Community Creators with Shana Lynn

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersHave you ever caught yourself feeling frustrated or disconnected from your members? Maybe you’ve said things like, “They just don’t get it!” or “They’re so needy.” You’re not alone—and you’re definitely not doomed.Shana shares a real story of a membership owner who lost his spark for his community… and how a few strategic shifts brought the joy (and profit) back.In this episode, you’ll learn:Why frustration with your members is often a leadership or systems issue, not a “bad members” issueHow to audit your member experience to find the real friction pointsHow positioning and messaging affect the type of members you attractWhy community culture must be intentionally defined—and how to reset itPractical ways to realign your community with who you are todayBy addressing these areas, you can reignite your excitement, improve member satisfaction, and create a community you genuinely love to lead.Additional Resources:Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersEp 72 - The Balancing Act: Parenting and Entrepreneurship with Dayna Abraham: https://www.shanalynn.com/podcast/the-balancing-act-parenting-and-entrepreneurship-with-dayna-abrahamSo many of us start our businesses dreaming of time freedom—more afternoons with our kids, flexibility to travel, or simply space to breathe. But somewhere along the way, financial freedom takes center stage, and time freedom slips away. In this episode, Shana shares a candid conversation about how to get back to your real “big why” and design your business around what matters most.Together with insights from parenting expert Dayna Abraham, we talk about:Why “intentional imbalance” may be more realistic than chasing balance.How to define your non-negotiables so your business supports—not rules—your life.The importance of setting your number—the income you truly need to live comfortably without overworking.Practical ways to prioritize time freedom while still growing financially.Why building a business you love starts with being crystal clear on your purpose.A fresh perspective on aligning your business with your values, making decisions with confidence, and creating space for what really matters—your family, your health, and your joy.Additional Resources:Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersMost businesses expect community managers to be five people in one role—strategist, support, event host, data analyst, and copywriter.Then they wonder why they burn out.Shana breaks down why great community managers are so hard to find, how to actually support the role, and what to do when your membership growth requires more than one person can handle.In this episode, you’ll learn:Why most community manager roles are unrealisticWhat truly makes a community manager exceptionalThe difference between support and overloadHow to protect your team from burnoutWhat to do when your community outgrows your capacityWhether or not you have a community manager, we can help you design the strategy and systems that keep your community thriving.Additional Resources:Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersRetention isn’t just about giving your members more stuff—it’s about designing an integrated experience that keeps them engaged, supported, and connected. Shana shares why thinking about your membership in silos (content, coaching, community) can actually work against you, and how to shift into a holistic design that drives true retention.In this episode, you’ll learn:Why focusing only on content, coaching, or community in isolation leads to retention problems.How content, coaching, and community can work together to support your members’ transformation.What a member journey map is and why it’s the missing piece for most membership models.The difference between time-based triggers (like day 10, day 28, or renewal milestones) and action-based triggers (like finishing onboarding or not logging in).How layering these triggers over your pillars creates a seamless and intentional member experience.If you’re ready to rethink the way you design your membership and build for long-term retention, this episode is for you.Additional Resources:Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersIf you’re running an online community, you’ve probably been told that engagement is the goal. More likes, more comments, more activity. But here’s the truth: engagement is not the goal—and focusing on it might actually hurt your community in the long run.In this episode, you’ll learn:Why engagement isn’t always positive and can even signal conflict or distraction in your group.How high engagement doesn’t always equal progress—and how “procrast-working” shows up in communities.The hidden ways engagement can become a distraction for both leaders and members.The real metric you should focus on: progress and activation, not likes or comments.Practical examples of what to track instead of vanity metrics so your community truly delivers on its promise.Whether you run a Facebook group, a Mighty Networks community, or a private forum, this episode will shift the way you think about engagement—and help you create a space where your members don’t just talk, they transform.Additional Resources:Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersBelonging is one of the most powerful forces that keeps people engaged, connected, and coming back for more. In this episode, Shana sits down with Jon Berghoff, founder of the xchange approach and a pioneer in transformational facilitation. They dive into the science and art of hosting live calls, virtual events, and in-person gatherings that don’t just rely on the “expert on stage,” but instead create a sense of shared purpose, belonging, and connection among participants.In this episode, you’ll learn:Why belonging is the key to engagement, retention, and transformation.How to choreograph events so participants tap into their collective wisdom.The difference between intellectual, social, and communal capital—and why the last one matters most.Practical strategies for turning passive calls into interactive, meaningful experiences.How to design powerful opening and closing rituals that anchor connection and learning.If you’ve ever struggled with members tuning out, cameras off, or disengaged breakout rooms, this episode will give you a framework and examples you can use right away to transform the way you host gatherings—whether online or in person.Additional Resources:Jon’s website: https://www.xchangeapproach.com/workshopccpJon’s YouTube account: https://www.youtube.com/@jon.berghoffWant expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersDo you want to increase retention without adding more calls or content? In this episode, Shana walks through five key moments where personalized video messages make all the difference in keeping members engaged and committed.In this episode, you’ll learn:Why welcome emails aren’t enough5 key moments to use video messaging for retentionWhat to say in each message (and when to send it)How clients are seeing results within 24 hoursReal-world stats that prove video worksWhether you’re running a high-ticket program or a large evergreen membership, this simple strategy will help you connect with your people, reduce churn, and increase renewals without sacrificing scale.Additional Resources:Get your FREE guide for the Bonjoro starter guide and video script templates:  https://www.shanalynn.com/videoWant expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersIf you’ve noticed your clients signing up, showing up once or twice, then disappearing—you’re not alone. In this quick highlight episode, Shana shares a powerful conversation clip with her friend Melinda Cohan, tackling a core challenge in coaching businesses: client retention.In this episode, you’ll learn:Why your best clients hold the key to retentionThe true role of onboarding3 beliefs every client needsTune in, take notes, and start shifting how you welcome and keep your clients.Additional Resources:Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersIn this episode, Shana breaks down why cohort retention is one of the most powerful, but often overlooked metrics membership owners can track. What You’ll Learn in This Episode:What cohort retention is and why it matters.The key timeframes to focus on for predicting member churn.How retention data shifts when you expand from warm to cold audiences.Practical ways to analyze buyer behavior from launches and email lists.A decision-making framework for knowing which metrics are worth tracking.If you’re ready to move beyond surface-level metrics and truly understand which marketing efforts create your most loyal, high-LTV members, this episode will show you how.Additional Resources:Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersEp 90 - Create Clickworthy Copy that Keeps Your Customers Engaged with Anna Powers: https://www.shanalynn.com/podcast/create-clickworthy-copy-that-keeps-your-customers-engaged-with-anna-powersIf you’re an online business owner, entrepreneur, or community leader, you already know that great copy can make or break your success. But here’s the truth: even if you master the formulas of conversion copywriting, you’ll still fall short unless you understand one critical piece—knowing your people.In this episode, Shana sits down with conversion copywriting expert Sara Anna Powers to uncover the often-overlooked step that separates high-converting copy from words that fall flat.What You’ll Learn in This Episode:Why formulas alone don’t guarantee conversions.How to capture and use your audience’s exact phrases in your copy.The difference between “fake urgency” and true inner urgency.Key interview questions that reveal your customer’s deepest needs and goals.Whether you’re crafting your first sales page or scaling your online business, this conversation will challenge the way you approach copywriting and help you connect more deeply with your audience.Additional Resources:Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersIn this episode, Shana revisits her Community Cultivated Framework—the same strategy that has helped thousands of artists and entrepreneurs build thriving communities. In this episode, you’ll learn:Why community is the key to retention, referrals, and recurring salesThe four timeless pillars that make communities thriveHow to create belonging and safety so people never want to leaveListen in and discover how to build a community that sets you apart in the AI age because human connection is something no algorithm can replace.Additional Resources:Discover your retention rate and the lifetime value of your members using this simple calculator. Access it here: www.memberltv.comDownload the Community Cultivated Framework guide www.ccframework.comGet 77+ actionable ways to build engagement and loyalty at https://connectionideas.comWant expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersEp 111 - Foster a Fans First Team Culture with Emily Cole of The Savannah Bananas: https://www.shanalynn.com/podcast/foster-a-fans-first-team-culture-with-emily-cole-of-the-savannah-bananasWhen you think of the Savannah Bananas, chances are you picture Jesse Cole in his bright yellow tux and top hat. But behind the scenes, the Bananas have been very intentional about making sure the brand isn’t tied to just one person. In this episode, co-founder Emily Cole joins Shana to share how the team has expanded its cast of characters so that every fan can see themselves reflected — whether that’s in the athletes, the pep band, Princess Potassium, the Banana Nanas, or even the dad-bod cheer squad.What You’ll Learn in This Episode:Why the Savannah Bananas moved beyond one central voice.How diverse characters help fans of all ages feel included.What leaders can gain by letting their team take the spotlight.Don’t let your brand rest on one voice. Invite your team to step into the spotlight and see how connections grow.Additional Resources:Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersToday we’re diving into the one metric every membership site owner must track—your retention rate. If you're not tracking this yet, don’t worry. In this episode, you’ll learn:What retention rate actually means for your membership.Why it directly impacts your revenue and growth.The simple formula to calculate your monthly retention.By the end of this short but powerful episode, you’ll know exactly what it is, why it matters, and how to calculate it—no complicated spreadsheets needed.Additional Resources:Discover your retention rate and the lifetime value of your members using this simple calculator. Access it here: www.memberltv.comWant expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersEp 129 - Create a Valuable Personal Brand with AJ Vaden: https://www.shanalynn.com/podcast/create-a-valuable-personal-brand-with-aj-vadenFaceless brands may be trending, but are they built to last? In this episode, AJ Vaden shares why hiding behind anonymity can cost you trust, loyalty, and long-term success — and why personal branding is more than just vanity metrics.What You’ll Learn in This Episode Highlight:Why the “faceless brand” fad can be risky for your businessThe difference between authenticity and transparency — and why you don’t have to share everything onlineHow offline relationships can fuel massive growth, even without followers or fancy websitesThe role of purpose and mission in building a personal brandWhy trust and human connection still outperform algorithms and trendsIf you’ve ever been tempted to hide behind a logo, this conversation will make you rethink your strategy.Additional Resources:Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersIn this episode, we dive deeper into how to strategically apply the Retention Accelerator Framework—introduced in a previous episode—specifically to the onboarding process within your membership or community program.Shana walks us through her thought process as she evaluates and optimizes onboarding, showing how to use the 3 R’s of retention: Results, Recognition, and Relationships. Whether you're just starting or looking to refine your member journey, this episode gives practical insights to create an onboarding experience that reduces churn, increases engagement, and builds long-term loyalty.What You’ll Learn:Why onboarding is the highest-impact place to start improving retentionHow to reduce friction and guide members to a clear next step and quick winWhy reselling the vision during onboarding keeps motivation high and prevents churnHow to use personalization, celebration, and stories to build connection fastBy applying the Retention Accelerator Framework, you can create an onboarding experience that not only welcomes your members but sets them up for long-term success.Additional Resources:Ep 181: 3 Accelerators to Reduce Churn & Keep Members Longer https://www.shanalynn.com/podcast/3-accelerators-to-reduce-churn-keep-members-longerWant expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersEp 144 - Pinterest Marketing Secrets to Build Your List and Grow Your Membership with Meagan Williamson: https://www.shanalynn.com/podcast/pinterest-marketing-secrets-to-build-your-list-and-grow-your-membership-with-meagan-williamsonWhen most business owners think about growing their audience online, Facebook and Instagram usually top the list. But there's a powerful and often overlooked platform that deserves your attention—Pinterest. In this highlight from Shana’s podcast interview with Pinterest strategist Meagan Williamson, we explore how Pinterest works more like a visual search engine than a social media site, and why that matters for your business growth.What You’ll Learn in This Episode Highlight:Why Pinterest isn’t just about promoting launches—but building top-of-funnel visibilityThe unique way users search on Pinterest (and how it differs from Google and YouTube)How to optimize your boards, pins, and profiles using strategic keywordsThe evergreen nature of Pinterest content (pins can bring traffic for years!)Tips for effective Pinterest SEO: from keyword mapping to writing compelling pin copyThe importance of user intent and why Pinterest visitors are often closer to making decisionsMeagan shares her expertise on how to leverage Pinterest’s SEO potential to build long-lasting, evergreen traffic that feeds your funnel over time. Whether you’re trying to grow your email list, boost podcast listeners, or drive traffic to a free group, Pinterest can play a crucial role in your strategy.Additional Resources:Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersYou’ve added more content. You’ve created more deliverables. You’ve given members every possible tool they need to succeed. And yet, some of them still aren’t making progress.The truth is, progress isn’t just about what you provide. Even with all the right resources, members can still get stuck—not because of what’s missing in your membership, but because of the internal and external barriers that hold them back.In this episode, I’ll break down:The 5 biggest obstacles that stop members from making progressThe psychology behind why members disengage (and why more content isn’t the solution)How to design your membership to remove these barriers and improve retentionWhy retention strategies need to go beyond deliverables and focus on behavior and motivationTo boost retention and help your members get real results, focus on understanding why progress stalls—and design your membership to eliminate those roadblocks.Additional Resources:Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersEp 147 - How to Hire a Rockstar Community Manager with Paula Maidens https://www.shanalynn.com/podcast/how-to-hire-a-rockstar-community-manager-with-paula-maidensIn today’s episode, Shana shares a powerful clip from her recent interview with hiring and leadership expert Paula Maidens, diving into the most common hiring mistakes and—most importantly—how to avoid them.In This Episode, You’ll Learn:Why hiring based on referrals or familiarity—without vetting—can lead to costly misalignmentThe most common assumptions that sabotage your hiring process (and how to avoid them)How to design interviews that test real skills and bring candidates into your business realityA simple mindset shift to stay confident when hiring and managing team membersWhy clear communication and role expectations from the start lead to better retentionAs your team grows, hiring well becomes one of the most critical (and costly) skills you need to master. Paula breaks down the missteps she sees over and over, and offers actionable advice to help you build your dream team with confidence and clarity.Additional Resources:Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersThinking about changing your membership’s billing cycle? Should you offer monthly, quarterly, or annual options? What about weekly? Every billing cycle has trade-offs, and choosing the wrong one could hurt your conversions, increase churn, or complicate operations.In this episode, we’re breaking down:What the data says about different billing cycles and their impact on conversions, engagement, and retentionThe operational complexity of offering multiple billing options and why every new choice needs a clear ROIHow pricing psychology impacts member perception of value and commitmentWhy annual renewals require a completely different retention strategy than monthly renewalsThe truth about upfront investment fees—do they actually reduce churn, or do they just lower conversions?If you’ve ever wondered whether adding or changing your billing cycle could help your membership grow, this episode will give you the clarity you need.Additional Resources:Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersEp 69 - How to Develop a Winning Framework with Mel Abrahamhttps://www.shanalynn.com/podcast/how-to-develop-a-winning-framework-with-mel-abrahamYou’ve probably heard people talk about frameworks in business. You’ve heard me talk about my frameworks—like the Progress Wheel, Community Cultivated, and the Retention Accelerator. But what is a framework really, and how do you use one effectively?In this highlight from a longer conversation, I’m joined by my friend Mel Abraham, a brilliant business strategist, to break down what a strong framework actually looks like in practice. You’ll hear how Mel builds one of his signature frameworks and why these tools are essential for simplifying your message, structuring your offer, and elevating your sales and strategy.In this episode, you’ll learn:What a business framework really is (and isn’t)Why frameworks help you communicate and connect betterHow to use a framework in a speech or sales conversationA sneak peek into Mel Abraham’s powerful framework processIf you’re ready to turn your knowledge into influence and income, this episode is your invitation to start thinking in frameworks.Additional Resources:Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated