#048 - Join us in this special episode as we broadcast live from the House of Amazon at the one and only Cannes Lions festival. In this episode we are taking a deep dive with Amazon Ads Evangelist Jeff Cohen and Destaney Wishon as they unravel what's behind Cannes Lions. This convo is a great introduction to the unique value and strategic importance of Cannes Lions for industry leaders.

Why Listen?

• Discover why Cannes Lions is one of the ultimate gatherings for decision-makers in advertising, offering unparalleled opportunities for networking, learning, and innovation.
• Learn how Amazon leverages Cannes Lions to share ad strategies and drive future growth.
• Find out how Amazon’s integration of influencers at Cannes Lions is reshaping the advertising landscape.
• Explore the innovative practices and future trends showcased at House of Amazon, from Twitch and podcasts to advanced multi-touch attribution models.
• Gain actionable insights on the latest trends in performance marketing, consumer journey analysis, and the democratization of advertising tools.

Resources:

➡️ Get weekly insights from BTR Media

➡️ Connect with Jeff on LinkedIn

➡️ Connect with Destaney on LinkedIn

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