Camera Confident with Shirlee Engel
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Sizzle on video and stage by learning what to say, how to say it, and how to create buzz. National TV correspondent turned entrepreneur Shirlee Engel helps you get CAMERA READY and VISIBLE. Shirlee scaled her first business to 6 figures in the first year by leaning into her magnetic video presence, landing TV, podcast, and stage gigs that built credibility and influence. She's now on a mission to inspire other entrepreneurs to discover the celebrity within. Episodes will cover what to say, how to say it and how to create buzz around your brand so you can attract more clients & make more money.
24 Episodes
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There are people creeping your content right now—people who’ve never liked, commented, or shared a single thing—but they’re watching. And one day, they’ll buy from you. That’s why creating content with these long-time lurkers in mind is so powerful. In this conversation, Kendall Cherry, founder of the Candid Collective, and I dive into the psychology behind these silent followers and how to use storytelling as a form of subliminal selling. It’s all about creating authentic, meaningf...
Podcasting expert Amanda Cupido joins to break down what it takes to create a successful show. From her bestselling book Let’s Talk Podcasting, Amanda shares the essentials: how to set up your show, structure episodes, and use smart strategies for audience growth and monetization. Shirlee and Amanda talk about foundational steps like show development and episode mapping are crucial. Learn about everything from crafting intros to choosing the right episode length to deciding between audio and ...
Can introverts still be camera confident? Just ask Emma-Louise Parkes. She spent 17 years as an air traffic controller, where she mastered the art of calm, confident communication under pressure. Now, she uses that experience to coach ambitious introverts. In this episode, the host of The Ambitious Introvert podcast breaks down practical strategies for managing energy, becoming confidently visible, and using batching to stay consistent. If you’re an introvert looking to step up your visibilit...
Ever feel like you need everything to be just right before hitting “record”? Here’s the reality: in the world of online content, the old rules don’t apply anymore. In this episode, I share five major things I had to let go of from my broadcasting days to thrive as a content creator—and why this is good news for anyone feeling held back by a lack of polish.Keywordscontent creation, video production, authenticity, online presence, personal branding, video editing, social media, entrepreneurship...
Frustrated by the lack of ROI on Instagram, Shirlee decided to quit and launch a 90-day challenge to grow her YouTube channel and cross-post on LinkedIn. As a video and visibility coach for entrepreneurs, these two platforms are WAY better suited to long-form, high-quality content and deeper audience engagement.KeywordsYouTube growth, LinkedIn video strategy, social media ROI, quit Instagram, 90-day challenge, content creation, entrepreneurs, video marketing, public speaking, long-format vide...
Summary:Imagine if you had overnight success with one viral video. Would you know how to handle it? In this episode, Shirlee argues for slow, steady growth and why the hard work that comes with it is key to building long-lasting success. Resilience, mastery, and relationship building are essential to this process. If gaining visibility feels like a grind, tune in to reframe your mindset and understand the value in the effort you’re putting in.Keywords:Slow growth, visibility journey, hard wor...
Certified personal trainer and nutrition coach, Athena Concannon, gets real about her personal struggles with body image while being on video. Shirlee and Athena explore the complex relationship between body image and camera confidence. Specializing in fitness and nutrition for women over 35, Athena shares her journey through postpartum body changes and the mindset shifts that helped her overcome self-doubt and show up confidently on screen. This conversation is full of powerful insights and ...
Shirlee dives deep into the power of voice with special guest Susan Murphy, a seasoned broadcast voice coach with over 40 years of experience in TV and radio. Susan has worked with a wide range of professionals, from journalists to CEOs, helping them harness the full potential of their voice to communicate more effectively. Whether you’re a business owner, a thought leader, or simply someone looking to improve your communication skills, this episode is packed with invaluable advice to help yo...
The idea that “there’s no such thing as bad publicity” has been around for ages, but in the digital age, is it still true? While getting attention might seem great on the surface, there are times when being in the spotlight can harm your reputation. Some brands and individuals thrive by leveraging controversy, but being associated with the wrong brands or unethical practices can cause long-term damage. Plus, the rise of bait-and-switch tactics—like podcast invites that turn into sales funnels...
Serial entrepreneur Jennifer Stewart shares her candid journey from nervous newbie to business powerhouse. She talks about the early days of building her brand and agency, learning to calm her nerves before public appearances, and why authenticity is the secret sauce to standing out. This episode is packed with actionable advice for entrepreneurs who are ready to step into the spotlight, build connections, and stop letting worries about what others might think get in the way. Whether you’re g...
A sizzle reel is your ticket to standing out in a crowded digital landscape. In this episode, Shirlee breaks down exactly how to craft a powerful 1-2 minute video that grabs attention, showcases your expertise, and makes your audience take action. Learn the essential elements of a sizzle reel, from crafting the perfect hook to highlighting your value proposition and demonstrating transformation. Whether you’re an entrepreneur, a service-based business, or a thought leader, this episode will g...
Veteran national news anchor Kevin Newman reveals how to create genuine intimacy on camera. Drawing from his extensive experience at the helm of top broadcasts in both Canada and the United States, Kevin shares practical strategies for building deep connections with your audience. You’ll learn how to frame stories effectively, overcome camera jitters, and centre yourself before going live. Kevin also dives into how vulnerability enhances communication and offers insights into the evolving rol...
Why is focusing on one or two social media platforms more effective than trying to be everywhere? Discover how understanding your audience on each platform allows you to tailor your messaging in a way that resonates way more than if you post the same thing in multiple places. Different platforms have their own expectations and trends, and you can really maximize your impact by focusing your efforts where your ideal clients spend their time. Shirlee explains how prioritizing meaningful interac...
Ready to up your social media game? Dawn Ferguson, the queen of social media strategy for big brands like Forever21 and Fabletics, dishes on how purpose-driven entrepreneurs can build a killer brand online. Get the scoop on cracking the algorithm, mastering Instagram and using video to creating what she calls an "aspirational lifestyle." Plus, learn how to turn followers into clients with a smart bridge offer and when it’s time to bring in the pros to handle your social media. This episode is...
Eye contact is a critical part of establishing trust with your ideal clients, especially when you're on camera. It creates a connection and makes the person feel valued and listened to. But let's be real: looking into the camera lens can be challenging and uncomfortable. In this episode, Shirlee breaks down some techniques to help you master this essential skill, even if you think you already have!Keywordseye contact, camera, trust, connection, on-camera impact, engaging contentTakeawaysEye c...
Shirlee shares her top five ways to use ChatGPT to elevate business communication, messaging, and content creation. ChatGPT and other AI platforms are an entrepreneur's secret weapon to uncover the best podcasts and media outlets to pitch, develop and refine magnetic messaging, and craft engaging social media content. This episode is packed with insights on enhancing communication and productivity using the power of AI.Keywords:ChatGPT, communication, messaging, content creation, business, vi...
Whether you're a seasoned media pro or you're looking to break into the spotlight, you won't want to miss this episode! From getting clear on your goals to nailing your magnetic messaging, crafting compelling pitches and effectively following up, to getting camera ready, Shirlee takes you through the five key steps to landing 3 speaking gigs in 30 days. Key TakeawaysSetting clear goals and objectives is crucial for booking visibility opportunities.Nailing magnetic messaging is essential ...
Diana Sofia, a subconscious reprogramming and mindset coach, joins Shirlee to discuss why so many entrepreneurs struggle with self-doubt and fear when it comes to public speaking and being on camera. Through methods like Rapid Resolution Therapy®, hypnotherapy, EFT/tapping, and neurolinguistic programming, she clears limiting beliefs and rewires the subconscious mind to feel more at ease and natural in these situations. Diana and Shirlee talk about the challenges of being authentic on camera ...
In part 2 of her interview with Simon Ostler, former Executive Producer and Managing Editor of Global Television News, Shirlee discusses everything from how to prepare for a TV appearance, how to promote yourself or your business without sounding sales-y. We tackle everything from what to do after landing a media opportunity, to preparing for the appearance, to promoting yourself naturally during the interview, to leveraging the earned media for further exposure. You'll learn all about the im...
Shirlee interviews Simon Ostler, former executive producer and managing editor at Canadian TV network Global News about what it REALLY takes to land an appearance on a TV show.In part 1 of this extensive interview, Simon shares insights on how businesses can pitch to the media and gain exposure and how to build relationships and trust with the media gatekeepers. Shirlee and Simon highlight the importance of positioning yourself as an expert and problem solver for the media, rather than solely...
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