Episode #052 - How do you rise above the noise on Amazon’s biggest sales day of the year? In this episode, we sit down with Alicia Ponzani, E-Commerce Manager at Premier Nutrition, the brand behind one of the Top 5 Best-Selling Products on the most recent Prime Day.

Alicia shares the real, no-fluff tactics that led her team to outperform some of the biggest names in the game and how they managed to stay ahead even with retail giants like Target running promotions right before Prime Day.

We pull back the curtain on Premier Nutrition’s exact strategy, revealing how they optimized their Amazon ads, drove external traffic, and targeted the right audiences at the perfect time. You’ll hear how they navigated complex attribution challenges, leaned into full-funnel marketing, and unlocked the power of Amazon Marketing Cloud (AMC). You'll walk away with real, actionable tips - from creative testing to making the most of upper-funnel campaigns. If you're after clear, no-nonsense advice that actually works, hit play and see how Premier Nutrition did it.

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