Previous guest, fellow podcast host and marketing expert Sidd Masand joined me to talk about how he's applied marketing to his YouTube channel called Rock n Roll True Stories. Last time on By Podcasters, For Podcasters, we alked about the mechanics of how he built his channel but this time we talk about the marketing behind the message. He had worked for seven years as a project manager but realized he was kinda marketing by way of his normal everyday work. Channeling those skills into building Youtube channels gave him a huge edge over other content creators. Looking back on his history, he shares what tactics he's picked up about marketing on YouTube, and how the platform itself has modified itself to look omre like the other social media platforms. Sidd knows his stuff about monetizing a Youtube channel, and has tips about how to market and monetize your channel. Find Sidd at Rock and Roll True Stories on Youtube, and if you've got questions, reach out. He's one of the good guys and he'll respond. Let's jump into the show now.