Choice Hacking: The Marketing Psychology Podcast

I have a confession to make – I'm a huge Starbucks fan.I know in some of your eyes that might make me basic or tacky or "very American," but it's the truth. I grew up watching Friends and Frasier, and both shows made the idea of going to a "coffee shop" seem like an exotic outing that was only available to people who lived in the Big City.I did not live in the big city. I was a military kid, raised mostly in rural North Dakota, Texas, and Virginia. When I did finally manage to escape it was to go to music school in North Carolina. Starbucks was the first place I had that "coffee shop experience," and I loved it from the start. To this day, whenever I go back to the US to visit family, Starbucks is where my mom and I sit down and catch up over a skinny cappuccino (her favorite).And now that I live in the UK most of the time, Starbucks is the place where I can enjoy a classic, tasty piece of pure American autumn bliss once a year.That's right, in this episode of the Choice Hacking podcast I'm unpacking the psychological principles that make Starbucks' Pumpkin Spice Latte such a massive hit – and how you can apply these same principles to your own business.⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐COACHING✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-inviteThis month I have 3 spots available - first come, first serve.FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHackingWORK WITH JEN CLINEHENS & CHOICE HACKING✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Join the Choice Hacking Pro community: Get a Chief Marketing Copilot (powered by psychology) for your business when you join the Pro community. Get live weekly Workshops, Group Coaching and Office Hours.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

Picture this: A flat grey truck with no top of the line speaker system. No big navigation screen or fancy leather interior. Not even automatic windows.Just a plain, stripped-down, bare bones truck. And people are lining up to buy it.The company is called Slate, and it’s an innovative, low cost customizable vehicle - kind of a LEGO kit on wheels - that starts at about $25,000. Join me today as I explore why selling something unfinished can be more powerful than selling something perfect - and how Slate Trucks uses psychology to make customers fall in love with a blank canvas (and you can, too). ⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐COACHING✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-inviteThis month I have 3 spots available - first come, first serve.FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHackingWORK WITH JEN CLINEHENS & CHOICE HACKING✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me. Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

The iPhone changed everything.It's one of the most desirable and innovative products in the world.And only creative, brilliant geniuses – like you – own an iPhone.At least, that’s what Apple wants you to think…But have you ever wondered why you're willing to shell out a thousand dollars or more for a phone when there are perfectly good alternatives at half the price?The answer isn't found in processing power or camera specs. It's in psychology.Join me today as we unpack the psychological tactics Apple uses to make the iPhone irresistible – and how you can apply these same approaches to grow your own business.⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐COACHING✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-inviteThis month I have 3 spots available - first come, first serve.FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHackingWORK WITH JEN CLINEHENS & CHOICE HACKING✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me. Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

Have you ever experienced analysis paralysis? This describes the feeling of anxiety you get when you have so much information that any action you take feels like the wrong one, so you end up not doing ANYTHING. It's really no wonder that the average person can feel overwhelmed by information, options, and choice. Every year in the United States, for example, 30,000 new products are released into the market. The average American grocery store, so not a superstore like a Walmart, just a normal sized grocery store, has more than 30,000 options on their shelves at any given time.And the average Walmart, well, it has more than 120,000 products.Everywhere we turn we’re just surrounded by more and more choice.But is that a good thing?Join host Jen Clinehens (MS/MBA) as we explore the Choice Overload Effect: How too many options can actually have negative consequences for our brains, businesses, and lives. And how we, as business owners, designers, marketers, and corporate leaders can manage the amount of options we give people so they can feel better about buying from us.⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐COACHING✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-inviteThis month I have 3 spots available - first come, first serve.FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHackingWORK WITH JEN CLINEHENS & CHOICE HACKING✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me. Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

There's a type of fabric that looks like leather, feels like leather, but isn’t leather (or made from any animal materials). For decades, it was called "Pleather" – a combination of the words "plastic" and "leather" – and it was considered cheap, tacky, and artificial.But today, that same material is a $41 billion market.What changed? The name. Now we call Pleather  "Vegan Leather."And that simple reframing transformed not just how people perceive the material, but how they feel when they’re wearing it.Join host Jen Clinehens (MS/MBA) to explore the fascinating story of how Pleather became Vegan Leather… How the meaning we attach to a product or experience defines its value…And how you can use this strategy to transform perceptions of your own products and brand.⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐COACHING✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-inviteThis month I have 3 spots available - first come, first serve.FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHackingWORK WITH JEN CLINEHENS & CHOICE HACKING✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me. Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

Coca-Cola, is unquestionably, the most memorable brand on earth. Next to the word “okay” “Coca-Cola” is actually the second most understood word across every language, country, and culture on Earth. And that’s not a mistake. It’s the result of over a hundred years of careful and deliberate brand management, marketing, advertising, and influencing of culture. All in the service of lodging its logo, brand, and product firmly in peoples’ minds. But how did Coke do it, why did it work, and what can we learn from their strategy?Join me today as we examine the psychological side of Coke’s century-long success - and how we can use its strategies to grow our own brands and businesses.⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐COACHING✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-inviteThis month I have 3 spots available - first come, first serve.FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHackingWORK WITH JEN CLINEHENS & CHOICE HACKING✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me. Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

People love Starbucks. But its loyalty app - Starbucks Rewards - is no slouch either. Considered a best-in-class loyalty experience, in 2023 interim CEO Howard Schultz shared that Starbucks Rewards drove a whopping 55% of Starbucks total U.S. revenue.But how did Starbucks Rewards become the king of loyalty programs? Unsurprisingly there’s some marketing psychology and behavioral science behind why the app - and Starbucks - are so addictive…⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐COACHING✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-inviteThis month I have 3 spots available - first come, first serve.FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHackingWORK WITH JEN CLINEHENS & CHOICE HACKING✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me. Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

When Barrack Obama was running for President, a journalist asked a bit of a “gotcha” question. He asked candidate Obama whether he’d ever smoked m*rijuana. And instead of trying to hide a mistake that might’ve cost him the race, he admitted to it. Obama said, “When I was a kid, I inhaled. That was the point.” Because Obama was already seen as a likeable, smart and competent guy something called the Pratfall Effect kicked in, and made him even more likeable, because now he didn’t seem “too perfect.”And it turns out that’s what’s true for presidential candidates can also be true for regular people, celebrities, and consumer brands, too...⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐COACHING✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-inviteThis month I have 3 spots available - first come, first serve.FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHackingWORK WITH JEN CLINEHENS & CHOICE HACKING✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me. Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐COACHING✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-inviteThis month I have 3 spots available - first come, first serve.FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHackingWORK WITH JEN CLINEHENS & CHOICE HACKING✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me. Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

In 2018, Jigsaw - a research unit inside of Google - wanted to learn how conspiracy theories spread online.But instead of relying on assumptions and second-hand information, they decided to meet 40+ American and British conspiracy theorists face-to-face.The Jigsaw executives were shocked by what they learned.Especially when they saw where the conspiracy theorists got their information.The websites that they trusted were a lot of things... but above all, they were poorly designed.❌ In a word, they were ugly.✅ But they were also clearly persuasive.So what was going on?A bit of marketing psychology and behavioral science (as you might’ve guessed) were behind this strange behavior, and it can teach us some valuable things about what makes people tick.Join me today as we unpack the psychology behind the persuasive power of ugly design, and how the research teams’ discoveries can help us create better customer experiences and marketing that gets customers to engage on their terms, not ours.⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐COACHING✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-inviteThis month I have 3 spots available - first come, first serve.FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHackingWORK WITH JEN CLINEHENS & CHOICE HACKING✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me. Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

While Apple is now a trillion dollar company, its path to success was filled with moments where the entire brand nearly disappeared.One of the most notorious examples happened in 1997. Apple was just 90 days from bankruptcy.Jobs had returned as the head of Apple that year, 12 years after getting kicked out of the company by his own board of directors and handpicked CEO John Scully.Jobs had kept himself busy, leading companies like Pixar and NeXT, but he KNEW he had to get back to Apple.And when he finally did, he basically walked into a room on fire. Unsurprisingly, Steve Jobs used a bit of marketing psychology - applied consciously or not - to save the company… going from near bankruptcy and losing over a billion dollars that year, to turning a profit of 309M dollars in just 12 months. I’m Jennifer Clinehens and you’re listening to Choice Hacking - a podcast about applying marketing psychology and behavioral science business, marketing, experience design, and more. Join me today as we unpack the psychology behind one of the most impressive - and legendary - turnaround stories in business history.⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐COACHING✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-inviteThis month I have 3 spots available - first come, first serve.FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHackingWORK WITH JEN CLINEHENS & CHOICE HACKING✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

A quick message from the host of Choice Hacking, Jen Clinehens. ★ Support this podcast ★

It's one of most interesting and unique cars around - the Mini. Built to help postwar England deal with rising fuel costs, Mini is a rare example of a product that started out practical only to become cool. How?Well it's down to some clever applications of marketing psychology and behavioral science - used consciously, or not. Join me today as I unpack Mini's rise as one of history's most innovative and influential car brands in history - and the lessons it can teach us about launching and growing a cult brand.⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐COACHING✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-inviteThis month I have 3 spots available - first come, first serve.FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHackingWORK WITH JEN CLINEHENS & CHOICE HACKING✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

It’s one of the biggest FAILS in business history - Kmart.  You may think you know the story -  But contrary to popular belief, Kmart’s problems were way bigger than Walmart or even Amazon. And actually, lots of them weren’t even Kmart’s fault.  I’m Jennifer Clinehens and you’re listening to Choice Hacking - a podcast about applying behavioral science and psychology to business, marketing, experience design, and more. Join me on this episode of the Choice Hacking podcast, as we unpack the psychology behind one of the biggest business failures ever - Kmart. The thinking traps they fell for, the psychological mistakes they made - and how WE can learn from their errors to improve our own businesses and brands.⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐COACHING✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-inviteThis month I have 3 spots available - first come, first serve.FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHackingWORK WITH JEN CLINEHENS & CHOICE HACKING✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

Aldi is a discount grocer with a cult following. And it’s now the fastest growing grocery store in the US.They have more than 2,200 locations and they’re growing by 100 stores a year, nudging ever closer to rivals like Walmart, Costco, and Kroger.Unsurprisingly, a lot of that success is down to how Aldi applies psychology and behavioral science throughout its customer experience. They’re masters at balancing low price with a deep understanding of their customers’ mindsets, needs, and mental models to create a store that makes everything feel like good value - not a sacrifice. Join me today as we examine the psychological side of Aldi's success - and how we can use its strategies to grow our own brands and businesses.⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐COACHING✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-inviteThis month I have 3 spots available - first come, first serve.FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHackingWORK WITH JEN CLINEHENS & CHOICE HACKING✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

Duolingo is one of the world’s most successful learning-based businesses. In 2023, it made nearly half a billion dollars in revenue (a 46% increase from the year prior) and had 16.3M daily active users. Maybe its success isn’t surprising — there are lots of reasons to want to learn a new language: Maybe you’re planning a trip abroad, you’d like to improve your job prospects, or you were inspired by a popular movie or show.But here’s Duolingo’s big challenge: It’s easy to be excited about starting a learning journey. But it’s much harder to stick with learning than most people think. But Duolingo has been remarkably successful keeping people engaged with digital learning. They boast a daily active user retention rate of about 55%.Why? Because they use psychology and behavioral science to keep us learning.Join me (Jen Clinehens) today as I unpack the psychology behind Duolingo's massive success.⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐COACHING✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-inviteThis month I have 3 spots available - first come, first serve.FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHackingWORK WITH JEN CLINEHENS & CHOICE HACKING✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Get a Chief Marketing Psychology Copilot when you join my popular Pro Membership to get $12k+ worth of value in your first year alone (for a one-time fee).  ★ Support this podcast ★

Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in your first year alone (for a one-time fee).  ★ Support this podcast ★

Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Join our popular Pro Membership to get $12k+ worth of value in your first year alone (for a one-time fee).  ★ Support this podcast ★

Thank you for listening to the Choice Hacking podcast! Please share this podcast with your family and friends because it helps us find new listeners. ✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"👉 Want to grow your business with the power of psychology, behavioral science, and predictive AI?When you’re ready, Choice Hacking can help:Courses: Improve your customer experience, customer journey maps, presentations, landing page conversion rate, and more with the power of applied behavioral science in a self-directed course.Training: We can help your team level up their work with psychology, behavioral science, and AI training.Consulting: Get professional insight to grow your business with projects like:Customer Journey MapsCustomer Insights ReportWebsite Audit Free to Paid Conversion AuditCustom Projects ★ Support this podcast ★