This episode digs deeper into the relationship between the fashion industry and the metaverse by decoding the concepts of NFT's, blockchain and crypto currency/bitcoin.

The team walks through the challenges and considerations that brands need to be aware of before developing their digital footprint. Robecca uses the Metabirkin vs Hermes case to illustrate the importance of trade mark protection in the digital space.

The future of the metaverse for the fashion industry certainly is bright, however this means that the legal governing of the space will inevitably tighten over the years. Fashion companies certainly need to remain one step ahead of the curve; listen to discover how you can ensure that your brand is well placed to take action if needed.

Featuring:

Robecca Davey

Teemu Ollilainen

Kelly Vero

About the Blurred Lines podcast series:

Senior Associate and fashion enthusiast Robecca Davey, has partnered with Spatial8, the concierge service that helps brands with their journey toward the metaverse, to bring the 'Blurred Lines: Physical and Digital Fashion' podcast to life. This series aims to help fashion brands stay ahead of the curve through unpicking the complex relationship between digital and physical fashion, hosting insightful conversations with a variety of digital fashion experts and providing industry-leading intellectual property (IP) advice.

Visit the podcast homepage

Intro music:

Artist – HoliznaRAPS

Track - Flat Lining (Instrumental)

Source - FMA (Free Music Archive)

License: CC BY