CEO Podcasts: CEO Chat Podcast + I AM CEO Podcast Powered by Blue16 Media & CBNation.co

In this episode, Gresh emphasizes the importance of staying true to one’s unique vision while continuously “building”. He explores the frustration of low leaderboard rankings, the feeling of being “mid‑tier” among roughly a hundred brokers, and the broader challenge of navigating early‑stage struggles.  Despite the setbacks, he frames these hurdles as learning opportunities, stressing the need to adjust strategies, sharpen mental resilience, and keep pushing forward toward the goal of becoming a million‑dollar broker. Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this episode, Gresh believes that sharing the highs and lows of starting any business can help aspiring founders see the real‑world path, not just polished success stories. He also shares a daily gratitude journal practice he’s kept for four years, citing a Maya Angelou quote—“you may encounter many defeats, but you must not be defeated”—and reflecting on Michael Jordan’s pivot from basketball to baseball as an illustration of having to relearn fundamentals and stay resilient when new ventures don’t immediately take off. The core of Gresh's message is about mindset. He admits that recent years have left his mental sharpness dulled, so he now prioritizes “sharpening his mind” through deliberate learning, reframing, and focusing on the process rather than the outcome. He stresses that challenges on his “broker journey” are part of growth, urging listeners—especially builders and creators—to keep running their own unique race, stay committed to personal development, and reach out for further support or updates.  Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this episode, we have Mickie Kennedy, founder of eReleases, who turned a creative‑writing degree and a grueling wait‑staff job into a 25‑year PR career that helps small businesses get national media coverage without the huge budgets of big brands. He learned early that raw data alone doesn’t attract journalists; stories need a hook and context. By building a Rolodex of ~10,000 journalists and partnering with PR Newswire for high‑volume, discounted distribution, he provides an affordable alternative to costly newswire services. Kennedy’s key growth hack is a “survey‑and‑trade‑association” tactic: commission niche industry surveys, get trade groups to distribute them, and issue press releases that spotlight surprising findings. The resulting resource pages earn dozens of editorial links, boost SEO, and turn thin‑content sites into recognized thought‑leaders. He stresses targeting the right journalists, avoiding generic email blasts, and using contrarian angles to stand out—plus trusting hires, avoiding micromanagement, and constantly split‑testing processes.  Website: www.ereleases.com LinkedIn: Mickie Kennedy   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.    I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this episode, we have Adam Goodcoff, a fourth‑year medical student who transformed his early struggles with imposter syndrome into a thriving online brand called The Med Life. Focusing on a blend of study tips, travel hacks, and lifestyle content that showcases how medical professionals can enjoy life beyond the hospital or classroom. Adam’s growth strategy hinged on two core ideas: relentless work ethic (“hustle, grind, stay humble”) and personal connection with his audience. Looking ahead, he plans to broaden The Med Life’s reach to include other health‑care fields such as nursing, dentistry, and physical therapy, collaborating with experts to create tailored content. Website: www.seethemedlife.com Instagram: seethemedlife YouTube: UCN6oXnDhu4nfACa8J-MN-Zw Previous Episode: iam369-medical-student-develops-content-to-showcase-lives-of-medical-providers   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.    I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this episode, we have Erica N. Reed, a psychotherapist, corporate trainer, and adjunct professor, uses her clinical expertise to help leaders and employees “lead from within.” After leaving a toxic agency job and launching a private practice fifteen years ago, she eventually reframed herself as a CEO and began pairing individual wellness work with organizational training. Her mission is to improve employee satisfaction and mental health, arguing that when people feel valued and emotionally safe, they become more productive and stay longer with the company. She emphasizes that true leadership isn’t just about skills or credentials, but about emotional intelligence and the human element of business. Website: www.ericanreed.com Free Offer – managestressatwork LinkedIn – ericanreedlcswc Facebook Group – SelfCareforSuperwomen Previous Episode: iam367-psychotherapist-teaches-organizations-to-optimize-strengths-of-employees Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.    I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this special episode, Gresham shares about the power of a consistent morning routine, which he dubs his “star time.” He recounts how walking his late dog created a disciplined start to his day, fostering focus and productivity. By pairing this ritual with mental conditioning—such as listening to Myron Golden on turning stress into opportunity—he frames everyday struggles as blessings that strengthen character and drive future success. He emphasizes that simply showing up, whether for a workout or a business task, is often the hardest yet most transformative part of growth. Throughout the episode, Gresham maintains an upbeat, motivational tone, urging fellow builders to keep pursuing their unique visions. He acknowledges setbacks but remains confident that perseverance will lead to a breakthrough, noting that he’s already reached day 270 of his franchise‑broker journey.  Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this episode, Gresham reflects on his own experience of being laid off, admitting that if he’d known about franchising sooner—and had the capital—he might have taken a different route. This personal revelation has led him to pivot toward a B2C focus aimed at helping people who have been laid off find new opportunities. Gresh candidly discusses the challenges of juggling multiple responsibilities—running a new franchise brokerage, caring for a baby, and managing fatigue—while emphasizing that there’s never a “perfect” time to start a business. He stresses the importance of leaning on a supportive team and maintaining relentless effort, noting that progress only happens when you keep pushing.  Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today! Transcription: The full transcription is only available to CBNation Library Members. Sign up today!

Gresham Harkless shares his personal story: a string of layoffs in his early 20s left him frustrated, embarrassed, and feeling undervalued after years of broken promises and unstable jobs. Those setbacks rekindled an entrepreneurial itch he’d had since childhood—selling chips on the playground and taking sales gigs in college. After twelve years of running a six‑figure digital‑marketing firm and interviewing over 1,600 CEOs, he realized the key to resilience is finding the right franchise, not just any business. Today, through Blue Star Franchise, Gresham acts as a matchmaker, offering hundreds of vetted franchise opportunities across 30+ industries—from food and fitness to virtual and home‑based models. He invites anyone who’s been laid off or is at a career crossroads to book a free, no‑pressure conversation at bluestarfranchise.com, reminding listeners they have far more options than they think. Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this special episode, Gresham then shifts to a personal story that led to his current drive: being laid off after years of “purpose‑filled” work running sports camps for young children in Northern Virginia. Despite his dedication—early arrivals, late stays, driving across the region, and filling in whenever needed—he felt discarded, which forced him to confront the deeper frustration of never being given a real chance to build his own business. That painful turning point ignited a long‑standing entrepreneurial spark. Gresham recalls early side‑hustles—selling potato chips on a playground, publishing a family newsletter, and taking sales jobs solely to learn how to launch something of his own. Now, with the layoff acting as a catalyst, he’s committed to turning his vision into reality. Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this episode, we have Jason Resnick, the founder of rezzz.com, who has been running a solo web‑development firm since 2010 while also coaching, mentoring, and selling digital products to help “feasters” – developers and designers who want to build recurring revenue and enjoy a life of time‑freedom. Jason explains that his primary motivation is to be present for his family, and after the birth of his first child he realized his deeper purpose: to guide other creators toward the same balance of financial stability and personal freedom. He leverages his own experience—recurring client work, community building, and two podcasts (“Live in the Feast” and “Ask Res”)—to offer templates, strategies, and personal lessons that cut through the overwhelm of today’s information‑heavy market. Jason’s coaching focuses on narrowing an ideal‑client profile, identifying red‑flags, and providing actionable templates that shorten the learning curve for his students. He emphasizes that a CEO’s role is fundamentally about serving—first the customers, then the family, and finally any team or community. Website: https://rezzz.com/ X: rezzz Previous Episode: iam366-entrepreneur-helps-developers-and-designers-build-recurring-revenue Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.    I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this episode, we have Dr. Michelle Deering, the founder and CEO of Curative Connections, a consulting firm dedicated to strengthening mother‑daughter relationships. Curative Connections offers a blend of motivational speaking, workshops, group sessions, and one‑on‑one consultations—particularly for athletic families—aimed at helping mothers and daughters find clarity, calm, and intentional connection. Michelle’s “secret sauce” lies in her deep focus on helping moms become steady within themselves, addressing underlying wounds rather than merely applying surface‑level tactics common in many self‑help books. She emphasizes starting each day with quiet, mindful presence to foster self‑awareness—an approach she believes is essential for anyone who wants to give their best while staying centered.  Website: www.CurativeConnections.com LinkedIn: linkedin.com/in/SportPsychologyDoctor Previous Episode: iam365-ceo-offers-mother-daughter-relationship-consultation-and-speaking-services Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.    I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this special episode, Gresham Harkless Jr. frames the show as a resource for anyone building a business, emphasizing the value of sharing real‑time experiences and encouraging listeners to subscribe for more content. He then recounts his personal experience with layoffs, beginning with his first layoff in his early twenties, describes the fear, disappointment, and feeling of being misled that came with a reduction in force, noting how the instability of early jobs forced him to confront the reality that no one—​not even CEOs—​is immune to job loss. This turning point sparked a mindset shift: rather than waiting for another opportunity, he decided to “burn the boats” and pursue entrepreneurship, recognizing that the stakes would feel far higher later in life when family responsibilities increase. Seeing franchising as a hybrid path that blends entrepreneurial ownership with a proven business model, Gresham explains why he gravitated toward this avenue. He is compiling resources, such as a “layoff survival list,” to help others facing similar setbacks and hopes to connect with listeners who might become franchise candidates.  Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Gresh delves into his personal philosophy, rejecting “impossible” as an excuse used by those who fear stepping outside their comfort zones. He reframes “possible” not as a fact but as a dare, a temporary state that can be expanded through mindset work. By challenging his own assumptions, questioning self‑imposed “facts,” and confronting setbacks with curiosity rather than defeat, he illustrates how shifting perspective can dissolve mental barriers. This internal work feeds into his broader goal of creating a “limitless” business model that continuously levels up, rather than settling for static results. Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this episode, Gresh pivots to a quick primer on franchising, demystifying the model for anyone unfamiliar with it. He describes the franchisor (the “Zor”) who owns the brand and system, and the franchisee (the “Z”) who purchases the rights to run a local operation. By leveraging an established playbook, brand recognition, training, and ongoing support, a franchisee can bypass the guesswork of starting a business from scratch. Gresh highlights that while well‑known names like McDonald’s and Chick‑fil‑A dominate the conversation, there are hundreds of lesser‑known opportunities across a wide range of industries. Gresh underscores why franchising is especially relevant today: people are seeking stability, purpose, flexibility, and a safety net that traditional entrepreneurship often lacks. Whether someone is transitioning from corporate life, looking for a side hustle, or aiming for full‑time ownership, there’s likely a franchise model that fits. Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this special episode, Gresham Harkless Jr. shares about industry challenges, pointing out that decision‑making, confidence, and finances are tougher now than when he started training. Many newcomers feel uncertain about protecting their investment. The message is to turn setbacks into “opportunities to improve,” stay “gung‑ho,” and focus on landing the first deal, then keep moving forward. Gresham recognizes that the franchise landscape and the broader economy have shifted; success means evolving with those changes. He sees content creation as a superpower. Gresham sees his strength in producing content that educates and supports others. Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this episode, we have Benjamin Behrooz, founder and CEO of Branding Los Angeles, a global creative agency. Benjamin shares his unconventional path to entrepreneurship—initially pursuing pharmacy at UCLA before discovering his passion for marketing through an internship at Sony Music. A pivotal layoff landed him at Truthdig, a politically‑focused site akin to the Huffington Post, where he realized his gift for giving a voice to those who can’t speak for themselves. A single political cartoon he helped produce ended up in the hands of Egyptian protestors, cementing his belief in the power of authentic storytelling. The firm’s culture revolves around empowering its team to make data‑driven decisions, leveraging constant communication and pushing innovative projects such as the world’s first in‑store robot shopkeeper.  Benjamin's mantra for growth is to “add three more zeros” to any idea, encouraging bold, expansive thinking. He defines being a CEO as a blend of empathy, vision, and the ability to act as the captain who supports and elevates the crew.  LinkedIn: benjamin-behrooz Website: www.brandinglosangeles.com Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.    I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this episode, Kristin Hull, an activist and conscious investor, the founder and CEO of Nia Global Solutions, and Nia Impact Advisors an impact investing firm with a focus on diversity in leadership and solutions-focused companies. The firm actively exercises its shareholder voice, voting proxies in‑house and engaging with companies to improve their practices, thereby treating investors as both rights‑holders and responsible stewards of the economy. Beyond the product, Hull shares personal leadership insights. She emphasizes curiosity, continuous learning, and hiring for cultural and values fit as her “CEO hack,” and stresses the importance of gratitude, celebrating small wins, and building trust to sustain systemic change.  Website: www.niaimpactcapital.com , www.moneydoula.org Facebook: NiaInvest Previous Episode: iam363-activist-and-conscious-investor-empowers-people-along-their-money-journeys Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.    I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this episode, we have Jacqueline Basulto, founder and CEO of SeedX Incorporated, joined the I AM CEO podcast to share her entrepreneurial journey. Growing up in New York as the daughter of Cuban‑Puerto Rican immigrants, she cultivated a strong work ethic that later propelled her from a brief stint at Google into launching SeedX in her early‑20s with just $20 and a vision to help businesses thrive online. The core of SeedX’s service model is what Basulto calls “360 marketing.” Rather than focusing on a single channel, the agency takes a holistic, omni‑channel approach, aligning website design, SEO, email and text‑message marketing, social media, paid ads, and overall business objectives into a cohesive strategy. Beyond tactics, Basulto emphasizes the company’s “scrappy” culture, embodied in her self‑assigned title of “digital Trojan.” She describes SeedX as a lean, resource‑maximizing outfit that thrives on turning limited budgets into impactful results while maintaining a relentless pursuit of excellence. Website: seedx.us LinkedIn: jacqueline-basulto   Previous Episode: iam359-entrepreneur-helps-national-brands-create-more-revenue   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.    I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

 In this special episode, Gresh gave a candid update reflecting on the near‑one‑year mark of his franchise‑broker experience. He admits to feeling a “massive flop” and battling imposter syndrome, noting that the lack of closed deals has made it hard to contribute in broker calls. Despite this, he identifies concrete strategies to turn the tide: leveraging LinkedIn outreach, creating consistent content (especially videos), tapping social‑media searches and Google Ads for lead generation, and launching a regular newsletter. He also plans to focus on networking, referrals, and co‑brokering—acting as a lead‑generation specialist while letting others handle the client‑guiding process. Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

 In this special episode, Gresh shares on being transparent – Your Story Is Your Super‑Power. Recording every win, stumble, and “aha!” moment not only keeps me accountable, it creates a roadmap for anyone thinking about starting a franchise (or any business). When you share the real process, you become a living case study that educates and inspires. He also shares about Mindset Over Milestones. It’s easy to get fixated on the numbers: “two or three deals by week 10.” But the real growth happens when you re‑calibrate, ask yourself if the expectations are realistic, and treat setbacks as data points—not failures. The journey builds you as much as it builds the business. Gresh emphasized Leverage (and Iterate) Your Tools. He set up LinkedIn automation and digital‑marketing funnels, but early results are modest. The key is to tweak, test, and keep the feedback loop tight—the automation will only work when it aligns with your personal outreach and referral strategy. Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!