The idea that “there’s no such thing as bad publicity” has been around for ages, but in the digital age, is it still true? While getting attention might seem great on the surface, there are times when being in the spotlight can harm your reputation. Some brands and individuals thrive by leveraging controversy, but being associated with the wrong brands or unethical practices can cause long-term damage. Plus, the rise of bait-and-switch tactics—like podcast invites that turn into sales funnels—can hurt your credibility. This episode dives into when publicity can help, when it can hurt, and how to protect your brand while staying visible for all the right reasons.

Keywords: Bad publicity, Brand reputation, Publicity risk, Media visibility, Bait-and-switch tactics, Podcast guesting, Controversy in business, Personal branding

Key Takeaways:

•Not all publicity is good, ESPECIALLY for businesses; being associated with the wrong brands can harm your credibility.

•Some public figures and companies use controversy to build visibility, but this strategy isn’t foolproof.

•Watch out for bait-and-switch schemes disguised as media or podcast invitations.

•Protect your brand by choosing visibility opportunities wisely, doing your research about potential collabs and affiliates, and maintaining integrity.

Join the Conversation:

Have you ever experienced bad publicity or been caught in a bait-and-switch situation? We want to hear your story! Share it with us on Instagram or LinkedIn, and let’s talk about how you handled it—or what you wish you’d done differently.

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