For episode 4, Robecca, Joh and Marco meet to discuss AR and VR, and the benefits that fashion brands are experiencing through experimenting with this kind of technology in the intersection between the virtual and the physical reality. 

Marco shares exclusive insights into his most exciting client project for Weekday whilst also explaining the potentially revolutionary impact that the AR mirror try-on could have on the fashion industry. Robecca adds further value to the discussion through sharing IP advice for brands that wish to prepare themselves with an effective protection strategy in the emerging virtual world.

Featuring:

Robecca Davey

Joh Orengo

Marco Marchesi

Intro music:

Artist – HoliznaRAPS

Track - Flat Lining (Instrumental)

Source - FMA (Free Music Archive)

License: CC BY

About the Blurred Lines podcast series:

Senior Associate and fashion enthusiast Robecca Davey, has partnered with Spatial8, the concierge service that helps brands with their journey toward the metaverse, to bring the 'Blurred Lines: Physical and Digital Fashion' podcast to life. This series aims to help fashion brands stay ahead of the curve through unpicking the complex relationship between digital and physical fashion, hosting insightful conversations with a variety of digital fashion experts and providing industry-leading intellectual property (IP) advice.

⁠⁠Visit the podcast homepage