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Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
352 Episodes
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Send us a text In this episode we interview Vikram Maram, who leads product and growth at SMARTe, a sales intelligence platform. What you'll learn in this episode: How to turn feature lists into outcome statements customers remember.A simple rule to eliminate fluffy copy your competitors could reuse.Ways to cut website word count while sharpening your message.How to mine Slack communities for real buyer questions at scale.Questions that reveal evaluation criteria buyers actually use.A p...
Send us a text In this episode we interview Evan Read, Head of Marketing at Quipli, a vertical SaaS platform built for independent equipment rental businesses across the U.S. and Canada. What you'll learn in this episode: How to productize your content using AI tools like Replit and v0Why templates and interactive tools outperform traditional blog posts in the age of AI searchThe strategy behind building free micro-SaaS tools to increase inbound leadsHow Evan’s team turned non-indexable conte...
Send us a text In this episode we interview Amit Gupta, longtime marketing leader at Fortanix with over 11 years of experience bridging tech and growth. Amit brings a sharp lens to the current AI revolution in content, and why most marketers are unprepared for what's coming next. What you'll learn in this episode: Why AI is now the first consumer of your content—not humansHow the shift from keyword to conversation is breaking traditional SEOWhy your Google Ads data is vanishing and what it me...
Send us a text In this episode we interview David Kyle Choe, Director of Product Marketing at a B2B SaaS company. He reveals why research and behind-the-scenes storytelling often outperform polished campaigns in building trust and brand authenticity. What you'll learn in this episode: Why documenting failed experiments and messy processes creates credibilityHow research can become content that strengthens your brandWhat brands like Story MFG, Anthropic, and Huckberry teach us about authentic ...
Send us a text In this episode we interview Matt Holden, Digital Marketing Manager at Delta Faucet Company. He shares how aligning content and promotional strategies creates clarity, empowers teams, and drives stronger campaigns. What you'll learn in this episode: Why true alignment means knowing the why behind every campaignHow to merge promotional and content calendars for clarity and focusWhy involving agency partners and cross-functional teams early leads to better resultsHow to give crea...
Send us a text In this episode we interview Mick Essex, Head of Growth Marketing at Powr. He shows how small teams turn repeatable work into time-saving custom GPTs that actually ship. See Powr's custom GPTs. What you'll learn in this episode: The simple rule to decide prompt vs GPT: when you repeat a similar prompt three times, make a GPT instead. How adding a clear knowledge base and iterating with “always” and “never” instructions sharpens results fast. A blueprint for an A...
Send us a text In this episode we interview Katie Hickey, Senior Director of Revenue and Growth Marketing at Dscout. What you'll learn in this episode: How to spot potential ambassadors using CSAT, NPS, and product usage signals—and why “beta participants” are gold.Practical asks that turn happy users into public advocates: webinars, testimonials, case studies, and referral stories.Smart incentives that respect the ask: swag, conference tickets, or gift cards—used thoughtfully and spari...
Send us a text In this episode we interview David Malmborg, VP of Marketing and Sales at Boostability, where he oversees a hyper-scalable SEO offering for small businesses. What you'll learn in this episode: Concrete meeting cadences: weekly team sessions and tight one-on-ones that keep decisions crisp and accountable. A shared vocabulary for the funnel: clear, company-wide definitions for lead, MQL, SQL, and deal stages. “Revenue requirements” modeling: start from closed-won,...
Send us a text In this episode we interview Sean Huntington, Marketing Director at Strive. What you'll learn in this episode: How to apply the “value pyramid”: primary product value, secondary educational value, and community value that compounds through peer-to-peer exchange.A simple test for resonance: build for one specific person first, then scale what works.Ways to escape vanity metrics: measure comments, replies, and introductions sparked—not just likes.How to find secondary value...
Send us a text In this episode we interview Daniel Nasaw, content marketer and former journalist and national security editor at The Wall Street Journal. He shares how his newsroom roots inform his approach to B2B content—and why every marketer should think like a reporter. What you'll learn in this episode: What it actually means to "cover your company like a beat"How to identify internal subject matter experts and power centersWhy newsroom culture can supercharge your content teamThe role o...
Send us a text In this episode we interview Justin Cruz, Director of Digital Marketing at TSIA. He shares how his team builds a demand engine that stays human, relevant, and repeatable. Subscribe to Justin's Substack. What you'll learn in this episode: How Justin defines personalization: relevant and timely messaging, not a first-name token.A simple definition of scalability: systems that compound results over time.Why only a small share of your market is ready to buy—and how that...
Send us a text In this episode we interview Billy Cripe, Global Vice President of Marketing at Solifi, a leading financial services SaaS company. Billy shares deep insight into the intersection of content, scalability, and AI—grounded in years of experience across B2B SaaS, demand generation, and sales enablement. What you'll learn in this episode: Why content is more than a marketing asset—it's a gravitational force for engagementHow to measure content’s true impact beyond surface-level metr...
Send us a text In this episode we interview Ryan Radcliff, who leads product marketing at SupportLogic. He walks us through how his team builds content programs that stick with out-of-market buyers—the “95%”—by being relentlessly helpful and consistent. What you'll learn in this episode: How to design weekly programs one or two people can ship on time, every time. A simple newsletter play: handwritten notes to 10,000 subscribers that build trust and spark replies. A low-fricti...
Send us a text In this episode we interview Luke Hayes, a digital marketing and SEO strategist who has led programs at AT&T, Walgreens, Sonepar USA, and Honeywell, and now consults for nonprofits, mid-sized firms, law firms, and campaigns. What you'll learn in this episode: How to choose the right AI: large vs. small language models, conceptual models, and action-oriented agents—plus when to mix them. A practical prompt-writing framework: define role, context, constraints, and ...
Send us a text In this episode we interview Sherri Schwartz, a marketing leader at Ovation CXM, about building a video-first system that turns a single recording into dozens of assets. What you'll learn in this episode: How to transform one long-form interview into webinars, YouTube anchors, and a stream of LinkedIn micro clips.A slicing method: cut each Q&A, title clips with the problem solved, and match format to channel.Why micro videos capture buyer attention in the first five s...
Send us a text In this episode we interview Susan Powell. She shares how marketing can shape company direction by understanding customers deeply and aligning teams around clear, measurable goals. What you'll learn in this episode: How to position your company as a trusted expert by solving real customer challenges, not chasing trends.A simple starting point for strategy: run a candid SWOT, sketch core personas, and define team-owned KPIs.Practical metrics that matter: click-throughs, nu...
Send us a text In this episode we interview Jill Ransome, SVP of Marketing at Unite Us, a tech company redefining how organizations connect people with the services they need. Jill brings over 20 years of marketing experience—10 of those in leadership roles—and offers a sharp, seasoned perspective on how AI is transforming the content game in B2B. What you'll learn in this episode: Why AI is an amplifier, not a replacement, for content creatorsHow Jill’s team uses AI tools like ChatGPT, Quali...
Send us a text In this episode we interview Jeremy Weisz, who runs Rise25 and hosts Inspired Insider. What you'll learn in this episode: How to use a podcast as a relationship engine—profiling people you admire and turning conversations into long-term allies.A practical “give first” approach to sales that removes pressure and builds trust.Ways to spotlight partners and clients on LinkedIn so they eagerly share your content.How to identify and nurture referral partners with the same idea...
Send us a text In this episode we interview Ethan Prete, a seasoned marketer with a consulting background and a data-first mindset, known for transforming scattered marketing efforts into strategic systems that actually drive results. What you'll learn in this episode: Why most marketers waste time on broad targeting—and how to fix itHow to build a real ICP using actual closed-won data (not guesses)The “dating app” analogy that will reshape how you think about customer targetingWhy thinking l...
Send us a text In this episode we interview Jesus Requena, VP of Marketing at Sanity, a content management system built for developers. What you'll learn in this episode: Why traditional marketing fails with technical audiencesThe two core principles behind “anti-marketing” contentHow to create writing guidelines that actually drive clarityWhy ambiguous words like “efficiency” or “flexibility” weaken your messageThe power of asking “why” three times to sharpen your messageHow AI can help scal...
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