Here’s the truth about brand. It isn’t one-dimensional. The strongest brands create experiences across every sense, building memories that last long after a purchase. In episode 97 of Brand Story, Simon Hill, President, FutureBrand North America, shares how the best brands stand out in markets where products often look the same. We explore the frameworks FutureBrand uses to align leaders and global teams, how emotion tips decisions, and why consistency across every sense matters more than ever.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: gravitygroup.com/podcast/transforming-brands

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Chapters:

(00:00 ) Introduction & Simon Hill Welcome

(01:22 ) Leading the London 2012 Olympic Bid

(04:50 ) Lessons from Global Brand Campaigns

(09:10 ) Shifting from Advertising to Brand Strategy

(13:05 ) Working Closely with CEOs & Leaders

(15:53 ) Making Brands Experiential & Human

(18:33 ) The Transformation Ladder

(23:40 ) The Future of Branding & Human Experience

(27:06 ) Being Open to The Power of Brand

(29:16 ) The Power of Human Insight

(32:48 ) Swimming the English Channel for Charity

(34:10 ) Fear, Adventure & Resilience

(36:30 ) Embracing Competition & Growth

(38:07 ) This Chapter of Life Investment

(38:58 ) Advice to My Younger Self