Got Brand? How Small Business Branding Pays Big Dividends
Update: 2018-02-08
Description
Brilliant branding is an investment of time, capital and know how, but does it pay off? Today we discuss the many ways a strong business brand delivers tangible returns in both the near and short term. Such benefits include...
Higher margins due to greater perceived value
Greater market capitalization (up to 35% more for branded companies)
Easier recall by potential clients
Better positioning (owning a sector of the market)
Greater resale value when your name, town or product are not in the brand
Easier to communicate your core essence and values with a branded name
We'll also speak with a real life Tungsten client who went through the naming process, Jeff Burnett of Triple20, a sales consultancy. He'll share the benefits he's found through having a well named brand with a compelling backstory.
Tune in today, and every Thursday, to hear successful tips, techniques and stories to further strengthen, brighten and enlighten your own brand!
Higher margins due to greater perceived value
Greater market capitalization (up to 35% more for branded companies)
Easier recall by potential clients
Better positioning (owning a sector of the market)
Greater resale value when your name, town or product are not in the brand
Easier to communicate your core essence and values with a branded name
We'll also speak with a real life Tungsten client who went through the naming process, Jeff Burnett of Triple20, a sales consultancy. He'll share the benefits he's found through having a well named brand with a compelling backstory.
Tune in today, and every Thursday, to hear successful tips, techniques and stories to further strengthen, brighten and enlighten your own brand!
Comments
Top Podcasts
The Best New Comedy Podcast Right Now – June 2024The Best News Podcast Right Now – June 2024The Best New Business Podcast Right Now – June 2024The Best New Sports Podcast Right Now – June 2024The Best New True Crime Podcast Right Now – June 2024The Best New Joe Rogan Experience Podcast Right Now – June 20The Best New Dan Bongino Show Podcast Right Now – June 20The Best New Mark Levin Podcast – June 2024
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
x
