Colin Sapire, Beast Health + Nutribullet // Scaling To $500mil & Launching A Physical Product Business
Update: 2022-04-28
Description
Colin Sapire is the founder of Beast Health & Nutribullet.
Watch & subscribe on YouTube:
https://youtu.be/lqSfvL7QHRo
Timestamps:
- 0:00:00 - Snippet
- 0:00:39 - Sponsor: AppSumo
- 0:01:07 - Intro + Landing In The US
- 0:07:45 - Origins Of Nutribullet
- 0:11:21 - Finding A Differentiator + Landing On Pricing
- 0:13:17 - Reaching Half A Billion Dollars In Revenue
- 0:15:57 - Transitioning To Beast Nutrition + Getting Kids Interested In Nutrition
- 0:18:34 - Motivation After A Massive Business Success + Keeping The Hunger Alive
- 0:23:00 - Designing Product
- 0:26:27 - Day 1 of Designing New Product
- 0:30:20 - Creating a Prototype + 3D CAD Model
- 0:32:10 - 80/20 of launch + growth
- 0:35:42 - Customer Feedback
- 0:39:19 - Sponsor Break: Linkedin Jobs
- 0:40:23 - Lessons From Running The Most Successful Infomercials Of All Time
- 0:45:07 - Craziest Informercial Day
- 0:47:24 - Scale of TV advertising + using data
- 0:51:13 - Understanding ROI of Ad Spend
- 0:53:37 - Increasing Cost of Facebook & Google Ads
- 0:59:52 - Home Shopping Channel and China’s Live Shopping App
- 1:03:27 - International Expansion
- 1:06:51 - Hiring Good People
- 1:09:03 - Logistics, outsourcing or keeping fulfillment in-house
- 1:15:14 - Staying Healthy
Thank you to our sponsors:
AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands:
https://social.appsumo.com/creatorlab
Linkedin Jobs:
LinkedIn Jobs helps you find the candidates you want to talk to, faster. Post a job for free on linkedin.com/creator
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