How to do B2B Content Marketing in an AI Era
Description
In this episode of the BuzzStream podcast, host Vince Nero interviews content marketing expert David Bain.
David, the founder of the UK-based content agency Casting Cred, shares his views on what content marketing means in 2025, including the importance of delivering the right content to users at the right time.
He elaborates on his six H content framework—hero, hub, help, heart, happy, and human content—and how it helps map customer journeys and sustain content strategies amidst rapid industry changes.
⏰ Time Stamps
00:00 - Intro
01:42 - Defining Content Marketing in 2025
01:53 - User-Centric Content Strategies
03:59 - SEO and Digital PR in Content Marketing
05:17 - Email Marketing and the 6H Framework
09:37 - The Pump and Funnel Marketing Model
14:53 - Adapting Content Strategies in the AI Era
18:00 - Monitoring Content Marketing Success
19:57 - Trends in SEO and Content Marketing
23:32 - Maintaining a Content Framework Amidst Change
27:04 - Final Thoughts and Upcoming Projects🐝 Don't miss all of BuzzStream's content:www.buzzstream.comCheck out more of David on: www.castingcred.com
![Digital PR in the UK vs US [Part 2] with Will Hobson](https://s3.castbox.fm/68/56/c5/5afaaa49bc4d55eca34511a25807ff5892_scaled_v1_400.jpg "Digital PR in the UK vs US [Part 2] with Will Hobson")
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