Claim OwnershipBrilliant Branding
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© Phil Davis and Liz Hiemstra
Description
Brilliant Branding shines the spotlight, and provides valuable insights, into the most common, and frustrating company identity issues facing startups, entrepreneurs, consultants, and even established business owners. Topics address timely issues such as effective naming strategies, smart logo design, tips for trademarking, clear brand messaging, engaging social media and reputation management. We take a deep dive to uncover the pivot point of an organization, the why behind each business to help build a more clear, cohesive and compelling brand image.
Guests will include authors, industry thought leaders, linguists, graphic designers, digital strategists and other experts to provide a holistic approach to building your brand. If you have ever struggled to explain or clarify your business, this show will supercharge your identity so you can outshine your competition.
Guests will include authors, industry thought leaders, linguists, graphic designers, digital strategists and other experts to provide a holistic approach to building your brand. If you have ever struggled to explain or clarify your business, this show will supercharge your identity so you can outshine your competition.
36 Episodes
Reverse
When it comes to naming your new business, finding that exact matching, brandable domain name, is perhaps the most difficult challenge.
Naming a tech or IT company is a challenge, given the crowded marketplace and need for clear messaging. Today's episode focuses on six key steps that provide a proven process for developing clear and compelling brand names for your IT startup or rebrand.
Rebranding a non profit organization requires a proven process to keep the project on track.
Naming a financial services company runs the gamut from conservative names (e.g. United Trust & Associates) to the more current strategies such as Mint, Nutmeg and Ally.
The company naming process doesn't have to be a clouded mystery. This week's show takes you inside our proven naming and branding process, step by step, to show you expert tips to naming your company.
Company branding is one of the most important, yet misunderstood, phrases in all of marketing. Discover the difference between meaningful brand marketing and meaningless double speak. In this episode we'll discuss...
When companies grow and add new products and services, they often experience "brand sprawl." Soon the product lines sound like a hodge podge of acronyms, modifiers and alphanumeric add ons. There is no architecture to their brand architecture.
Personal branding is a hot topic with so many emerging startups, consultants, experts, bloggers, speakers and business service specialists.
For startup companies and entrepreneurs, most company naming exercises devolve into spitballing random ideas with little structure to the process. Most don't even know there are actual company naming strategies available to help brand their businesses.
Discover how to identify, clarify and promote your company brand promise so that both staff and customers will what you stand for.
In this information packed episode, we share how to structure the company branding process to keep it on point, on track and on target.
1Branding a startup company can take a bite out of the entrepreneurial budget. So knowing how much to spend, and how to spend it, can make all the difference.
What's the difference between a business and a brand? How do you "brand" a business and just what does that mean? You'll find out on today's information packed show.
Discover the difference between branding and "fame.
Brilliant branding is an investment of time, capital and know how, but does it pay off? Today we discuss the many ways a strong business brand delivers tangible returns in both the near and short term. Such benefits include...
Promoting your brand in an age of instant, viral and amplified feedback can present a number of dangers.
Out of thousands of businesses, one or two will emerge to dominate the industry.
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