DiscoverCommunity Creators with Shana LynnWhy Great Community Managers Burn Out (and How to Fix it)
Why Great Community Managers Burn Out (and How to Fix it)

Why Great Community Managers Burn Out (and How to Fix it)

Update: 2025-12-09
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https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Most businesses expect community managers to be five people in one role—strategist, support, event host, data analyst, and copywriter.

Then they wonder why they burn out.

Shana breaks down why great community managers are so hard to find, how to actually support the role, and what to do when your membership growth requires more than one person can handle.

In this episode, you’ll learn:

  • Why most community manager roles are unrealistic
  • What truly makes a community manager exceptional
  • The difference between support and overload
  • How to protect your team from burnout
  • What to do when your community outgrows your capacity


Whether or not you have a community manager, we can help you design the strategy and systems that keep your community thriving.


Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com


Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/


Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated


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Why Great Community Managers Burn Out (and How to Fix it)

Why Great Community Managers Burn Out (and How to Fix it)

Shana Lynn Bresnahan