In this episode, Glynis Tao discusses the reasons behind declining website traffic for fashion e-commerce sites in 2025. She explores the impact of AI on search behavior, the importance of understanding traffic quality versus volume, and how to diagnose traffic issues using Google Search Console. Glynis also explains the need for a solid technical SEO strategy and the role of high-quality content in maintaining visibility and conversions.

About

Glynis Tao is the founder & CEO of ⁠Chase Your Dreams Consulting⁠, which is an apparel business consulting & online marketing agency that specializes in SEO & AI search optimization for e-commerce companies.  

She helps fashion, beauty and lifestyle e-commerce brands create optimized content and attract potential customers through organic search results.  

Takeaways

• Top rankings don’t guarantee clicks if AI answers show up first.

• Lower traffic is not always bad as it could mean better-qualified visitors.

• Use Google Search Console to identify what’s causing the drop.

• Replatforming without redirects can negatively affect SEO.

• Technical issues like slow speed and duplicates hurt rankings.

• Find out if the drop is seasonal, sudden, or gradual to fix it right.

• Blogs still build authority and feed AI content.

• Helpful, specific content keeps you visible in search.

• SEO audits catch hidden issues that impact traffic.

• Prioritize conversions over traffic volume.

Contact info

Website: ⁠https://glynistao.com/⁠

Email: hello@glynistao.com

Instagram: ⁠@glynistao⁠

Facebook: ⁠facebook.com/glynistao.coach

LINKS

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Timestamps

00:00 Understanding Traffic Declines in E-commerce

06:31 The Impact of AI on Search and Traffic

11:27 Diagnosing Traffic Issues with Google Search Console

16:30 Technical SEO and Content Strategy for Recovery