Claim OwnershipElevate Your Direct Sales Business with Kelly Northcott
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Elevate Your Direct Sales Business with Kelly Northcott is your one-stop listen for all the ways to create a successful direct sales business that you love. With over 20 years of experience in direct sales, Kelly will show you how to lean into your systems and tools while developing the mindset needed to build loyal customer relationships and highly productive teams. Direct sales is not a numbers game. It’s a relationship business. Using Kelly’s systems to strengthen your connections will give you the business you want, the productive and engaged team you desire, and the freedom to spend your time with family instead of feeling like you need to be working 24/7. Subscribe now so that you don’t miss any of it!
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I re-recorded this episode to go deeper into my story and share more tips and lessons with you. In this episode, I share my story and lessons from being a top producer and leader in three different direct sales companies. You’ll hear: How treating my business like a part-time job helped me build quicklyThe recruiting mistake that got me awards but also burned me outHow changing me and my mindset changed everything in my businessHow I almost quit after an incentive trip and what sa...
This episode will help you set bigger goals for next year. In this episode, I’m walking you through: How the energy you’re in when you set your goal determines how aligned you are with your goals Why I didn’t feel lit up about my business last year, even though everything looked “fine” on paperHow the stories you tell yourself about one area of your life impact all areas of itTwo big mistakes direct sellers make when setting goals (and how to avoid both of them)The definition of authent...
This episode walks you through a second breakthrough I had this year, and this is significant for you if you feel like you’re doing everything right and still aren’t seeing results. In this one, I’m talking about my physical health and how I lost more weight in six months than I have in decades. This breakthrough came from learning how to: Ask for help (from someone who actually understood what I needed)Receive support without resisting it, modifying it, or minimizing itPrioritize mysel...
If you’re listening to this podcast, you want to make money, and in this episode, I break down how having consistent $1,000 a month in sales as your baseline will benefit your business. I also talk about how training your team to have $1,000 months will benefit your business and your team culture. You’ll learn: Why a $1K month is the sweet spot for direct sellersThe benefits you’ll receive when you strive for consistent $1K monthsWhat your calendar and activities would look like t...
In this three-part mini-series, I’m walking you through the three areas of life where I made the most progress in 2025, the lessons that made that exponential growth possible, and how you can apply the lessons to your business. In this episode, I’m sharing how I healed from deep emotional grief after losing both my mom and my dog, and what finally lifted the emotional fog I didn’t even realize I was still carrying. I’m telling the whole story, including: What happened after my mom passed, and...
We’re wrapping up the series on why so many people say no by talking about how to get more yeses. In this episode, I explain: Why collecting nos isn’t helpful (even if it sounds like a good idea).How to get more yeses without posting more, copying and pasting messages, or sounding spammy.What a good offer actually is (and how most direct sellers are missing this step).Why your energy and your love for your business make all the difference.How to make clear, compelling offers that attrac...
If you stay in this business long enough, you're going to hear a lot of nos, even from your friends and family. In this episode, we’re talking about how to stop taking no personally because if you make every one of them mean something about you, it’s going to be really hard to keep going. You’ve probably been told “it’s not personal,” and that might feel true sometimes, but sometimes it still stings, especially when the person saying no is someone you know, or when you’ve put time and energy ...
This episode continues the series where I’m answering the question, “Why am I getting so many nos?” It’s a big answer, and we’re going to unpack it from several different angles—starting with the decision process that every buyer goes through. Once you understand this process, you’ll stop taking the nos personally, you’ll stay in the game longer, and you’ll get more yeses. We’ll talk about: The four-step decision process that everyone goes through before they say yes.How and why “no” is part ...
In this episode, we're getting into the nuts and bolts of how to get people's contact information at events so you can follow up, build relationships, and get sales down the line. Whether you're doing vendor events, online parties, or in-person workshops, your top priority should be collecting contact info. Because if you can’t follow up, you’re leaving sales and future business on the table. Most training just tells you to use a drawing slip or a contact form, but I’m breaking down the why, ...
In this episode, we’re talking about how to be more intentional with your direct sales business by creating a business bucket list. This isn’t about setting exit plans or walking away from your business. It’s about making the most of your business while you still have it, so whenever the time comes to move on, whether it’s next year or 20 years from now, you do it with a sense of completion, not regret. Doing this will allow you to be more intentional about your business, help you set bigger ...
This is busy season, and when you start looking, you’ll find lots of opportunities for your business as well as your personal life, and it’s easy to overcommit or tempting to say yes to things that won’t help you reach your goals. Every yes is a no to something else. Saying yes to one vendor event means that you’re saying no to another vendor or party that day. In this episode, I’m sharing the system I used to make decisions in my business, especially during the busy season. We’ll...
In this episode, I’m walking you through the core concepts behind The Message Method and why it’s the one thing every direct seller should be doing. If you’ve ever felt frustrated that no one responds to your posts or engages with your content, this episode is going to explain why and what to do about it. You’ll learn why great content isn’t enough, why most people don’t take the first step (even if they’re interested), and how to build a system that puts you in control of your business. In t...
In this episode of the Stop Doing That, Do This Instead series, we’re talking about something that all direct sellers need to hear at some point in their business, and that’s waiting for people to come to them. Posting consistently, sharing specials, and talking about your business are great, but they’re not enough to get you the results you want. People aren’t going to reach out to you. They’ll rarely even engage with your business content. It’s not personal, and it’s not just related ...
If your content could be posted by anyone else in your company without changing a word, it’s not helping you—it’s helping them. In this episode, we’re diving into the problems with using generic content (even if it looks good), how it’s hurting your business, and what to do instead to build trust, connection, and long-term success. Generic content hurts your business because: It creates a connection with your products and your company, not with you.When you post it, it could actually be warmi...
In this episode, I give you an alternative to asking your friends and family to help you reach your goals. It's the next installment of the Stop Doing That—Do This Instead series, and the "do this instead" is something all direct sellers should do. Telling people you've been challenged or that you have a big goal will get you results because even bad practices work if you do them often enough, but the cost is bigger than the rewards, especially in the long run. In this episode, I explai...
We’re continuing our Stop Doing This—Do This Instead series, and in this episode, we’re tackling one of the most common (and cringiest) direct sales habits: cold messaging. You might know them as “hey girl” messages. No one wants to send cold messages, and I don’t think anyone is saying to her team, “Send this message to everyone you know, even if you haven’t talked to them in years.” I think this is another example of the training gap that’s happening in direct sales right now. H...
This is the first episode in a new series called Stop Doing This and Do This Instead, and we’re kicking it off with something that seems harmless but can quietly sabotage your business: blindly copying what other direct sellers are doing. Just because someone is getting results doesn’t mean their strategy is the right fit for your business right now. Your business might be in a completely different stage, or they might be doing a whole bunch of other things you don’t see behind the scenes. In...
It’s harder than ever for direct sellers to build a successful business, especially for the direct seller who is building a part-time business, and most direct sellers aren’t seeing the sales or growth they used to. This decline in numbers is mainly because there’s a serious training gap in the industry. Direct sales is a simple business, but it isn’t a skill-less business. You can’t copy and paste your way to success, and posting more content won’t change your numbers because the algor...
We’ve spent the last few episodes talking about your business ecosystem, and in this one, we’re putting it all together. This episode is about how to guide someone through the entire customer lifecycle—from contact to customer to repeat buyer and beyond—using systems that are simple, intentional, and actually work. Here’s what we cover: What the customer lifecycle looks like in a direct sales business.How to serve people at every stage of the lifecycle without being spammy.Why most of your co...
In this episode, we’re talking about the front half of your ecosystem: customer acquisition, and how it is the key to your success. If social media is your only tool for getting new customers, you’re business is probably stagnant, or it could even be going backwards. The algorithm isn’t designed to help you build a business. And while social media can support your growth, it can’t be your entire strategy. Customers have a lifecycle, and over time, they buy less and less. You need to exp...
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