Creator Lab - interviews with entrepreneurs and startup founders

Conversations with leading entrepreneurs, non-profit founders, award winning designers, educators, artists and everything else in between. We dig deep into their stories, have honest conversations about how they made their ideas come to life and the lessons learned along the way.

Zaid Admani // 100mil+ Views, Going Viral On TikTok, Creative Spirit vs. Slave To Algo

Zaid Admani is a creator and part-time Civil Engineer. He creates content on finance and business that is both educational and entertaining. He has built up a following of ~400k people & has generated more than 100 million views across social media.   Subscribe & watch on YouTube: https://youtu.be/j-he_V_V5nY    Timestamps:  (00:00:00) - Intro (00:04:14) - Zaid’s Creator Journey (00:21:04) - Zaid’s Civil Engineering Background (00:32:04) - Zaid’s Content Style (00:43:39) - Creating Viral Content vs. Meaningful Content (00:57:12) - Sponsor: LinkedIn Jobs (00:58:23) - Balancing Educating and Entertaining (01:00:26) - Inside Look at Zaid’s Content Creation Process (01:33:33) - Quantity vs Quality (01:39:43) - Why TikTok Live (01:49:40) - Monetization   Links Mentioned: Zaid’s Twitter Zaid’s TikTok Timm Chiusano’s TikTok Descript   Thank you to our sponsors: Linkedin Jobs - helps you find the candidates you want to talk to, faster. Post a job for free on https://linkedin.com/creator  

09-21
01:59:56

Suneel Gupta // Finding Purpose, Dealing With Burnout, 85% Rule & The Music Mindset

Suneel Gupta is a writer and entrepreneur. He studies leaders from around the world to discover and share simple, actionable habits that enhance performance and deepen ones state of well-being.   Subscribe & watch on YouTube: https://youtu.be/kZwbKcnsdbY   Timestamps:  (00:00:00) - Intro (00:01:49) - Suneel’s Backstory (00:03:35) - What is Dharma? (00:17:38) - The Arrival Fallacy (00:24:44) - The Ambition Paradox? (00:32:51) - Sponsor: LinkedIn Jobs (00:34:02) - Searching for Meaning (00:42:37) - The Importance of Recovery (00:46:06) - The 85% Rule (00:50:58) - Tools for Finding Dharma (01:00:56) - Music Mindset (01:04:33) - Staying Connected to your Essence   Links Mentioned Suneel's Book - Everyday Dharma WSJ Article on One Medical Acquisition of Rise Tel Ben-Shahar Viktor Frankl’s Man’s Search for Meaning Thank you to our sponsors: Linkedin Jobs - helps you find the candidates you want to talk to, faster. Post a job for free on https://linkedin.com/creator

08-24
01:12:36

Kallaway // 100mil+ Views, Growing on TikTok & Vertical Video Deep Dive

Kallaway is creator with a passion for producing content centered around tech and cult brands. He has generated over 100 million views and amassed a large following across social media. Subscribe & watch on YouTube: https://youtu.be/etQpm_bQJH8 Timestamps: (00:00:00) - Intro (00:02:22) - Kallaway’s Backstory (00:17:07) - Distribution is King (00:20:57) - Why Short-Form Video? (00:28:56) - Actionable Advice on Creating Content (00:44:53) - Sponsor: LinkedIn Jobs (00:46:04) - Comedy & Storytelling (00:52:41) - Why Writing is the Most Important Skill (01:03:33) - Inside Look at Kallaway’s Script Layout (01:05:59) - Kallaway’s Equipment (01:10:24) - Kallaway’s Editing Process (01:32:35) - Psychology of Creating Content (01:44:57) - How to go viral (01:49:37) - Newsletter Insights (01:55:26) - Thoughts on Monetization (01:59:52) - Becoming a Full-Time Creator  Links Mentioned Kallaway’s Personal Website Kallaway’s Twitter Espresso Letter TikTok Example 1 TikTok Example 2 TikTok Example 3 Camera Lens Capture Card Microphone Recording Software Youtube Downloader (Downie) Premiere Keyboard Shortcuts  Thank you to our sponsors: Linkedin Jobs - helps you find the candidates you want to talk to, faster. Post a job for free on linkedin.com/creator  

07-27
02:15:14

Mario Gabriele, The Generalist // Emerging Tech, ChatGPT vs. Google, Contrarian Views & Raising A $15mil Fund

Subscribe & watch on YouTube: https://youtu.be/zJBc0-rsnVo Timestamps: 00:00:00 - Start 00:04:26 - What VCs do & how it overlaps with Mario’s experience 00:08:00 - Why Be A Generalist vs. Specialist? 00:11:32 - Surprising characteristics of “who becomes an entrepreneur”? 00:15:52 - Average age of entrepreneurs - fact vs fiction 00:17:58 - Emerging Tech (AI, Crypto, Health) 00:22:34 - Valuations in 2023 00:24:53 - Feelings After FTX & Luna Crash 0:33:24 - Web 2.5 Companies 00:35:45 - Neo Banks vs Traditional Banks 00:37:30 - Fintech Overlap w/ Crypto 00:38:33 - ChatGPT vs. Google 00:41:55 - Types of searches & AI co-pilots 00:44:34 - Hype Cycles: Football vs. Tech 00:48:22 - Sponsor Break: Virtual Gurus 00:49:25 - Monetizing AI & Google vs. Microsoft 00:56:59 - Satya Smashing It At Microsoft 01:02:36 - What Running A $15mil Fund Looks Like 01:16:19 - Behind The Mind 01:17:08 - If you weren’t doing the generalist what would you be doing? 01:18:26 - Contrarian Opinions 01:23:08 - Subcultures, Reality TV & The Day of Judgement 01:26:14 - People That Have Impacted Your Thinking Links Mentioned https://www.generalist.com/briefing/all-the-answers https://www.generalist.com/briefing/josh-wolfe https://www.generalist.com/briefing/the-casino-and-the-genie Thank you to our sponsors: The Virtual Gurus - if you’re looking for talented remote staff on a budget, book a free consult at thevirtualgurus.com/creator  

02-27
01:32:13

Timo Armoo, Fanbytes // 8-Figure Agency Sale, Influencer Marketing & Expertise Gap Opportunities in 2023

Subscribe & watch on YouTube: https://youtu.be/c1vgzbouoXY Timestamps: (00:00:00) - Intro (00:00:24) - Start Of Interview (00:06:43) - Selling Companies & Expertise Gap (00:15:40) - Expertise Gap in 2023 (00:20:18) - Selling Company: Strategic vs Financial Buyers (00:23:50) - Getting New Clients & Figuring Out Pricing (00:39:29) - Sponsor Break: Virtual Gurus (00:40:32) - Press, Scaling Beyond Yourself & Dealing With Ego (00:56:42) - Best In Class Influencer Marketing (01:04:00) - Priorities & Long Term View On Business Thank you to our sponsors: The Virtual Gurus - if you’re looking for talented remote staff on a budget, book a free consult at thevirtualgurus.com/creator

02-14
01:17:46

James DeJulio, Tongal // Future of Hollywood & Advertising, Impact of AI on Creative Work & Who Wins The Streaming Wars?

Subscribe & watch on YouTube:https://youtu.be/FNCgWJNR9ok Timestamps: (00:00:00) - Intro (00:00:24) - Start Of Interview (00:01:55) - What Is Tongal? (00:04:07) - Types of Content: Branded, Original + Advertising (00:07:08) - Scale Of Tongal (00:12:14) - Background in Hollywood (00:24:57) - The Company Before Tongal (00:34:54) - Power of Cold E-mail (00:36:53) - Company Origin Story (00:41:12) - Sponsor Break: Virtual Gurus (00:42:12) - Getting First Few Customers (00:46:49) - Finding Product Market Fit (00:52:19) - Scaling + Growth Levers (01:02:43) - Pricing Model Change (01:08:14) - Looking Ahead (01:13:35) - How AI Will Impact The Creative Work Force? (01:15:44) - Streaming Wars (Netflix, YouTube, HBO, Tiktok)   Thank you to our sponsors: The Virtual Gurus - if you’re looking for talented remote staff on a budget, book a free consult at thevirtualgurus.com/creator

01-30
01:21:50

Ben Tossell, Ben's Bites // AI Hype Cycle, 2023 Predictions & OpenAI vs Google vs Microsoft

Subscribe & watch on YouTube:https://youtu.be/2XHlteP32Sc Timestamps: (00:00:00) - Intro (00:00:24) - Start Of Interview (00:02:48) - Zapier + AI (00:05:56) - No Code + AI (00:17:16) - OpenAI vs Google vs Microsoft (00:26:32) - AI assistant (00:39:20) - Sponsor Break: The Virtual Gurus (00:40:21) - OpenAI vs Big Tech (00:46:49) - askmybook.com (00:54:58) - AI Hype Cycle? (01:00:05) - Predictions for 2023 (01:14:11) - End Links Mentioned https://www.bensbites.co https://twitter.com/bentossell Thank you to our sponsors: The Virtual Gurus - if you’re looking for talented remote staff on a budget, book a free consult at thevirtualgurus.com/creator

01-16
01:15:06

Danny Postma: OpenAI, GPT-3, AI Business Ideas & His 7-Figure Sale

Subscribe & watch on YouTube:https://youtu.be/4PWqRILYz8U Timestamps: (00:00:00) - Intro (00:00:07) - Start Of Interview (00:01:25) - Who Is Danny Postma (00:04:04) - Slowmad Lifestyle (00:06:54) - Early Indie Hacking (00:15:21) - What Is GPT-3? (00:18:18) - Training AI (00:24:07) - First-Hand Experience (00:25:36) - Use Cases (00:28:41) - Should we learn to code to play with AI? (00:34:19) - Jasper and copy.ai (00:38:07) - What Is Open AI? (00:40:05) - Sponsor Break: Shopify (00:41:39) - Sponsor Break: Justworks (00:42:45) - Will AI Take Over The World? (00:45:08) - How AI will replace people (00:46:34) - Learning To Code (00:50:39) - Use Cases and Generating Ideas (00:54:52) - What Happened After Danny Sold Headlime? (00:57:28) - AI Business Ideas (01:04:55) - Personalized Podcasts (01:10:23) - End LINKS MENTIONED: https://twitter.com/dannypostmaa https://www.profilepicture.ai/ https://www.stockai.com/ https://www.landingfolio.com/ Thank you to our sponsors: Shopify: trusted by millions of entrepreneurs to create their online store and more - signup for a free trial at shopify.com/creatorlab Justworks: makes it simple to hire and manage remote employees across all 50 states; visit JustWorks.com

12-05
01:11:17

Tom Osman, Shiny // AI Co-Pilots, Web3 & Online Communities

Subscribe & watch on YouTube:https://youtu.be/K26L7HwTLcU Timestamps: (00:00:00) - Intro (00:01:06) - What Is Shiny? (00:03:48) - Hyperfocused On Being Unfocused (00:06:14) - Shiny Object Social Club + Shiny Token (00:11:09) - Crypto Sentiment & Price Action (00:16:10) - Open AI & What's Driving The Growth in AI? (00:22:08) - Image, Video, Podcast AI + Generative Art (00:27:42) - Jasper - All-in-one Tool + AI Co-Pilots (00:37:25) - Sponsor Break: Shopify (00:38:35) - Sponsor Break: Justworks (00:39:59) - Continuation Of Interview (00:53:07) - Will AI Evolve & Be A Threat? (01:07:09) - Moving Abroad Links Mentioned https://twitter.com/tomosman https://www.shinyobjects.gg/ Thank you to our sponsors: Shopify: trusted by millions of entrepreneurs to create their online store and more - signup for a free trial at shopify.com/creatorlab Justworks: makes it simple to hire and manage remote employees across all 50 states; visit JustWorks.com

11-21
01:20:50

Mike Evans, Grubhub // Building A $2bil Company, Going Public & Leaving It All Behind

Subscribe & watch on YouTube:https://youtu.be/YbEAIBbQA5E Timestamps: (00:00:00) - Intro (00:00:25) - Start Of Interview (00:01:56) - How Grubhub Started (00:03:26) - Software Developer to Starting Grubhub & Fixer (00:05:13) - Seven Deadly Sins (00:06:48) - Idea To Reality (00:08:45) - The Evolution (00:13:26) - Knowing When To Go Full Time (00:22:00) - Prioritizing & Managing Time (00:25:25) - Repeat Purchases (00:26:51) - iPhone & The App Store (00:31:03) - Creating A New Business Model (00:34:01) - Phone is the Remote Control Of Your Life (00:36:30) - Sponsor: Justworks (00:37:37) - Full-time Employees vs Contractors (00:40:16) - Growth Moments (00:42:35) - Seamless & Grubhub Merger & Exit (00:52:30) - Bilal's Definition Of Success (00:59:10) - Difference Between A Grump & An Entrepreneur (01:04:38) - Leaving It All Behind (01:09:27) - The Big Bike Trip  Links Mentioned: Hangry a Startup Journey: https://amzn.to/3EPudNo Thank you to our sponsors: Justworks - makes it simple to hire and manage remote employees across all 50 states; visit JustWorks.com

11-07
01:17:48

Michael Brandt: Ketones, Stem Cell Preservation, 7-Day Fasts & Micro-Dosing

Subscribe & watch on YouTube:https://youtu.be/8HlTDcNCDxI Timestamps: (00:00:00) - Intro (00:00:26) - Start of Interview (00:01:42) - Starting HVMN (Health Via Modern Nutrition) (00:07:48) - Scale Of Business & Google Background (00:13:02) - Ketosis & Keto (00:18:23) - How The Brain Uses Energy (00:21:39) - Exogenous Ketones (00:35:31) - Athletes Using Exogenous Ketones (00:38:55) - Sponsor: Justworks (00:40:01) - Continuation Of Interview (00:45:04) - Ketones Your Body Produces vs Exogenous Ketones (00:47:00) - Contract With Army (00:48:59) - Glucose Levels & Clearing Out Carbs You Eat (00:58:57) - 7-Day Fast (01:02:35) - Autophagy & Fasting (01:09:52) - Stem Cell Preservation (01:14:51) - Micro-Dosing Links Mentioned: https://twitter.com/bdm_runner Thank You To Our Sponsor: Justworks - makes it simple to hire and manage remote employees across all 50 states; visit JustWorks.com

10-17
01:24:15

Annie Duke: When To Quit, Monkeys vs Pedestals & The Dark Side of Goals

Subscribe & watch on YouTube:https://youtu.be/EtsZ36eaBPc Timestamps: (00:00:00) - Intro (00:00:37) - Start Of Interview (00:01:30) - Annie Duke's Background In Poker (00:03:49) - Growing Up (00:06:11) - How Games Help Your Life (00:09:53) - What Makes A Great Poker Player (00:17:52) - Annie Duke's Role At First Round Capital (00:22:56) - Knowing When To Quit (00:38:39) - Müller-Lyer Illusion (00:49:51) - Sponsor: Linkedin Jobs (00:50:54) - Sponsor: Justworks (00:52:10) - Continuation Of Interview (00:58:17) - Challenges With How We Think (01:02:23) - Problem With Quitting (01:11:00) - Example: Stewart Butterfield, Founder of Slack (01:22:22) - Grit vs Quitting (01:28:56) - "Quitting On Time Feels Like It's Too Early" (01:30:11) - Monkeys vs. Pedestal Framework (01:39:42) - The Great Resignation Links Mentioned: Annie Duke's New Book, QUIT: https://amzn.to/3RQsTwH Thinking In Bets: https://amzn.to/3eqOcHf   Thank you to our sponsors: Linkedin Jobs - helps you find the candidates you want to talk to faster. Post a job for free on linkedin.com/creator Justworks - makes it simple to hire and manage remote employees across all 50 states; visit JustWorks.com  

10-10
01:50:17

Elijah: History of UK Grime, Pirate Radio & The Future of Music

Subscribe & watch on YouTube:https://youtu.be/hXHZLKFpTu8 Timestamps: (00:00:00) - Intro (00:00:27) - Sponsor Break: Sendinblue (00:01:17) - Who Is Elijah? (00:07:10) - Sound System Culture (00:09:13) - What's A Reload? (00:12:26) - Origins of UK Grime (00:16:30) - Controversy of Form 696 (00:27:21) - Pirate Radio (00:31:45) - How Musicians Make Money (00:36:07) - How Much You Get Paid Per Stream (00:38:05) - Industry Standards In Music (00:44:15) - Communities, Artists & Gatekeepers (00:51:49) - Balancing Old & New (00:57:43) - Sponsor Break: Bambee (01:07:46) - Web 3 + Music (01:14:05) - The Yellow Squares Project (01:19:07) - Choosing A Social Media Platform (01:21:06) - The Disadvantage Of Having A Degree (01:25:19) - The Yellow Squares Live Event (01:31:50) - The Doomscroll Formula (01:39:36) - Rinse FM & Y Combinator (01:42:22) - Skepta (01:43:57) - Why Michaela Cole Rejected £1M Netflix Deal (01:46:09) - The Life & Passing Of Jamal Edwards   Link Mentioned https://www.instagram.com/eli1ah/ Infrastructural challenges thread: https://twitter.com/eli1ah/status/1571087605382647809?s=20&t=19lL7kSGUKZ0H3EBFLHtVw   Thank you to our sponsors: Sendinblue - an all-in-one marketing, automation, and email platform empowering small businesses to build stronger customer relationships. Visit sendinblue.com/creator Bambee - get access to your own dedicated HR Manager starting at just $99/month. Visit bambee.com/lab  

09-26
01:58:17

Trung Phan: Backstory, Writing in Public, Twitter Growth & Power of Memes

Watch on YouTube: https://youtu.be/dytmn7fcBxo Timestamps: (00:00:00) - Intro   (00:02:34) - How The Phan Family Got To Canada     (00:07:34) - Trung's Exposure To Writing    (00:11:28) - Twitter: The Good & Bad (00:14:29) - South East Asia To America       (00:24:42) - Anxiety & Writing Publically     (00:27:12) - Growing A Podcast     (00:32:04) - Sponsor: Linkedin Jobs  (00:33:04) - Sponsor: Justworks (00:34:20) - Cringe Test     (00:39:45) - Vanity Metrics & Distraction of Follower Count (00:45:52) - Film Script To TV Show     (00:52:04) - Why Trung Started On Twitter (00:58:10) - Where To Start (00:04:53) - Topic Ideas: Breadth vs. Depth Subscribe & watch on YouTube:https://youtu.be/dytmn7fcBxo Links Mentioned: Trung's newsletter: https://trungphan.substack.com/ Trung's Twitter: https://twitter.com/trungtphan Not Investment Advice Podcast: https://linktr.ee/notinvestmentadvice Thank you to our sponsors: Linkedin Jobs - helps you find the candidates you want to talk to, faster. Post a job for free on linkedin.com/creator JustWorks - makes it simple to hire and manage remote employees across all 50 states; visit JustWorks.com  

09-12
01:11:28

Adrian Aoun, Forward + Sidewalk Labs // Smart Cities + The Future of Healthcare

Adrian Aon is the founder & CEO of Forward. They've raised more than $225mil from the world's leading VCs to "build an insurance-free healthcare system from the ground-up”. Before that, he was the Director of Special Projects for Google's CEO & founder of Sidewalk Labs, the startup at Google tasked with re-inventing cities & sold Wavii to Google for $30mil. Watch on YouTube: https://youtu.be/IwO12HgtWqw Timestamps (00:00:00) - Intro     (00:00:31) - Sponsor: Justworks     (00:03:21) - Sidewalk Labs     (00:11:40) - Director Of Special Projects at Google     (00:15:23) - What Is Forward     (00:18:43) - What Is Wrong With The US Health Care System     (00:22:15) - Life Expectancy In The Bronze Age     (00:24:11) - Sponsor: Bambee (00:25:21) - Sponsor: Linkedin Jobs     (00:26:24) - How US Health Care Can Be Improved (00:33:07) - Using Technology To Improve Health Care     (00:35:45) - What Is The Body Scanner Doing That We Couldn't Do Before (00:42:45) - Prenuvo Whole Body Scan (00:49:28) - Best Way To Go About Health Care     (00:52:59) - Health Care As A Product (00:56:11) - Outro Subscribe & watch on YouTube: https://youtu.be/IwO12HgtWqw Thank you to our sponsors: Linkedin Jobs - helps you find the candidates you want to talk to, faster. Post a job for free on linkedin.com/creator Bambee - get access to your own dedicated HR Manager starting at just $99/month. Visit bambee.com/lab JustWorks - makes it simple to hire and manage remote employees across all 50 states, visit JustWorks.com

08-15
57:07

Kathryn Minshew, The Muse // Future of Work, Attracting Talent + How Job Sites Make Money

Kathryn Minshew is the Founder & CEO at The Muse Subscribe & watch on YouTube:https://youtu.be/ZKOgdHTnKc8 Timestamps: (00:00:00) - Intro (00:00:40) - Sponsor Break: AppSumo (00:01:19) - What Is The Muse (00:05:29) - How Big Is The Muse (00:06:46) - Pay-Per-Click vs Pay-Per-Hire  Business Model (00:11:38) - Hiring Is The More Important Thing (00:16:16) - The Average Cost To Hiring People (00:22:27) - Kathryn’s View about Pallet's Approach (00:29:05) - Sponsor Break: The Economist (00:30:26) - Shift From Office Work To Hybrid + Benefits Of Hybrid Work (00:39:30) - Shift Shock (00:43:39) - One Of The Most Important Element In Career Search (00:48:52) - The Value Of Transparency Between Companies And Employees Links Mentioned https://www.instagram.com/kminshew/ https://twitter.com/kmin Thank you to our sponsors: The Economist - full access to the topics that matter to you and original analysis as events unfold. Start your 30-day trial with The Economist today: economist.com/lab AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands: https://social.appsumo.com/creatorlab  

07-12
58:30

Tiago Forte // Building a Second Brain in Practice + Sustained Behavior Change

Tiago Forte is the creator of Building a Second Brain. Subscribe & watch on YouTube: https://youtu.be/h04N_6tmMeg Timestamps: (00:00:00) – Intro (00:00:40) – Sponsor Break: AppSumo   (00:03:23) - How Second Brain Began     (00:05:49) - Building a Second Brain     (00:13:31) - Multi-Million Dollar Live Courses.     (00:16:23) - What Makes People Have Sustained Behavior Change   (00:24:15) - 4 Steps of C.O.D.E (Capture, Organize, Distil, Express (00:27:08) - 3 stages: 1) Remember 2) Connect 3) Create (00:29:49) – Sponsor Break: The Economist + Linkedin Jobs (00:32:02) - Think Like a Curator     (00:34:30) - Screenshare of Tiago’s System in Action on youtube: https://youtu.be/h04N_6tmMeg?t=2085 (00:49:33) - Designing Notes for Future Self     (00:53:37) – Expression is a chaotic + messy process (no checklist) (00:55:52) - Don’t Start from Scratch Every Time Thank you to our sponsors: The Economist - full access to the topics that matter to you and original analysis as events unfold. Start your 30-day trial with The Economist today: economist.com/lab Linkedin Jobs - helps you find the candidates you want to talk to, faster. Post a job for free on linkedin.com/creator AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands: https://social.appsumo.com/creatorlab Links Mentioned: Tiago's book: https://amzn.to/3zUqgEy Blog post: https://fortelabs.co/blog/basboverview/

06-23
58:38

Sam Corcos, Levels // Metabolic Health, CGM Market & Growing A Health Tech Company

Sam Corcos is the co-founder & CEO of Levels Health Subscribe & watch on YouTube: https://youtu.be/iI331lJkPm0 Timestamps: (00:00:00) Preview (00:00:34) Sponsor - AppSumo (00:01:02) Intro to Sam (00:10:23) Problems Caused by Metabolic Dysfunction (00:15:43) Current Stage of The Company (00:22:49) Alternative Business Model (00:28:47) Product Market Fit (00:39:56) Sponsor: Linkedin Jobs (00:42:17) 10x in Digital Content (00:44:34) Podcasting As A Channel (00:49:17) Partnerships (00:52:36) Transition from CTO to CEO (01:04:30) Time Management + Prioritization Thank you to our sponsors: AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands: https://social.appsumo.com/creatorlab Linkedin Jobs: LinkedIn Jobs helps you find the candidates you want to talk to, faster. Post a job for free on linkedin.com/creator

05-27
01:22:14

Colin Sapire, Beast Health + Nutribullet // Scaling To $500mil & Launching A Physical Product Business

Colin Sapire is the founder of Beast Health & Nutribullet. Watch & subscribe on YouTube: https://youtu.be/lqSfvL7QHRo Timestamps: 0:00:00 - Snippet 0:00:39 - Sponsor: AppSumo 0:01:07 - Intro + Landing In The US 0:07:45 - Origins Of Nutribullet 0:11:21 - Finding A Differentiator + Landing On Pricing 0:13:17 - Reaching Half A Billion Dollars In Revenue 0:15:57 - Transitioning To Beast Nutrition + Getting Kids Interested In Nutrition 0:18:34 - Motivation After A Massive Business Success + Keeping The Hunger Alive 0:23:00 - Designing Product 0:26:27 - Day 1 of Designing New Product 0:30:20 - Creating a Prototype + 3D CAD Model 0:32:10 - 80/20 of launch + growth 0:35:42 - Customer Feedback 0:39:19 - Sponsor Break: Linkedin Jobs 0:40:23 - Lessons From Running The Most Successful Infomercials Of All Time 0:45:07 - Craziest Informercial Day 0:47:24 - Scale of TV advertising + using data 0:51:13 - Understanding ROI of Ad Spend 0:53:37 - Increasing Cost of Facebook & Google Ads 0:59:52 - Home Shopping Channel and China’s Live Shopping App 1:03:27 - International Expansion 1:06:51 - Hiring Good People 1:09:03 - Logistics, outsourcing or keeping fulfillment in-house 1:15:14 - Staying Healthy Thank you to our sponsors: AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands: https://social.appsumo.com/creatorlab Linkedin Jobs: LinkedIn Jobs helps you find the candidates you want to talk to, faster. Post a job for free on linkedin.com/creator

04-28
01:20:14

Ramon van Meer, Alpha Paw // Bootstrapping To $35mil+ Revenue, Buying vs Building + DTC Growth

Ramon is a Dutch immigrant who dropped out of high school before finding an entrepreneurial path.  Most recently he acquired a DTC dog ramp business (Alpha Paw) for $300k + which he's grown to $35mil+ in sales. Previously, he grew a soap opera blog to 30mil+ monthly pageviews before selling it for $9mil. In this conversation you'll learn: – why buy vs build – buying a company with little money down – growth levers to ramp up a DTC ecom business – growing through paid acquisition, influencers, whitelisting, seo + affiliates  – creating a healthy channel mix + managing platform risk – benefits of in-house vs 3rd party logistics Watch + Subscribe on YouTube: https://youtu.be/2DzHRUyI28Q Timestamps: 0:00:00 - Snippet 0:02:27 - Intro + Selling $35mil Worth Of DTC Dog Ramps 0:04:07 - Highschool dropout, business philosophy + 10 figure exit 0:13:04 - Finding Direction 0:16:01 - Finding A Buying An Existing Problem 0:21:35 - Pet Industry 0:23:15 - Finding A Good Business To Buy 0:29:44 - 3PL vs In-House 0:40:02 - Growth Levers To Look Out For When Buying 0:49:23 - Smart Due Diligence 0:52:18 - What To Look For In Google Analytics 0:55:37 - Amazon vs Shopify Split 0:58:40 - Paid Acquisition, Apple Update + Platform Risk 1:07:20 - Budget Allocation + Testing Channels 1:10:17 - Working With Affiliates 1:13:19 - Working With Influencers 1:18:23 - When You Should Work With An Agency 1:21:27 - Whitelisting Strategy 1:24:05 - Partnering With Investors + Funding An Acquisition Ramon's original thread: https://twitter.com/ramonvanmeer/status/1448022919901335552?s=20 Thank you to our sponsors: AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands: https://social.appsumo.com/creatorlab Nord VPN: Grab NordVPN’s Cyber Month Deal. Go to nordvpn.com/clab or use code CLAB to get up to 73% off your NordVPN Plan + a bonus gift

12-16
01:36:30

Afra Tanzeem

💚WATCH>>ᗪOᗯᑎᒪOᗩᗪ>>LINK>👉https://co.fastmovies.org

01-29 Reply

maryam sadr hoseini

l like it

11-26 Reply

ocularmagic

Love the show, keep up the awesome interviews Bilal.

08-08 Reply

aviel eidels

great episode. congratulations Bilal.

08-05 Reply

Cole Damian

thought I commented

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