In this episode, Mia Umanos, CEO and founder of Clickvoyant, illustrates the transformative potential of Google Analytics 4 (GA4) for e-commerce businesses. She explains how using data-driven strategies can significantly boost revenue, and she provides concrete examples of how the approach has helped her clients make more money without increasing their ad spend.

If you're navigating the complex world of e-commerce, this conversation will open your eyes to the often untapped potential of GA4. Understand what GA4 is, what it’s used for, and whether your business is ready to hire a GA4 specialist to configure your website, interpret the data, and offer strategic recommendations that drive growth.

About Mia Umanos

Mia Umanos is the CEO and founder of Clickvoyant, an AI-powered analytics firm for e-commerce companies. She is a 15-year veteran of marketing analytics who grew her career from Junior to Director of Analytics inside Omnicom and JWT Agencies.

Mia has a talent for breaking down complex data concepts, empowering e-commerce business owners to understand their customer behavior and intent to make data-informed decisions. Her passion for analytics extends to education, where she leads workshops on Google Analytics 4 (GA4), making advanced data insights accessible to both new and seasoned entrepreneurs.

Contact info

Email: mia@clickvoyant.com

LinkedIn: https://www.linkedin.com/in/miaumanos/

Website: https://www.clickvoyant.com/

Takeaways

• Adopt a data-driven approach to navigate growth and avoid plateauing in sales.

  
  



• Invest in foundational analytics knowledge to make informed e-commerce decisions.

  
  



• Use Google Analytics 4 to gain in-depth insights into customer interactions and behaviors.

  
  



• Use shopper behavior data instead of gut-feeling to enhance user experience and increase conversion rates.

  
  



• Track product efficiency ratios to focus on top-performing items and streamline inventory.

  
  



• Prioritize optimizing existing products and website design before adding new products.

  
  



• Design your website for your ideal customer.