How to Survive and Thrive in Digital PR during GEO
Description
In this episode of the BuzzStream Podcast, host Vince Nero speaks with Kelsey Libert, co-founder of Fractl, about the evolving landscape digital PR now that LLMs are in the mix.
Kelsey shares insights on building relationships with journalists, adapting to changes in Google search, and the significance of niche publishers in LLMs.
The conversation emphasizes the need for marketers to create valuable content and leverage AI tools to enhance their strategies.
⏰ Timestamps
00:00 - Introduction to AI and SEO
02:52 - Understanding Generative Engine Optimization (GEO)
05:47 - The Role of Links in the New Landscape
08:27 - Digital PR Strategies in the Age of AI
11:12 - Building Relationships with Journalists
14:05 - Navigating Google Search Frustrations
18:56 - Expanding Beyond Google: Multi-Channel Strategies
21:32 - Leveraging AI for Content Syndication
27:32 - Key Metrics for Tracking Performance
32:11 - The Future of Niche Content in LLMs
Check out Kelsey's work at frac.tl
Check out BuzzStream at buzzstream.com
![Digital PR in the UK vs US [Part 2] with Will Hobson](https://s3.castbox.fm/68/56/c5/5afaaa49bc4d55eca34511a25807ff5892_scaled_v1_400.jpg "Digital PR in the UK vs US [Part 2] with Will Hobson")
United States
