Is Content the Engine Behind Growth?
Update: 2025-09-16
Description
In this episode we interview Billy Cripe, Global Vice President of Marketing at Solifi, a leading financial services SaaS company.
Billy shares deep insight into the intersection of content, scalability, and AI—grounded in years of experience across B2B SaaS, demand generation, and sales enablement.
What you'll learn in this episode:
- Why content is more than a marketing asset—it's a gravitational force for engagement
- How to measure content’s true impact beyond surface-level metrics
- The internal cost of unused content and how to avoid it
- How marketers can build with empathy by listening to frontline teams
- Why AI will transform marketers from creators to curators
- What the future of content looks like in an LLM-powered world
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