Brand Story

In an industry where the patient experience can often feel routine, thoughtful hospitality can make all the difference. Dr. Filosi shares how challenging convention, listening closely, and finding meaningful ways to make patients feel valued helped shape a dental practice built around genuine care and connection.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/hospitality-in-practice/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on:Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) From Dentist to Entrepreneur(04:03) The Mindset Shift: Building the Best Practice(06:16) Challenging Conventional Dentistry(09:38) The Inspiration of Unreasonable Hospitality(12:38) Sparks: Turning Patient Stories Into Experiences(19:14) Scaling a Culture of Exceptional Patient Care(27:58) Patient Appreciation Day(34:14) Culture, Hiring, and Brand Storytelling(40:00) Knowing When It’s Time to Sell(44:58) The Reset and What Comes Next

As technology reshapes the creative industry, the qualities that matter most may be the ones that have always been human. Ted Royer shares his perspective on AI, the changing agency model, building brands through listening, and why creativity requires the courage to experiment, fail, and keep moving forward.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/creating-through-change/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on:Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingChapters:0:00 Introduction to Ted Royer1:40 Folk Devils and the new agency model11:42 AI's Impact on Creative Work and the Value of Human Judgement25:00 Fear, Risk, and Building with Optimism27:47 Brand Purpose, Stakeholder Insight, and Human Connection34:39 Creator Culture and Brand Authenticity40:17 Taste, Experimentation, and Developing Young Creatives50:04 And Then It Just Got Worse: Reflection and Repair58:30 The Future of Creative Teams1:01:15 Rebuilding Identity and Advice to a Younger Self

Stories are more than a way to communicate—they're how people make sense of the world. In this episode, Park Howell explores why storytelling is one of humanity's oldest technologies, how authenticity builds lasting brands, and why "artful intelligence" can help amplify human creativity rather than replace it.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: gravitygroup.com/podcastContinue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on:Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingChapters:(00:00) Introduction to Park Howell(01:55) From Ad Agency to Story-Driven Branding(08:03) Story: Humanity's First Technology(13:33) 600 Episodes: Lessons from a Podcasting Veteran(20:34) Finding Your Authentic Voice(22:58) Artful Intelligence: Re-framing AI(35:58) A Storyteller's Responsibility (& Parting Wisdom)

The future of content isn't just about new technology—it's about new conversations. William Mellis and Eric Markgraf share the vision behind Jupiter Festival and why they set out to create a new kind of gathering for the industry to learn, collaborate, and shape what's next.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/the-future-of-content/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on:Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingChapters:(00:00) — Steve introduces William Mellis and Eric Markgraf and teases the Jupiter Festival.(01:16) Why Launch a New Festival? — The market gap that inspired Jupiter.(04:17) Designing for Networking — Core goals, quality over quantity, and the Cirque du Soleil floor plan.(09:40) A Global Focus — Bringing in international film commissions.(10:50) State of the Content Industry — Growth, fragmentation, and shifting power.(14:00) Brands Taking Back the Narrative — Why brands need to own their own content.(17:40) The Meaning Behind "Jupiter" — How they landed on the name.(21:30) Building Jupiter as a Brand — Long-term vision and top speakers.(25:20) Who Should Attend? — Why Jupiter welcomes aspiring leaders too.(28:44) Closing Thoughts — Final reflections and hopes for year one.

Great marketing isn't about saying more—it's about understanding more. In this episode, Diane DiCarlo shares why customer insight is a competitive advantage, how curiosity leads to better strategy, and what organizations can learn when they take the time to listen.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: gravitygroup.com/podcast/curiosity-first/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on:Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) Meet Diane DiCarlo(05:13) From In-House Marketer to Consultant(09:40) Talking to the Right Audience(15:25) Marketing Isn't Always the Problem(20:15) People Buy Emotionally, Then Defend Logically(25:52) The Surprises Hidden in Surveys(31:18) Common Mistakes Marketers Make(35:23) Marketing in the Age of AI(40:42) Learning That Not Everyone Thinks Like You(42:33) The Free Birding Chapter(45:00) Let Go of the Five-Year Plan