BuzzStream Digital PR and Link Building Podcast

We’re diving into Ahrefs’ huge new study on AI and brand visibility — they looked at 75,000 brands to see how often they get mentioned in AI tools, and what that means for SEO and digital PR.If you want to know where brand visibility is headed in the AI era, this one’s packed with insights you don’t want to miss.⏰Time stamps00:00 - Intro00:18 - Overview of the Ahrefs Study01:47 - Inspiration Behind the Study05:54 - Key Findings and Surprises10:09 - Building a Brand vs. Building Mentions12:28 - Strategies for Brand Building18:00 - The Role of Links in AI Overviews19:24 - Sentiment and Quality of Mentions22:03 - Optimizing for AI vs. Traditional Search24:17 - Final Thoughts and TakeawaysCheck out the full study from Ahrefs here: https://ahrefs.com/blog/ai-overview-brand-correlationCheck out Buzzstream here: https://www.buzzstream.com

In this quick hit bonus edition of the BuzzStream Podcast, Vince Nero hosts Thomas Fish, the president of Blowout Cards, to discuss a successful reactive PR campaign centered around the viral 'Phillies Karen' incident. ⏰ Timestamps00:00 Intro00:43 Setting the Scene: The Phillies Karen Incident02:00 Blowout Cards' Viral Campaign03:45 About Blowout Cards05:59 The Impact and Lessons Learned11:17 Conclusion and Final Thoughts🃏 Check out blowoutcards.com🐝 Visit Buzzstream.com📧 Subscribe to our newsletter: buzzstream.com/newsletter

In this episode of the BuzzStream podcast, Vince Nero interviews Tamara Novitović, the head of SEO at Bazoom, about link value in 2025 within the context of the AI era.Here are some things you'll learn:⭐️ Limitations of traditional metrics like Domain Authority (DA) and Domain Rating (DR)⭐️ Advocating instead for a more nuanced approach that takes into account the quality and context of backlinks⭐️ The dangers of manipulative link-building practices⭐️ Potential pitfalls of over-reliance on metrics that can be easily gamed⭐️ 'Impact Score' as a framework to help businesses focus on backlinks that provide genuine value⏰ Timestamps00:00 Intro00:16 Redefining Link Value in the AI Era01:53 The Pitfalls of Vanity Metrics: DA and DR03:32 Manipulation of SEO Metrics and Its Consequences05:11 The Debate on Trust Flow and Citation Flow08:25 Negative SEO and Spam Brain12:47 The Overuse of HARO and Its Risks17:10 The Importance of Engagement and Click-Through Rates24:22 Guest Posts and the Future of Link Building28:48 Introducing the Impact Score34:08 Final Thoughts and ConclusionDon't miss another podcast by subscribing to our newsletter: buzzstream.com/newsletter/Download our new media list building tool, ListIQ: buzzstream.com/listiq/

In this episode of the BuzzStream Podcast, host Vince Nero is joined by Shane Dutka, founder of SiteCurve and former VP of SEO at Three Ships. Shane discusses his strategies for analyzing competitors' link profiles, methods for handling toxic links, and the importance of keywords in an AI-driven world. Timestamps:00:00 - Introduction01:30 - Importance of Competitor Analysis04:20 - Affiliate Marketing Trends08:50 - Site Curve’s Keyword Tracking Approach12:15 - Evaluating and Disavowing Toxic Links17:30 - Role of AI in SEO22:00 - Traditional SEO vs. AI-first Strategies26:40 - Importance of Conversion Rate Optimization31:00 - Wrapping UpSubscribe to the BuzzStream newsletter today: www.buzzstream.com/newsletterTry out our new media list building tool, ListIQ, for free with this link: www.buzzstream.com/listiq

In this episode of the BuzzStream Podcast, host Vince Nero dives deep into the future of search with Oliver Sissons, Search Director at Reboot Online.We’re unpacking how AI is reshaping search visibility — from AI Overviews to Generative Engine Optimization (GEO) — and what that means for your PR, SEO, and brand strategy.🔍 In this episode, we cover:- What is GEO (Generative Engine Optimization) and how it differs from traditional SEO- How PR and brand mentions influence LLMs like ChatGPT, Claude, and Gemini- What leaks and AI system prompts reveal about how AI decides who to cite- Why context wrapping is the next big thing in digital PR- How social posts (even LinkedIn!) are now feeding into AI answers- Reboot’s wild experiments: convincing AI of a fake football team and testing AI-generated PR campaigns🔥 Whether you're an SEO, PR pro, or content marketer — this is your crash course in how to future-proof your visibility strategy in the age of AI.⏰ Timestamps:00:00 - Intro00:50 - Defining AI Terminology03:11 - Insights on AI Leaks and Their Implications09:20 - The Role of PR in AI Visibility19:35 - Challenges and Strategies for Small Businesses21:17 - Reboot's AI Experiments and Findings25:47 - The Impact of Social Media on AI Results28:45 - Concluding Thoughts and Future Directions💻 Check out the full post: https://www.buzzstream.com/blog/geo-changing-pr-podcast/🤝 Our website: ⁠⁠⁠https://www.buzzstream.com⁠⁠ ⁠ ✉️ Subscribe to the newsletter: ⁠⁠https://www.buzzstream.com/newsletter/⁠

In this episode of the BuzzStream Digital PR and Link Building podcast, host Vince Nero welcomes SEO expert Kevin Indig to discuss the crucial topic of topical authority. Kevin shares key insights from his Growth Memo newsletter, including the four levers of topical authority: content breadth and depth, smart internal linking, relevant backlinks and mentions, and content pruning. They explore the differentiation between topical authority and brand authority, the importance of quality over quantity in SEO, and the impact of AI on search results.⏰ Timestamps00:00 - Intro01:58 - Defining Topical Authority04:57 - Topical Authority in the Age of AI07:35 - The Role of Backlinks and Mentions10:37 - Content Strategies for Topical Authority13:27 - Four Levers of Topical Authority21:17 - Engagement and User Behavior29:03 - Future of Topical Authority and AI33:28 - Conclusion and Farewell💻 Check out the full post: 🤝 Our website: ⁠⁠⁠https://www.buzzstream.com⁠⁠⁠ 🌎 Follow us on X / ⁠@buzzstream⁠ ✉️ Subscribe to the newsletter: ⁠⁠https://www.buzzstream.com/newsletter/⁠

With AI moving so quickly, my conversation with Beth Nunnington, founding member and Global VP of Digital PR at Journey Further, couldn't have come at a more critical time. (I actually bumped it up in the schedule so that people could heed Beth's great advice.)We discuss the evolving landscape of PR and its growing importance in a highly fragmented search environment. However, that's not all; brand awareness, the interactions between brand signals and AI technologies like Google and ChatGPT are becoming increasingly popular.In this chat, we discuss what that means for brands specifically.Tune in.⏰ Timestamps00:00 - Introduction00:30 - Why PR is Having a Moment01:50 - Understanding Brand Signals and Mentions03:16 - International Perspective on PR Trends04:05 - Defining Branding, Brand Awareness, and Brand Building06:28 - The Role of PR in Brand Building08:21 - Google and Brand Signals10:30 - Impact of AI and LLMs on PR15:01 - Relevance and Sentiment in PR20:37 - Strategies for Building Brand Signals27:10 - Measuring Success in Digital PR30:55 - Future-Proofing PR Strategies34:37 - Conclusion 💻 Check out the full post: https://www.buzzstream.com/blog/digital-pr-ai-podcast/🤝 Our website: ⁠⁠⁠https://www.buzzstream.com⁠⁠⁠ 🌎 Follow us on X / ⁠@buzzstream⁠ ✉️ Subscribe to the newsletter: ⁠⁠https://www.buzzstream.com/newsletter/⁠

In this episode of the BuzzStream Podcast, host Vince Nero sits down with John Shehata, CEO and founder of NewzDash, to discuss the evolving digital news landscape. They examine the impact of AI on news publishing, SEO, and audience development, as well as the importance of brand loyalty and diversification in the current media landscape. They also provide actionable insights for PR professionals and discuss how tools like NewzDash can help optimize visibility on search and news platforms.Join the conversation for a deep dive into the future of digital news and strategies to navigate these changes effectively.⏰ Time stamps00:00 - Introduction00:54 - Overview of News Dash02:11 - The Changing Media Landscape04:11 - Impact of AI on News Industry07:35 - Big Brands vs. Small Brands in SEO15:41 - Building Brand Loyalty23:34 - Trends in US Media26:03 - PR Pitches to News Publishers28:30 - Conclusion 💻 Check out the full post: https://www.buzzstream.com/blog/digital-news-podcast/🤝 Our website: ⁠⁠⁠https://www.buzzstream.com⁠⁠ ⁠🌎 Follow us on X / ⁠@buzzstream⁠✉️ Subscribe to the newsletter: ⁠⁠https://www.buzzstream.com/newsletter/⁠

In this episode of the BuzzStream podcast, host Vince Nero is joined by Cyrus Shepard, founder of SEO agency, Zyppy SEO. They discuss the evolving landscape of SEO, addressing changes in link-building strategies, the importance of brand and reputation, and how traditional SEO practices fit into the modern digital marketing world. Cyrus also shares insights from his experience as a Google quality rater and offers advice on building authoritative content and effective link strategies. Whether you're a seasoned marketer or new to SEO, this episode provides valuable perspectives and actionable tips. Tune in for a deep dive into the current state and future of SEO.Timestamps:00:00 Introduction01:00 Cyrus's Background in SEO02:45 Changes in Link Building and Ranking05:30 Impact of Google's Helpful Content Update09:25 The State of Affiliate Sites13:00 The Importance of Brand and Reputation in SEO17:40 Effective Anchor Text Strategies21:13 Off-Page Reputation Management24:40 Quality Rater Insights on E-E-A-T29:15 Addressing Negative Reputation32:10 Role of Unlinked Mentions35:55 SEO and the Age of AI41:00 Final Thoughts and Future of SEO💻 Check out the full post: https://www.buzzstream.com/blog/seo-isnt-dead-podcast/🤝 Our website: https://www.buzzstream.com🌎 Follow us on X / @buzzstream✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/

In this episode of the BuzzStream Podcast, host Vince Nero welcomes back Will Hobson, VP of PR at Rise at Seven, to discuss the differences between UK and US digital PR. Their conversation was about the current state of digital PR, including the impact of recent SEO updates and the increasing importance of AI in the industry. Will shares insights from his year in the US market, highlighting the need for compelling stories and the potential for digital PR to evolve beyond just link building. ⏰ Time Stamps00:00 Intro00:48 Differences Between UK and US Digital PR02:23 Challenges and Opportunities in US Digital PR05:07 Creative Storytelling in PR10:43 Learning from the US Market13:08 Adapting to SEO Changes and AI14:51 Collaborative Campaign Strategies18:20 Journalism Trends and PR Myths20:34 The Importance of Melody in Storytelling21:06 Identifying a Good Story21:55 Effective Strategies in the US Market24:02 Regional and Local Outreach Tactics26:04 Balancing National and Local SEO31:16 The Role of Expert Commentary33:41 The Influence of TikTok and Short-Form Content35:23 Emerging Platforms and Future Trends36:53 Final Thoughts and Closing Remarks🤝 Our website: ⁠⁠⁠https://www.buzzstream.com⁠⁠ ⁠🌎 Follow us on X / ⁠@buzzstream⁠✉️ Subscribe to the newsletter: ⁠⁠https://www.buzzstream.com/newsletter/⁠

In this episode of the BuzzStream Podcast, host Vince Nero chats with Mark Webster, co-founder of Authority Hacker, about the evolving landscape of digital PR and SEO, strategies for link building, using AI for content creation, and the importance of innovative ideas to stand out amidst increasing noise. Mark also shares insights on automating processes, creating unique data-driven content for passive link building, and the future of digital marketing. ⏰ Timestamps:00:00 Introduction01:12 Overview of Authority Hacker02:10 Impact of Google's Algorithm Changes02:55 Transition to AI and New Strategies04:42 Challenges and Opportunities with AI08:26 Digital PR and Link Building Insights11:24 AI Workflows for Digital PR18:08 Passive Link Building Strategies19:20 The Power of Ranking for Statistics Keywords20:55 Creating Unique Data Through Surveys21:05 Exploring Paid and Organic Ranking Strategies21:30 Effective Outreach Campaigns23:32 Leveraging AI for Link Building25:09 Automating Outreach with AI Tools31:31 Philosophical Insights on Technological Advancements35:30 Final Thoughts and Where to Find More💻 Check out the full post: https://www.buzzstream.com/blog/ai-digital-pr-podcast/🤝 Our website: ⁠⁠⁠https://www.buzzstream.com⁠⁠ ⁠✉️ Subscribe to the newsletter: ⁠⁠https://www.buzzstream.com/newsletter/⁠

In this episode of the BuzzStream podcast, host Vince Nero interviews Olivia Bence, the head of digital PR at Bring Digital. They discuss into the importance of relevancy in digital PR, particularly focusing on obtaining relevant links and pitching the right journalists. Olivia shares insights on how her agency integrates services for optimal client results, discusses the industry's shift towards targeted link-building strategies, and emphasizes the necessity of building meaningful relationships with journalists. The conversation touches on current trends, challenges, and future directions in digital PR, making this episode a must-watch for anyone interested in the field.⏰ Timestamps00:00 Intro00:18 Meeting at Brighton and Upcoming Events00:47 Industry Trends and Relevant Links01:28 About Bring Digital03:32 Challenges in Digital PR and SEO06:07 Impact of Unlinked Brand Mentions10:54 Relevancy in Content and Pitching17:30 Balancing Content Strategy21:29 Starting Small: Building Trust and Awareness21:56 Going Big: National Campaigns23:19 The Importance of Relevant Journalists23:46 Finding and Targeting Journalists27:57 Building Effective Media Lists35:55 The Future of Digital PR38:53 Conclusion and Final Thoughts💻 Check out the full post: https://www.buzzstream.com/blog/digital-pr-relevance-podcast/🤝 Our website: ⁠⁠⁠https://www.buzzstream.com⁠⁠ ⁠🌎 Follow us on X / ⁠@buzzstream⁠ ✉️ Subscribe to the newsletter: ⁠⁠https://www.buzzstream.com/newsletter/⁠

In this episode of the BuzzStream podcast, Vince Nero chats with Chris Brencans, CEO of On The Map, to discuss the intricacies of local SEO and link building. Chris shares his insights on the rising importance of digital PR, the impact of SEO algorithm changes on local search, and the significance of building authoritative links in regional markets. ⏰ Timestamps00:00 Intro00:50 Introduction to Local Search and Digital PR01:48 Impact of SEO Algorithm Changes on Local Search03:44 The Role of Links in Local SEO08:09 Strategies for Building Links in Local Markets09:25 Data-Driven Campaigns and Digital PR Success Stories11:36 Reactive PR and Expert Commentary13:48 Connecting Trends to Local Businesses18:47 Building Journalist Relationships and Pitching Effectively21:46 Leveraging Daylight Savings for PR22:37 The Role of Directories in Local SEO23:17 Community Outreach and Local Events27:42 Sponsorships and Charity Drives28:21 Cost and Strategy of Sponsorships31:15 SEO Tips for Small Local Businesses31:48 The Importance of Google Business Profile36:04 Challenges of Pitching to Local News40:54 SEO as Brand Building42:10 Conclusion and Final Thoughts💻 Check out the full post: https://www.buzzstream.com/blog/local-link-building-podcast/🤝 Our website: ⁠⁠⁠⁠https://www.buzzstream.com⁠⁠ ⁠⁠🌎 Follow us on X / ⁠@buzzstream⁠ ✉️ Subscribe to the newsletter: ⁠⁠⁠https://www.buzzstream.com/newsletter/⁠

Want to get links and coverage from local U.S. news outlets? Buckle up.In this episode of the BuzzStream Podcast, host Vince Nero speaks with Collin Czarnecki, co-founder of Noble Digital PR Agency, about the intricacies of pitching to local news outlets in the US. Collin shares his journey from journalism to founding his agency, offering insights into his experience with Gannett, Patch, and launching his own hyper-local news site. They discuss strategies for successful local and national pitches, the importance of leveraging local data sets, the structure of newsrooms, and the benefits of understanding media landscapes. This conversation is packed with valuable tips for digital PRs and link builders aiming to enhance their outreach efforts!⏰ Timestamps00:00 Intro00:25 Meet Collin Czarnecki: From Journalism to PR03:37 The Journey from Patch to Noble Digital PR06:27 The Role of Journalism in Digital PR08:17 Tapping into Local News for PR Success13:17 Leveraging FOIA Requests for Data-Driven Stories15:14 Timing and Strategy in PR Pitches19:11 Navigating the Media Landscape: Local vs. National22:36 Targeting the Right Outlets for Your PR Campaign27:21 Exploring Digital and Local News Options28:06 Challenges and Opportunities in Local News30:11 Crafting Effective Pitches for Local News32:09 Pitching to Different Media Types35:42 Understanding Newsroom Structures39:36 Tips for Effective Media Outreach45:42 Adapting to Newsroom Changes50:10 Conclusion and Final Thoughts💻 Check out the full post: https://www.buzzstream.com/blog/local-news-podcast/🤝 Our website: ⁠⁠⁠https://www.buzzstream.com⁠⁠ ⁠🌎 Follow us on X: ⁠@buzzstream⁠ ✉️ Subscribe to the newsletter: ⁠⁠https://www.buzzstream.com/newsletter/⁠

In this episode of the BuzzStream Podcast, host Vince Nero has an insightful conversation with Rosie Taylor, an award-winning UK-based freelance journalist specializing in health and consumer coverage. Rosie delves into the day-to-day life of a freelancer, offering a unique perspective on receiving pitches and what makes an email stand out. They discuss the importance of personalizing pitches, the difference between in-house and freelance journalism, and why understanding a journalist's beat is crucial for PR success and much more...⏰ Timestamps00:00 Intro00:08 Introducing Rosie Taylor00:55 The Importance of Personalizing Pitches01:27 A Day in the Life of a Freelance Journalist04:04 What Makes a Pitch Stand Out08:29 Freelancers vs. In-House Journalists17:56 Building Relationships with Journalists24:35 The Role of Links in Journalism31:28 Rosie's Podcast and Final Thoughts💻 Check out the full post: https://www.buzzstream.com/blog/pitching-journalists-podcast/🤝 Our website: ⁠⁠⁠https://www.buzzstream.com⁠⁠ ⁠🌎 Follow us on X / ⁠@buzzstream⁠ ✉️ Subscribe to the newsletter: ⁠⁠https://www.buzzstream.com/newsletter/⁠

In this episode of the BuzzStream Podcast, host Vince Nero is joined by Jane Hunt, co-founder of JBH Agency, to discuss the evolving landscape of digital PR in 2025. They dive into Jane's new book, 'Digital PR Playbook,' and explore the definition and strategies of digital PR, its impact on brand building and the bottom line, and the differences between the US and UK markets.Jane shares insights on effective link-building tactics, brand mentions' importance, how digital PR has grown post-COVID, and much more.⏰ Timestamps00:00 Welcome to the BuzzStream Podcast00:53 Introducing Jane Hunt and Her Digital PR Book02:50 Defining Digital PR04:23 The Impact of Digital PR on Brand and SEO12:35 US vs. UK Digital PR Strategies21:31 Effective Digital PR Campaigns and Tactics25:29 Building Relationships with Journalists32:01 Future of Digital PR and Concluding Thoughts💻 Check out the full post: https://www.buzzstream.com/blog/jbh-podcast/🤝 Our website: ⁠⁠⁠https://www.buzzstream.com⁠⁠ ⁠ ✉️ Subscribe to the newsletter: ⁠⁠https://www.buzzstream.com/newsletter/⁠

In this episode, Vince Nero sits down with SEO expert Nathan Gotch to discuss effective link-building strategies for new websites. They dive deep into the importance of backlinks, the evolution of SEO tactics, and how to create quality link profiles. Nathan shares his insights on leveraging data-driven content, conducting meaningful outreach, and prioritizing quality over quantity in link building. Tune in for actionable tips and expert advice to enhance your SEO efforts!⏰ Time Stamps00:00 Welcome to the BuzzStream Podcast01:16 The Importance of Link Building01:35 Nathan's Link Building Journey02:55 Evolution of Link Building Strategies05:59 Building a Healthy Link Profile06:54 The Dream 100 Strategy12:08 Effective Link Building Techniques13:37 Content Strategies for Link Building19:45 Paid Collaborations and Outreach22:04 Evaluating Link Building Opportunities23:17 Competitor Analysis for Link Building24:03 Creating Data-Driven Content27:12 Proprietary vs. Curated Data28:14 Effective Linkable Content Strategies29:27 Challenges with SaaS and Link Building32:11 Link Distribution and Authority38:21 Outreach Strategies for Link Building42:38 Concluding Thoughts and Best Practices💻 Check out the full post: https://www.buzzstream.com/blog/new-site-link-building-podcast/🤝 Our website: ⁠⁠⁠https://www.buzzstream.com⁠⁠ ⁠🌎 Follow us on X / ⁠@buzzstream⁠ ✉️ Subscribe to the newsletter: ⁠⁠https://www.buzzstream.com/newsletter/⁠

In this episode of the BuzzStream Podcast, host Vince Nero chats with Amanda Walls, founder and director of Cedarwood Digital. Amanda shares her journey from journalism to digital marketing. They discuss the importance of understanding journalistic needs, crafting compelling pitches, and the nuances of digital PR. Amanda also offers valuable tips for PR professionals. ⏰ Timestamps 00:00 - Intro 01:11 - Amanda Walls' Journey from Journalism to Marketing 03:19 - Experiences in Australian Journalism 05:19 - Transition to Digital Marketing 11:59 - Founding Cedarwood Digital 15:55 - Insights on Digital PR and Journalism 25:02 - Scaling Email Campaigns: Curating Your Lists 25:57 - Leveraging Twitter for Media Outreach 27:38 - Identifying the Right Journalists 27:56 - Effective Use of Media Databases 28:18 - Avoiding Common Pitfalls in PR Pitches 38:10 - Understanding Journalists' Perspectives on SEO 50:31 - Building Strong PR-Journalist Relationships 54:55 - Conclusion and Final Thoughts 💻 Check out the full post: https://www.buzzstream.com/blog/digital-pr-secrets/🤝 Our website: ⁠⁠https://www.buzzstream.com⁠ ⁠🌎 Follow us on X / ⁠@buzzstream⁠ ✉️ Subscribe to the newsletter: ⁠https://www.buzzstream.com/newsletter/

Join Vince Nero and Matt Foster, Digital PR Manager at Distinctly, as they discuss the integration of AI in digital PR campaigns. They delve into the importance of early AI adoption, enhancing team productivity, and staying ahead in the ever-evolving search landscape, all based on Distinctly's new whitepaper: Integrating AI processes into Digital PR’—How Distinctly took a phased approach to adopting AI. Learn about Distinctly's innovative tools, effective media analyses, and ways to prototype campaign ideas with AI. This episode provides valuable insights for agencies and in-house teams looking to leverage AI in their processes. ⏰ Timestamps:00:00 Introduction and Guest Welcome00:18 Connecting Over AI and Digital PR01:27 Integrating AI into Agency Processes04:24 AI's Impact on Search and Reporting11:24 Creating Unique Tools with AI23:26 Using AI for Media and Competitor Analysis29:36 Prototyping Campaign Ideas with AI32:55 Surveying and Training the Team on AI41:46 Future of AI in PR47:13 Conclusion and Final Thoughts💻 Check out the full post: https://www.buzzstream.com/blog/ai-in-digital-pr-podcast/🤝 Our website: ⁠⁠https://www.buzzstream.com⁠ ⁠🌎 Follow us on X / ⁠@buzzstream⁠ ✉️ Subscribe to the newsletter: ⁠https://www.buzzstream.com/newsletter/

In this episode of the BuzzStream Podcast, Alice Walker Gibbons discusses the specifics of running a successful reactive PR service.Alice shares insights into Embryo's integrated services, including SEO-led and brand-led stories, creative campaigns, and the crucial role of reactive PR in their strategy. They discuss a successful reactive PR campaign relating to a norovirus outbreak, highlighting the importance of speed, content repurposing, and journalist relationships. Alice provides tactical advice for building a press office, creating evergreen content, and navigating client approvals for effective reactive PR execution. This episode offers a comprehensive look at ensuring a consistent stream of media coverage through proactive and reactive PR approaches.⏰ Timestamps[00:00:00] Intro[00:01:18] Can you tell me a little about Embryo?[00:02:52] Do you think reactive PR is something more common in the UK?[00:04:39] Can you give us an example of a reactive PR campaign?[00:07:35] Do you actively look for topics for reactive PR?[00:08:43] Do you always need an existing piece of content (from a client) to pitch a reactive PR piece?[00:10:42] How do you (quickly) get to know a client/site's content that could be used for reactive PR?[00:12:57] How do you pitch existing content?[00:14:17] Are you actually copying and pasting the press release within the email?[00:16:03] Are you attaching imagery as file attachments or linking to a Dropbox?[00:17:52] Is reactive PR best as a supportive approach to other digital PR efforts?[00:18:56] Can you tell me more about the proactive PR you do at Embryo?[00:20:05] Do you strategize around industry events?[00:20:59] Is newsjacking the same as reactive PR?[00:22:24] Do you monitor news as a team?[00:24:18] When do you loop the client into this to determine if they will go with it?[00:25:51] What happens if a client is slow to respond or approve?[00:27:40] Are there some industries where reactive PR works better?[00:28:43] Is responding to #journorequests the same as reactive PR?[00:29:51] How do you build relationships with journalists?[00:31:18] Can you talk about how you break down targeting journalists for reactive campaigns?[00:32:52] How do you find journalists?[00:34:17] Do you reach out to journalists who cover breaking news?[00:35:41] Can you explain what an "SEO journalist" is?[00:37:52] What are the benefits of reactive PR?💻 Check out the full post: https://www.buzzstream.com/blog/reactive-pr-strategy-podcast/🤝 Our website: ⁠⁠https://www.buzzstream.com⁠ ⁠✉️ Subscribe to the newsletter: ⁠https://www.buzzstream.com/newsletter/