Episode 5: B2B membership trends and how to maintain your members in an ever-changing market

Update: 2020-03-18

Description

With James Hewes, President and Chief Executive, FIPP,

and Barry Mcllheney, Chief Executive, PPA

James and Barry discuss the importance of staying relevant and open to reinventing your membership bodies, listening to your members, taking risks, not existing in isolation, and understanding how industry organisations coexist with such giants as Facebook and Amazon. They also explore the importance of consolidating views globally in order to deliver relevant content and services to their members.

Comments

In Channel

Welcome to Content Talks

2020-02-1200:30

Episode 1: How can I create a brand halo through content?

2020-03-0437:13

Episode 2: Restructuring growth for membership organisations

2020-03-0448:56

Episode 3: With so many clients taking content marketing in-house, what value does an agency bring?

2020-03-0430:23

Episode 4: Can you justify investment in content marketing? Can it self-fund?

2020-03-1120:19

Episode 5: B2B membership trends and how to maintain your members in an ever-changing market

2020-03-1853:25

Episode 6: Currency of attention – the emerging metric that challenges ROI

2020-03-2529:42

Episode 7: What makes a successful membership magazine?

2020-04-0146:01

Episode 8: Why authentic content is the only way to build trust

2020-04-0827:04

00:00

Episode 5: B2B membership trends and how to maintain your members in an ever-changing market

#box-pro-ellipsis-176163935326079{-webkit-line-clamp:2;}Episode 5: B2B membership trends and how to maintain your members in an ever-changing market

Episode 5: B2B membership trends and how to maintain your members in an ever-changing market

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Episode 5: B2B membership trends and how to maintain your members in an ever-changing market