How Do You Align Content and Promotion?
Update: 2025-10-01
Description
In this episode we interview Matt Holden, Digital Marketing Manager at Delta Faucet Company. He shares how aligning content and promotional strategies creates clarity, empowers teams, and drives stronger campaigns.
What you'll learn in this episode:
- Why true alignment means knowing the why behind every campaign
- How to merge promotional and content calendars for clarity and focus
- Why involving agency partners and cross-functional teams early leads to better results
- How to give creatives guardrails that unlock—not restrict—original ideas
- The value of oversharing context across platforms and tools
- A simple framework for benchmarking campaign success twice: against industry peers and against your own past performance
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