better. with Jerred Moon

In this episode, Jerred Moon breaks down the Better Operating System — a five-part framework to help you plan, track, and scale your business heading into 2026. Learn how to create clarity in your business, make better decisions, and build systems that actually last. Here's what you'll learn: 1️⃣ The 1330 Planning Process — how to assess, plan, and execute with precision 2️⃣ The Company Cockpit — which metrics actually matter week to week 3️⃣ The Try Harder Cadence — the 10-minute weekly meeting that keeps you on track 4️⃣ The OODA Loop — a proven decision-making framework from the U.S. Air Force 5️⃣ The Dash One — how to create your company's master manual for scale Takeaways: Don't step into 2026 without a plan. Track the few metrics that matter most. Build playbooks so problems never blindside you twice. Your business should run on systems, not guesswork. Whether you build it yourself or get help, you need these five systems to scale. To make 2026 your best year yet, you'll have to try a whole lot harder than you are right now. Connect with Jerred: 🌐 Website: https://better.biz 📰 Newsletter: https://better.biz/newsletter 📸 Instagram: https://www.instagram.com/jerred.moon/

The 3 Ways to Earn Your Team's Respect.

Content marketing isn't about the latest trends, hacks or even going viral. I know this because I have been doing simple content marketing for 15 years and have generated $30M+ in revenue. In this video, I'll share a presentation on content marketing strategy that has worked in scaling brands for 15 years.

Want to GROW your newsletter? Join mine to learn how it's done: https://better.biz/newsletter In this episode, I tackle a question I get all the time: 1099 vs W2 — which should you hire? I break down the real differences, share a story about two moving companies that taught me the lesson, and explain why the choice impacts your company culture more than your bank account. Then, for the first time, I share my own Better Humanness Reporting — what I'm reading, how I'm training, and my biggest wins personally and professionally this past week. This is a new style of episode, going a bit longer and behind the scenes. I'd love your feedback. 💡 Key Takeaways: 1099 contractors may save money in the short term, but they rarely build long-term culture. W2 employees allow you to invest in leadership, development, and a real "crew." Culture is built by consistent teams, not random contractors pieced together. Leadership after the first million in business is about succeeding through people. Better Humanness Reporting: training, reading, and wins help leaders connect at a deeper level. ⏱️ Chapters: 00:00 Intro & New Style of Episode 01:10 1099 vs W2 — The Real Question 03:00 The Moving Company Story (Contractors vs Crews) 06:20 Why W2 Employees Build Better Culture 09:00 Leadership Beyond a Million — Succeeding Through People 11:30 Introducing Better Humanness Reporting 12:15 My Training This Week 13:50 What I'm Reading Right Now 15:10 Personal & Professional Wins 16:30 Asking for Your Feedback Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #leadership #businessgrowth #companyculture #entrepreneurship #tryharder

Want to GROW your newsletter? Join mine to learn how it's done: https://better.biz/newsletter In this episode, I break down the biggest mistake young leaders make — avoiding confrontation. If you're scared to correct team members when they mess up or say something off, you're accidentally building a weak company culture. As a former military officer and entrepreneur for over a decade, I've seen over and over that leadership (not tactics) is what scales companies. Today, I'll show you how to make effective spot corrections, set real standards, and become the leader your team actually respects. 💡 Key Takeaways: Leadership — not more marketing tactics — is what ultimately scales a business. Culture grows by action or inaction. Avoiding tough talks builds a weak culture. Spot corrections should happen immediately — but with the right tone and setting. Use the "nuclear option" (public correction) only for extreme cases; otherwise, correct privately. Always explain the why behind your corrections to earn respect and drive real change. ⏱️ Chapters: 00:00 The #1 Mistake Young Leaders Make 01:00 Why Leadership — Not Tactics — Scales Companies 02:45 How Avoiding Confrontation Destroys Culture 04:30 When and How to Make Spot Corrections 06:30 The "Nuclear Option" (When Public Correction Is Necessary) 08:20 Why Explaining the WHY Builds Trust Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #leadership #companyculture #confrontation #management #tryharder

Want to GROW your newsletter? Join mine to learn how it's done: https://better.biz/newsletter In this episode, I unpack the powerful lesson behind doing hard things—through the incredible story of Admiral James Stockdale. Shot down over North Vietnam and held as a prisoner of war for seven years, Stockdale survived by practicing what later became known as the Stockdale Paradox: disciplined thinking, neither blind optimism nor crippling pessimism. His survival was shaped by one seemingly small decision—taking a philosophy class years earlier. You never know which hard thing you choose today will shape who you become tomorrow. 💡 Key Takeaways: Hard things prepare you for the unknown future—before the crisis comes. The Stockdale Paradox: face brutal facts while maintaining belief you'll prevail. Stoicism gave Stockdale the mental armor to endure years of captivity and torture. We all have "easy buttons," but choosing difficulty builds resilience and strength. Daily practice: ask yourself, "What hard thing will I do today?" ⏱️ Chapters: 00:00 Why Doing Hard Things Matters 01:35 The Story of Admiral James Stockdale 03:15 From Fighter Pilot to Philosophy Student 05:00 Shot Down & Captured Over North Vietnam 06:30 Surviving Seven Years of Captivity 08:00 The Stockdale Paradox Explained 09:40 Why Small, Hard Choices Shape Your Future 11:00 Daily Practice: Choose Hard Things Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #stoicism #mentalstrength #stockdaleparadox #dohardthings #tryharder

Want to GROW your newsletter? Join mine to learn how it's done: https://better.biz/newsletter In this episode, I share my personal journey with resiliency—what it means to "be where your feet are," how to handle anxiety about the future, and why facing life's hardest moments one step at a time is the key to moving forward. I'll talk about my early entrepreneurial days, lessons learned from the military, and the powerful advice from my late best friend Talon that has carried me through some of life's hardest seasons. 💡 Key Takeaways: "Be where your feet are" — focus fully on the present moment, not on future unknowns. Only worry about the "closest alligator to the boat" — solve the problem right in front of you. Worry alone is useless; move from anxiety to action by making a plan. Entrepreneurship (and life) is a contact sport — expect challenges and prepare to respond. Resiliency is built through presence, planning, and executing one step at a time. ⏱️ Chapters: 00:00 Why Resiliency Matters for Entrepreneurs 01:20 My Journey Into Entrepreneurship & Self-Development 03:00 The Friendship That Shaped My Perspective 05:00 "Be Where Your Feet Are" — Talon's Powerful Advice 07:10 Learning to Face Anxiety & Worry With Logic 09:05 The Closest Alligator to the Boat: How to Focus 10:40 Planning Your Way Through Uncertainty 11:50 Final Thoughts on Presence & Resiliency Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #resiliency #mentalstrength #entrepreneurship #bewhereyourfeetare #tryharder

Want to GROW your newsletter? Join mine to learn how it's done: https://better.biz/newsletter In this episode, I break down how to run a sub-6 minute mile—even if you're not a "runner." This framework is built for the well-rounded athlete: strong in the gym, fast on the track, and still fitting training into a busy life. I've used this exact system to hit sub-6 consistently, and I've coached countless others to do the same, all without training for hours a day. 💡 Key Takeaways: You don't need marathon-level mileage—just smart, targeted conditioning. Use the three energy systems: Gain (short bursts), Pain (intense efforts), and Sustain (longer intervals). Interval training is the fastest way to improve mile time when you're limited on time. Consistency across intervals matters more than volume—stop when your performance drops. Combine this with bodyweight strength work (like my pull-up program) for a complete, efficient system. 📌 Example Protocols: Gain: 30s on, 90s off — start with 5 intervals, build up while maintaining consistency. Pain: 2m on, 4m off — very hard efforts, 5–10 intervals max. Sustain: 5m on, 5m off — 3–5 intervals at aerobic threshold or Zone 2. ⏱️ Chapters: 00:00 Who This Is For (Well-Rounded Athletes) 01:05 Why a Sub-6 Mile Matters 02:00 The Simplicity of Energy System Training 03:15 Gain Workouts (Explosiveness & Power) 04:30 Pain Workouts (The Hard Stuff No One Trains) 06:00 Sustain Workouts (Aerobic & Threshold) 07:25 Putting It All Together in a Week 08:20 Why Fitness Fuels Every Part of Life Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #sub6mile #intervaltraining #conditioning #wellroundedathlete #tryharder

Want to GROW your newsletter? Join mine to learn how it's done: https://better.biz/newsletter In this episode, I show you how to get off your damn phone—so you can take back control of your mind, sharpen your focus, and be more present. The average American spends 4.5 hours a day on their phone, mostly doom-scrolling. I've cut my screen time down to about 29 minutes a day, and the difference in clarity, presence, and enjoyment of life is huge. Here's the system I use and how you can do it too. 💡 Key Takeaways: Most phone time isn't productive—it's addictive by design, draining your energy and focus. I use an app called Opal (no affiliation) to block distracting apps with strict schedules. The key is the Allow List—only keeping essential apps (GPS, camera, Audible, Spotify, kids' sports apps, etc.). Set different rules for weekdays and weekends—block during family time and cut down work distractions. Even if you need Instagram or another app for business, set strict daily limits (15–30 minutes max). Track your average daily screen time to make sure your system is actually working. ⏱️ Chapters: 00:00 Why You Need to Get Off Your Phone 01:05 The Average 4.5 Hours Problem 02:15 The App I Use: Opal 03:45 Building an Effective Allow List 05:20 My Weekday and Weekend Schedules 07:10 Handling Instagram for Business 08:15 Why You Can't "Just Use Discipline" 09:20 Final Thoughts: Protect Your Mind, Be Present Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #digitaldetox #focus #productivity #mindset #tryharder

Want to GROW your newsletter? Join mine to learn how it's done: https://better.biz/newsletter In this episode, I break down how to build mental toughness—not by waiting for life to throw you hard times, but by deliberately creating them through training. The tool I've used for over a decade is called Meet Yourself Saturday—a weekly workout designed to confront the weakest version of yourself and strengthen the voice that pushes you forward. Mental toughness isn't about never wanting to quit—it's about changing the conversation in your head when you do. 💡 Key Takeaways: Mental toughness is built by controlling the conversation in your mind. Meet Yourself Saturday is a weekly hard workout designed to expose your inner quitter—and overcome it. The Murph workout (1 mile run → 100 pull-ups → 200 push-ups → 300 squats → 1 mile run with a 20 lb vest) is one of the best mental toughness builders. True grit comes from repetition—doing this every week for years, not days. Visual representations (stickers, bricks, markers) reinforce progress and keep you accountable. ⏱️ Chapters: 00:00 Why Mental Toughness Must Be Practiced 01:20 The Inner Conversation That Defines You 03:00 What Is Meet Yourself Saturday? 04:15 The Murph Workout Example 06:00 Recognizing and Reframing Weak Thoughts 07:20 How Long It Really Takes to Build Mental Toughness 08:30 Visual Bricks & Tracking Progress 09:30 Final Thoughts: Grit Takes Years, Not Days Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #mentaltoughness #grit #resilience #entrepreneurship #tryharder

Want to GROW your newsletter? Join mine to learn how it's done: https://better.biz/newsletter In this episode, I share my honest experience with building a personal brand—what's worked, what hasn't, and why ditching polished AI content for raw, authentic storytelling has made a massive difference. After building multiple businesses, I realized engagement and trust don't come from perfectly produced videos or AI-written captions—they come from showing up as yourself, listening to your audience, and playing the long game. 💡 Key Takeaways: Raw, authentic content outperforms polished AI "slop." Your story, struggles, and behind-the-scenes matter more than perfection. Ask your audience what they actually need help with—and create content around that. Engagement isn't about vanity metrics—it's about real conversations, replies, and relationships. Play the long game—trust and brand growth are built over time, not overnight. ⏱️ Chapters: 00:00 Intro & Why Personal Branding Matters 01:15 The Problem with Polished Content 03:00 Why I Ditched AI Captions 04:45 Creating Content Around Audience Struggles 06:30 Authenticity Over Vanity Metrics 07:45 Playing the Long Game Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #personalbrand #entrepreneurship #authenticcontent #newslettergrowth #tryharder

Want to GROW your newsletter? Join mine to learn how it's done: https://better.biz/newsletter In this episode, I break down the Strike Zero Program—a simple and brutally effective way to get better at pull-ups, push-ups, sit-ups, squats, or any bodyweight exercise. This is the exact program that took me from struggling to do a single pull-up to being able to rep out 20+ strict reps consistently. It's customizable, time-efficient, and built for busy entrepreneurs, parents, or anyone trying to stay fit while building a better life. 💡 Key Takeaways: The Strike Zero Program uses maximum effort sets until you "strike" through all reps down to zero. It tailors itself to your fitness level by bringing you to failure every set. Rest periods are short (about 60 seconds), making workouts efficient and effective. You can do it three times per week with a lower body move, upper body push, and upper body pull—or just pick one exercise when short on time. Momentum > perfection—one session, even short, builds consistency and results. 📌 Example Workout: Air Squats: 200 reps total Push-Ups: 100 reps total Pull-Ups: 50 reps total Do max reps → subtract from total → rest 60 sec → move to next exercise → repeat until you hit zero. ⏱️ Chapters: 00:00 Why Fitness Fuels Everything Else in Life 01:15 My Embarrassing Start with Pull-Ups 02:45 The Marine Who Showed Me the Way 04:10 The Origins of the Strike Zero Program 05:30 How the Program Works (Strike Down to Zero) 07:15 Weekly Programming & Variations 08:45 Quick Wins for Busy Entrepreneurs 09:40 Final Thoughts on Consistency & Momentum Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #bodyweighttraining #strikezeroprogram #pullups #entrepreneurfitness #tryharder

Want to GROW your newsletter? Join mine to learn how it's done: https://better.biz/newsletter Does mindfulness really make you a better leader? A new study with nearly 20,000 participants says yes—leaders who practice mindfulness show stronger transformational and ethical leadership, healthier teams, and better performance. In this short episode, I'll break down the research and give you three practical ways to build mindfulness into your leadership style. 💡 Key Takeaways: Mindfulness improves leadership styles (transformational, authentic, ethical). Teams led by mindful leaders have stronger relationships, higher well-being, and better performance. Mindfulness = sustained present attention + an open, curious, non-defensive stance. 🧭 Practical Applications: Notice before reacting: Pause before you respond to your team. Listen without planning a reply: Stay fully present in conversations. Pay attention: Put away distractions and give people your focus. 📌 Tools for Mindfulness: Breathwork practices (box breathing, WIM HOF, etc.) Meditation (5–20 minutes daily) Simple awareness: noticing thoughts and letting them pass ⏱️ Chapters: 00:00 Does mindfulness make you a better leader? 00:40 What the study revealed (20,000 participants) 01:30 Defining mindfulness in leadership 02:20 Three ways to practice mindful leadership 04:20 Final thoughts & practical tools Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #mindfulleadership #entrepreneurship #betterhumanbusiness #tryharder

Want to GROW your newsletter? Join mine to learn how it's done: https://better.biz/newsletter In this episode, I break down why the boring habits you keep skipping are the very things that extend your life, grow your business, and keep you consistent. The trick? Simple reframes on your calendar that connect daily actions to your long-term goals. I'll show you how to relabel tasks so they actually stick, and why attaching meaning (and a star rating) changes everything. 💡 Reframing Habits: Instead of "Workout" → call it Life Extension Modality (5⭐) Instead of "Sleep" → call it 24-Hour Recovery Cycle Instead of "Meal Prep" → call it Cellular Construction Project Instead of "Family Dinner" → call it Generational Alignment Hour 🧭 Why It Works: Each label connects the task to your future self—not just today. Adding a star rating (1-5) shows how aligned it is with your goals. You'll stop skipping tasks when you realize what you're really skipping. 📌 Real Talk: Success isn't complicated—it's boring. Eat well, train, read, repeat. Consistency beats excitement. The monotony is the point. Reframing habits helps you and your team understand the why. ⏱️ Chapters: 00:00 Why boring habits matter 01:20 The entrepreneur struggling with consistency 02:40 Reframing workouts as "Life Extension Modality" 04:10 Using star ratings for alignment 05:40 More reframes for sleep, food, family time 07:20 The monotony that actually builds mastery 08:30 Final takeaway: stick to the boring stuff Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #habitreframes #consistency #betterhumanbusiness #tryharder #entrepreneurship

Want to GROW your business? Join my newsletter where I share strategies that actually work: https://better.biz/newsletter There's a massive trust recession happening right now for small business owners. Whether you're online or brick and mortar, it doesn't matter—people don't trust you, so they're not buying. In this episode, I break down what you can do to overcome this trust gap, build real authority, and start converting more customers. We're talking about going beyond polished "AI slop" and leaning back into real, raw, personal connection. Because at the end of the day, the businesses that win are the ones who can get people to truly know, like, and trust them. 💡 What You'll Learn: Why polished content is failing (and raw content is back) How to differentiate yourself in an AI-saturated space The 3 things you must share if you want people to trust you How to build a behind-the-scenes strategy that works What really checks the "trust" box for customers today 🛠️ Practical Takeaways: Produce real content: Not AI fluff. Your competitive edge is authenticity. Get personal: Share your story, your why, your journey—not just the tactics. Show behind the scenes: Raw photos, short updates, and unpolished content can build faster trust than a glossy campaign. Anchor your presence: Make sure customers can Google you, see your site, and verify your credibility. ⏱️ Chapters 00:00 Why "Know–Like–Trust" Broke (and How to Fix It) 01:45 Personal > Polished: The Pendulum Swing Back 04:00 A No-AI (or AI-lite) Stance to Stand Out 06:10 Your 4-Pillar Weekly Content Plan 08:15 Proof Mechanics: Case Studies That Convert 10:00 Building Access & Responsiveness into Your Brand 11:30 Overcoming the Trust Recession with Real Content 📌 Real Talk: The trust gap is only getting wider—if you're not producing content, you're already behind. Customers are skeptical. They will research you, your brand, and your credibility before they buy. If you want to break through, you'll need to get uncomfortable and share more of the real story behind your business. Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #trustrecession #marketingstrategy #personalbranding #knowliketrust #betterhumanbusiness

Want to win in business without burning out at home? Get the newsletter for high performance strategies that protect your time, energy, and relationships: https://better.biz/newsletter In this episode, I break down a 4-part anti-burnout framework built specifically for entrepreneur-parents. If you're building a business and raising a family at the same time, this isn't about balance... it's about designing a life that doesn't break you. You can't compartmentalize your way to presence. But you can protect your energy where it counts most. 🧩 The Big Idea: You're not just managing time... you're managing needs. When your core needs (connection, autonomy, and competence) go unmet, burnout creeps in. That doesn't just affect your business... it erodes your home life, quietly and consistently. ⚙️ The 4-Part Anti-Burnout Framework (Based on Self-Determination Theory): Relatedness → Don't Parent in Isolation Make connection a priority. Schedule it like your most important meeting. Autonomy → Keep Something That's Yours Build space into your day that belongs to you...even if it's just 10 minutes. Competence → Reframe the Bad Days Burnout loves shame. Kill it by turning failure into feedback. Need Crafting → Layer Your Needs Into Theirs Use the time you already have (practice, pickup, chores) to recharge with your kids. 💡 Why This Matters: Most entrepreneur-parents feel guilt, exhaustion, or like they're failing at both roles. You don't need balance...you need structure. This episode gives you a practical way to win at home while you build what matters. ⏱️ Chapters 00:00 Why business success won't fix home burnout 01:25 The invisible stress of entrepreneur-parents 03:00 3 things that will burn you out 04:00 Part 1: Relatedness (don't go it alone) 05:50 Part 2: Autonomy (keep something that's yours) 08:00 Part 3: Competence (reframe the hard days) 09:10 Part 4: Need Crafting (layer your needs into theirs) 11:45 Final thought: try harder...at home Takeaway: You're not burned out because you're weak. You're burned out because your life isn't set up to meet your needs. Fix that...and everything changes. Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #parenting #entrepreneurship #burnout #selfdetermination #tryharder #betterhumanbusiness #familyfirst            

Want to keep customers engaged (even when it's hard)? Join my newsletter for strategies that actually work: https://better.biz/newsletter In this episode, I break down 4 studies with 1,600 participants that reveal a surprising truth: sometimes your customers need to suffer—but only in the right way. If you run a coaching, therapy, or experiential business, this lesson is critical for retention, referrals, and long-term results. 🧩 The Big Idea: On the material side (watches, groceries, products), suffering = bad. But on the experiential side (fitness, PT, coaching), the right kind of struggle builds identity, loyalty, and transformation. Your job? Remove friction at the wrong moments, and lean into meaningful struggle at the right ones. ⚙️ 4 Rules for Customer "Suffering" Done Right: 1. Eliminate Friction in Material Touchpoints: Checkout, signup, onboarding, access to community. Audit your process every quarter with fresh eyes. Don't let confusion kill the initial excitement. 2. Embed Meaningful Struggle in the Work: Reaffirm that the hard part is the point. Remind them they are becoming the type of person who can do hard things. 3. Frame Challenges as Growth: Ask powerful questions: Who do you become once you finish this program? How will this program be a meaningful part of your success story? How will these lessons help you grow in other areas of life? 4. Anchor the Experience in Story: Keep weaving their answers back into future sessions. Help them connect the dots between effort, identity, and transformation. 💡 Why This Matters: Anyone can generate a "perfect" program with AI. But you anchor people to the hard work, connect it to their story, and help them stick with it long enough to see results. That's the difference between another PDF on their desktop and a life-changing experience. ⏱️ Chapters 00:00 The surprising role of "suffering" in customer success 01:15 Why it kills material sales but fuels experiential growth 02:30 The onboarding gap: don't make this mistake 04:40 Rule #1: Eliminate friction in touchpoints 06:15 Rule #2: Embed meaningful struggle 07:45 Rule #3: Frame challenges as growth (3 key questions) 10:15 Rule #4: Anchor progress in story 11:45 Final takeaway: effort is the only thing you really sell Takeaway: Don't hide from the hard parts. Eliminate the wrong kind of suffering, but lean into the right kind. Your clients will be more committed, more loyal, and more likely to succeed—because they'll see themselves as the kind of person who does hard things. Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #customerexperience #businessgrowth #coaching #onboarding #identityshift #tryharder #betterhumanbusiness

Want stronger, happier, more athletic kids? Get my weekly playbook for building lifelong fitness and motivation: https://better.biz/newsletter In this episode, I share the 3 principles my wife and I used to raise athletic kids (7, 11, and 13) across football, track, soccer, and competitive dance. It wasn't genetics—it was intentional. Use these to build skills, confidence, and a lifelong love of movement. 🏆 The 3 Principles Normalize fitness at home: Make movement part of the environment and schedule. Keep it playful first; structure comes later. Praise effort over outcomes: Reward hustle, practice habits, positioning, and resilience—not trophies or touchdowns. Let them choose: Guide, don't push. Rotate sports, avoid early specialization, and watch for burnout. 🏠 How to "Normalize Fitness" (No Drill Sergeant Required) Make it visible: Garage/home gym, rings, med balls, jump ropes out and ready. Play first: Tag, "floor is lava," relay races, obstacle courses. Keep sessions short and fun. Model it: Shift some workouts to when kids are awake so they see you train. Layer structure later: As interest grows, add simple strength/skill blocks (bench, KB swings, dance drills). 🎯 Effort > Outcome: Coaching Phrases that Build Grit "I noticed how hard you chased that play." "Your practice effort all week put you in position for that goal." "Loved your focus on the little details—do more of that." 🧠 Autonomy Beats Burnout (Let Them Choose) Rotate seasons: Try multiple sports before committing. Check-in questions: "What feels fun right now?" "Want to try a different position/event?" Watch the load: Too many leagues/practices = fast burnout. Pull back early. 🔗 Why This Works (Self-Determination Theory) Autonomy: They pick the sport/activity. Competence: They see skills improve (strength, footwork, mobility). Relatedness: Family trains together; team/community support. 🛠️ Quick-Start Checklist Set a visible movement zone at home (2–3 simple tools). Schedule two 15–20 min family "play sessions" this week. Use only effort-based praise after practices/games. Ask your kid to choose next week's activity—then back it. ⏱️ Chapters  00:00 Why it's not genetics—it's intentional 00:40 Principle 1: Normalize fitness at home 02:30 Play-first approach (tag, obstacles, short sessions) 03:30 Principle 2: Praise effort, not outcomes 04:40 What to say after games/practice 05:20 Principle 3: Let them choose (avoid early specialization) 06:35 Spotting & solving burnout 07:30 SDT link: autonomy • competence • relatedness 08:05 Quick-start checklist & wrap Final Take: Build an environment where movement is normal, celebrate the grind, and honor their choices. Athleticism follows—and so does a lifelong love of fitness. Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #parenting #athletickids #youthsports #motivation #selfdeterminationtheory #familyfitness #tryharder #betterhumanbusiness

Want to unlock real motivation (not the 10-second kind)? Join my newsletter for weekly, science-backed strategies: https://better.biz/newsletter In this episode, I show you how to turn motivation on—using Self-Determination Theory (SDT)—so you stop relying on "just be disciplined" and start becoming the person who actually wants to do the hard things. After 15 years coaching military operators, entrepreneurs, and everyday folks, this is the simplest path I've found to sustained motivation. 💡 The Core Idea (1 Question): What are you getting better at that you actually want to get better at, and who can you do it with? Answer this and you'll naturally trigger all three drivers of intrinsic motivation. 🔬 The 3 SDT Drivers (in plain English): Competence: You can see yourself improving a real skill. Autonomy: You chose the path (not "shoulds" forced on you). Relatedness: You're doing it with/around people who get it. 🏋️ Fitness Example: Goal: Better aerobic fitness. Hate running? Cool—choose kettlebells (autonomy). Train snatch/swing/TGU and track progress (competence). Join a KB group or invite friends (relatedness). Same fitness outcome, but now you want to do the work. 💼 Business Example: Hate cold lunches but want more leads? Choose digital ads (autonomy). Learn/media-buying skills and measure CPL/ROAS (competence). Join a marketers' community or hire a mentor (relatedness). You'll execute longer and better. 🚀 5-Step Quick Start: Choose a path you're genuinely curious about (autonomy). Define a skill ladder you can level up weekly (competence). Find your people (forum, mastermind, group chat) (relatedness). Track momentum: one metric you can improve each week. Review & adjust every 14 days—keep what pulls you in. 🧱 Common Traps to Avoid: Outsourcing autonomy: Doing things you hate because you "should." No feedback loop: If you can't see improvement, motivation dies. Going solo: Without community, friction wins. ⏱️ Chapters: 00:00 The problem with "just be disciplined" 00:35 Operators vs. civilians: the real gap I saw coaching 01:20 Self-Determination Theory (SDT) overview 02:05 The one question that unlocks motivation 02:40 Driver #1: Competence (get better at a skill) 03:05 Driver #2: Autonomy (you must choose it) 03:30 Driver #3: Relatedness (do it with others) 03:55 Fitness example: aerobic gains without running 05:20 Business example: more leads without face-to-face 06:45 5-step quick start to sustain motivation 07:45 Pitfalls and how to fix them fast 08:20 Final challenge: answer the question & act Final Take: Motivation isn't magic—it's designed. Lock in autonomy, competence, and relatedness, and you'll stop white-knuckling discipline and start wanting the work. Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #motivation #selfdeterminationtheory #intrinsicmotivation #habitbuilding #discipline #entrepreneurship #fitnessmindset #betterhumanbusiness

The Rockefeller Rule: How Small Changes Create Massive Results Episode Summary In this short but powerful episode, I share the story of John D. Rockefeller discovering how one drop of solder per barrel saved him $20 million. More importantly, I connect this lesson to how small, intentional changes in your daily life and business can compound into massive results over time. What You'll Learn The 39-drop lesson: how Rockefeller's attention to detail transformed profits. Personal application: becoming intentional with your thoughts, steps, and breaths. Business application: spotting tiny inefficiencies before they erode your culture or profits. The key question: Where are you still using "40 drops" when 39 would do? Key Takeaways Small adjustments compound into big wins when repeated daily. Leadership requires correcting subtle missteps early. Personal efficiency starts with being intentional in the smallest actions. Quote from the Episode "We often chase the big breakthroughs, but it's the tiny adjustments—the drops we overlook—that create lasting success. Ask yourself: where am I still using 40 drops when 39 will do?" Final Thoughts This episode is a reminder that both in business and in life, transformation doesn't always come from the big wins. It comes from the micro-adjustments you make intentionally every day.