Beyond The Sale

Most agents dream of running a successful office.Marty Fox built seventeen. From a single WHITEFOX office in Melbourne to a national brand with locations across Australia, New Zealand and a judge on The Block… Marty has redefined what it means to grow, lead, and stay relevant in Real Estate. In this replay episode, Kirsty and Shane sit down with Marty to unpack his career including the mindset behind his success, the lessons he’s learned leading 100+ staff and how he balances it all while still making time for his family. You’ll hear: How Marty Fox went from one office to twelve across Australia AND New Zealand The secret to scaling without losing quality or culture What most people get wrong about leadership The systems and mindset behind WHITEFOX’s incredible growth What really happens behind the scenes of The Block Australia Is The Block Australia scripted? Marty’s take on imposter syndrome and “faking it till you make it” How Marty gets in front of 30k leads every day What Marty Fox looks for when hiring sales directors How WHITEFOX changed the marketing game What a day in the life looks like for Marty Fox … and SO much more. Watch the YouTube Version of the Podcast here. See all of the behind the scenes over at @beyondthesalepod or @kirstycunningham and @shanespiteri This podcast couldn’t be possible without our sponsors, YPA, 268 Fund and AgentSpot. If you’re looking to buy, sell or invest this year click on the links to find out how they can help you.

“I’m still getting people asking me ‘What the f*ck have you done?” He’d built and sold multiple offices, been the top agent nine years in a row, and had what most people would call a dream career… But behind the success, there was a part of himself he’d been hiding. In this episode, Shane is opening up about what really led to his decision to retire. From the pressure to always be “10 out of 10,” the burnout that comes with chasing perfection, and what it’s like to finally slow down. For the first time, he is also sharing what it was like navigating the industry as a gay man… why he kept that part of himself hidden for 35 years, the comments that made him feel like he couldn’t be open, and what’s changed since he finally decided to live life as his authentic self. If you missed it, watch Shane’s announcement on IG here. Watch the YouTube Version of the Podcast here. See all of the behind the scenes over at @beyondthesalepod or @kirstycunningham and @shanespiteri This podcast couldn’t be possible without our sponsors, YPA, 268 Fund and AgentSpot. If you’re looking to buy, sell or invest this year click on the links to find out how they can help you.

He's the mind behind the Real Estate Diaries with Gavin Rubinstein, the jet-ski videos with Matt Lancashire and some of the wildest property listing videos you've seen online.  Joining us on the podcast today is Tom from XMedia - a creative powerhouse who has defined a genre of Real Estate social media. From starting out with a $50 shoot on the Gold Coast to filming in Sydney's top luxury listings - he knows a thing or two about marketing. You’ll hear 0:00 - How it all began 2:12 - Exactly what goes into planning one of XMedia’s Real Estate shoots 3:58 - Behind the Scenes of Real Estate Diaries with Gavin Rubinstein 6:42 - The social media content strategy the top performing agents swear by 08:02 - Is there proof that these viral videos actually sell homes? 9:00 - How much should agents be spending on social media? 10:30 - The importance of finding the right videographer 12:46 - The future of real estate marketing 16:20 - Has XMedia turned away agents before? 18:13 - The one piece of content you need to have on your social media profiles 22:13 - Should you be using paid Meta ads to promote your agency? 24:54 - What’s next for XMedia 27:35 - Rapid Fire … and SO much more. Want to work with Tom and XMedia? Find out more here. Watch the YouTube Version of the Podcast here. See all of the behind the scenes over at @beyondthesalepod or @kirstycunningham and @shanespiteri This podcast couldn’t be possible without our sponsors, YPA, 268 Fund and AgentSpot. If you’re looking to buy, sell or invest this year click on the links to find out how they can help you.

Andrew Cumming, better known as @brisbaneagent, has built a buyers agency empire by doing the exact opposite of what most agents are taught. His TikToks have turned comments into clients, and his content is giving buyers more confidence than some agencies do in person. In this episode, Andrew reveals how he built his brand from scratch, why he pivoted from selling to buying, and what the data (and the DMs) are telling him about Queensland’s property market right now. You’ll hear 0:00 - Andrew’s hottest industry take 1:17 - How Andrew built his reputation as The Brisbane Agent 3:44 - Andrew’s advice for your real estate agents 6:32 - Does he physically attend to the properties he sells for his buyers 11:59 - How Andrew gets off-market properties for his clients 13:14 - The future of purchased.com.au 16:05 - The age bracket that brings Andrew the most leads 17:35 - A hack to getting your real estate agency ranked on Google 18:17 - Why kids are showing their parent’s Andrew’s content online (and how this is getting him sales) 21:04 - How Andrew builds rapport with investors before he’s even met them 22:34 - An insight into the minds of Brisbane buyers right now in 2025 24:15 - What advantage does the Brisbane market currently have over Melbourne and Sydney? 27: 55 - Brisbane’s hottest markets for investors 29:44 - The most undervalued suburbs in Brisbane from a Buyer’s Agent’s perspective 30:57 - Rapid Fire … and SO much more. Watch the YouTube Version of the Podcast here. Want more of Andrew? Follow him on IG @brisbaneagent or head over to his Buyers Agency IG @purchased.com.au See all of the behind the scenes over at @beyondthesalepod or @kirstycunningham and @shanespiteri This podcast couldn’t be possible without our sponsors, YPA, 268 Fund and AgentSpot. If you’re looking to buy, sell or invest this year click on the links to find out how they can help you.

What if we told you that there was a way to get your open homes FLOODED with clients coming from social media… and you don’t even have to come up with the content ideas yourself? As Co-Director at Place Kangaroo Point, Michael racks up 500,000+ views on campaigns (when most agents are lucky to get 30-40k), has built one of the largest social followings of any Australian agent, AND still finds time to lead a 28-person office while selling some of Queensland’s biggest homes. So how is he pulling it off? Listen to find out. You’ll hear: Why some $10M+ homes in Brisbane sell fast and others sit for months How he gets BIG name brands involved in his listing videos (like Belvedere vodka and Aston Martin) How selling for Quade Cooper blew up his profile overnight The $12.5M listing he won just by cold DM’ing a builder on Instagram The mistake that cost him sales when he first became a Director How he actually balances being both a top agent and running an office Why he rejected a $2.5M fee-earner to protect culture The simple ‘test’ he gives new recruits before letting them in the door … and SO much more. Watch the YouTube Version of the Podcast here. Want more of Michael? Check him out on IG @michael_bacon_ or visit his website www.michaelbacon.com.au See all of the behind the scenes over at @beyondthesalepod or @kirstycunningham and @shanespiteri This podcast couldn’t be possible without our sponsors, YPA, 268 Fund and AgentSpot. If you’re looking to buy, sell or invest this year click on the links to find out how they can help you.

Brisbane is booming. The population is growing, but houses aren’t being built fast enough and the Olympics are about to put a lot more pressure on the market. So what does that actually mean if you’re an agent working in Queensland or wanting to take advantage of the boom? Today we are sitting down with Jordan Navybox, the Managing Director at Cohen Handler, to find out what’s really going on. Everything from off market luxury deals, houses with indoor climbing walls, to helping locals who can’t buy into their dream suburb. But we’re not only talking about the market, we’re also getting into Jordan as a director, how he runs his team and the most important traits he looks for in new hires. You’ll hear: What’s behind QLD still being the fastest-growing state in Australia five years after COVID The scary number behind how few homes are actually being approved The truth about who’s actually using buyers agents in Brisbane (it’s not who you think) Why developers aren’t making moves right now How Jordan hears about homes before anyone else The percentage of deals happening off market The one thing Jordan looks for when hiring new team members + why he has said no to top performers An old school trick his team still uses to find homes The hard line he won’t cross in business Who are the next wave of buyers coming into Brisbane? … and SO much more. Watch the YouTube Version of the Podcast here. Want more of Jordan? Visit his IG @navyboxj or head over to the Cohen Handler website here. See all of the behind the scenes over at @beyondthesalepod or @kirstycunningham and @shanespiteri This podcast couldn’t be possible without our sponsors, YPA, 268 Fund and AgentSpot. If you’re looking to buy, sell or invest this year click on the links to find out how they can help you.

Most agents never get the chance to see what goes on behind the scenes with developers and big brands. But Zoe Goodhardt has and what she’s learned might change the way you think about buyers, marketing, and building trust.  Zoe is the Head of Growth and Marketing at TAG, a digital marketing agency that is behind some of Melbourne’s most creative campaigns that include selling out multi million dollar developments. You’ll hear: The marketing trick that gave one project its own personality (and sold FAST) The real reason developers pick some agents over others What big brands do that smaller agencies can steal today The buyer profile that cleared 90% of a 40-unit project The lifestyle shots that actually sell a property Why REA is losing ground… and where developers are spending instead The exact cost-per-lead numbers that make developers say yes The #1 reason developers are ditching portals and what they’re using instead How this agent’s LinkedIn posts made him the go-to for developers A “politician” strategy you can use to ensure you’re the agent everyone knows … and SO much more. Want to work with Zoe? Visit her over at www.wearetag.co Watch the YouTube Version of the Podcast here. See all of the behind the scenes over at @beyondthesalepod or @kirstycunningham and @shanespiteri This podcast couldn’t be possible without our sponsors, YPA, 268 Fund and AgentSpot. If you’re looking to buy, sell or invest this year click on the links to find out how they can help you.

How do you go from zero network, zero experience… To running one of the most disruptive and cutting edge real estate offices in Australia? On this week’s episode, Kirsty is sitting down with the incredible Lana Samuels to talk about the steps she took to becoming one of the most recognised agents in the country. From taking WHITEFOX from a four person start-up to a brand with offices across Australia AND New Zealand, still doing cold calls (and landing $7M listings) to using out of the box strategies to build her name, her business and her reputation… Lana is talking about it all. You’ll hear: How to fast track your growth (Lana compressed 20 years of experience into just 7) Ways to build credibility quickly in a region where no one knows your name How to use your strengths to win listings and clients in ways that come easy to you Tips on creating a team culture that works together The secrets behind her viral videos (and how to use them in your own strategy) What happened when she spoke French in one of her listing videos The boundaries she swears by that protects her business, and her peace … and SO much more. If you want more of Lana, follow her on IG @lana.samuels. Watch the YouTube Version of the Podcast here. See all of the behind the scenes over at @beyondthesalepod or @kirstycunningham and @shanespiteri This podcast couldn’t be possible without our sponsors, YPA, 268 Fund and AgentSpot. If you’re looking to buy, sell or invest this year click on the links to find out how they can help you.

This is the advice from the type of client that you wish was in your database. Toni Bache has been the youngest VP in a Fortune 500 company. She’s built a multi seven figure business as a consultant. And in her spare time, she has flipped, held, and renovated more than 16 properties on the Gold Coast. Toni has worked with all kinds of agents so she knows not only how to spot an agent who’ll get her a good deal (and lose money for their client) but she’s also built a long term relationship with an agent who has listed six of her properties and earned more than $100k in commission from her alone. So how do you become the kind of agent someone like Toni wants to work with? And avoid being the agents that’s losing money for their clients? Listen to find out. You’ll hear: The followup mistake that’s costing agents hundreds of thousands of dollars in commission What you can learn from the agent that turned Toni into his biggest advocate (and earned over $100k from her listings) Why Toni actively hunts out “lazy agents” when buying… Don’t let this be you Why savvy buyers are mystery shopping you before they even list (and how to get their business next time) What makes an agent worth millions in repeat business and referrals How bad agents are creating opportunities for investors … and SO much more. Watch the YouTube Version of the Podcast here. Want more of Toni? Follow her reno account @reno_inspo See all of the behind the scenes over at @beyondthesalepod or @kirstycunningham and @shanespiteri This podcast couldn’t be possible without our sponsors, YPA, 268 Fund and AgentSpot. If you’re looking to buy, sell or invest this year click on the links to find out how they can help you.

What if potential vendors had already decided you were their agent… before they even picked up the phone? Today on the pod, we’re sitting down with PR expert Ashleigh McInnes. Ashleigh McInnes runs Papermill, a PR agency that’s been shaping some of Australia’s biggest property and lifestyle brands for 15 years. If you’ve been wanting an edge over your competitors, then you’re going to want to listen to this one because Ash is letting us in on some NEW strategies for agents. Listen to find out: What to post online so buyers and sellers trust you years before they’re ready to sell How to share your results in a way that makes people want to work with you (and stop looking like all the other agents) How to get ChatGPT recommending you to anyone looking for an agent  What journalists look for in a listing (and how to get their attention!) What Ash did when she was faced with two of the toughest periods of her life, and how she and the business came out the other side stronger now  … and SO much more. Watch the YouTube Version of the Podcast here. You can find Papermill over @papermillagency and at www.papermillagency.com.au and follow Ash over on LinkedIn here. See all of the behind the scenes over at @beyondthesalepod or @kirstycunningham and @shanespiteri This podcast couldn’t be possible without our sponsors, YPA, 268 Fund and AgentSpot. If you’re looking to buy, sell or invest this year click on the links to find out how they can help you.

Tony O’Doherty came to Australia with no network, no family, no connections, and built a billion dollar career in just 8 years. Did we mention he’s just sold his 900th property too? But today’s episode is more than just sales. It’s an unfiltered, unapologetic dive into the Australian Real Estate Market where nothing is off bounds. From calling out bad agents, the problem agencies and the dangers of burnout… You do NOT want to miss it. Tony doesn’t hold back. Listen to find out: Why he thinks 95% of agents are “sh*t” The hospital scare that nearly ended his career What he wishes he knew when he started The real skill that separates average agents from the ones who will actually make it How social media can work for agents (and why he hates it) Why the best agents are also the biggest losers The sacrifices behind $1B in sales… and whether it was worth it … and SO much more. Watch the YouTube Version of the Podcast here. Want more of Tony? Follow him on IG @tony_odoherty or visit his LinkedIn here. See all of the behind the scenes over at @beyondthesalepod or @kirstycunningham and @shanespiteri This podcast couldn’t be possible without our sponsors, YPA, 268 Fund and AgentSpot. If you’re looking to buy, sell or invest this year click on the links to find out how they can help you.

This week we’re sitting down with Heath Williams, the Brisbane agent who has sold over half a billion dollars in property, with an average sale price of $4 million. He’s worked everywhere from Sydney to Dubai to the UK, but now Heath is known for selling some of Queensland’s most beautiful homes.  So what does an interior designer turned real estate agent have to say about the industry?  We’re talking about everything from including the one thing Heath will never compromise on (even if it means delaying a $4M+ listing) to how he’s built a business where clients come to him - not the other way around. You’ll hear: How to create a bidding war before a property even hits the market The fastest way to break into the luxury market (even if you’re starting from scratch) Why making your team could actually lower your sales The changes you have to make when selling an $8M home instead of an $800K one How to build a reputation so strong that you never have to cold call again The career move he wishes he’d made sooner and why you should consider it now … and SO much more Watch the YouTube Version of the Podcast here. Want more of Heath? Check out his links here: Website Instagram Facebook LinkedIn Real Estate See all of the behind the scenes over at @beyondthesalepod or @kirstycunningham and @shanespiteri This podcast couldn’t be possible without our sponsors, YPA, 268 Fund and AgentSpot. If you’re looking to buy, sell or invest this year click on the links to find out how they can help you.

You might be thinking, what’s a lash tech doing on a real estate podcast? But hear us out.  Ashleigh Lacorcia turned a side hustle into a 6 figure brand - not only because she was good at what she did, but also because of how she made people feel. Sound familiar? In today’s episode, we’re chatting about what real estate agents can learn from the beauty industry. From client loyalty, becoming the #1 person in your field, how to take a step back in order to scale to the process of building a business that’s more than just “work,” it’s a part of her. You’ll hear: How she started her business in her bedroom and ended up with clients desperate to book with her The one thing she focused on that made her stand out and become known in her field (even in a crowded industry) What happened when she stopped doing the day to day work and focused on growing the business Her strategy for getting her team to maintain her standard without micromanaging them The mindset mistake that might be holding you back from growing Why letting go was the hardest, but most important part of scaling What agents need to hear before they make their next hire … and SO much more. Watch the YouTube Version of the Podcast here. Want more of Ashleigh? Visit her coaching website at www.ashleighlacorcia.com/mindful-mentoring or if you’re interested in her lash business check out www.ashleighlacorcia.com and her IG @melbournelashes and @ashleighlacorcia See all of the behind the scenes over at @beyondthesalepod or @kirstycunningham and @shanespiteri This podcast couldn’t be possible without our sponsors, YPA, 268 Fund and AgentSpot. If you’re looking to buy, sell or invest this year click on the links to find out how they can help you.

You want to sell to Millennial and Gen Z buyers? Then start here. Selling to the up and coming market looks different to any approach you’ve taken so far. And if you work in regional markets, then you’re going to need to adapt.   Tash bought her first house at 22. Since then, she’s built a following of hundreds of thousands of followers by making property and investing make sense for young people over on @tashinvests. That means she knows exactly what her audience is thinking. What they’re googling. What turns them off agents. And what makes them finally take action. So how can you use that to your advantage? Listen to find out. You’ll hear The biggest mistakes agents make when talking to younger buyers Rentvesting explained What today’s first home buyers are searching for online Why your listing language might be turning off an entire generation What made Tash trust her buyers agent The #1 thing she wants buyers to do before calling an agent (and how you can be part of that step) … and SO much more. Watch the YouTube Version of the Podcast here. Want more of Tash? Check out her links here: @tashinvests on IG and Tik Tok www.tashinvests.com Buy her book How to Not Work Forever here Listen to her podcast Get Rich Slow Club on Spotify or Apple See all of the behind the scenes over at @beyondthesalepod or @kirstycunningham and @shanespiteri This podcast couldn’t be possible without our sponsors, YPA, 268 Fund and AgentSpot. If you’re looking to buy, sell or invest this year click on the links to find out how they can help you.

A lot of agents focus on how a property looks online. Hamish Bowman focuses on what happens in the first 4 days…because that’s when the sale is won or lost.  With a median of just 12 days on the market and MULTIPLE suburb records to his name, Hamish has over 20 years across Sydney, Melbourne and Brisbane and created an incredible reputation. In today’s episode, we’re sitting down with Hamish to unpack the exact sales process he uses every week with his team: including why he always holds 9am and 1pm Saturday open homes,   secrets behind his sales process including: why he always holds 9am and 1pm Saturday viewings, how he builds urgency in potential buyers before the open home even starts, and the conversation with every vendor to stop the “did we sell too cheap.” You’ll hear: Why he always lists properties on a Tuesday at 4pm How he creates urgency before the first open home even starts The specific suburbs he geo targets through social media to build buyer interest The full process behind his Saturday viewings: from 7am text messages to 5pm contracts What to do when a perfect campaign doesn’t deliver (and how he handles week 3 check ins) How he stops buyers from waiting until the deadline … and SO much more. Watch the YouTube Version of the Podcast here. Want more of Hamish? Visit his profile here. See all of the behind the scenes over at @beyondthesalepod or @kirstycunningham and @shanespiteri This podcast couldn’t be possible without our sponsors, YPA, 268 Fund and AgentSpot. If you’re looking to buy, sell or invest this year click on the links to find out how they can help you.

“I’m not trying to be an influencer, I’m here to sell houses.” That’s fair. But here’s the truth. Agents who are building trust and authority online are the ones winning listings offline. In today’s episode, Kirsty and Shane are sitting down with Jye De Zylva, a personal brand strategist who’s worked with some of the country’s top performers to talk about how agents can build brands that feel like them, builds trust and actually leads to listings. Because marketing yourself online isn’t about becoming an influencer. But it will put you top of mind when somebody is ready to sell their house. You’ll hear: How to decide what kind of content you should be making to attract potential vendors A step by step method for showing up online without even talking to the camera Why solely relying on your franchise’s marketing is costing you listings How to build a personal brand that still feels like you What Jye has learnt working with a BIG real estate company in Australia Advice for agents working under a franchise who want to build their own personal brand on social media … and SO much more. Watch the YouTube Version of the Podcast here. Want more of Jye? Check out his IG @jyedezylva See all of the behind the scenes over at @beyondthesalepod or @kirstycunningham and @shanespiteri This podcast couldn’t be possible without our sponsors, YPA, 268 Fund and AgentSpot. If you’re looking to buy, sell or invest this year click on the links to find out how they can help you.

If you could see what buyers were actually looking for in property listings… how would it change how you advertised your properties? There’s a reason the media always calls on Alice Stolz when the property market shifts. Alice isn’t just Domain’s National Property Editor, but she’s also a journalist, commentator, property expert on The Block and one of Australia’s most trusted voices when it comes to real estate. In today’s episode, Kirsty is sitting down with Alice to talk about everything she’s been noticing in the market. From the biggest mistakes she sees in listings, her property picks for what state is about to boom, and why it’s never been harder AND more important to build trust as an agent. You’ll hear: What buyers really care about now (and it’s not just price) The feature every great listing has… and the thing that buyers HATE seeing How to use The Block to predict what’s next in the market Alice’s go-to advice for vendors who just won’t budge on price How she can spot a strong campaign from just ONE photo What data shows buyers are clicking on (and how you can use this to your advantage) The biggest red flag with AI written listings (don’t do this!) … and SO much more. Watch the YouTube Version of the Podcast here. Want more of Alice? Head over to IG @alice_stolz or read her latest article over on Domain here. See all of the behind the scenes over at @beyondthesalepod or @kirstycunningham and @shanespiteri This podcast couldn’t be possible without our sponsors, YPA, 268 Fund and AgentSpot. If you’re looking to buy, sell or invest this year click on the links to find out how they can help you.

What does it actually take to run a high performing business, without burning out or losing good people? If you’re anything like us, you went from being a real estate agent to owning a business and leading a team. But no one teaches you how to do that part. So on today’s show, we’ve invited Olivia Jenkins, a business consultant who has worked behind the scenes of some of Australia’s MOST recognisable brands including Alisa & Lysandra from al.ive body and The Block. (If you missed their episode last week, queue it up next on Spotify | Apple | YouTube). Olivia is sharing her insights into what she knows to be working in businesses right now, the most common traps owners fall into when trying to scale, and how to go from being the face of the company, to stepping back and allowing everybody else to do the work AND to your standards. You’ll hear: The signs that show Olivia your business is in trouble The question she asks every founder before building their strategy What to do when you’re great at selling, but no one taught you how to run a business Tips for managing burnout when you’re doing hundreds of deals a year How to stand out when every agent sounds the same online Why being “busy” doesn’t mean your business is working Why red flag clients can do just as much damage as a bad hire … and SO much more. Watch the YouTube Version of the Podcast here. Want more of Olivia? Check out her: IG @oliviajenkins.co LinkedIn: @oliviajenkinsco Visit her website at www.oliviajenkins.co Or get in touch over email olivia@oliviajenkins.co Listen to Olivia’s podcast THE CEO's WING WOMAN on Spotify or Apple. See all of the behind the scenes over at @beyondthesalepod or @kirstycunningham and @shanespiteri This podcast couldn’t be possible without our sponsors, YPA, 268 Fund and AgentSpot. If you’re looking to buy, sell or invest this year click on the links to find out how they can help you.

If you’ve ever: Answered a call at 10pm even though you said you were done for the day Felt guilty for switching off after work (or don’t know how to) Wondered why the wins don’t feel as exciting anymore Then you need to listen to this episode.  Today Kirsty is sitting down with therapist and relationship expert, Gulseli Kalkan, to talk about something we don’t talk about in real estate enough: the toll this career has on our mental health.  We’re having an open conversation about the burnout, boundaries and the constant hustle culture. But more importantly… How to keep showing up for yourself while building a career you’re proud of. You’ll learn: The signs you’re heading towards burnout in real estate (and what to actually do about it) How to stop tying your self worth to your listings or sales while STILL nailing your job Ways to set boundaries without sacrificing success How to stop taking the emotional weight of your clients home with you and finally be present with your loved ones … and SO much more. Watch the YouTube Version of the Podcast here. If you want to learn more from Gulseli, head over to IG @counselling_with_seli or visit www.counsellingwithseli.com.au. See all of the behind the scenes over at @beyondthesalepod or @kirstycunningham and @shanespiteri This podcast couldn’t be possible without our sponsors, YPA, 268 Fund and AgentSpot. If you’re looking to buy, sell or invest this year click on the links to find out how they can help you.

You might think you know Alisa and Lysandra. The twins who won The Block. The minds behind al.live body - the luxe brand that’s popping up on every kitchen bench and every bathroom. But what you don’t know? That they were showering at a public pool during the early weeks of the competition. That Lysandra actually sold her house and lived in a granny flat to fund that business after they recorded The Block. That they’re not budging on quality and sustainability in their business EVEN when people told them it was impossible. In this episode, we’re sitting down with Alisa and Lysandra to get the behind the scenes on it all - from what it was like to be on the early seasons of The Block to how they’ve built one of the most recognisable skincare brands in Australia. You’ll hear: The surprising role that their real estate agent had in securing their first Block win The real story behind their “overnight success” (hint: it took 8 years) Why brand trust is their GREATEST competitive advantage How they scaled from 3 products to a brand that now sells out on launch Why living next door to your twin might not be as perfect as it looks … and SO much more. Watch the YouTube Version of the Podcast here. If you want more of Alisa and Lysandra, visit www.alisaandlysandra.com.au or on IG @alisa_lysandra. And if you’re curious about their brands al.ive body and al.live skin, head over to www.alivebody.com.au or @al.live_skin and @al.live_body. See all of the behind the scenes over at @beyondthesalepod or @kirstycunningham and @shanespiteri This podcast couldn’t be possible without our sponsors, YPA, 268 Fund and AgentSpot. If you’re looking to buy, sell or invest this year click on the links to find out how they can help you.