EP # 164 - 5 Most Telling Indicators Your Marketing Needs a Makeover
Description
With today's episode, I kick off a five-part series focused on marketing.
I talk about five indicators that will show you, your marketing may be ineffective, such as:
- Lack of referrals
- Weak online presence
- Low engagement
- Few inquiries
- Attracting the wrong clients.
You'll learn how to troubleshoot each one and understand how important messaging is.
The episode aims to help service-based business owners evaluate and improve their marketing strategies to better attract and convert potential clients.
If you'd like to receive free resources with 50+ strategies sot increase your visibility, e-mail me at magge@stairwaytoleadership.com
And if you're ready to give your marketing a thorough makeover to make it strategically and consistently attract and convert only your ideal clients, book a sales call with me here https://calendly.com/maggie-s2l/discovery-call
Key Timestamps:
Introduction to the Episode (00:00:01 )
Maggie introduces herself and the purpose of the podcast series on marketing.
Announcement of Series Start (00:01:36 )
Details about the five-part series beginning on August 30th, coinciding with her son's birthday.
Definition of Marketing (00:02:40 )
Maggie explains marketing as getting messages to ideal clients and building relationships.
Ineffective Networking (00:05:05 )
Discusses the first indication of ineffective marketing: lack of referrals from networking efforts.
Online Presence Issues (00:06:12 )
The second indication is a weak online presence, including low social media engagement and website visits.
Troubleshooting Online Presence (00:07:34 )
Maggie provides four pointers for improving online marketing effectiveness.
Lack of Engagement (00:10:54 )
The third indicator is low engagement despite having followers, signaling ineffective messaging.
No Inquiries from Audience (00:12:03 )
The fourth indicator is having followers but no inquiries about services, indicating a need for better marketing.
Inquiries from Non-Ideal Clients (00:14:16 )
The fifth indication is receiving inquiries from clients who are not a good fit, highlighting messaging issues.
Importance of Messaging (00:15:45 )
Maggie emphasizes the significance of clear and compelling messaging for effective marketing.