How can membership organisations use content to humanise their brand and their ethics, while adding value to their members’ lives? Emma discusses the ways content can be made relevant and personalised – and, furthermore, how that content can be measured and tracked to grow acquisition and/or improve retention.

Content Talks 

The Content Talks podcast talks to senior professionals about how they measure their content and create business models that deliver customer engagement and product sales for their businesses. 

These industry heads will help you understand how to create genuinely valuable content, which makes your brand stand out on and offline, and, ultimately, improve your return on investment.

From CEOs to marketing directors, get inspired by our conversations on Content Talks. Watch the series online and download extra exclusive episodes on your preferred podcast platform.

The Team

Host: Tom Rowley

Audio/Video Editor and Producer: Andy Greening

Researcher and Marketing Manager: Taimen Zlattner

Design: Andy Greening and Matt Ford

Director of Digital: Pares Tailor

Creative Director: Matt Ford

CEO: Nicola Murphu

Music by Artlist

Interested to learn more about River Sounds?

http://www.riversounds.co

River Sounds

River Sounds is the multi-award-nominated podcast division of The River Group. Our recent nominations include The British Podcast Awards. River Sounds brings brands to the conversation using our 25 years+ experience to produce quality editorial content for podcasts – content produced by The River Group that not only engages with audiences but always portrays relevant brand messaging.

The River Group

The River Group is a 25-year-old full-service content marketing agency based at Marble Arch, London. In an age of content spam, we don’t add to the noise, we make lean content designed on a simple consumer/brand-value equation. Our content combines the new science of digital media and the old artistry of storytelling. We produce content for web, social and print to address hard-nosed marketing objectives for 24 clients, including Holland & Barrett, Co-Op, Superdrug, WW, Cunard and The Ramblers. We have 105 staff, work across 18 international markets and have billings of £16million. 

The River Group Company consists of The River Group; River Sounds, an award-winning full-service podcasting company; Fish, a content agency focused on membership; and the recently launched Maven Communications PR, agency.

More on The River Group

The River Group: https://www.therivergroup.co.uk/

River Sounds: http://www.riversounds.co

Maven Comms: https://itsmaven.com/

Fish Content Agency: https://fishcontent.agency/