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Description
This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm.
Here, you turn your business into a client-attracting gem and become a high-performing CEO.
About the Host:
Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed.
With her DREAM-PLAN-DO coaching model, her clients scale while transforming into high-performing CEOs of their businesses.
This is what USA Today wrote about this model in the article titled: "How Stairway to Leadership is turning small businesses into high-profit ventures."
"(...) her DREAM-PLAN-DO coaching model, she helps her clients align their mindset, business strategy, and high-performance habits to transform their businesses from an unreliable source of income to a super-productive client-attracting gem. Maggie adds that she uses all her knowledge and experience to help her clients grow their businesses in a strategic and innovative way while supporting them in building a successful business that consistently attracts their ideal clients. She specializes in helping them build a brand that showcases their uniqueness to reach their full potential, becoming the powerful CEO they’re capable of being."
Maggie has over 15 years of experience in corporate leadership in various business domains and coaching. She holds an executive MBA from the Jack Welch Management Institute.
Maggie lives in Toronto, Canada, with her blended family with four kids. She loves spending time in nature, traveling, reading, dancing, good food, and giving back.
To learn more, head to www.stairwaytoleadership.com
To work with Maggie and gain break-through clarity on why your business isn't scaling- schedule a free 50-min consultation https://calendly.com/maggie-s2l/discovery-call
342 Episodes
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In this episode, I talk about 10 powerful ways to attract new clients to your service business that don’t require you to rely solely on Internet marketing. While the online world offers a lot of opportunities and should be part of your marketing strategy, there are plenty of effective offline strategies you can use to grow your client base and make meaningful connections.Whether you want to build stronger relationships, tap into local networks, or diversify your client acquisition tactics, th...
I tackle the biggest misconceptions about business and executive leadership coaching in this Maggie's Moment. This episode is for you if you’ve ever thought coaching is only for struggling businesses or that coaches will tell you what to do without considering your input.Key Myths Debunked:Myth #1: Coaching Is Only for Failing Businesses or ExecutivesCoaching is for anyone looking to grow, improve, and reach their full potential. It works well for start-ups, scale-ups, and mature businesses. ...
This episode explores what it really means to be authentic in business. Authenticity is often misunderstood, especially regarding personal and business branding. It doesn’t mean putting your entire life on display for the world or discussing things that make you uncomfortable. Instead, it’s about being true to your core mission, vision, and values—ensuring they align with who you truly are.Key Takeaways:Being Authentic Doesn’t Mean Oversharing – Many believe that being authentic in business m...
As a small business owner you might have a lot going on:Dealing with clientsResearch & development projects to grow the business;Leading your team.Or maybe even you have more than one business to run. In today's Maggie's Moment, I share my story of juggling multiple priorities and 3 steps to help you move yours forward strategically.And if you need help getting rid of being overwhelmed and refocusing, let's talk. My T.O.P. CEO Performance Enhancer Formula is designed to help service-based...
In this podcast episode, we dive into the reality of being a business owner: it’s not always easy or comfortable. And it requires constant growth and effort. If you’ve ever felt like the weight of responsibility is on your shoulders, this episode is for you.Key Takeaways:Business Ownership Is Not Always Comfortable – Running a business means stepping out of your comfort zone, trying new strategies, and accepting that failure is part of the journey. You can’t just rely on your website or refer...
In today's quick Maggie's Moment, I discuss how you can bring your creative ideas to life without getting overwhelmed by your day-to-day business operations.Key Takeaways:First things first: Get your business running smoothly. To free up your emotional, mental, and time-space, your business needs to operate without you being stuck in the weeds. As a CEO, your role should focus on overseeing the business and strategically guiding it.Create space for creativity. Once your business is streamline...
In this episode, we’re exploring five ways service-based business owners may be unintentionally underserving their clients—and missing opportunities to deliver exceptional value. If you’ve ever wondered why your clients aren’t fully engaged or loyal, this episode will help you uncover some hidden reasons.Key Takeaways:Lazy Marketing Isn’t Serving Your ClientsToo often, business owners rely on generic marketing strategies—like holiday posts and surface-level content—that fail to connect with t...
In today's Maggie's Moment, we’re tackling some of the most common myths that small business owners believe—and how these limiting beliefs can hold back the growth of your business.Key Takeaways:“No one can do it better than me” – Many business owners fall into the trap of believing that no one can match their expertise or dedication. While it’s true that you’re passionate about your business, this mindset prevents you from delegating, hiring, training, and empowering others to take on some o...
In today's episode, we dive into the subtle (and not-so-subtle) signs that your team might be underperforming. If you're a small business owner or team leader, this episode is a must-listen for identifying the root causes of your team's productivity challenges.Key Takeaways:Basic and Repetitive Mistakes – Are small errors piling up? These could be signals that your team isn’t engaged or focused on their work.Gossip and Lack of Accountability – If your team is more interested in pointing finge...
In today's Maggie's Moment, I dive into a personal story about how I transformed a low-performing team into a high-performing powerhouse—while saving the company $250K in the process. I’ll share the key lessons I learned about the power of well-structured meetings and how they played a pivotal role in turning things around.I also break down a basic meeting structure that any small business can implement to start seeing real results. Whether you're struggling with team performance or want to s...
In this episode, we discuss the 5 telltale signs that your business operations may be in trouble and need immediate attention. As a service-based business owner, growth is exciting, but it can also create challenges behind the scenes that you may not even notice until it’s too late. I break down the signs that your business operations need a serious overhaul and offer practical solutions to get things back on track.Here’s what you'll learn about:Forgetting to Invoice ClientsAre you leavi...
In Today's Maggie's Moment, you'll learn about five hidden costs of poor communication in your small business, such as:Unnecessary additional work falling on you and your teamClient service issues and escalation of those leading to more complaintsBusiness improvements gone wrongLower team productivity and moraleTime and energy spent elsewhere instead of focusing on growing and achieving business goalsMake sure you listen to this bonus podcast (less than 5 minutes) to learn how to fix poor com...
In this episode, we’re diving into the 5 most common mistakes service-based business owners make in their sales conversations that are costing them clients. If you’ve been struggling to convert leads into paying clients, it’s time to rethink your approach, and this episode will help you with that. Inside I'm breaking down the reasons why your sales conversations aren’t closing deals and what you can do to fix them so you can start signing more clients with ease.Here’s what we cover:...
September is here. I like to think of this time as a mini New Year. An opportunity to reset, finish the year strong and set yourself up for even stronger next year.In today's Maggie's Moment, I am sharing a quick and simple exercise that will help you figure out what to focus on in your business for the next 3.5 months to lead it to the next level.To work with me in a private coaching container, book a sales call here - https://calendly.com/maggie-s2l/discovery-call
With today's episode, I kick off a five-part series focused on marketing. I talk about five indicators that will show you, your marketing may be ineffective, such as:Lack of referralsWeak online presenceLow engagementFew inquiriesAttracting the wrong clients.You'll learn how to troubleshoot each one and understand how important messaging is.The episode aims to help service-based business owners evaluate and improve their marketing strategies to better attract and convert potential client...
Lack of a comprehensive strategic plan might be the reason why you've been struggling to scale your business successfully.A plan that would create a path for attracting enough new clients to scale whiledelivering your offers to them at the highest level without growth-related disruptions. Since the new fiscal year has started for some businesses or is coming soon for the rest, today's Magie's Moment talks about the challenges you can prevent by investing your time and effort to create a ...
In this episode, we'll dive into the crucial mindset shift that every small service-based business owner needs to make to achieve their next big goal—especially if it's something you've never done before. We explore how cultivating a strong belief in your business success is not just about hoping or wishing for it but expecting it with certainty.Key Topics Covered:Building Your CEO Identity:Discover how to step into the identity of the CEO who has already achieved the results you desire.Under...
In today's Maggie's Moment, I dive into the story of a client who embodies the classic high-achiever dilemma. Despite not needing to push their business at full throttle, they found themselves trying to do it all—running their business at maximum capacity while also managing a personal matter that demanded their full attention. The result? Complete exhaustion.They came to me desperate for a solution. I share how we navigated the balance between ambition and sustainability without sacrificing ...
In my latest podcast episode, "8 Reasons Why You Wouldn't Want a Business Coach for Your Service Business," I take a playful, yet insightful, approach to the common hesitations service-based business owners have about hiring a coach. Instead of the usual pitch on why you should have a business coach, I flip the script to explore the reasons why some might hesitate.From the fear of stepping outside of your comfort zone to change things up to the misconception that you can figure it all out on ...
Whether you're preparing to hire your first help or you have a team and hired before, today's Maggie's Moment is for you. The cost of bad hires isn't just wasted time, energy, and money of bringing someone on board who doesn't work out. It's also damage to our brand reputation and unhappy clients that a wrong person in the wrong position can cause. Not to mention the negative effect on other team member's morale and effectiveness. In today's bonus episode, I cover 3 things every small service...
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