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© 2024 Cocktails, Tangents and Answers
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Cocktails, Tangents and Answers is a marketing podcast that takes you on a ride with our team. We'll kick off every episode with a little chat, a cocktail recipe (sometimes basic, sometimes craft, sometimes bougie) before we get into a conversation to tackle some of the pressing marketing questions of the day. And of course, our brains take us on some of the most wonderful tangents. Come along for the ride!
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Send us a textCocktail: ChaunceyThis episode provides an in-depth look at integrating artificial intelligence into your marketing strategies. It covers AI's potential to enhance campaign efficiency and impact through personalization and automation. The Chauncey is a timeless cocktail with roots in the Waldorf Astoria. It’s a unique blend of gin, whiskey, Cognac, vermouth, and orange bitters. Ingredients3/4 oz. Bowling & Burch Gin3/4 oz. H by Hine Cognac3/4 oz. Ragtime Rye Cask S...
Send us a textCocktail: Tea CeremonyIn this episode, we will delve into a detailed comparison between WordPress and HubSpot’s Content Management Systems (CMS). We'll provide you with a comprehensive understanding of how each platform functions, exploring their unique features, benefits and potential drawbacks. By the end of this discussion, you'll be equipped with the knowledge to decide which CMS aligns best with your specific needs and goals.RecipeMartiny's Tea Ceremony cocktail, created by...
Send us a textCocktail: Apples & PearsIn this episode, we explore the fundamentals of Inbound Marketing and offer actionable tips to improve your current marketing strategy. We'll cover the essential concepts and walk through the basics, enabling you to shift from cold calling to nurturing leads. Our hosts, Rich and Catelin, are seasoned marketing experts with years of experience, so you can be prepared for actionable insights.RecipeApples & Pears is a fall cocktail crafted by Charlot...
Send us a textCocktail: Ward EightWe have returned from Inbound 2024, and during our time there, we recorded an episode sharing all our live thoughts from the conference. Tune in to hear about our hosts' favorite sessions and some entertaining tangents about their week in Boston.RecipeThe Ward Eight, a classic cocktail born in Boston in 1898, was created to celebrate the election of Martin M. Lomasney, a local politician. This rye whiskey-based drink, featuring lemon and orange juices and gre...
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Send us a textMocktail: Arnold Palmer Our newest intern, Casey, will be our featured guest. In this episode, we will explore his unique perspective and get his retrospective on 71 shirts and his internship. Recipe:The Arnold Palmer, a non-alcoholic drink made of iced tea and lemonade, is named after the famous golfer Arnold Palmer. The drink's origins date back to Palmer and his wife Winnie, who would make pitchers of iced tea for lunch when he came home from golf. Ingredients:For t...
Send us a textCocktail: Lychee RoséIn this episode, we will explore how Shopify integrates with HubSpot. We will briefly go over the setup process and the functionalities available.Recipe:The Lychee Rosé is a cocktail featured on the Rare & Extravagant menu at Spago Beverly Hills. It was created by bar director Adam George Fournier and combines tequila, lychee cordial, manzanilla sherry, St-Germain, and lime juice to balance sweet and salty flavors.Ingredients: 1.5 oz reposado tequil...
Send us a textCocktail: Coconut Guava MargaritaLike any industry, marketing has it's fair share of myths and misconceptions. With years of marketing experience, our hosts Rich and Catelin seek to explore and debunk these myths to educate you on the realities of the marketing industry. This episode will cover:Recipe:This cocktail is perfect for a hot summer’s day. The coconut's creaminess and the fresh guava's sweetness pair very nicely. If you can’t find fresh guava, then sticking with just t...
Send us a textFree Onboarding Comparison Guidehttps://hubs.ly/Q02HTxsm0Cocktail: First WordAre you curious about how HubSpot Onboardings work? Don't worry, we have you covered! This episode addresses common FAQs we encounter when assisting with HubSpot onboardings. Find out about the advantages and disadvantages of partner-led onboardings and learn how to maximize the process in our latest episode. Recipe:This cocktail is a last word riff that emerged from the Chartreuse shortage in 2022...
Send us a textIn this episode, Digital Specialist Riley Collins joins us to discuss the importance of SEO audits. Riley will cover why regular SEO audits are essential for maintaining and improving search engine rankings, key components of a thorough audit, and practical tips for conducting effective audits to optimize website performance.This Week's Cocktail: Tiki Torch Our producer, Zac, tried this cocktail on a whim in Charlotte and really enjoyed the spicy, sweet and tropical flavors...
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Send us a textCocktail: Mint Basil LimeadeOur newest intern, Casey Kruger, will be our featured guest on this week's episode. We are excited to dive into his background and gain insight into his unique perspective as he navigates the challenges and experiences of his internship.Recipe:Mocktails, non-alcoholic cocktails, are becoming increasingly popular. They offer a delicious and interesting alternative to sugary drinks or water for those who don't want alcohol. Bars and restaurants are taki...
Send us a textCocktail: Clarified Milk PunchIn this episode, we will react to five moments from some of our most popular episodes. We will examine how much has changed since we recorded these episodes and bring new ideas and opinions to the table. Recipe:This week, we’re exploring clarified milk punch, a unique cocktail with a silky texture. We’ll delve into the science behind this historical drink, enjoyed long before the American Revolution. Ingredients:Earl Grey tea bags: 8Granul...
Send us a textCocktail: CoronaritaIn this episode, we will discuss the story of our Sioux City office, highlight valuable insights from our team through a survey on space comfort and productivity, and explore the exceptional features and amenities that enrich our work environment.This week's featured cocktail is a refreshing Coronarita, which happens to be a favorite among our team. It's a perfect way to relax and unwind after a productive day at the office.Ingredients:2 oz Tequila.75 oz Trip...
Send us a textCocktail: GrasshopperIn this episode, Megan will share her extensive knowledge of branding and social media and provide valuable insights and strategies on how to integrate these two components seamlessly. She will explain how to align branding efforts with social media initiatives to create a cohesive and impactful online presence.This week, we're sharing a cocktail recipe that Megan absolutely loves. She had it at Fizzys in Omaha, and while the ingredients are listed on the me...
Send us a textCocktail: Rum RunnerDuring our conversation, Sharla will focus on sharing her email marketing experience by discussing key metrics that indicate success in email campaigns. She will delve into the various performance indicators and data points that marketers use to evaluate the effectiveness of their campaigns and guide their strategic decisions.The Rum Runner cocktail is rumored to have originated at the Holiday Isle Tiki Bar (now Tiki Bar at Postcard Inn) in the early 1970s, w...
Send us a textCocktail: GimletJoin us in this episode featuring our Digital Manager, Jason McCoy, as we uncover the essentials of paid social media advertising. We define ideal audiences for targeted engagement, delve into platform selection based on audience demographics and goals, explore crafting compelling ad content, discuss advanced targeting strategies, and share tips for budgeting and optimization to maximize ROI. Tune in for actionable insights and best practices to enhance your paid...
Send us a textCocktail: Pollinated Bees Knees Connected TV (CTV) refers to internet-connected devices that allow users to stream videos and music, as well as browse the web. By utilizing apps like Hulu and Prime Video, viewers can access a wide range of streaming content on all CTVs. In this episode, Rich and Catelin will discuss the effectiveness of CTV advertising, explaining what it is, how it works, and providing tips on how to use it for your business. When deciding whether CTV adve...
Send us a textCocktail: Milano TorinoIn this informative episode, Catelin and Rich provide their expert insights on how to track HubSpot product update blogs efficiently. They share strategies for navigating through the numerous updates, identifying the crucial ones that require your attention, and staying informed in the ever-changing world of HubSpot.Recipe:This episode's featured cocktail is the Milano-Torino, also known as "Mi-To". This aperitivo drink is made of Campari and sweet vermout...
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