Personal branding is a hot topic with so many emerging startups, consultants, experts, bloggers, speakers and business service specialists. Today's show features Laura Guest, a Certified Public Speaker with a career filled with personal branding initiatives. You'll hear her story of struggling to brand using her own name, using an invented name, creating a theme for her company and returning again to her own name but for a different reason. This is real life practical advice from an entrepreneur who has lived it. Benefit from her adventures and misadventures in personal branding. Plus we ask Laurie the important questions such as...

What is the exit strategy for someone using their own name as their brand?

What are the benefits and drawbacks of using a company name for a personality based business?

What are the lessons learned from having branded your business using several strategies?

If you are the boss of yourself, then be sure to tune in to this informative hour!