Content Talks

You might think your content’s good, but why isn’t it giving you the return on investment you need? That’s why the Content Talks podcast speaks to senior professionals about how they measure their content and create business models that deliver customer engagement and product sales for their businesses.  These industry heads will help you understand how to create genuinely valuable content, that makes your brand stand out on and offline, and ultimately, that will help you improve your return on investment. From CEOs to marketing directors get inspired by our conversations on Content Talks. Watch the series online and download extra exclusive episodes on your preferred podcast platform. Learn more at contenttalks.co.uk

With Ali Jones, Chief Customer Officer, Co-op Food What is the halo effect? How did the term come about and what is its role in marketing? In this episode we talk to Ali about the importance of building brand strength in one sector of your company, which ultimately creates a ripple effect. We cover the advantages of promotional marketing vs content marketing, the power of content, and why the best marketing strategies combine both. Content Talks  The Content Talks podcast talks to senior professionals about how they measure their content and create business models that deliver customer engagement and product sales for their businesses.  These industry heads will help you understand how to create genuinely valuable content, which makes your brand stand out on and offline, and, ultimately, improve your return on investment. From CEOs to marketing directors, get inspired by our conversations on Content Talks. Watch the series online and download extra exclusive episodes on your preferred podcast platform. Listen to the podcast on your preferred podcast platform here: https://smarturl.it/contenttalks The Team Host: Tom Rowley Audio/Video Editor and Producer: Andy Greening Researcher and Marketing Manager: Taimen Zlattner Design: Andy Greening and Matt Ford Director of Digital: Pares Tailor Creative Director: Matt Ford CEO: Nicola Murphy Music by Artlist Interested to learn more about River Sounds? http://www.riversounds.co River Sounds River Sounds is the multi-award-nominated podcast division of The River Group. Our recent nominations include The British Podcast Awards. River Sounds brings brands to the conversation using our 25 years+ experience to produce quality editorial content for podcasts – content produced by The River Group that not only engages with audiences but always portrays relevant brand messaging. The River Group The River Group is a 25-year-old full-service content marketing agency based at Marble Arch, London. In an age of content spam, we don’t add to the noise, we make lean content designed on a simple consumer/brand-value equation. Our content combines the new science of digital media and the old artistry of storytelling. We produce content for web, social and print to address hard-nosed marketing objectives for 24 clients, including Holland & Barrett, Co-Op, Superdrug, WW, Cunard and The Ramblers. We have 105 staff, work across 18 international markets and have billings of £16million.  The River Group Company consists of The River Group; River Sounds, an award-winning full-service podcasting company; Fish, a content agency focused on membership; and the recently launched Maven Communications PR, agency. More on The River Group The River Group: https://www.therivergroup.co.uk/ River Sounds: http://www.riversounds.co Maven Comms: https://itsmaven.com/ Fish Content Agency: https://fishcontent.agency/

With Anne Godfrey, Chief Executive, The Chartered Institute of Environmental Health and Nicola Murphy, Group Chief Executive, The River Group In this episode, we focus on the challenges faced by membership organisations, an action plan for future-proofing and change, and the role content plays. We look at examples of how Anne Godfrey, CEO CIEH, has successfully transformed membership bodies and aligned organisational design with a strategic vision to keep her stakeholders happy. Content Talks The Content Talks podcast talks to senior professionals about how they measure their content and create business models that deliver customer engagement and product sales for their businesses. These industry heads will help you understand how to create genuinely valuable content, which makes your brand stand out on and offline, and, ultimately, improve your return on investment. From CEOs to marketing directors, get inspired by our conversations on Content Talks. Watch the series online and download extra exclusive episodes on your preferred podcast platform. Listen to the podcast on your preferred podcast platform here: https://smarturl.it/contenttalks The Team Host: Tom Rowley Audio/Video Editor and Producer: Andy Greening Researcher and Marketing Manager: Taimen Zlattner Design: Andy Greening and Matt Ford Director of Digital: Pares Tailor Creative Director: Matt Ford CEO: Nicola Murphy Music by Artlist Interested to learn more about River Sounds? http://www.riversounds.co River Sounds River Sounds is the multi-award-nominated podcast division of The River Group. Our recent nominations include The British Podcast Awards. River Sounds brings brands to the conversation using our 25 years+ experience to produce quality editorial content for podcasts – content produced by The River Group that not only engages with audiences but always portrays relevant brand messaging. The River Group The River Group is a 25-year-old full-service content marketing agency based at Marble Arch, London. In an age of content spam, we don’t add to the noise, we make lean content designed on a simple consumer/brand-value equation. Our content combines the new science of digital media and the old artistry of storytelling. We produce content for web, social and print to address hard-nosed marketing objectives for 24 clients, including Holland & Barrett, Co-Op, Superdrug, WW, Cunard and The Ramblers. We have 105 staff, work across 18 international markets and have billings of £16million. The River Group Company consists of The River Group; River Sounds, an award-winning full-service podcasting company; Fish, a content agency focused on membership; and the recently launched Maven Communications PR, agency. More on The River Group The River Group: https://www.therivergroup.co.uk/ River Sounds: http://www.riversounds.co Maven Comms: https://itsmaven.com/ Fish Content Agency: https://fishcontent.agency/

With Lysa Hardy, Chief Marketing Officer, Hotel Chocolat In marketing, we are always asked to think differently. But what does that mean, when choosing your suppliers? With the help of Lysa, we explore how to think outside the box and why it’s not an either/or decision when hiring agency support or relying on an in-house team. Content Talks The Content Talks podcast talks to senior professionals about how they measure their content and create business models that deliver customer engagement and product sales for their businesses. These industry heads will help you understand how to create genuinely valuable content, which makes your brand stand out on and offline, and, ultimately, improve your return on investment. From CEOs to marketing directors, get inspired by our conversations on Content Talks. Watch the series online and download extra exclusive episodes on your preferred podcast platform. Listen to the podcast on your preferred podcast platform here: https://smarturl.it/contenttalks The Team Host: Tom Rowley Audio/Video Editor and Producer: Andy Greening Researcher and Marketing Manager: Taimen Zlattner Design: Andy Greening and Matt Ford Director of Digital: Pares Tailor Creative Director: Matt Ford CEO: Nicola Murphy Music by Artlist Interested to learn more about River Sounds? http://www.riversounds.co River Sounds River Sounds is the multi-award-nominated podcast division of The River Group. Our recent nominations include The British Podcast Awards. River Sounds brings brands to the conversation using our 25 years+ experience to produce quality editorial content for podcasts – content produced by The River Group that not only engages with audiences but always portrays relevant brand messaging. The River Group The River Group is a 25-year-old full-service content marketing agency based at Marble Arch, London. In an age of content spam, we don’t add to the noise, we make lean content designed on a simple consumer/brand-value equation. Our content combines the new science of digital media and the old artistry of storytelling. We produce content for web, social and print to address hard-nosed marketing objectives for 24 clients, including Holland & Barrett, Co-Op, Superdrug, WW, Cunard and The Ramblers. We have 105 staff, work across 18 international markets and have billings of £16million. The River Group Company consists of The River Group; River Sounds, an award-winning full-service podcasting company; Fish, a content agency focused on membership; and the recently launched Maven Communications PR, agency. More on The River Group The River Group: https://www.therivergroup.co.uk/ River Sounds: http://www.riversounds.co Maven Comms: https://itsmaven.com/ Fish Content Agency: https://fishcontent.agency/

With Simon Comins, Commercial Director, Superdrug, and Gill Smith, Managing Director, The Perfume Shop We discuss commercialising branded content and whether it can self-fund, as well as exploring other methods of tracking ROI. Simon and Gill give us examples of successfully monetising content through third-party revenue streams such as advertising and circulation.

With James Hewes, President and Chief Executive, FIPP, and Barry Mcllheney, Chief Executive, PPA   James and Barry discuss the importance of staying relevant and open to reinventing your membership bodies, listening to your members, taking risks, not existing in isolation, and understanding how industry organisations coexist with such giants as Facebook and Amazon. They also explore the importance of consolidating views globally in order to deliver relevant content and services to their members.

With Caroline Beesley, Head of Digital Marketing, Co-op Food, and Sam Walker, Head of Customer Campaigns, Co-op Food The ‘currency of attention’ has become a new emerging metric that brands are using to measure ROI. What are the methods in which attention rates are measured, and how do business models have a more innovative and agile approach? In this episode, Co-op’s Caroline and Sam discuss how to create engaging content that leads to an increase in loyalty and trust.

With Paul Sloggett, Head of Member Engagement, CIWM, and Thomas Moverley, former Director, The Institute of Sales Management   Membership bodies often struggle to keep pace with changes in the market, so how do you deal with them? What does print mean to your members, and why should you continue to produce this form of content? In this episode, Paul and Thomas discuss corporate bodies’ experiences, how they reach their members, and why their members still value print above other forms of content. Content Talks The Content Talks podcast talks to senior professionals about how they measure their content and create business models that deliver customer engagement and product sales for their businesses. These industry heads will help you understand how to create genuinely valuable content, which makes your brand stand out on and offline, and, ultimately, improve your return on investment. From CEOs to marketing directors, get inspired by our conversations on Content Talks. Watch the series online and download extra exclusive episodes on your preferred podcast platform. Listen to the podcast on your preferred podcast platform here: https://smarturl.it/contenttalks The Team Host: Tom Rowley Audio/Video Editor and Producer: Andy Greening Researcher and Marketing Manager: Taimen Zlattner Design: Andy Greening and Matt Ford Director of Digital: Pares Tailor Creative Director: Matt Ford CEO: Nicola Murphy Music by Artlist Interested to learn more about River Sounds? http://www.riversounds.co River Sounds River Sounds is the multi-award-nominated podcast division of The River Group. Our recent nominations include The British Podcast Awards. River Sounds brings brands to the conversation using our 25 years+ experience to produce quality editorial content for podcasts – content produced by The River Group that not only engages with audiences but always portrays relevant brand messaging. The River Group The River Group is a 25-year-old full-service content marketing agency based at Marble Arch, London. In an age of content spam, we don’t add to the noise, we make lean content designed on a simple consumer/brand-value equation. Our content combines the new science of digital media and the old artistry of storytelling. We produce content for web, social and print to address hard-nosed marketing objectives for 24 clients, including Holland & Barrett, Co-Op, Superdrug, WW, Cunard and The Ramblers. We have 105 staff, work across 18 international markets and have billings of £16million. The River Group Company consists of The River Group; River Sounds, an award-winning full-service podcasting company; Fish, a content agency focused on membership; and the recently launched Maven Communications PR, agency. More on The River Group The River Group: https://www.therivergroup.co.uk/ River Sounds: http://www.riversounds.co Maven Comms: https://itsmaven.com/ Fish Content Agency: https://fishcontent.agency/

How can membership organisations use content to humanise their brand and their ethics, while adding value to their members’ lives? Emma discusses the ways content can be made relevant and personalised – and, furthermore, how that content can be measured and tracked to grow acquisition and/or improve retention. Content Talks  The Content Talks podcast talks to senior professionals about how they measure their content and create business models that deliver customer engagement and product sales for their businesses.  These industry heads will help you understand how to create genuinely valuable content, which makes your brand stand out on and offline, and, ultimately, improve your return on investment. From CEOs to marketing directors, get inspired by our conversations on Content Talks. Watch the series online and download extra exclusive episodes on your preferred podcast platform. The Team Host: Tom Rowley Audio/Video Editor and Producer: Andy Greening Researcher and Marketing Manager: Taimen Zlattner Design: Andy Greening and Matt Ford Director of Digital: Pares Tailor Creative Director: Matt Ford CEO: Nicola Murphu Music by Artlist Interested to learn more about River Sounds? http://www.riversounds.co River Sounds River Sounds is the multi-award-nominated podcast division of The River Group. Our recent nominations include The British Podcast Awards. River Sounds brings brands to the conversation using our 25 years+ experience to produce quality editorial content for podcasts – content produced by The River Group that not only engages with audiences but always portrays relevant brand messaging. The River Group The River Group is a 25-year-old full-service content marketing agency based at Marble Arch, London. In an age of content spam, we don’t add to the noise, we make lean content designed on a simple consumer/brand-value equation. Our content combines the new science of digital media and the old artistry of storytelling. We produce content for web, social and print to address hard-nosed marketing objectives for 24 clients, including Holland & Barrett, Co-Op, Superdrug, WW, Cunard and The Ramblers. We have 105 staff, work across 18 international markets and have billings of £16million.  The River Group Company consists of The River Group; River Sounds, an award-winning full-service podcasting company; Fish, a content agency focused on membership; and the recently launched Maven Communications PR, agency. More on The River Group The River Group: https://www.therivergroup.co.uk/ River Sounds: http://www.riversounds.co Maven Comms: https://itsmaven.com/ Fish Content Agency: https://fishcontent.agency/