Blurred Lines: Physical and Digital Fashion

As the fashion industry further digitalises, those kick starting their presence in the digital realm need not to be naïve about data, privacy and security principles. Simon generously equips the listener with key action points that brand owners should be prioritising to ensure their company and staff are aware of and protected from the legal implications that will inevitably occur as digital regulations develop.   With the development of technologies such as AR mirror try-ons, immersive websites and virtual stores, companies need to be knowledgeable of the consumer data implications. Aimed at those operating in the fashion industry, Simon walks the group through his leading insights and advice as well as the trends he is witnessing as head of the Extended Reality team at Marks & Clerk. Featuring: Robecca Davey Joh Orengo Simon Portman Intro music: Artist – HoliznaRAPS Track - Flat Lining (Instrumental) Source - FMA (Free Music Archive) License: CC BY About the Blurred Lines podcast series: Senior Associate and fashion enthusiast Robecca Davey, has partnered with Spatial8, the concierge service that helps brands with their journey toward the metaverse, to bring the 'Blurred Lines: Physical and Digital Fashion' podcast to life. This series aims to help fashion brands stay ahead of the curve through unpicking the complex relationship between digital and physical fashion, hosting insightful conversations with a variety of digital fashion experts and providing industry-leading intellectual property (IP) advice. ⁠⁠⁠Visit the podcast homepage

For episode 4, Robecca, Joh and Marco meet to discuss AR and VR, and the benefits that fashion brands are experiencing through experimenting with this kind of technology in the intersection between the virtual and the physical reality.  Marco shares exclusive insights into his most exciting client project for Weekday whilst also explaining the potentially revolutionary impact that the AR mirror try-on could have on the fashion industry. Robecca adds further value to the discussion through sharing IP advice for brands that wish to prepare themselves with an effective protection strategy in the emerging virtual world. Featuring: Robecca Davey Joh Orengo Marco Marchesi Intro music: Artist – HoliznaRAPS Track - Flat Lining (Instrumental) Source - FMA (Free Music Archive) License: CC BY About the Blurred Lines podcast series: Senior Associate and fashion enthusiast Robecca Davey, has partnered with Spatial8, the concierge service that helps brands with their journey toward the metaverse, to bring the 'Blurred Lines: Physical and Digital Fashion' podcast to life. This series aims to help fashion brands stay ahead of the curve through unpicking the complex relationship between digital and physical fashion, hosting insightful conversations with a variety of digital fashion experts and providing industry-leading intellectual property (IP) advice. ⁠⁠Visit the podcast homepage

Robecca and Joh join Franki Tabor to dissect what the rapidly advancing field of Generative AI means for fashion.   This episode walks through a variety of case studies to emphasise the benefits that AI brings to the beloved fashion industry, while outlining the legal implications that inevitably will come into play as brands place a greater reliance on AI.  Robecca utilises her wealth of experience in the trade mark sector to predict and question what the legal landscape in terms of AI and fashion will develop into. Featuring: Robecca Davey Joh Orengo Franki Tabor Intro music: Artist – HoliznaRAPS Track - Flat Lining (Instrumental) Source - FMA (Free Music Archive) License: CC BY About the Blurred Lines podcast series: Senior Associate and fashion enthusiast Robecca Davey, has partnered with Spatial8, the concierge service that helps brands with their journey toward the metaverse, to bring the 'Blurred Lines: Physical and Digital Fashion' podcast to life. This series aims to help fashion brands stay ahead of the curve through unpicking the complex relationship between digital and physical fashion, hosting insightful conversations with a variety of digital fashion experts and providing industry-leading intellectual property (IP) advice. ⁠Visit the podcast homepage

This episode digs deeper into the relationship between the fashion industry and the metaverse by decoding the concepts of NFT's, blockchain and crypto currency/bitcoin. The team walks through the challenges and considerations that brands need to be aware of before developing their digital footprint. Robecca uses the Metabirkin vs Hermes case to illustrate the importance of trade mark protection in the digital space. The future of the metaverse for the fashion industry certainly is bright, however this means that the legal governing of the space will inevitably tighten over the years. Fashion companies certainly need to remain one step ahead of the curve; listen to discover how you can ensure that your brand is well placed to take action if needed. Featuring: Robecca Davey Teemu Ollilainen Kelly Vero About the Blurred Lines podcast series: Senior Associate and fashion enthusiast Robecca Davey, has partnered with Spatial8, the concierge service that helps brands with their journey toward the metaverse, to bring the 'Blurred Lines: Physical and Digital Fashion' podcast to life. This series aims to help fashion brands stay ahead of the curve through unpicking the complex relationship between digital and physical fashion, hosting insightful conversations with a variety of digital fashion experts and providing industry-leading intellectual property (IP) advice. Visit the podcast homepage Intro music: Artist – HoliznaRAPS Track - Flat Lining (Instrumental) Source - FMA (Free Music Archive) License: CC BY

Robecca and Teemu join forces with the iconic Kelly Vero to demystify the metaverse and the developing relationship between the digital world and the fashion industry.   Kelly walks the pair through the limitations of traditional fashion, while emphasising how virtual fashion overcomes many barriers, including exclusivity. Robecca shares leading intellectual property insights for brands who are looking to enter the digital realm.  Despite being a relatively new concept, this episode defines the metaverse as an exciting and promising destination for the fashion industry through discussing the topics of sustainability, affordability, inclusivity, well-known outfits such as the Lara Croft look and the concept of the avatar. Featuring: Robecca Davey Teemu Ollilainen Kelly Vero About the Blurred Lines podcast series: Senior Associate and fashion enthusiast Robecca Davey, has partnered with Spatial8, the concierge service that helps brands with their journey toward the metaverse, to bring the 'Blurred Lines: Physical and Digital Fashion' podcast to life. This series aims to help fashion brands stay ahead of the curve through unpicking the complex relationship between digital and physical fashion, hosting insightful conversations with a variety of digital fashion experts and providing industry-leading intellectual property (IP) advice. Visit the podcast homepage Intro music: Artist – HoliznaRAPS Track - Flat Lining (Instrumental) Source - FMA (Free Music Archive) License: CC BY