Elite Marketing Tips Podcast

Mark Morris is one solid dude. We've known each other for a little over a year and keep crossing paths, catching up and following each others' businesses. He's an established author but helps people figure out how to author their OWN books, along with launching blogs, coaching, character branding, storytelling, and everything else that goes into creating your unique branding DNA. Find him anywhere online by searching for 'Mark R. Morris Jr', and set up a free 30-minute consultation with him. Enjoy the listen. 

On this episode I get the chance to chat with Dr. Denise Dennis, whose mission is to help people automate a lot of their business and marketing process. Since we're both huge automation nerds, we end up having a lot to talk about! Her career dropped her into marketing after getting a degree in Organizational Psychology, and having the ability to get into peoples' heads to help lead them to success just naturally went this direction. She's always done leadership coaching and has helped lots of people get a handle on scaling their business. We talk about the massive shifts to online meeting, how the pandemic's affected marketing on the whole, what alliances have been strengthened, and even a really awesome insight at the end that should bring you some perspective. You might have deviated from your marketing roots, so listen in to see if you're still on track. Find Dr. Denise anywhere online under the handle @drdenisedennis and find out what you can automate in your business by going to automate25things.com and download her free PDF. Let's jump in now. 

Previous guest, fellow podcast host and marketing expert Sidd Masand joined me to talk about how he's applied marketing to his YouTube channel called Rock n Roll True Stories. Last time on By Podcasters, For Podcasters, we alked about the mechanics of how he built his channel but this time we talk about the marketing behind the message. He had worked for seven years as a project manager but realized he was kinda marketing by way of his normal everyday work. Channeling those skills into building Youtube channels gave him a huge edge over other content creators. Looking back on his history, he shares what tactics he's picked up about marketing on YouTube, and how the platform itself has modified itself to look omre like the other social media platforms. Sidd knows his stuff about monetizing a Youtube channel, and has tips about how to market and monetize your channel. Find Sidd at Rock and Roll True Stories on Youtube, and if you've got questions, reach out. He's one of the good guys and he'll respond. Let's jump into the show now. 

Caelan Huntress helps entrepreneurs to get their message out into the world. For people with a broken marketing message, he helps translate chaos into consistency. Got his background in designing Wordpress websites, but now he focuses on the strategy of helping people know exactly what actions they need to take to have a succesful business. He shares with me what he's learned over the years, and how we've moved away from volume of content, but now we're focused on the changes that solid SEO brings. We've moved away from who's the most popular, and now we search for who we trust the most. Now is definitely the time where micro actions can have macro results. Find out more about Caelan and get a handle on your marketing by going to marketingautomationplanner.com. Let's jump in now. 

The first time I got introduced to today's guest I was like: I love this company's name. Yank and Limey, based right here in St. Louis is a full service marketing and ad agency. But they take their work a step further than other agencies. Paul Gassett told me a couple stories of how when they were asked for a design for a new sign, they realized the client needed to do some deep work on the image they had inside their store, before they even thought about getting an awesome sign to draw more people in. He's learned over the years the importance of being brave enough to do what no one else is doing, and shares that wisdom earned from decades of experience in the marketing space. He's one of the few people who are still doing what he majored in in college, so expect some deep learning about marketing, and a really powerful way to stay relevant even during chaotic times. The company motto is: our business is helping you get the most with yours. And you can believe they have the skill to do that. Check out yankandlimey.com to learn more about the company, or you can even call up The Yank at 314-378-5863. Let's jump in now. 

Keith Monaghan is a solopreneur that helps clients with marketing and research. From marketing campaigns, market research, customer psychology and anything else in the spectrum. Moving to the Bay Area from Los Angeles in the late 90s during the dotcom boom, websites were a big thing. So he jumped in and got his first job in tech. With his background as a great communicator he became the go-to liaison to engineers and management, and became a great person to grow into email marketing. That blend has carried him through to today. The wild journey in between is where character is developed and you find your true calling. Keith's found his. Marketing's changed a ton since he started, from a time when most people didn't have internet or smartphones, til now when we're steeped in tech everywhere we go. We talk about how the internet helps bring like-minded people together, and how it's gotten a lot easier to 'find your tribe' using tech that's ubiquitous today. Find out what Keith's hard-earned lesson is at the end of this episode. After listening, find Keith at readeasyemail.com to find out more about him, marketing, or his book. Enjoy the listen. 

Today's guest is Dustin Miller, Polyinnovator, and this is one high energy guy. His excitement is contagious. A big part of what he does with marketing is being everywehre all at the same time on social media. His approach is to systematize everything as much as possible, and to date he's developed a strategy to bang out 107 pieces of repurposed content. LinkedIn, Facebook, Instagram, Pinterest, Videos, PDFs and all kinds of other media. I'm amazed this guy doesn't have a head full of gray hair by now! Dustin's a big mover, fellowe podcast host and tool nerd, and we're already planning to have another episode to pick up where we left off. If you want to talk with Dustin about how to manage your content and find more about how he's doing it, find him literally anywhere online under the handle @polyinnovator, or his website, polyinnovator.space. We ran a little late today so let's jump into the action. 

Jennie Wright and her partner founded their marketing company in 2012, and with her background in retail she had some things happen that made her realize she had a knack for marketing. The catalyst was a hard conversation that her boss had with her about her performance. But then he decided to take her under his wing and shadow her on her sales and marketing tactics. And she's learned a ton. Fast forward to now, and she's a staunch advocate for building relationships while being mindful that these days, peoples' attention spans are incredibly short. But these aren't opposing goals, you can actually pursue both of these by having a short term and a long term game in mind. There's a lot to unpack in here, and a really cool marketing tip at the end. After listening find her on jenniewright.com, and take her regular challenge at jenniewright.com/challenge. Also listen to the podcast she co-hosts called 'System to THRIVE. We're starting off talking a little about parenting and then we'll get to the marketing stuff. Let's get going. 

Got the chance to talk to Swire Ho today and find out what he's got going on with his company, Garuda Promo. We often think that promotional products are just cheap throwaway items that you get at conferences that last a few days before they're used up. And I mean, there are plenty of products like that out there. But Swire's mission is different: incredibly high quality products for the purpose of helping build deep relationships with people. Each item that you gift a previous, current or future client is something that they should really enjoy, and have a constant reminder of the kind of relationship that's being forged between them and you personally. Listen in for tips about what he's learned about marketing, and how it's not random chance that makes you go 'viral' with promotional marketing. Find Swire at garudapromo.com, or under the hashtag #thepromoguy. Swire and I are already chatting so come on in and join us. 

Wow, right off the bat I realized today's guest shoots from the hip and distinguishes himself in a sector that's usually full of posers. Bharat Kanodia is the owner of Veristrat and founder of the What's It Worth YouTube channel. He shared with me how he wasted half a million dollars on ineffective marketing. He decided one day: enough of this crap, I'm doing it different. The result? Posting on YouTube. Instead of creating a bunch of watered down content, he focused on creating high quality videos that speak to particular problems his current and future clients were having, in a way that they understand. Instead of throwing out a bunch of buzzwords to look like he knows what he's talking about, he actually demonstrates it by meeting people at their level. Bharat's company helps other companies figure out their valuation so they know where to make adjustments, but if you check out his YouTube channel you might learn a thing or twelve about marketing. Head over to the YouTube channel at https://www.youtube.com/c/whatsitworth/ to learn more. In the meantime, keep listening to hear about his half-million dollar lesson, and the Elite Marketing Tip he has at the end. 

Fellow entrepreneur and podcast host Matt Sodnicar's company started as a hobby. Warm Front makes a variety of chest warming apparel for skiiers and cyclers to keep them just warm enough to enjoy the sport. And as a resident of Colorado, he knows the importance of this. Starting his career off as a software engineer, he realized he really wanted to be in front of people in a sales and marketing capacity. Learning how to craft messages and marketing a product later became a matter of necessity. Today's chat, we talked about how you can make use of being small by having your messaging tuned to the idea of handmade, bespoke solutions, whether you're producing a product or providing a service. And he has a really awesome marketing tip for you at the end. If you're feeling the nip of weather setting in and you're getting chilly, find Matt at thewarmfront.com, email him at matt@thewarmfront.com or find him on LinkedIn. It's kinda cold out in the truck today so lemme warm up my fingers here and we can get started. 

Let's face it: there's a lot of boring marketing out there. Sometimes it's just a bunch of buzzword soup. But marketing can actually be fun! And enjoyable! And today's guest helps you figure out how to tap your potential and do just that. Jenn Donovan started off her career in law, but one night over way too much wine, she and a friend decided to start a retail business. A short time later, it was successful enough that it sold. The rest, as they say, is history. She realized she could impact a lot of people by teaching them how to market their own businesses to become a lot more profitable. She's not only doing that, but also manages a Facebook group boasting over 300,000 members. Every day she's getting a chance to apply her skills to impact peoples' lives at scale. You can too. Find her on LinkedIn or on Instagram under the name @smallbusinessmadesimple. Let's hop into the talk now. 

Hold onto your hats, we're gonna learn about PR today. Talking with Tracy Lamourie today about the importance of getting your message out to the right people, at the right time. And it's funny, because a lot of solopreneurs think that they don't have a story anyone wants to hear, but guess what: they're wrong! She shared a story about a young lady who ended up getting quoted in a big publication and it resulted in her business taking off. Tracy's key phrase near the beginning of the show was 'LIfe's a Pitch'. 'With a 'P'' she says, in case you're hearing me wrong. But it really is. The more you get yourself out there, and be yourself, the more likely you'll find the people that vibe with you. This is a fast paced conversation, so after listening, if you're ready to see what this crazy red haired girl can do for you, head over to lamouriemedia.com or find her on instagram @tracylamourieprmedia. Conversation's happening... right now! 

Ever work with someone who's just kinda... I don't know. They talk a lot, they don't listen, they're always self-focused and overbearing? Annoying. Yeah that's the word. And in a corporate environment, these kind of people can lead to the culture of an entire company going that direction too. Unless you've got a guy like today's guest helping out. Bob Musial is the founder of Street Smart Biz Dev, and on this episode of Elite Marketing Tips we talk about his journey in marketing and how things have changed over the years. Social media of course has had a huge impact in how we communicate, but more than that, it's basically changed our brain structure. Now that we live in a world of people with the scientifically proven attention spans of less than a goldfish, we have a choice: be reactive, or be proactive. When it comes to building credibility, trust and value, there are some tactics that help you stand out when everybody else is running around trying to stay relevant. Bob's a solid guy, and if you want to reach out to him after the episode, find him on LinkedIn. Open networker, easy to contact. Keep listening and let's learn together. 

Kathleen Celmins literally started her company AmplifiedNOW in August 2020. In that short time, she's learned a ton about herself and the market at large. The main thing: video is incredibly important for small and large business owners. But once you go that direction, there's an easy trap to fall into. Most marketing agencies look at a bunch of metrics that show whether you're going 'viral'. But her approach? Don't focus on that. At all. Throw all those metrics out the window and focus on a different one: scalability. How easy can you reuse a video or repurpose content into smaller pieces to not only save time but create more sales? That's how she helps. Today's talk is packed full of tips for marketers and business owners, and if you're anything like me, you'll come away with some good ideas. If you'd like to reach out to Kathleen, find her website at amplifiednow.com, and at @kathleencelmins all over social media. Also check out her free course at amplifiednow.com/course. Let's see what she has in store for us today.