The psychological power of Starbucks' Pumpkin Spice Latte

Why Slate Trucks is Attracting Investors like Jeff Bezos with the Power of Buyer Psychology

How Apple's iPhone harnessed psychology to conquer to smartphone market

The Choice Overload Effect: When too many options is a bad thing

How one simple psychology principle transformed this product from low class to luxury (and a $41B market)

How Coca-Cola used psychology to become the world's most memorable brand

Greatest Hits: The psychology of Starbucks Rewards

The Pratfall Effect: What happens when brands make big, public mistakes (2025)

How psychology built Febreze into a $1B brand

The Psychological Power of "Ugly" Design

How Psychology Saved Apple

Welcome to Season 7

Greatest Hits: How Mini (and BMW) used psychology to become a cult classic

Greatest Hits: The UNTOLD story of why Kmart failed

Greatest Hits: The Psychology Behind Aldi's Massive Growth

Greatest Hits: How Duolingo Used Psychology to Make Learning Addictive

Greatest Hits: Why Hermes, Porsche, Ferrari, and Rolex hold their products hostage

Greatest Hits: The Peak-End Rule: A Golden Rule for Amazing Customer Experiences

Greatest Hits: Part Two - How Disney used psychology to become the happiest place on Earth

Greatest Hits: Part One - How Disney used psychology to become the happiest place on Earth