott from BTR Media as we deep dive into Audience Targeting and the powerful capabilities within Amazon's Demand-Side Platform (DSP). On this episode, we chat on all the ways one can target audiences within Amazon DSP, working on optimizing one's advertising strategy. Learn the importance of awareness versus remarketing, the benefits of using first- and third-party data, and finally, how custom audiences have advanced to be able to target customers in ways that nobody else can.A Few of the Topics Discussed:Be sure to differentiate clearly between strategies implemented respectively for awareness and remarketing, to optimize buyer intent throughout your funnel.Scope of types of audiences made available in Amazon DSP: 1st Party Data from Amazon and 3rd Party providers like Experian and MasterCard.You can take advantage of custom audience characteristics for really focused campaigns driven by specific behaviors: product views, purchases, and interaction with the brand's stores.The power of inclusivity and exclusivity in audience selection for efficient targeting without redundancy.Measurement of the effect of the DSP campaign through Amazon Marketing Cloud and setting practical expectations of ROI for decision-making.➡️ Get weekly insights from BTR Media➡️ Connect with Adam on LinkedIn➡️ Connect with Justin on LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#046 - In this episode, Justin Nuckols sits down with Gurmeet Matharu to chat the ever-changing world of e-commerce and discuss the strategies behind successful brand management in a digital marketplace. Focusing on the rise, evolution, and challenges of e-commerce, particularly during and after the COVID-19 pandemic, Gurmeet sheds light on the operational intricacies of managing a vast array of kitchen appliance brands at The Legacy Companies.With nearly two decades of experience, Gurmeet shares his unique insights from transitioning from a technical back-end focus to a holistic front-end e-commerce strategy. The conversation touches on The Legacy Companies' swift response to the pandemic and how they leveraged predictive Amazon purchasing patterns to their advantage. With Prime Day looming, Gurmeet also discusses the challenges and opportunities this retail event presents for higher-end appliance brands and the importance of balancing ROI-driven goals with brand visibility and product differentiation.Key Takeaways:Gurmeet Matharu's extensive background in e-commerce has shaped his current role at The Legacy Companies, where strategic acquisition and omnichannel presence are key.The Legacy Companies experienced a significant surge in e-commerce sales during the pandemic, attributed to strategic inventory management and a focus on essential home appliances.Gurmeet emphasized the importance of controlling channel strategy to avoid price thrashing and protect net PPM, especially in relation to Amazon's 1P versus 3P selling models.Observations of abnormal purchase order patterns from Amazon signalled the onset of the COVID-19 pandemic, showcasing the company's data-driven approach.The discussion about Prime Day highlighted the need to balance short-term deep discount strategies with longer-term brand-building goals, considering different consumer price sensitivities.Resources: Connect with Gurmeet on LinkedInConnect with Justin on LinkedIn Learn more about BTR Media See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#045: Are you preparing for Amazon Prime Day as a seller? Dive into this episode with co-host Destaney Wishon and Adam Vanbaale, where we're tackling all your Prime Day issues and questions. Adam speaks on essential strategies and insider tips from his experience that are key for brands looking to make the most out of this big day on Amazon. We uncover how Prime Day has evolved from just another sale day into a major shopping holiday, right up there with Black Friday and Cyber Monday. We highlight the critical elements for a successful Prime Day: well-crafted content, smart promotions, and flawless operations. As the conversation unfolds, Destaney and Adam speak on various promotional tactics, inventory management, the role of #amazonadvertising and changing consumer behaviors that demand brands to stay agile and proactive.A few key takeaways: Prime Day should require a more strategic approach that includes solid content, engaging promotions, and sharp inventory management to capture the consumer surge.Consider launching smaller promotions before Prime Day to draw in early shoppers and extend discounts after the event to keep the momentum going.Amazon’s algorithm tends to favor listings with deals, and ensuring your products are prominently placed and badged on the search results page is crucial for maximizing your visibility and clicks.Keep a close eye on your cross-channel marketing to avoid pricing issues that could lead to suppressed listings on Prime Day.The period after Prime Day also offers significant opportunities for sustained sales, thanks to ongoing traffic from consumers who might have missed the main event.More Resources:Connect with DestaneyConnect with AdamPrime Day Prep WebinarPrime Day Checklist & TimelineJoin our newsletterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the first episode of our Amazon DSP Series! Amazon DSP Series - Episode 1: Join Justin Nuckols and Adam Mellott, from BTR Media, as they break down Amazon's Demand Side Platform (DSP). Discover how Amazon DSP can enhance your advertising strategy beyond traditional Pay-Per-Click (PPC), leveraging Amazon’s first-party data to offer unprecedented targeting capabilities for enhanced brand visibility and tailored audience engagement. Adam and Justin get into the strategic use of DSP to target competitor audiences and integrate with existing PPC campaigns, providing insights and strategies used by us and the brands we partner with. Hear firsthand how custom audience building and creative strategies can significantly improve your targeting efforts.New to DSP? Start hereA Few of the Topics Discussed:The understanding of the DSP platform’s audience targeting and creative capabilities to be utilized effectively, differentiating it from your PPC advertising strategy.Custom audience building in DSP and the ability for brands to reach users based on specific behaviors, lifestyles, and purchase history, which is updated about every 8 seconds.Accessibility of DSP through agencies like BTR Media, with lower financial barriers compared to direct Amazon self-service.How DSP allows brands to advertise beyond the Amazon website using Amazon's first-party data, targeting potential customers on Amazon-owned and third-party websites.The integration of DSP and existing PPC strategies and creating a cohesive advertising approach that maximizes brand exposure and customer acquisition efficiency.➡️ Get weekly insights from BTR Media➡️ Connect with Adam on LinkedIn➡️ Connect with Justin on LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#044 - This episode features a detailed discussion between Alex Amos, COO of BTR Media, and Bobby Reger, a marketing leader in the space. Hosted by Justin Nuckols, the episode introduces success stories around brands like Natural Dog Company, and their perspectives on current marketing strategies, especially in e-commerce. Bobby has a notable track record in leveraging modern marketing strategies to escalate brand growth dramatically, such as increasing a brand's annual revenue from $3 million to over $35 million.Key Takeaways: Brands need to shoot for a mix of foundational marketing strategies and innovative approaches to maintain competitiveness in the always changing e-commerce landscape.In this episode Bobby and Alex both touch on strategies in building effective teams and fostering leadership that can adapt to rapid changes and growth in the digital marketing space.What does the future of marketing look like? Authenticity and strategic alignment with brand values are two big ones here! It's no longer about just expanding to new channels. Be strategic and authentic. Importance of comprehensive digital strategies, including website optimization, SEO, effective use of Amazon and other e-commerce platforms, and more. Resources: Connect with Bobby - LinkedIn Take a look at DrivingForceDigital.comConnect with Alex - LinkedIn Connect with Justin - LinkedIn Learn more about BTR MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Throwback Episode - Amazon DSP is increasingly becoming a go-to for many brands, and rightly so! With this in mind, we've decided it's the perfect moment to introduce an exclusive Amazon DSP series across all our platforms, starting with a throwback to one of our initial episodes. Tune in to hear Adam Mellott from the BTR Media team share his in-depth knowledge of Amazon DSP. We'll dive into the similarities between Sponsored Display and DSP, highlighting the precise targeting capabilities that elevate DSP above the rest. Discover how small tweaks in utilizing DSP can significantly reduce wasted expenditure for both brands focusing on one-time purchases and those aiming for repeat customers.Go-To Resources: Get Updates on our DSP SeriesSee More ResourcesConnect with Adam on LinkedInConnect with Justin on LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#043 (Part Three) - In the final episode of this series, host Justin Knuckles, Adam Mellott, and Brent Wees wrap up their discussion on the transformative power of AI in marketing, stemming from their AI Hackathon experience at the Prosper conference. They share insights into specific AI tools that can revolutionize marketing strategies, emphasizing their utility for beginners and veterans alike in enhancing efficiency and creativity in campaigns.Key Takeaways:The hackathon showcased the role of AI in executing complex marketing tasks rapidly, highlighting tools like Gamma for creating presentations, landing pages, and more with ease.Brent and Adam recommend a variety of AI tools, including GPT-4, CoSchedule for social media management, Canva for design automation, and Revoicer for professional-grade voiceovers, demonstrating the wide applicability of AI in different marketing facets.This conversation underscores the importance of human oversight in AI-generated content, advocating for a balance between leveraging AI for productivity gains and applying human creativity to refine and personalize outputs.They encourage continuous learning and experimentation with AI tools to stay ahead in the marketing field, suggesting building custom GPTs for specific tasks to further streamline workflow.Resources: Connect with Brent on LinkedIn Connect with Adam on LinkedIn Connect with Justin on LinkedIn Learn more about BTR Media www.ideameetplan.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#042 (Part Two) - In this episode we continue the exploration of artificial intelligence's transformative impact on marketing with Justin Nuckols. Joined by Brent Wees and Adam Mellott, they go a bit deeper into the practical applications of AI through their experiences at the Prosper conference's AI hackathon. The team outlines the structured challenge of developing a marketing campaign for a new product within an hour, leveraging AI tools like the Gamma App for rapid execution. The conversation sheds light on the broader implications of AI in streamlining marketing tasks, encouraging a blend of automation and human creativity to enhance campaign strategies. Brent and Adam offer practical advice for marketers looking to incorporate AI into their workflows, emphasizing the importance of experimentation and continuous learning to fully harness AI's capabilities.Key Takeaways:The AI hackathon served as a real-world testbed for the rapid development of marketing campaigns, demonstrating AI's potential to significantly speed up the creative process.Brent and Adam highlight the importance of understanding AI tools and their applications in marketing, advocating for hands-on experimentation and utilization of advanced AI functionalities.The discussion underscores the balance between leveraging AI for efficiency and ensuring the human element remains central to marketing efforts, stressing the value of personal touch in the age of automation.Resources:Connect with Brent on LinkedIn Connect with Adam on LinkedIn Connect with Justin on LinkedIn Learn more about BTR Media www.ideameetplan.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#041 (Part One) - In this episode of Better Advertising with BTR Media, Justin Nuckols talks about the AI immersive world and how it's changing the way we do business with special guests Brent Wees, RECC and Adam Mellott. They talk about approaches to the integration of AI into professional practice through the lens of their most recent experience: competing in an AI hackathon at the annual Prosper conference. They discuss the outcome of the AI hackathon in this episode—a fresh, interactive model of learning and harnessing the potential AI tools hold. Brent is the founder of Ultimate AI Hackathon, and he talks about how bringing people from the industry into a high-tension environment and having them collaboratively build, brainstorm, and present AI-generated solutions could turn around traditional conference formats to bring about deep learning related to those skills.Key Takeaways:Brent Wees and Adam Mellott—visited the annual international conference in Prosper and participated in the AI Hackathon under hands-on collaborative learning in artificial intelligence.Brent, architect of the Ultimate AI Hackathon, is raising the bar on how educational sessions could be delivered at industry conferences with a focus on interactivity and collaboration.This was a competition that challenges teams to execute an AI strategy within the shortest period and may even increase chances of being identified with the innovation setting. Resources: Connect with Brent on LinkedIn Connect with Adam on LinkedIn Connect with Justin on LinkedIn Learn more about BTR Media www.ideameetplan.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#040 - In this episode, Emery Robbins (Sr Account Director & Head of Partnerships) and Destaney Wishon (CEO & Co-Founder) unpack Amazon's advertising and its impact on your spot in the organic search lineup. They're laying it all out, using a real-deal case study to show how BTR Media's approach to picking just the right keywords can make all the difference in your campaigns. This episode is packed with down-to-earth advice on making your brand more noticeable and improving your organic Amazon rank.Some Key Takeaways:Getting to the top of the Amazon charts is all about knowing how your ads and where you pop up in searches play together.Winning the campaign game is mostly about zoning in on those keywords that perform best for your brand.Even if you're not splashing the cash, putting your money on exact match campaigns can help keep you in the bestseller spot.Being smart with your ad budget, knowing when to spend more or cut back based on your organic rank, is crucial for balancing things out.Quick to adapt campaigns mean you can stay ahead of the game, making sure your brand keeps its visibility and place on the shelf.Resources: Connect with Emery on LinkedInConnect with Destaney on LinkedInLearn more about BTR MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#039 - In this episode, Justin Nuckols brings in Jess Jackson (Head of Client Success), who knows all about making clients happy. They get right into what's up with brands trying to stand out in a world where Amazon and Walmart pretty much run the show. They talk about what works for growing a brand today, and they'll let you in on some tips for finding your way through all the noise. Jess points out the rough spots most brands hit, especially with ads, and highlights how crucial it is to have a solid plan that's all about the long haul and keeping communication with your agency clear and straightforward. Then, they switch gears to talk about how to spend your ad budget wisely and chase after the most effective ways to get your brand noticed. This whole conversation gives you a peek behind the curtain at how BTR Media aims to not just meet what clients expect but to tell a brand story that's going to stick around for a good while.Key Takeaways:Brands often struggle with the lack of a clear advertising strategy and disconnected communication with their current agencies. We see this issue quite often.Successful brands are focused on long-term growth, require a personalized advertising approach. This is why working with a full-service agency might not always be the right choice, but this really depends on your brands goals and need for customization.Questions brands should ask potential advertising partners include the customization of strategies, budget allocation, and the frequency of strategic discussions.It is important for the brands to have a clear understanding of their own goals and to confirm that these align with the agency's approach to achieve long-term success together.Resources: Connect with Jess on LinkedInConnect with Justin on LinkedInLearn more about BTR MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#038 - In this episode of "Better Advertising with BTR Media," Justin Nuckols and Nick Amos from the BTR team dive into some of the newer updates with Amazon advertising. They share insights on Amazon DSP and PPC as well as unique strategies used by big brands in the industry. Justin introduces Nick, who talks about his transition from college to becoming an advertising specialist, sharing personal stories and his love for running. They discuss new ad types available on Amazon, like boosted posts and vertical video ads, offering tips for advertisers to leverage these tools for brand growth. Nick's journey from a newcomer to leading accounts at BTR Media illustrates the dynamic and collaborative environment at our company, in which we emphasize continuous learning and client relationship building. The episode explores the benefits of these creative ad types, providing listeners with actionable advice for enhancing brand visibility and sales on platforms like Amazon, Walmart, Instacart, Target, and more. Key Takeaways:Boosted Posts: A feature now open to all advertisers, allowing them to leverage high-engagement social-style posts on Amazon into paid ads leading to sales.Account Evolution: Nick Amos's journey from a beginner to an advanced strategist in PPC advertising, emphasizing the value of continuous learning and growth in the ad industry.Vertical Video Ads: A new ad format specified for mobile, offering brands the opportunity to utilize their social content on Amazon, driving users directly to their storefront pages.Team Culture: Emphasis on teamwork and shared objectives as a key element to success in the advertising space, as evidenced by Nick's experience at BTR. Resources:Visit the BTR Media Website Amazon Learning ConsoleConnect with Nick Amos on LinkedInConnect with Justin Nuckols on LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#036 - In this episode of "Better Advertising with Better Media," host, Justin Nuckols dives into the world of measuring Amazon advertising success, with an emphasis on optimizing for target ROAS. However, instead of a sole focus on ROAS, Justin talks about adopting a full-funnel advertising strategy as that breaks down your campaigns into five types: Awareness, Rank, Efficiency, Branded, and Auto.Join Justin as he explains how to allocate budgets into these five key campaign types, and the distinct KPIs relevant to each category. He wraps up the episode by providing strategic allocation percentages for each campaign type, guiding you on how to structure your advertising campaigns on Amazon and more for comprehensive growth.Key Takeaways:A diversified approach to campaign strategy is critical for achieving target ROAS, mirroring successful investment portfolio management.Advertising campaigns should be split into five key types: Awareness, Rank, Efficiency, Branded, and Auto, each serving unique objectives within the advertising funnel.Specific KPIs tailored to different campaign types, such as impression share for Awareness or conversion rate for Rank and Branded campaigns, provide a clearer measure of success as opposed to ROAS alone.Budget allocation across these five campaign types should be strategic and proportional to their relevance and impact on overall performance.Continual optimization, through keyword harvesting in Auto campaigns and proper negation, is essential for maintaining and enhancing the efficiency of advertising investments.Connect with Justin on LinkedInLearn more about BTR Media and our strategiesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#037 - Matt Kubancik has been selling on Walmart for over a decade, ever since it merged with Jet.com, and has personally witnessed the evolution of Walmart's e-commerce marketplace. Having seen Walmart's emphasis on bringing name-brands into the retailer and offering an alternative to Amazon Prime, Matt believes Walmart is best-positioned to rival Amazon with current macroeconomics trends. Learn how his team at ⁠Guardian Baseball⁠ has found success with Walmart through developing relationships with their account managers & trial and error.⁠Follow Matt on Linkedin⁠ or ⁠Instagram⁠⁠Explore more on Guardian BaseballSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#035 - We're joined by the legendary entrepreneur behind DUDE Wipes, Sean Riley, whom you may recognize from Shark Tank when Sean & his co-founders partnered with Mark Cuban! Today we are looking back at how Sean & friends built a top-category brand off of Amazon using top of funnel marketing, such as ⁠putting "DUDE Wipes" on UFC fighter Tyron Woodley's shorts⁠. Sean details how they utilize DUDE Products' omnichannel presence to attract customers on Amazon & see repeat sales on other channels, balancing risks to differentiate your brand to your target market, and how they double down on winners to grow the product catalog. ⁠Follow Sean Riley on LinkedIn⁠Connect with ⁠Justin⁠ & ⁠Destaney⁠ on LinkedInLearn More About BTR Media Key Takeaways:Authentic and disruptive ideas often arise from outsiders with no prior industry experience; execution and scaling are crucial for success.Guerrilla marketing techniques provide cost-effective, impactful brand exposure and can lead to viral moments.Establishing a brand on Amazon is essential for exposure in the current e-commerce landscape, and subscribe-and-save features can significantly boost customer lifetime value.It is important to continuously evaluate product offerings, double down on what works, and fearlessly cut what doesn't.The future of e-commerce is increasingly brand-focused, with consumers seeking quality and authenticity over sheer quantity.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.