What’s more important—beautiful branding or bold results?In this episode, Bryce Conlan breaks down a crucial but overlooked truth: many dance studios are losing leads because they prioritize pretty over performance. From misleading Canva templates to confusing offers, studio owners often sabotage their own growth without realizing it.You’ll learn why clarity crushes cleverness, how a “bad-looking” ad can outperform a polished one, and the three mindset shifts every serious studio owner must make to scale. Whether you're running Facebook ads or refining your free trial offer, this episode will challenge your assumptions and sharpen your strategy.🎯 This isn’t theory—these insights are drawn from 600+ real-world ad campaigns.Follow + review the show if you’re ready to grow with data, not decoration.
Most studio owners retreat during economic downturns. But the smart ones? They double down—and grow.In this powerful episode, Bryce Conlan reveals why fear-based decisions kill momentum and how visibility is the real currency in uncertain times. You'll hear real stories of studios that grew—dramatically—by zigging while others zagged. Learn the 3 mindset shifts that separate high-performing owners from the rest, why cutting your ad budget is a silent killer, and how to turn existing students into a 50% revenue boost.If you're serious about growth—even in a slow economy—this episode is your roadmap.Follow + review the show to never miss an episode.
What if one five-week offer could bring in 35 new students—even if you think your schedule is full?In this episode, I sit down with Susan Florkiewicz, a veteran studio owner of 37 years, to unpack how her first-ever winter mini session sold out two classes in just 10 days. She shares why she initially doubted it would work, what turned the tide, and how she generated real revenue and re-enrollments without touching her main programs.You’ll hear how she positioned it as a gift-worthy holiday experience, got grandparents excited to purchase, and how she's rethinking her entire enrollment strategy.If you've ever thought, “I don’t have time, space, or staff for anything extra,” you need this episode.Follow + review the show for more real-world growth strategies.
What if the biggest threat to your studio's success isn’t enrollment—but how you manage your money?In this episode, I sit down with studio owner and studio life coach Ginger Haithcox to unpack the real financial struggles dance studio owners face—from not paying themselves to drowning in discount culture. Ginger breaks down the path to building a business that’s peaceful, profitable, and sustainable—even if you're starting with messy books and zero margins.We cover revenue vs. profit, why budgeting isn’t punishment, and how to pay yourself even if your numbers are scary right now. Whether you’re undercharging, over-discounting, or simply stuck in survival mode—this is your wake-up call.Follow + review the show for more grounded, high-impact conversations like this one.
If your dance studio ads aren’t delivering leads, it’s not the algorithm—it’s the content and offer.In this episode, Kristian Altuve (Co-founder & Client Success Lead at Dance Motion Marketing) reveals the two most overlooked elements that make or break studio advertising: scroll-stopping content and irresistible offers. You’ll learn why focusing on kids under 12 is your ad budget’s best friend, how to run a high-impact “Content Day,” and the small copy tweak that slashed lead costs from $40 to $10.Whether you're DIYing ads or working with an agency, these strategies can dramatically improve ROI and save you thousands in wasted spend.Follow + review the show to keep getting real strategies that help your studio grow 🎧
Most dance studios are using templated ads—and paying top dollar—for campaigns that were never built to work long-term. In this episode, Bryce Conlan breaks down the real danger of “set it and forget it” ad strategies, why they stall fast, and what smart studio owners are doing differently.You’ll learn the critical difference between templated and templatized ads, the hidden costs of high-volume vendors, and why customized advertising is the only sustainable path to real ROI.If you’ve ever felt like your ads aren’t connecting—or worse, that they look just like every other studio’s—this is your wake-up call.👉 Follow + review the show for more strategy that actually works.
Most studio owners know they should make follow-up calls—but the phone feels terrifying. What if they say no? What if you feel rejected?In this episode of Dance Studio Advertising, Bryce Conlan unpacks the psychology behind phone fear and shows you how to transform it into your studio’s secret weapon. You'll learn why the phone still works in 2025, how to make calls without feeling pushy, and the three critical moments every studio must call: after a trial converts, doesn’t convert, or no-shows.You’ll also hear a story about a $318,000 contract won by just calling back, and a powerful tip to boost callback rates by 66%.Afraid of the phone? This episode will shift your identity—and your enrollment numbers.👉 Follow + review the show to keep these growth strategies coming.
Most studio owners think they need more students. But what they really need is a strategy that works—and the readiness to implement it. In this episode of Dance Studio Advertising, Bryce Conlan breaks down the myths that hold studios back, the real work growth demands, and the three qualities every successful studio owner shares: coachability, readiness to work, and a long-term vision.Whether you’re running on fumes or aiming to scale, Bryce offers practical insights to help you self-assess and make smarter decisions. He also shares real-world case studies—like how Carissa grew from 69 to 455 dancers in four years—so you know what’s truly possible when you commit.This episode is a wake-up call... and a roadmap.Follow + review the show for weekly growth insights!
Struggling to grow your dance studio? The problem isn’t enrollment—it’s leadership. In this episode, Bryce Conlan reveals the invisible ceiling that caps your studio’s success and why adding more students can actually magnify your problems.You’ll discover the 3-part formula for sustainable growth: grow yourself, grow your people, grow your business. Learn how your personal mission, values, and culture directly shape your team’s behavior, your customer experience, and your long-term results.If you’re constantly solving team drama, feeling burned out, or stuck in the day-to-day, this episode gives you the mindset and tactical shifts to break free.📞 Book your free studio growth strategy call at dancemotionmarketing.com👉 Follow + review the show for more no-fluff strategies that actually move the needle.
If your enrollments feel soft, you're not imagining it. From falling GDP to collapsing container shipments, the early signs of economic slowdown are here—and studio owners are already feeling the squeeze.But here’s the truth: recessions don’t kill studios. Hesitation does.In this episode, Bryce Conlan breaks down the 5 critical moves to recession-proof your dance studio—using strategies forged during the pandemic and proven to drive growth when others pull back. From retention tactics to marketing mindsets, you’ll learn how to position your studio to grow even in uncertain times.Don’t cut the very thing that brings people through your door. Leverage this moment to accelerate, not retreat.Follow + review the show to stay ahead of the curve.
Brittany Thompson didn’t run a sale. She didn’t offer a free trial. She didn’t even write a clever ad.She sent one text message—and 50 dance moms registered their kids that day.In this episode, you’ll hear exactly how she did it. No fluff. No theory. Just a real studio owner who cracked the code on follow-up and built a system that keeps working while others beg for signups.You’ll discover:The exact mindset shift that turned her studio aroundWhy most “dead leads” aren’t dead at all (you just stopped asking)How to build a culture that enrolls for you—even if you’re not watchingIf you’re tired of guessing and ready for numbers that slap, this one’s your wake-up call.🔔 Follow and review the show—because this kind of clarity doesn’t come often.
Fall 2025 has studio owners asking, “What am I doing wrong?” The data says: nothing. You’re swimming against macroeconomic headwinds—families spending less, enrollments down as much as 50% in many markets. In this episode, Bryce reframes your strategy: in a downturn, marketing’s job isn’t always growth—it’s preservation. Build a fortress first, then expand. You’ll learn how to separate micro vs. macro forces (so you stop blaming the wrong thing), reset targets, and deploy “maintenance marketing” that protects revenue while positioning you to capture demand rebounds—especially the January bump that can outperform September. Keywords: dance studio marketing 2025, enrollments down, macro trends vs micro trends, preservation marketing, DMM, trade war and costume pricing, inflation and family spending.Follow + review the show to help more studios hear this—and if you want a tailored plan, book a free Studio Growth Strategy Call at Dance Motion Marketing.
Fall 2025 isn’t business as usual—it’s war for loyalty.In this episode, Bryce Conlan blows the whistle on DropTober—the quiet student exodus that blindsides studios every fall. With enrollments down and parents more selective than ever, your first 90 days with a new family aren’t just important—they’re make-or-break. Bryce unpacks how to choreograph a world-class onboarding experience that builds bulletproof retention before the drop-off ever starts.You’ll learn why moms form long-term judgments in week one, how to build a Ritz-Carlton-level studio experience, and what systems your team must have to keep new families loyal.Don’t just fill your studio—keep it full.Got questions? Get answers at dancemotionmarketing.com/askFollow + review the show to never miss an episode.
At the Energize conference, Bryce Conlan hit the floor with a mic in hand—and studio owners brought the real questions. From struggling ad performance to lead quality, retention pain points to marketing overwhelm, this episode captures the raw concerns dance studio owners are facing right now.You’ll hear candid conversations about:The real ROI of Facebook and Instagram adsWhy free trials aren’t converting—and how to fix itWhat to do when a competitor poaches your dancersLow-cost strategies to boost enrollment fastBryce breaks down what’s working, what’s not, and what to focus on if your marketing feels stuck. If you’ve ever wondered, “Am I the only one dealing with this?”—this episode proves you’re not.🤔 Have a question? Ask it at dancemotionmarketing.com/ask🎧 Follow + review the show if this helped. Share it with a studio owner who needs it.
One wrong hire can quietly derail your entire dance studio.B players — those “good enough” team members who aren’t bad enough to fire — can drain morale, burn out your top talent, and slowly erode your culture.In this episode, I share a real behind-the-scenes story from Dance Motion Marketing about how one B player was creating chaos for our A players… and the hard decision we made to protect our team.You’ll learn:Why fit beats skill every time when hiringHow to spot the early warning signs of a B playerThe immediate steps to protect your A players and your cultureIf you want to keep your best people, this episode is a must-listen.Follow + review the show to never miss a strategy that helps your studio grow with the right team.
What if you could get direct answers to your biggest studio growth questions—fast?In this bonus episode, Bryce shares a major announcement: the launch of the Dance Motion Marketing Hotline. This new tool gives studio owners a simple way to ask questions, get expert input, and unlock resources tailored to their exact needs—whether it’s marketing, retention, finances, or enrollment.You’ll hear the “why” behind this launch, who’s involved, and how it can shortcut your learning curve by tapping into the brain trust behind Dance Motion Marketing. If you've ever had a follow-up question after an episode, this is your next step.🔗 Visit dancemotionmarketing.com/ask to ask your question today.Follow + review the show to stay ahead of the curve.
After one year, thousands of campaigns, and tens of thousands of new dancers enrolled, Bryce Conlan reflects on the 9 deepest lessons Dance Motion Marketing has learned helping studios grow in the last 12 months. This isn’t about flashy wins—it’s about the real, often hard-earned insights that separate struggling studios from thriving ones.You’ll learn why visibility is non-negotiable, why many ads “fail,” and how the most successful studio owners think differently. From summer strategy to enrollment systems and even how AI may be hurting your messaging, this episode connects the dots.Perfect for dance studio owners serious about real growth—and a business that supports your life, not swallows it.🎧 Follow + review the show to never miss a strategy shift.
Dance studios are evolving—and fast. In this episode, Bryce shares his key takeaways from Rhee Gold’s DanceLife Teacher Conference, revealing the real growth levers separating thriving studios from those falling behind.You’ll learn:Why internal miscommunication is silently killing re-enrollmentHow to calculate your marketing ROI (and why most studio owners don’t)The two essential pieces of software every modern studio needsThe hidden danger of staying inside your “studio community bubble”Whether you're overwhelmed by tech or questioning your ad results, this episode gives you clarity and a strategic lens to grow smarter. Don’t get stuck guessing—learn how to see your business clearly and make better decisions.Follow + review the show to stay sharp in a fast-changing industry.
Growth is often sold as the golden ticket for dance studios—more students, more staff, more success. But what if chasing growth is what’s actually holding you back?In this episode, Bryce Conlan challenges the growth-at-all-costs mindset and lays bare the real trade-offs that come with scaling a dance studio. You’ll discover why more dancers doesn’t always mean more freedom (or profit), and how staying small on purpose could be the smartest, most fulfilling move you make.Whether you’re at 80 students or 800, this conversation offers a sharp lens on what growth really costs—and how to choose the right path for your life and studio.🎧 Follow + review the show to never miss an episode.
Overwhelmed, under-supported, and stuck in survival mode? You're not alone. In this episode, Bryce Conlan breaks down the three types of support available to dance studio owners—and why choosing the wrong one can quietly sabotage your growth.Learn the critical difference between community, information, and execution... and how each applies depending on your studio’s current stage. Bryce shares a cautionary tale about “Susan,” a studio owner who chose from desperation instead of intention—and paid the price.This is a must-listen if you’ve ever felt unsure about what kind of help will actually grow your studio.Follow + review the show if you’re serious about sustainable success.