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© 2024 Cocktails, Tangents and Answers
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Cocktails, Tangents and Answers is a marketing podcast that takes you on a ride with our team. We'll kick off every episode with a little chat, a cocktail recipe (sometimes basic, sometimes craft, sometimes bougie) before we get into a conversation to tackle some of the pressing marketing questions of the day. And of course, our brains take us on some of the most wonderful tangents. Come along for the ride!
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Send us a textThis week, we're excited to dive into a range of strategies designed to elevate your AI prompting skills. By honing these techniques, you'll be able to unlock the full potential of AI, transforming it into a powerful tool that can significantly enhance your productivity and creativity.Drink Background:Hot Buttered Rum is a timeless winter cocktail that provides warmth, comfort and a hint of nostalgia. Its combination of creamy, buttery flavor with spiced rum results in a soothin...
Send us a textTop 2025 Digital Marketing Trends This week hosts Catelin and Rich will try to predict 2025's top marketing trends. They discuss strategies that will transform business-audience connections. Join them to gain insights and stay ahead in 2025.Hot ToddyThe Hot Toddy is a classic winter warmer with roots dating back to the 18th century. Traditionally composed of a spirit (often whiskey), sugar, hot water, and citrus or spices, it's a versatile drink that can be customized to yo...
Send us a textThis week, we will explore strategies for building and maintaining a strong, productive partnership with a digital marketing agency. We will discuss the importance of clear communication, mutual trust, shared goals and effective collaboration. By fostering a positive relationship with your agency, you can optimize project outcomes and achieve greater success.Thanksgiving MargaritaCrafted by renowned mixologist Naren Young, this Pumpkin Spice Margarita marries the bold flavors of...
Send us a textCocktail: Breakfast MartiniThis week, we’ll discuss common and infamous social media fails that you should avoid. We’ll delve into topics like accidental oversharing, poorly timed posts and the dangers of engaging in online arguments. Drink Background:Created by renowned bartender Salvatore Calabrese, this cocktail blends gin, orange liqueur, lemon juice and a touch of orange marmalade. The unexpected addition of marmalade gives the drink a unique, citrusy sweetness that m...
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Send us a textThis week, we're delving deep into digital marketing to uncover the common pitfalls many businesses encounter. We're identifying these challenges and highlighting the crucial warning signs so that you can avoid them. By being aware of these red flags, you can navigate the digital marketing landscape more effectively and avoid potential setbacks that could hinder your success. Cocktail: Aeporal SpritzIt doesn't get more classic than an Aeporal Spritz, and this week, we're sh...
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Send us a textCocktail: White Negroni Pina ColadaIn this episode, we focus on HubSpot integrations. We will discuss the most popular ones, highlight some of our favorites and reveal those we’ve found to be the most effective. Listen to the full episode below!Drink Background:Parm Boyz, a popular Italian-American pop-up, decided to elevate their cocktail offerings with aperitiki drinks. The White Negroni Piña Colada, a tropical twist on a classic Italian cocktail, was a standout choice. These ...
Send us a textCocktail: ChaunceyThis episode provides an in-depth look at integrating artificial intelligence into your marketing strategies. It covers AI's potential to enhance campaign efficiency and impact through personalization and automation. The Chauncey is a timeless cocktail with roots in the Waldorf Astoria. It’s a unique blend of gin, whiskey, Cognac, vermouth, and orange bitters. Ingredients3/4 oz. Bowling & Burch Gin3/4 oz. H by Hine Cognac3/4 oz. Ragtime Rye Cask S...
Send us a textCocktail: Tea CeremonyIn this episode, we will delve into a detailed comparison between WordPress and HubSpot’s Content Management Systems (CMS). We'll provide you with a comprehensive understanding of how each platform functions, exploring their unique features, benefits and potential drawbacks. By the end of this discussion, you'll be equipped with the knowledge to decide which CMS aligns best with your specific needs and goals.RecipeMartiny's Tea Ceremony cocktail, created by...
Send us a textCocktail: Apples & PearsIn this episode, we explore the fundamentals of Inbound Marketing and offer actionable tips to improve your current marketing strategy. We'll cover the essential concepts and walk through the basics, enabling you to shift from cold calling to nurturing leads. Our hosts, Rich and Catelin, are seasoned marketing experts with years of experience, so you can be prepared for actionable insights.RecipeApples & Pears is a fall cocktail crafted by Charlot...
Send us a textCocktail: Ward EightWe have returned from Inbound 2024, and during our time there, we recorded an episode sharing all our live thoughts from the conference. Tune in to hear about our hosts' favorite sessions and some entertaining tangents about their week in Boston.RecipeThe Ward Eight, a classic cocktail born in Boston in 1898, was created to celebrate the election of Martin M. Lomasney, a local politician. This rye whiskey-based drink, featuring lemon and orange juices and gre...
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Send us a textMocktail: Arnold Palmer Our newest intern, Casey, will be our featured guest. In this episode, we will explore his unique perspective and get his retrospective on 71 shirts and his internship. Recipe:The Arnold Palmer, a non-alcoholic drink made of iced tea and lemonade, is named after the famous golfer Arnold Palmer. The drink's origins date back to Palmer and his wife Winnie, who would make pitchers of iced tea for lunch when he came home from golf. Ingredients:For t...
Send us a textCocktail: Lychee RoséIn this episode, we will explore how Shopify integrates with HubSpot. We will briefly go over the setup process and the functionalities available.Recipe:The Lychee Rosé is a cocktail featured on the Rare & Extravagant menu at Spago Beverly Hills. It was created by bar director Adam George Fournier and combines tequila, lychee cordial, manzanilla sherry, St-Germain, and lime juice to balance sweet and salty flavors.Ingredients: 1.5 oz reposado tequil...
Send us a textCocktail: Coconut Guava MargaritaLike any industry, marketing has it's fair share of myths and misconceptions. With years of marketing experience, our hosts Rich and Catelin seek to explore and debunk these myths to educate you on the realities of the marketing industry. This episode will cover:Recipe:This cocktail is perfect for a hot summer’s day. The coconut's creaminess and the fresh guava's sweetness pair very nicely. If you can’t find fresh guava, then sticking with just t...
Send us a textFree Onboarding Comparison Guidehttps://hubs.ly/Q02HTxsm0Cocktail: First WordAre you curious about how HubSpot Onboardings work? Don't worry, we have you covered! This episode addresses common FAQs we encounter when assisting with HubSpot onboardings. Find out about the advantages and disadvantages of partner-led onboardings and learn how to maximize the process in our latest episode. Recipe:This cocktail is a last word riff that emerged from the Chartreuse shortage in 2022...
Send us a textIn this episode, Digital Specialist Riley Collins joins us to discuss the importance of SEO audits. Riley will cover why regular SEO audits are essential for maintaining and improving search engine rankings, key components of a thorough audit, and practical tips for conducting effective audits to optimize website performance.This Week's Cocktail: Tiki Torch Our producer, Zac, tried this cocktail on a whim in Charlotte and really enjoyed the spicy, sweet and tropical flavors...
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