Ramon van Meer, Alpha Paw // Bootstrapping To $35mil+ Revenue, Buying vs Building + DTC Growth
1Description
Ramon is a Dutch immigrant who dropped out of high school before finding an entrepreneurial path.
Most recently he acquired a DTC dog ramp business (Alpha Paw) for $300k + which he's grown to $35mil+ in sales.
Previously, he grew a soap opera blog to 30mil+ monthly pageviews before selling it for $9mil.
In this conversation you'll learn:
– why buy vs build
– buying a company with little money down
– growth levers to ramp up a DTC ecom business
– growing through paid acquisition, influencers, whitelisting, seo + affiliates
– creating a healthy channel mix + managing platform risk
– benefits of in-house vs 3rd party logistics
Watch + Subscribe on YouTube:
https://youtu.be/2DzHRUyI28Q
Timestamps:
- 0:00:00 - Snippet
- 0:02:27 - Intro + Selling $35mil Worth Of DTC Dog Ramps
- 0:04:07 - Highschool dropout, business philosophy + 10 figure exit
- 0:13:04 - Finding Direction
- 0:16:01 - Finding A Buying An Existing Problem
- 0:21:35 - Pet Industry
- 0:23:15 - Finding A Good Business To Buy
- 0:29:44 - 3PL vs In-House
- 0:40:02 - Growth Levers To Look Out For When Buying
- 0:49:23 - Smart Due Diligence
- 0:52:18 - What To Look For In Google Analytics
- 0:55:37 - Amazon vs Shopify Split
- 0:58:40 - Paid Acquisition, Apple Update + Platform Risk
- 1:07:20 - Budget Allocation + Testing Channels
- 1:10:17 - Working With Affiliates
- 1:13:19 - Working With Influencers
- 1:18:23 - When You Should Work With An Agency
- 1:21:27 - Whitelisting Strategy
- 1:24:05 - Partnering With Investors + Funding An Acquisition
Ramon's original thread:
https://twitter.com/ramonvanmeer/status/1448022919901335552?s=20
Thank you to our sponsors:
AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands:
https://social.appsumo.com/creatorlab
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