Chase Your Dreams

In this episode, Glynis Tao discusses the reasons behind declining website traffic for fashion e-commerce sites in 2025. She explores the impact of AI on search behavior, the importance of understanding traffic quality versus volume, and how to diagnose traffic issues using Google Search Console. Glynis also explains the need for a solid technical SEO strategy and the role of high-quality content in maintaining visibility and conversions.AboutGlynis Tao is the founder & CEO of ⁠Chase Your Dreams Consulting⁠, which is an apparel business consulting & online marketing agency that specializes in SEO & AI search optimization for e-commerce companies.  She helps fashion, beauty and lifestyle e-commerce brands create optimized content and attract potential customers through organic search results.  TakeawaysTop rankings don’t guarantee clicks if AI answers show up first.Lower traffic is not always bad as it could mean better-qualified visitors.Use Google Search Console to identify what’s causing the drop.Replatforming without redirects can negatively affect SEO.Technical issues like slow speed and duplicates hurt rankings.Find out if the drop is seasonal, sudden, or gradual to fix it right.Blogs still build authority and feed AI content.Helpful, specific content keeps you visible in search.SEO audits catch hidden issues that impact traffic.Prioritize conversions over traffic volume.Contact infoWebsite: ⁠https://glynistao.com/⁠Email: hello@glynistao.comInstagram: ⁠@glynistao⁠Facebook: ⁠facebook.com/glynistao.coachLINKSWant to know how your website is performing and how you can improve your rankings on search engine results? Start with Site Audit PlusSign up for the newsletter⁠⁠BOOK A CALL⁠Timestamps00:00 Understanding Traffic Declines in E-commerce06:31 The Impact of AI on Search and Traffic11:27 Diagnosing Traffic Issues with Google Search Console16:30 Technical SEO and Content Strategy for Recovery

In this conversation, Christine Daal, CEO and founder of Fashion Angel Warrior, shares her journey from fashion designer to coach, emphasizing the importance of confidence, community, and a holistic approach in fashion entrepreneurship. She discusses her unique coaching methods, common mistakes made by fashion entrepreneurs, and the significance of adapting to industry changes. Christine highlights success stories from her clients, showcasing the impact of her coaching on their businesses. She also addresses the future of fashion, including the need to develop more workers for local apparel manufacturing and improving sustainability to keep up with global standards and consumer demands.About Christine DaalChristine Daal is the CEO and founder of the fashion consulting and marketing agency, Fashion Angel Warrior. Her experience spans over 20 years in the industry, reaching the position of VP of design and merchandising by the age of 30, and then starting her own successful fashion line. For the past 10 years, she has coached fashion printers on how to leave their nine to five and have a profitable business. Through one-on-one coaching, group coaching masterminds, fractional CMO services, online courses, retreats, manufacturing tours, and digital marketing services, Fashion Angel Warrior has become a one-stop shop for e-commerce brands.Takeaways- Confidence plays a direct role in building a successful brand.- A holistic approach blends mindset, lifestyle, and business strategy.- Build your audience and email list before launching any product.- Don’t invest in inventory without first validating demand.- Track key metrics like traffic, email list, and average order value.- Choose coaches and service providers based on results, not hype.- Know your budget and revisit it before making major decisions.- Successful founders outsource strategically and focus on what they do best.- Community support is essential for long-term growth and resilience.- Sustainability and adaptability are no longer optional, but are expected.- Moms can build legacy brands that create freedom, income, and impact.Contact infoWebsite: fashionangelwarrior.comEmail: info@fashionangelwarrior.comInstagram: @fashionangelwarriorFacebook: facebook.com/FashionAngelWarrior/Special offer for listeners: fashionangelwarrior.com/glynisSign up for a FREE 6 part Video Training SeriesTIMESTAMPS00:00 Building Confidence in Fashion Entrepreneurship02:41 The Journey of Fashion Angel Warrior05:51 Holistic Coaching Approach08:43 Signature Coaching and Marketing Framework11:38 Common Mistakes of Fashion Entrepreneurs14:46 The Importance of Community17:23 Full Spectrum Solutions for Fashion Brands20:25 Client Success Stories23:20 Growth Metrics and Revenue Increases26:30 Mindset and Habits of Successful Clients29:19 Navigating Online Sales Growth32:12 Adapting to Industry Changes35:16 The Future of Fashion: Trends and Sustainability38:16 Empowering Female Founders41:07 Advice for Fashion Entrepreneurs44:06 Upcoming Programs and Promotions47:02 Final Thoughts and Contact Information

In this episode, Glynis Tao discusses the importance of blogging for fashion e-commerce brands, emphasizing how high-quality content can enhance brand visibility and customer engagement. She outlines the key elements of effective blogging, including the need for SEO optimization and the creation of valuable, engaging content that resonates with the target audience. Glynis also shares real-life examples of successful blogging strategies and encourages brands to invest in a solid blogging approach to drive traffic and conversions.AboutGlynis Tao is the founder & CEO of Chase Your Dreams Consulting, which is an apparel business consulting & online marketing agency that specializes in SEO & AI search optimization for e-commerce companies.  She helps fashion, beauty and lifestyle e-commerce brands create optimized content and attract potential customers through organic search results.  Today we’re covering why blogging matters, what makes a good blog, and how you can use SEO to increase your visibility and boost conversionsTakeawaysBlogging is marketing—it’s not just about writing.High-quality blogs can enhance brand visibilityMost blogs fail to provide valuable contentA good blog should educate, entertain or bothStart with your ideal customer’s pain points, then create content from thereSEO optimization is crucial for blog success.High-quality blogs can rank in AI Overviews and traditional Google results.Contact infoWebsite: https://glynistao.com/Email: hello@glynistao.comInstagram: @glynistaoFacebook: facebook.com/glynistao.coachLinksBenefits of Blogging for BusinessSign up for the newsletterBOOK A CALL

In this episode, we chat with Nikki Dindo, founder of Spring Media Co., a boutique agency specializing in social media management, influencer marketing, and media relations. Nikki shares her journey through the fashion and PR industry, emphasizing the importance of authenticity, storytelling, and strategic branding. She discusses her experiences working with notable figures in PR and her approach to launching Spring Media Co. The conversation covers common mistakes in social media and PR, the process of developing a social media strategy, and actionable advice for fashion entrepreneurs.About Nikki DindoWith over a decade of experience leading digital strategy in both Vancouver and New York City, Nikki Dindo is a powerhouse in the world of PR, social media, influencer marketing, and event production. As the founder of Spring Media Co., she and her team helps brands show up with confidence, clarity, and creative impact online and off. From managing influencer campaigns for global brands to producing shows at New York Fashion Week, Nikki brings big picture thinking and hands-on experience to everything she does. She's also worked with luxury clients like Park Hyatt and built authentic connections that go far beyond algorithms. When she's not supporting founders and creators through her agency work, Nikki shares her expertise as a social media instructor at Blanche McDonald, mentoring the next generation of digital talent.Whether she's consulting from her hometown in Vancouver or creating content from a coffee shop in New York City, Nikki's all about empowering people to tell their stories well and build a brand that actually feels like them.Contact infoWebsite: https://www.springmediaco.com/Instagram: @nikkidindoTakeaways- Define your brand voice and visuals before posting.- Focus on quality over quantity when choosing social platforms.- Posting without a plan leads to off-brand content and burnout.- Authentic storytelling builds stronger customer trust.- Don’t chase trends that don’t align with your brand values.- Select influencers based on audience alignment, not just reach.- Long-term partnerships perform better than one-off posts.- Track engagement that signals real connection—not just likes.- Short-form video is a powerful, low-cost way to grow.- Showing your face and sharing your story creates a deeper impact.00:00 The Heart of Branding and Creativity01:47 Nikki Dindo: A Journey Through Fashion and PR05:56 Launching Spring Media Co.: A New Approach to PR09:36 Lessons from Kelly Cutrone: Intensity and Clarity13:36 Common Mistakes in Social Media and PR17:30 Developing a Social Media Strategy: The Process21:27 The Importance of Authenticity in Influencer Marketing25:27 Case Study: Skip Hop Campaign Success29:15 Finding the Right Influencers for Your Brand33:03 Actionable Advice for Fashion Entrepreneurs37:10 The Creative Influence of New York and Broadway

In this episode, Andréanne Mulaire Dandeneau, founder and designer of Anne Mulaire shares her journey of building a sustainable fashion brand rooted in her Métis heritage. She discusses the importance of authenticity and her commitment to ethical manufacturing and community support in the age of fast fashion. Anne emphasizes the significance of storytelling in fashion and how her cultural background influences her designs. She also highlights her initiatives to reduce waste and promote sustainability within the fashion industry, while offering valuable advice for aspiring entrepreneurs.About Andréanne (Anne) MulaireAnne Mulaire is an award-winning fashion brand founded by Red River Métis designer, Andréanne Mulaire Dandeneau. This woman-led brand blends ethical manufacturing, inclusivity and Indigenous teachings, setting new standards for sustainable fashion in Canada. Rooted in Winnipeg, Manitoba, the brand started 20 years ago in Andreane’s parents' basement. Her collections celebrate Métis heritage through vibrant designs, eco-friendly practices, and empowering Indigenous communities.Innovative practices have cut the brand's carbon footprint by 30%, reduced 15,000 pounds of textile waste, and lowered emissions equal to 143,200 kilometers of driving. In 2024, Anne Mulaire received the Sustainable Business Award from the Red River Métis Excellence Awards, nomination from the Canadian Arts and Fashion Awards, and Clean 50 Award in 2025. As Canada's first Indigenous-owned B Corp certified apparel manufacturer Anne Mulaire champions integrity, transparency, and sustainability.Contact infoWebsite: https://annemulaire.ca/Instagram: https://www.instagram.com/annemulaire/Facebook: https://www.facebook.com/AnneMulaireTakeawaysStay rooted in your beliefs to maintain authenticity.Customers are drawn to brands with compelling stories.Fashion should reflect personal and cultural identity.Sustainability is about relationships and responsibility.Education plays a key role in promoting sustainability.Design with the end of life in mind for products.Navigating challenges requires resilience and creativity.Local community support can contribute greatly to brand success.Surround yourself with like-minded individuals for guidance.TIMESTAMPS00:00 Staying Rooted in Authenticity02:06 The Birth of a Brand: Inspiration and Heritage09:54 Filling the Gap: Ethical Fashion in a Fast Fashion World11:48 Defining Sustainability: Values and Relationships17:57 Navigating Challenges: Staying True to Values20:32 Community Support: The Backbone of Success23:50 Creating Impact: Education and Sustainability Initiatives30:06 Designing for the Future: End-of-Life Considerations34:07 Looking Ahead: Future Projects and Growth35:30 Advice for Aspiring Entrepreneurs: Starting with Your Why

In this episode, we are joined by Shannon, owner of Simply Merino—a sustainable clothing brand based in Vancouver and specializing in Australian Merino wool. She shares her journey from teacher to fashion entrepreneur. She discusses how her values around sustainability, transparency, and community support have shaped the brand. The conversation explores the early challenges of running a business, the benefits of using natural fibers, and how customer feedback plays a central role in product development. Shannon also reflects on her recent trip to Australia to visit wool suppliers and offers a look at what’s next for Simply Merino, including upcoming product launches and textile recycling initiatives.About ShannonShannon is the owner of Simply Merino, a Canadian clothing brand based in Vancouver that creates ultra-soft, sustainable everyday essentials for the whole family. Made exclusively from Australian Merino wool, Simply Merino offers cozy sweats, elevated basics, swimwear, and sleepwear designed with a minimalist aesthetic and a commitment to conscious living. With all production done locally in Canada, Shannon is closely involved in every stage of the process—from design to manufacturing—ensuring both quality and transparency.Driven by a deep commitment to sustainability, Shannon has grown Simply Merino into a purpose-led brand that goes beyond fabric choices. Under her leadership, the company has diverted over 15,000 pounds of textile waste from landfills through its recycling initiatives. Her values as a mother, environmentalist, and small business owner continue to shape the brand’s mission. Whether it's educating customers on the benefits of natural fibers or building long-term supplier relationships, Shannon is redefining what it means to build a thoughtful, values-led fashion business from the ground up.Contact infoWebsite: www.simplymerino.caEmail: shannon@simplymarino.comInstagram: @simply_merinoFacebook: SimplyMerinoTakeawaysLead with your values to attract the right customers to your brand.Be transparent to build trust and connect more deeply with your audience.Involve your customers, but stay true to your design principles and brand identity.Be prepared to learn through trial and error if you’re starting without industry experience.Focus on niche communities that naturally align with your brand’s values.Local production supports quality, ethics, and long-term operational flexibility.Stay mission-driven, especially during the early challenges of running a small brand.TIMESTAMPS00:00 The Journey to Sustainable Fashion02:58 Building a Values-Driven Brand06:09 The Role of Natural Fibers in Fashion09:06 Transparency and Customer Involvement12:04 Challenges of Running a Small Business14:56 Growth and Community Support17:49 The Importance of Local Production21:07 Sustainability in the Supply Chain23:59 Educating Consumers on Sustainable Choices26:58 Lessons Learned and Personal Growth30:04 Future Goals and Innovations33:04 Advice for Aspiring Entrepreneurs

In this episode, James Friedrich, owner of Ambler Mountain Works and founder of Venturing Up, talks about pricing strategies for entrepreneurs. Drawing from his extensive experience managing a $60 million product portfolio at MEC and his own entrepreneurial journey, James explains how to set prices based on your products’ values and avoid common pricing mistakes in order to maximize profit. James introduces the Pricing for Profit methodology taught in his free email course. He also provides examples of well-known brands that use value-based pricing to illustrate how companies could potentially charge more for their products. Whether you’re a fashion brand owner launching a product or looking to create healthier margins on your products, James’ advice will help you to price confidently, attract ideal customers, and build a thriving, standout brand. About James Friedrich James Friedrich is the owner of Ambler Mountain Works and Venturing Up. He was formerly a senior merchant at MEC where he ran a successful $60 million product portfolio. He started his career as an entrepreneur and his goal with Venturing Up is to provide entrepreneurs with the knowledge, mentorship and community he wished he had when he started out many years ago.  Contact info Email: james@amblermountainworks.com LinkedIn: https://www.linkedin.com/in/jamesfriedrich/ Website: https://venturingup.com/ Free Pricing for Profit Email Course: https://venturingup.com/free-course Takeaways Focus on the unique value your product provides to set prices that align with what your customers are willing to pay. Narrow your target to a specific audience with clear needs to improve customer engagement and justify higher pricing. Clearly communicate the benefits and features that make your product worth the price. Conduct your own research to avoid relying on competitor pricing that may not reflect your product’s true value. Experiment with pricing changes periodically and use sales and margin data to refine your strategy. Maintain healthy cash flow by pricing your products to ensure strong margins and efficient inventory turnover. Revisit your pricing regularly to stay competitive and ensure profitability over time.

In this episode, Mia Umanos, CEO and founder of Clickvoyant, illustrates the transformative potential of Google Analytics 4 (GA4) for e-commerce businesses. She explains how using data-driven strategies can significantly boost revenue, and she provides concrete examples of how the approach has helped her clients make more money without increasing their ad spend. If you're navigating the complex world of e-commerce, this conversation will open your eyes to the often untapped potential of GA4. Understand what GA4 is, what it’s used for, and whether your business is ready to hire a GA4 specialist to configure your website, interpret the data, and offer strategic recommendations that drive growth. About Mia Umanos Mia Umanos is the CEO and founder of Clickvoyant, an AI-powered analytics firm for e-commerce companies. She is a 15-year veteran of marketing analytics who grew her career from Junior to Director of Analytics inside Omnicom and JWT Agencies. Mia has a talent for breaking down complex data concepts, empowering e-commerce business owners to understand their customer behavior and intent to make data-informed decisions. Her passion for analytics extends to education, where she leads workshops on Google Analytics 4 (GA4), making advanced data insights accessible to both new and seasoned entrepreneurs. Contact info Email: mia@clickvoyant.com LinkedIn: https://www.linkedin.com/in/miaumanos/ Website: https://www.clickvoyant.com/ Takeaways Adopt a data-driven approach to navigate growth and avoid plateauing in sales. Invest in foundational analytics knowledge to make informed e-commerce decisions. Use Google Analytics 4 to gain in-depth insights into customer interactions and behaviors. Use shopper behavior data instead of gut-feeling to enhance user experience and increase conversion rates. Track product efficiency ratios to focus on top-performing items and streamline inventory. Prioritize optimizing existing products and website design before adding new products. Design your website for your ideal customer.

In this episode, RozeMerie Cuevas, fashion designer and founder of Jacqueline Conoir and JAC by Jacqueline Conoir, shares her experience and lessons learned from over three decades in the industry. From her first fashion show debut at a nightclub in Vancouver at age 18, to establishing her Vancouver-based brand in 1986 with just a small tight knit team, to eventually expanding into the Chinese market in 2013—RozeMerie credits teamwork, adaptability, and a tremendous amount of hands-on effort to make it all possible. If you’re a fashion entrepreneur, this conversation will inspire you as you hear RozeMerie’s sound advice on how to create long-term success by building a strong brand DNA and making smart operational decisions. About RozeMerie Cuevas RozeMerie Cuevas is an icon in the Canadian fashion industry as the designer and founder behind two Canadian brands, Jacqueline Conoir and JAC by Jacqueline Conoir. Growing up, RozeMerie spent her teenage years sewing clothes for herself and for her friends but didn’t consider pursuing a career in fashion. She never thought of herself as a “designer”, but after her first fashion show at age 18 that impressed the attendees—RozeMerie realized that for her, being a fashion designer was possible and that she should go for it! Studying economics and commerce at the time, she decided to change course and apply for fashion school. Soon after, she packed her bags to attend the prestigious ESMOD School of Fashion in Paris. Upon her return to Vancouver, RozeMerie created the women’s fashion brand, Jacqueline Conoir—the name in honor of her late mother. Over an impressive 36 year career, she has not only created and run successful brands but also received numerous design and influential women in business and business innovator awards in Canada. In 2013, RozeMerie expanded into the Chinese market after a serendipitous meeting with a Chinese brand developer. That new partnership led to rapidly growing JAC to 100 stores in major cities in China within three years. By 2021, JAC further solidified its position by welcoming the founder of the Alfini Group as a key shareholder, enhancing its management, development, and operations. This strategic move aims to establish JAC as a leading international designer brand. Contact info LinkedIn: linkedin.com/in/rozemerie-cuevas-72b3531b Website: https://jacbyjc.com/ Instagram: https://www.instagram.com/jacbyjc Facebook: https://www.facebook.com/JACbyJC/ Takeaways Believe in yourself and have a clear vision. Establish a strong brand DNA to make yourself identifiable. Create engaging experiences for your customers to create a strong customer base. Respect and adapt to different cultures and business customs when entering new markets. Focus on taking one step at a time when building and expanding a brand. Empower your team and lead by example.

Summary In this episode, Carol Shih, founder of ⁠Qode Space⁠, a Shopify web development and creative agency, shares her journey and the ethos behind her business and community work. Her approachable and outgoing personality, combined with a deep understanding of the challenges and nuances of being an Asian female entrepreneur in tech, allows her to connect and uplift others who face similar challenges and experiences. Not only does Carol share valuable advice for e-commerce business owners, she also shares about the impact of creating meaningful connections, embracing one's identity, and openly giving and asking for help from peers in the industry and wise mentors. As she balances her professional goals with motherhood, Carol also shares her honest perspective around “wanting it all” and how certain aspects of American Westernized culture can create challenges for mom entrepreneurs. About Carol Shih Carol Shih is an Australian-Taiwanese immigrant and the founder of Qode Space, a female and minority-owned web development agency. With a focus on Quality, Community, Transparency, and Purpose, Carol is committed to fostering inclusivity in the tech industry for women and minority leaders. She aims to balance the industry by delivering outstanding and high-quality design development work for e-commerce business owners. Additionally, Carol serves as a senior partner for Major Asians, an organization dedicated to providing exclusive and unique branding strategies to the AAPI community. Contact info Website: ⁠https://qodespace.com/⁠ Instagram: ⁠https://www.instagram.com/karolz/⁠ LinkedIn: ⁠https://www.linkedin.com/in/shihcarol/⁠ Takeaways Leaning on your network and mentors can provide valuable support and insights as a founder. The vision and mission of a company should align with its core values and target audience. Understanding customer behavior through data analysis is crucial for effective website development. Avoid the common mistake of trying to replicate competitors without considering your own unique customer base. Using data and analytics is crucial for making informed creative and development decisions. Balancing design aesthetics with conversion optimization is a challenge, but it's important to prioritize functionality and best practices for better conversion rates. Having mentors and a supportive community is essential for overcoming entrepreneurial challenges. American Westernized culture which tends to be more individualistic than other cultures can create challenges of isolation for mom entrepreneurs who think they have to do it all. Qode Space aims to continue supporting e-commerce clients for web development as well as be an incubator for young females in tech, and support Asian-founded brands. The A Major Asians podcast highlights and supports Asian-founded brands and aims to create a more inclusive community. Chapters 00:00 Overcoming Challenges and Leaning on the Network 10:13 The Vision and Mission of Qode Space 15:26 The Common Mistake of Replicating Competitors 29:39 Using Data and Analytics to Inform Creative and Development Decisions 32:57 Balancing Design Aesthetics with Conversion Optimization 38:37 The Importance of Mentors and Community Support 43:53 Impact of American Westernized culture on mom entrepreneurs 46:40 Future vision for Qode Space 50:49 Major Asians: Highlighting and Supporting Asian-Founded Brands

Maggie Lord, founder of Rustic Wedding Chic, shares her journey of starting, scaling and selling her online publication while balancing motherhood. In this episode, you will learn about how Maggie started with blog writing and eventually worked with vendors in the wedding industry, diversified her revenue streams, and adopted new digital platforms to grow her audience, up until she sold the company to David’s Bridal. Maggie also talks about her current role as a strategic advisor to female-founded brands and shares her advice for aspiring entrepreneurs. About Maggie Lord Maggie Lord was an early pioneer in the online digital wedding media space, establishing her media company Rustic Wedding Chic in 2008. As a founder and CEO of Rustic Wedding Chic, Maggie led the company for 12 years before it was acquired by David’s Bridal in 2020. Maggie is also the author of six books. Today, Maggie has become a sought after strategic advisor to female founded brands allowing her to focus on sharing her knowledge and expertise with other like-minded entrepreneurs, startups, and small businesses. Maggie and her businesses have been featured in the New York Times, Fast Company, Forbes, Business Insider, Success Magazine, and much more. Contact Info: Instagram: https://www.instagram.com/maggielordandcompany/

In this episode, Kristi Soomer, founder and CEO of ethical clothing brand Encircled, shares her insights on entrepreneurship in the fashion industry.Kristi Soomer emphasizes the importance of understanding your customer and differentiating your brand. She discusses the evolution of Encircled from a travel clothing brand to a versatile athleisure brand. She also shares her motivation for starting her own business and the initial hurdles she faced. Kristi highlights the value of finding support and mentoring, as well as the need to adapt to industry trends. She offers advice for aspiring fashion entrepreneurs and gives a sneak peek into upcoming projects for Encircled.About Kristi SoomerKristi Soomer is a visionary entrepreneur and sustainability advocate known for her work as a founder and CEO of the slow fashion brand Encircled. With a background in management consulting, retail and supply chain management, Kristi brings a wealth of expertise to the sustainable fashion space. Holding both an MBA and bachelor's degree in business administration prepared her for the challenges of disrupting the traditional fashion industry.Encircled, under Kristi's leadership has become a beacon for ethical production, eco-friendly materials, and versatile garment design. As a certified B Corporation, Encircled exemplifies Kristi's commitment to making a positive impact on the environment, her team, and her customers.A sought-after speaker and thought leader, Kristi shares her insights on sustainable fashion at conferences, events, and podcasts, inspiring others to embrace conscious consumption. Kristi Soomer's dedication to her community, philanthropic efforts, and passion for ethical practices are demonstrated through her coaching and online education business at kristisoomer.com where she helps up and coming entrepreneurs learn how to scale their business through coaching, her eCommerce Maven podcast, Facebook community and mentoring.Instagram: https://www.instagram.com/kristisoomer/Website: https://www.kristisoomer.com/Company Website: https://www.encircled.ca/Encircled Instagram: https://www.instagram.com/encircled_/TIMESTAMPS00:00 Understanding Your Customer and Brand Differentiation06:16 Starting Encircled as a Travel Clothing Brand09:57 Creating a New Category: Wander Leisure11:50 Motivation to Take the Leap into Entrepreneurship16:34 Initial Hurdles and Overcoming Challenges25:38 Transitioning to Full-Time Entrepreneurship30:11 Navigating Changes and Adapting to Industry Trends36:41 Lessons Learned from the Pandemic39:26 Advice for Aspiring Fashion Entrepreneurs43:59 Exciting Projects and Future Plans45:48 Contact Information

In this episode you will discover the journey of Canadian fashion designer, Linda Lundström.  Linda shares her insights on embracing change, the impact of technology in manufacturing and why challenges should be seen as gifts. Join us for inspiring conversation with this true fashion innovator. About Linda Lundström Linda Lundström is an award-winning fashion designer, lean manufacturing practitioner, inspirational speaker, Indigenous ally, and creative director of online outerwear brand Therma Kōta. Linda’s career spans over five decades in the fashion industry. She's well known for designing and building the Linda Lundström brand and a state-of-the-art Canadian lean manufacturing facility. She is the recipient of numerous awards, including three honorary PhDs. She was named to the Order of Ontario in 1995 and received the Queen Elizabeth II Diamond Jubilee Medal in 2013. She is recognized as a champion of First Nations awareness, ethical manufacturing practices, and a proud supporter of the Made in Canada label. Linda's entrepreneurial journey is marked by synchronicity guided by mantras from her parents and a deep commitment to social responsibility. Summary Linda Lundström, a renowned Canadian fashion designer, shares her journey of resilience, innovation, and spirituality in the fashion industry. With over five decades of experience, she emphasizes the significance of seeing every life event as a gift, even setbacks like her company's bankruptcy in 2008. Lundström highlights the importance of paying attention to the universe's signs and believing in one's path. Her career is marked by her dedication to Canadian manufacturing, ethical practices, and empowering Indigenous communities through the Sewing Circle Project. She also discusses the transition from running a multimillion-dollar business to founding Therma Kōta with her daughters, focusing on sustainable, made-to-order outerwear. Tiktok: https://www.tiktok.com/@lifehackslinda Instagram: https://www.instagram.com/lundstromlinda/ Website: www.thermakota.com

Today is a solo episode where we're diving into the essential habits that will pay off for your online fashion business. If you've ever felt overwhelmed by the vast world of e-commerce marketing, you're in the right place. E-commerce marketing can be a daunting task, but fear not! Today, we'll break down five key habits that won't break the bank but will significantly impact your online fashion business. Habit #1: Improve the Shopping Experience Recommend Best Sellers on Your Home and Product Page Habit #2: Show Social Proof Display Customer Reviews and Testimonials Everywhere Habit #3: Do Email Marketing Collect Addresses and Send Newsletter Emails Regularly Habit #4: Create Better Blog Content Publish High-Value Blogs that are Search Engine Optimized Habit #5: Improve Your Copywriting Have a Clear Call To Action How many of these marketing checklist items are you currently implementing on your fashion e-commerce website?  Maybe you’re nodding with full satisfaction because you’re using all these strategies for fashion marketing already, or perhaps you feel your jaw starting to tense a little because you realize—you’ve been missing out on some key opportunities to drive conversions. It’s okay. The truth is, every business has room to grow and improve no matter where they are at with their marketing. It’s never too late to get started on building good habits! Resources mentioned: Blog writing tips to help your brand stand out Discover your fashion entrepreneur archetype. Take the quiz: ⁠⁠https://glynistao.com/quiz/⁠⁠ Join the free Apparel Workshop Community

My guest today is Sherri Langburt, CEO & Founder of BabbleBoxx and has been a pioneer in the influencer marketing space since 2007. A passion for storytelling and brand marketing, and a desire to create an innovative social media solution led Sherri to create BabbleBoxx - the influencer marketing agency best known for its co-sampling and signature box strategies. In this episode, Sherri highlights the significance of influencer marketing for fashion brands in today's digital landscape. She talks about what criteria fashion brands should consider when identifying potential influencers to collaborate with. You'll learn why it's important for a fashion brand to align with influencers who resonate with their target audience. Including what are some key considerations and best practices when negotiating partnerships with influencers. Lastly, she talks about what are some ethical and legal considerations that fashion brands need to be aware of when working with influencers. You can find out more about Sherri Langburt on her website: https://babbleboxx.com/ Her Instagram is instagram.com/babbleboxxofficial/ Discover your fashion entrepreneur archetype. Take the quiz: ⁠⁠https://glynistao.com/quiz/⁠⁠ Join the free Apparel Workshop Community