Being a successful creative leader takes three things — strong communication, a willingness to collaborate, and the ability to challenge yourself. In episode 82 of Brand Story, Chief Creative Officer at Rethink, Tara Lawall, talks about the transition from being a senior creative to a creative director and how having a supportive culture plays a role in the successful creative campaigns at Rethink. You’ll hear about the “crafts” that help lead new ideas, how to embrace different forms of creativity, and why being a teacher can be a huge benefit for new leaders.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/the-creative-leader/

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(00:00 ) Intro: Tara Lawall, Chief Creative Officer at Rethink

(01:08 ) MoMA Featured Ad

(03:14 ) Tara's Books, Creative Stamina, and Finding the Love

(10:19 ) Moving to Rethink (the agency)

(13:02 ) Pizzeria Project for the Feel Good Foundation

(16:22 ) Tara's Favorite Campaigns at Rethink

(20:51 ) Heart & Head Marketing at Rethink

(24:50 ) The Long Hallway

(27:32 ) Learning by Teaching

(31:16 ) Curiosity, Empathy, and Support in Company Culture

(34:53 ) Becoming Comfortable with Fear

(37:41 ) Relentlessness/Resilience

(38:56 ) Can She Do It?

(40:58 ) Advice to Younger Self: Enjoy It