Ever work with someone who's just kinda... I don't know. They talk a lot, they don't listen, they're always self-focused and overbearing? Annoying. Yeah that's the word. And in a corporate environment, these kind of people can lead to the culture of an entire company going that direction too. Unless you've got a guy like today's guest helping out. Bob Musial is the founder of Street Smart Biz Dev, and on this episode of Elite Marketing Tips we talk about his journey in marketing and how things have changed over the years. Social media of course has had a huge impact in how we communicate, but more than that, it's basically changed our brain structure. Now that we live in a world of people with the scientifically proven attention spans of less than a goldfish, we have a choice: be reactive, or be proactive. When it comes to building credibility, trust and value, there are some tactics that help you stand out when everybody else is running around trying to stay relevant. Bob's a solid guy, and if you want to reach out to him after the episode, find him on LinkedIn. Open networker, easy to contact. Keep listening and let's learn together.