In this episode, we have Benjamin Behrooz, founder and CEO of Branding Los Angeles, a global creative agency.

Benjamin shares his unconventional path to entrepreneurship—initially pursuing pharmacy at UCLA before discovering his passion for marketing through an internship at Sony Music.

A pivotal layoff landed him at Truthdig, a politically‑focused site akin to the Huffington Post, where he realized his gift for giving a voice to those who can’t speak for themselves. A single political cartoon he helped produce ended up in the hands of Egyptian protestors, cementing his belief in the power of authentic storytelling.

The firm’s culture revolves around empowering its team to make data‑driven decisions, leveraging constant communication and pushing innovative projects such as the world’s first in‑store robot shopkeeper. 

Benjamin's mantra for growth is to “add three more zeros” to any idea, encouraging bold, expansive thinking. He defines being a CEO as a blend of empathy, vision, and the ability to act as the captain who supports and elevates the crew. 

LinkedIn: benjamin-behrooz

Website: www.brandinglosangeles.com

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