Better Advertising with BTR Media

Amazon unBoxed 2025 delivered some of the biggest shifts we have seen in retail media. In this episode, Destaney and Gabi break down the announcements that matter most from Creative Studio updates to Rufus search behavior to the rise of natural language tools inside Ad Console. #amazonads #retailmedia #amazonadvertising #aiinmarketing #creative #unboxed #rmnews Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon Connect with Gabi on Linkedin: linkedin.com/in/gabriellaviljoenSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Black Friday / Cyber Monday is the busiest and most competitive shopping moment of the year, but most brands still make the same mistakes. In this episode, Justin breaks down what to do (and what not to do) during the T12 period, Amazon’s “Turkey 12” lead up to deal week. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

From LeBron to TikTok, awareness is officially performance. Destaney and Justin share how Hyperice, Natrol, and Lucky Energy use creative campaigns and full-funnel strategy to turn brand buzz into real Amazon growth. Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon Connect with Justin on Linkedin: linkedin.com/in/justinnuckols See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

New interactive modules, quizzes, and video tools are changing how customers shop on Amazon. Destaney and Day Tomko explain what’s live now, what’s coming next, and how to get first mover advantage before everyone else catches on.Connect with Day on Linkedin: linkedin.com/in/day-tomko-26916864Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishonSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What makes a Walmart shopper different from a Target shopper? And why does it matter for your ad dollars? Destaney and Nick unpack how audiences behave differently across retail media networks–and how brands can align their goals with the right channels instead of spreading themselves too thin.Connect with Nick on Linkedin: linkedin.com/in/n-amosConnect with Destaney on Linkedin: linkedin.com/in/destaney-wishonSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This isn’t just another AI launch. Destaney and David Meers break down Creative Studio’s new agentic experience, a major step toward fully intelligent creative production. From generating entire storyboards from a single ASIN to instantly remixing your content by audience or season, they explore how advertisers can move from idea to asset to iteration in record time. Think of it as your new creative coworker, faster, smarter, and ready to ship professional-grade videos at scale.Connect with David on Linkedin: linkedin.com/in/meersdConnect with Destaney on Linkedin: linkedin.com/in/destaney-wishonCheck out Creative Studio: https://aistudio.amazon.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What do you do when your ROAS starts looking great, but your growth stalls?Preston Rutherford, co-founder of Chubbies and founder of Marathon, joins Destaney to talk about one of the biggest challenges performance marketers face: knowing when it’s time to shift from pure demand capture to true demand creation.In this episode, Preston shares the real story behind how Chubbies scaled, where ROAS started to break down, and why building a brand that people remember is more important than ever, especially in a world where AI, Amazon, and TikTok are changing how people discover and decide.We cover:Why ROAS became a crutch (and how to break the addiction)How to think like a CFO without losing creative soulBrand search volume, incrementality, and blended CACThe role of shortcuts in AI-driven discoveryWhy great creative wins in a commoditized worldPreston’s playbook for brands ready to scale sustainablyLearn more about: Chubbies - https://www.chubbiesshorts.comMarathon Data - https://www.marathondataco.com/BTR Media - www.btrmedia.comConnect with Preston - https://www.linkedin.com/in/prestonr/Connect with Destaney - https://www.linkedin.com/in/destaney-wishon/Listen to all episodes: btrmedia.com/resources/podcastSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Scaling a big brand on Amazon doesn’t always come down to budget, especially when you're managing 13,000+ ASINs in a category like apparel. In this episode, Destaney and Cal Kildow break down what’s actually working for Lacoste right now, and how they’re making smart, strategic moves without overcomplicating it.In this episode:How we prioritized 13,000 ASINs with limited budgetThe role Sponsored Brand video and product collections play in apparelWhy branded spend went down but branded search went upHow seasonal campaigns (like Father’s Day) were built and scaledConquesting strategies using competitor search termsWhen we lean on creative assets vs Amazon’s AI toolsWhat brand metrics + Nexus helped us uncoverConnect with Cal on Linkedin: linkedin.com/in/cal-kildow-597b81220Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishonSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Amazon just announced a major update to Creative Studio at Accelerate, giving advertisers an agentic creative partner that can concept, storyboard, and produce images and video from start to finish. Destaney, Joe, and Jennyfer break down how the new features work, what this means for brands of every size, and why relevance and speed to market are becoming the biggest competitive advantages on Amazon.Learn more about Creative Studio: https://aistudio.amazon.com/Connect with Joe on Linkedin: https://www.linkedin.com/in/joeshelerud/ Connect with Jennyfer on Linkedin: linkedin.com/in/jennyfergouneConnect with Destaney on Linkedin: linkedin.com/in/destaney-wishonSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Amazon has given brands a serious upgrade when it comes to ad tools and data. But turning that access into strategy takes more than dashboards.In this episode, Destaney and Joe Shelerud, CEO and Co-Founder of AdAdvance break down how to use AMC to better understand customer behavior, justify budgets, and connect upper and lower funnel efforts. They cover the shift toward audience-first creative, how to avoid siloed campaign thinking, and how to scale insights without getting overwhelmed.Key Topics Covered:How Amazon is democratizing insights and creative tools for both small and enterprise brandsThe real value of AMC and not just for data, but for actionPath to purchase, time to conversion, and ad type overlap to guide your decisionsBuilding audience-first strategies with AMC Audiences, even within Sponsored AdsThe risk of viewing ad types in silos (and how to connect the funnel)A layered approach: starting with foundations, then building up through audience, analytics, and finally custom queriesFrameworks for helping brands prioritize what to do next, not just chase new featuresDestaney and Joe’s complementary POVs: analytics vs actionability, data vs gutConnect with Joe on Linkedin: linkedin.com/in/cal-kildow-597b81220Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishonSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Growth isn’t one-size-fits-all. Destaney and Jess Jackson, BTR’s Head of Growth, unpack what they’re seeing in audits today: over-indexed branded spend, leadership misalignment, and a dangerous focus on ROAS over revenue. They share the exact shifts that turn stagnant brands into category leaders, why AMC and DSP matter now more than ever, and how a customized, full-funnel approach is the only path to real, sustainable growth.Connect with Jess on Linkedinlinkedin.com/in/jess-jackson-9a8370119Connect with Destaney on Linkedinlinkedin.com/in/destaney-wishonLearn more about BTR Mediawww.btrmedia.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What happens when you take one of the most disruptive CPG brands in the world and try to translate that momentum into Amazon?In this episode, Destaney sits down with Natalie Cotter, former Liquid Death marketer and current advisor to early-stage CPG brands, to talk about what it really takes to build a brand that drives demand. And we're not just talking ROAS here.They cover everything from the Ice Tea launch that sold out in 48 hours, to why some of today’s influencer-led brands are missing the mark, to the not-so-glamorous side of scaling on Amazon (ops, inventory, and org-wide alignment).Connect with Nataliehttps://www.linkedin.com/in/nataliekcotter/Connect with Destaney https://www.linkedin.com/in/destaney-wishon/Learn more about BTR Media www.btrmedia.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most people still think Amazon DSP is just for retargeting. It’s not. In this episode, Destaney brings on one of our own DSP Specialists, Alyssa Guzman to cover how we are using Amazon DSP to create demand, not just capture it.What does full-funnel DSP actually looks like today, STV, OLV, prospecting layers, AMC audiences, and everything in between. And they get honest about what’s working, what’s not, and how to avoid the trap of chasing perfect ROAS without moving real revenue.They Cover:Why prospecting matters way more than most brands thinkThe common DSP mistake that kills growthHow BTR makes AMC audiences actually scalableWhat retail expansion looks like (and why clients trust BTR to lead it)Connect with Alyssa https://www.linkedin.com/in/alyssa-guzman-280629161/Connect with Destaney https://www.linkedin.com/in/destaney-wishon/Learn more about BTR Mediawww.btrmedia.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What does it actually take to scale AMC, operationalize SQP, and build a reporting stack that helps you make better decisions, not just gather more data?In this episode, Destaney sits down with Dustin Wassner, Head of Product at BTR, to unpack how he has turned some of the clean room chaos into category-level clarity.They cover:The truth behind AMC adoption (and why most brands still can’t access it)SQP’s biggest limitations and how we make it actionable anywayThe system Dustin has built to apply AMC audiences at scaleHow dashboard design and funnel tagging unlock better decisionsWhat LTV, CAC, and conversion lag actually look like in the real worldConnect with Destaney https://www.linkedin.com/in/destaney-wishon/Connect with Dustin https://www.linkedin.com/in/dustin-wassner/Learn more about BTR Mediawww.btrmedia.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Recorded live at Cannes Lions, this episode brings together three people who know what they’re doing in the Amazon space - Destaney Wishon (BTR Media), Jeffrey Cohen (Amazon Ads), and Gabi Viljoen (Nestlé Health Science).What does real brand building on Amazon look like in 2025?They cover:Why obsessing over your customer matters more than chasing ROASHow AMC is helping brands become more preciseThe role of entry points, lifetime value, and playbooks that actually evolveWhy creative is no longer optional and how AI is making it scalableWhat modern full funnel strategy really means Connect with Gabi on LinkedIn https://www.linkedin.com/in/gabriellaviljoen/Connect with Jeff on LinkedIn https://www.linkedin.com/in/jeffreycohen/Connect with Destaney on LinkedInhttps://www.linkedin.com/in/destaney-wishon/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Destaney joins Jay Richman (VP, Product & Technology) from the Amazon team covering how AI is reshaping creative, what’s changed with Creative Studio, and what’s coming next. This isn’t the same tool it was a year ago and the updates keep coming.Covered in this episode:Why video is the next big frontier for Amazon adsHow AI is making creative faster, cheaper, and more accessibleThe real reason your product detail page impacts your AI-generated adsWhy “progress over perfection” is key hereHow AI could level the playing field for small brands and help big brands scaleConnect with Jay Richman Connect with Destaney Learn more about Creative Studio See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Destaney sits down with Adam Mellott, a key player at BTR Media who helps some of the most complex brands keep their ad accounts organized and running strong. Adam works closely with brands that have thousands of products, and he’s known for making sense of messy catalogs and turning them into a system and strategy that works.Throughout the episode you'll hear them cover how to clean up messy ad accounts, how to name your campaigns so they’re easy to manage, and how to make better use of your ad budget. Adam also shares real stories from brands selling everything from sports gear to phone accessories.What's Covered?:🔶 How to organize your ad campaigns so they make more sense🔶 Why campaign names matter more than you think🔶 How to find and use the right keywords🔶 How to make fast changes when trends shift🔶 Tips for keeping things simple, even with thousands of productsConnect with Destaney: https://www.linkedin.com/in/destaney-wishon/Connect with Adam: https://www.linkedin.com/in/adammellott/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Destaney and Gabi welcome Rob Hahn, COO of Pattern, for the final episode of The Four Pillars of Amazon mini-series! They're covering the important yet challenging world of Amazon operations, supply chain difficulties, and the growing changes Amazon has experienced over the years. Rob shares his great background from early days at Amazon to pivotal roles at Whitebox and Pattern, highlighting critical strategies for brands to effectively navigate Amazon’s dynamic operational landscape.Focus of This Episode:Insights on the evolution and increasing complexity of Amazon’s supply chain.Advice on managing inventory, regionalization, and reducing logistics costs.Strategies for maintaining competitive edge through efficient operational practices.Real-world examples demonstrating successful supply chain management.Connect with Rob Hahn on LinkedInhttps://www.linkedin.com/in/rob-hahn-12136736/Connect with Destaney on LinkedInhttps://www.linkedin.com/in/destaney-wishon/ Connect with Gabi on LinkedInhttps://www.linkedin.com/in/gabriellaviljoen/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In episode three of our mini-series, Destaney and Gabi welcome Dayexi Tomko to join them. In this episode, they're covering brand building and creative opportunities on Amazon and how the platform’s transformations have changed consumer interactions and brand storytelling. They discuss the critical shifts in Amazon’s creative landscape, including the growing importance of optimized main images, engaging carousel content, and strategic use of premium features like brand stores and enhanced A+ content.Focus of This Episode:Understanding Amazon’s evolution in creative brand-building opportunities.Insights into optimizing main images and PDP content to capture consumer attention.Strategies for leveraging brand stores and premium content for the best impact.Tips for navigating Amazon’s innovative modules, including quizzes and branded recipes.Exploring the role of AI tools (like Creative Studio AI and Rufus) in streamlining creative production and optimization.Connect with Destaney on LinkedInhttps://www.linkedin.com/in/destaney-wishon/ Connect with Gabi on LinkedInhttps://www.linkedin.com/in/gabriellaviljoen/ Connect with Dayexi Tomko on LinkedInhttps://www.linkedin.com/in/dayexi-tomko-26916864/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In the second episode of The Four Pillars of Amazon mini-series, Destaney and Gabi discuss the fast growth of Amazon Advertising. They look back on how much CPCs have grown over the past several years, especially with how they have increased their competitiveness on the platform and the need for strategic ad investments.Focus of This Episode:Why brands willingly pay for premium CPCs and how to maintain profitability despite rising ad costs.The importance of moving beyond isolated search strategies to adopt a holistic, full-funnel approach.Leveraging Amazon Marketing Cloud (AMC) for advanced audience targeting, optimizing your advertising spend, and enhancing campaign efficiency.How creative advertising formats on Amazon (like Sponsored Brands Video, Sponsored Display, and streaming placements) can significantly impact your brand's performance.The critical role of external traffic sources and multi-channel touchpoints in maximizing overall brand conversion rates.Connect with Destaney on LinkedInhttps://www.linkedin.com/in/destaney-wishon/ Connect with Gabi on LinkedInhttps://www.linkedin.com/in/gabriellaviljoen/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.