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© 2025 Cocktails, Tangents and Answers
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Cocktails, Tangents and Answers is a marketing podcast that takes you on a ride with our team. We'll kick off every episode with a little chat, a cocktail recipe (sometimes basic, sometimes craft, sometimes bougie) before we get into a conversation to tackle some of the pressing marketing questions of the day. And of course, our brains take us on some of the most wonderful tangents. Come along for the ride!
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Send us a textProduct Updates are Worth TrackingThis week, our lively hosts explore HubSpot's top product updates for Q1 2025. We're thrilled to highlight features that will transform how businesses engage with audiences.The Blue Hawaii was invented in 1957 by Harry Yee, head bartender of the Hilton Hawaiian Village (formerly the Kaiser Hawaiian Village) in Waikiki, Hawaii when a sales representative of Dutch distiller Bols asked him to design a drink that featured their blue color of Curaçao...
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Send us a textOur Marketing Goals for 2025This week, we're diving into our marketing goals for 2025 with our hosts, Rich and Catelin. This episode offers insights and inspiration you won't miss! Nightcapis a versatile base for many cocktails, including the Nightcap. This drink combines the bold flavors of rum, maple syrup, Angostura bitters, and orange zest with the refreshing bitterness of tonic water. A light, gold rum like Goslings Gold Seal is the perfect choice for this cockta...
Send us a textThe Effectiveness of a JingleThis week, we're discussing the purpose of audio jingles and how they can enhance brand awareness. Audio jingles act as catchy, memorable tunes that capture the essence of a brand, making it instantly recognizable to consumers. These brief musical pieces are created to remain in listeners' minds, creating a lasting impression that can prompt brand recall whenever the jingle is heard. Chai Spice MuleThis cocktail was inspired by autumn in Virgini...
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Send us a textThis week, we're excited to dive into a range of strategies designed to elevate your AI prompting skills. By honing these techniques, you'll be able to unlock the full potential of AI, transforming it into a powerful tool that can significantly enhance your productivity and creativity.Drink Background:Hot Buttered Rum is a timeless winter cocktail that provides warmth, comfort and a hint of nostalgia. Its combination of creamy, buttery flavor with spiced rum results in a soothin...
Send us a textTop 2025 Digital Marketing Trends This week hosts Catelin and Rich will try to predict 2025's top marketing trends. They discuss strategies that will transform business-audience connections. Join them to gain insights and stay ahead in 2025.Hot ToddyThe Hot Toddy is a classic winter warmer with roots dating back to the 18th century. Traditionally composed of a spirit (often whiskey), sugar, hot water, and citrus or spices, it's a versatile drink that can be customized to yo...
Send us a textThis week, we will explore strategies for building and maintaining a strong, productive partnership with a digital marketing agency. We will discuss the importance of clear communication, mutual trust, shared goals and effective collaboration. By fostering a positive relationship with your agency, you can optimize project outcomes and achieve greater success.Thanksgiving MargaritaCrafted by renowned mixologist Naren Young, this Pumpkin Spice Margarita marries the bold flavors of...
Send us a textCocktail: Breakfast MartiniThis week, we’ll discuss common and infamous social media fails that you should avoid. We’ll delve into topics like accidental oversharing, poorly timed posts and the dangers of engaging in online arguments. Drink Background:Created by renowned bartender Salvatore Calabrese, this cocktail blends gin, orange liqueur, lemon juice and a touch of orange marmalade. The unexpected addition of marmalade gives the drink a unique, citrusy sweetness that m...
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Send us a textThis week, we're delving deep into digital marketing to uncover the common pitfalls many businesses encounter. We're identifying these challenges and highlighting the crucial warning signs so that you can avoid them. By being aware of these red flags, you can navigate the digital marketing landscape more effectively and avoid potential setbacks that could hinder your success. Cocktail: Aeporal SpritzIt doesn't get more classic than an Aeporal Spritz, and this week, we're sh...
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Send us a textCocktail: White Negroni Pina ColadaIn this episode, we focus on HubSpot integrations. We will discuss the most popular ones, highlight some of our favorites and reveal those we’ve found to be the most effective. Listen to the full episode below!Drink Background:Parm Boyz, a popular Italian-American pop-up, decided to elevate their cocktail offerings with aperitiki drinks. The White Negroni Piña Colada, a tropical twist on a classic Italian cocktail, was a standout choice. These ...
Send us a textCocktail: ChaunceyThis episode provides an in-depth look at integrating artificial intelligence into your marketing strategies. It covers AI's potential to enhance campaign efficiency and impact through personalization and automation. The Chauncey is a timeless cocktail with roots in the Waldorf Astoria. It’s a unique blend of gin, whiskey, Cognac, vermouth, and orange bitters. Ingredients3/4 oz. Bowling & Burch Gin3/4 oz. H by Hine Cognac3/4 oz. Ragtime Rye Cask S...
Send us a textCocktail: Tea CeremonyIn this episode, we will delve into a detailed comparison between WordPress and HubSpot’s Content Management Systems (CMS). We'll provide you with a comprehensive understanding of how each platform functions, exploring their unique features, benefits and potential drawbacks. By the end of this discussion, you'll be equipped with the knowledge to decide which CMS aligns best with your specific needs and goals.RecipeMartiny's Tea Ceremony cocktail, created by...
Send us a textCocktail: Apples & PearsIn this episode, we explore the fundamentals of Inbound Marketing and offer actionable tips to improve your current marketing strategy. We'll cover the essential concepts and walk through the basics, enabling you to shift from cold calling to nurturing leads. Our hosts, Rich and Catelin, are seasoned marketing experts with years of experience, so you can be prepared for actionable insights.RecipeApples & Pears is a fall cocktail crafted by Charlot...
Send us a textCocktail: Ward EightWe have returned from Inbound 2024, and during our time there, we recorded an episode sharing all our live thoughts from the conference. Tune in to hear about our hosts' favorite sessions and some entertaining tangents about their week in Boston.RecipeThe Ward Eight, a classic cocktail born in Boston in 1898, was created to celebrate the election of Martin M. Lomasney, a local politician. This rye whiskey-based drink, featuring lemon and orange juices and gre...
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