Claim OwnershipFIR on Higher Education
Subscribed: 5Played: 16
Subscribe
Description
From recruiting students to getting media coverage, higher education faces unique communication challenges. Kevin Anselmo reports the news and conducts interviews with thought leaders in this bi-weekly podcast.
38 Episodes
Reverse
How can professors – regardless of field – be more creative? What are ways to use digital communications tools to enhance the student experience? How can professors become co-creators in the learning process with their students? How do we prepare students for jobs that don’t exist in the future due to advances in technology? These... Continue Reading →
The post FIR on Higher Education #67: How Professors Can Use Comms Tools to Enhance the Student Experience appeared first on FIR Podcast Network.
Communicating research visually can be challenging. I have struggled to find really compelling examples of academics / researchers who are effective at using Instagram to communicate research. I was therefore grateful to come across the world of Paige Jarreau, a science communication specialist for the Louisiana State College of Science and previously a postdoctoral researcher studying and teaching science communication. She also leads Instagram training workshops, and on episode 66 of FIR on Higher Education, I interviewed her to discuss best practice and tips to consider.Continue Reading →
The post FIR on Higher Education #66: Perhaps You Should Communicate Your Research via Instagram? appeared first on FIR Podcast Network.
An academic, researcher or expert's bio is important real estate that often times is neglected. A compelling bio can go a long way towards supporting strategic goals, both at the individual and organizational levels. On episode 65 of FIR on Higher Education, I highlight common mistakes to avoid and interesting examples to consider.Continue Reading →
The post FIR on Higher Education #65: Perhaps It’s Time to Revamp Your Bio? appeared first on FIR Podcast Network.
How do you communicate complex ideas via video? If you are a researcher or communicator, perhaps this is a question on your mind. On episode 64 of the FIR on Higher Education podcast, guest Jonathan Ezer offers advice on how to communicate your research via video.Continue Reading →
The post FIR on Higher Education 64: Communicating Research via Video appeared first on FIR Podcast Network.
This short episode is an update about FIR on Higher Education. In summary, FIR on Higher Education is going on a bit of a hiatus for the next few months. I share a bit of the rationale on this episode. If you don’t care about that, but are interested in accessing content focused on higher education marketing / communications, then I encourage you to access any of the 63 previous episodes of the podcast. The majority of these episodes are evergreen - they consist primarily of interviews with different experts sharing their thoughts on various aspects of higher education marketing and communications.Continue Reading →
The post FIR on Higher Education – Update appeared first on FIR Podcast Network.
Has your school integrated a marketing automation program? If not, or if you have not been successful with your marketing automation efforts, you will want to listen to the insights from Christie Campbell, Associate Vice President of Marketing at St. Edward’s University. Christie spear-headed St. Edward’s marketing automation program two years ago. This year, St.... Continue Reading →
The post FIR on Higher Education #63: How to Integrate Marketing Automation at your School appeared first on FIR Podcast Network.
Have you dabbled with Medium, the online publishing tool owned by Twitter? Not happy with your success? If that is the case for you and you want to discover how to change this narrative, then you will want to listen to episode 62 of FIR on Higher Education. My guests are two marketing / communications professionals from Gettysburg College: Carina Sitkus and Paul Redfern. Gettysburg College has been quite successful using Medium, and Paul and Carina share the tactics and strategies that have helped fuel such success.Continue Reading →
The post FIR on Higher Education #62: How Gettysburg College Increased Its Visibility Through Medium appeared first on FIR Podcast Network.
On the FIR on Higher Education podcast, we have discussed how a podcast can be used in higher education to support big-picture objectives. We focused on using podcasts for events (with Donna Papacosta on episode 50) and how a podcast can be used to communicate research to a broader audience (with Chris Rose from the... Continue Reading →
The post FIR on Higher Education #61: Using a Podcast to Sell a Course appeared first on FIR Podcast Network.
James Henderson, a professor at IMD and a member of the management team responsible for programs and innovation, provided the inside story about the Global Leader Index, a compelling example of an effective lead magnet.Continue Reading →
The post FIR on Higher Education #60: How to Create a Compelling Lead Magnet to Support Lead Generation appeared first on FIR Podcast Network.
The success of a PR program hinges on monitoring. We need to have the tools in place to know not only what is being said about our brand, but also what is being communicated about our industries, competitors and audiences. We then need to have the appropriate systems to share intelligence with our different stakeholders,... Continue Reading →
The post FIR on Higher Education #59: How to Think Through Your Media Monitoring appeared first on FIR Podcast Network.
As the Edelman Trust Barometer details, the public in general is skeptical about messages coming from PR professionals or senior leadership. However, employees and subject matter experts are trusted, according to the Edelman survey. It should therefore be incumbent on schools, centers and institutions overall to develop employee advocacy programs. Communications expert Shel Holtz discusses this topic on episode 58 of FIR of Higher Education.Continue Reading →
The post FIR on Higher Education #58: Shel Holtz on Developing Employee Advocacy Programs appeared first on FIR Podcast Network.
There are many factors that motivate researchers. From my years working in higher education communications, I believe that "impact" is one of the key motivators. This impact is measured in several different ways. On episode 57 of FIR on Higher Education, I talk about this topic with Charlie Rapple and Melinda Kenneway, co-founders of Kudos, a web-based service that helps researchers and their institutions and funders maximize the visibility and impact of their published articles.Continue Reading →
The post FIR on Higher Education 57: How to Generate Research Impact appeared first on FIR Podcast Network.
Ken Starr, the recently ousted president of Baylor University following an investigation into the mishandling of sexual assault at the school, and his media adviser Merrie Spaeth, founder of Spaeth Communications, mis-handled a media interview in a number of ways. This mishandling became a story in itself. On episode 56 of FIR on Higher Education, host Kevin Anselmo and guest Greg Brooks, Principal of the West Third Group, break down this interview.Continue Reading →
The post FIR on Higher Education #56: Lessons from a Media Interview Debacle appeared first on FIR Podcast Network.
Are you confident in what your institution’s key messaging entails? Can you summarize it in a simple, clear and jargon free way to your different audiences? What about within your department? Do you know why the department for which you work exists? Do others know? These are among the questions we will address on episode 55 of FIR on Higher Education.Continue Reading →
The post FIR on Higher Education 55: Steps to Consider in Conducting a Strategic Communications Review appeared first on FIR Podcast Network.
The book publishing world has undergone massive disruption in recent years. This presents challenges and opportunities for book authors. Many academics are writing books, and communicators directly or indirectly, can provide support. On episode 55 of FIR on Higher Education, Oral Roberts University Professor David Burkus discusses his experiences writing two different books.Continue Reading →
The post FIR on Higher Education #54: Professor David Burkus on How to Market Your Book appeared first on FIR Podcast Network.
One of the most critical communications exercises we all face at some point relates to our career transitions. We all know that the days of staying at one job for life are long gone. Studies show that the average professional changes jobs seven times over the course of their career. We need to have a communications plan as we think about career transitions. Dr. Heidi Scott Giusto is an expert in helping academics think about their job searches and on episode 53 she shares insights on how professors and practitioners alike should be best approach a new career opportunity.Continue Reading →
The post FIR on Higher Education #53: Communicating Your Unique Value Proposition Around Your Career appeared first on FIR Podcast Network.
There is a big difference between communicating an institution’s brand if it is based on prestige or reputation. We delve into this nuance on episode 52 of FIR on Higher Education. Guest Bertrand Guillotin, a professor at Temple University’s Fox School of Business, has researched the internationalization strategies of business schools and shares some of his findings and how it implies to anyone working within higher education.Continue Reading →
The post FIR on Higher Education #52: Communications and Strategic Positioning appeared first on FIR Podcast Network.
On episode 51 of FIR on Higher Education, media relations expert Kiki Keating discusses how to break through the noise to develop positive relationships with journalists.Continue Reading →
The post FIR on Higher Education #51: Nurturing Relationships with the Media appeared first on FIR Podcast Network.
There is a good chance that if you are listening to this podcast, you might be involved in participating or organizing events. Many higher education related events have a plethora of content that is presented, particularly if it is an academic conference or some sort of multi-day symposium. There are many public relations opportunities around such events, a topic that we delve into on episode 50 of FIR on Higher Education.Continue Reading →
The post FIR on Higher Education #50: PR Strategies and Tactics for Events appeared first on FIR Podcast Network.
Many studies highlight how top leadership in companies can reap positive benefits by using social media (see Weber Shandwick study for example). While certainly not the majority, there are some university presidents, provosts and schools deans who are also using social media in a strategic way. Case in point is University of North Carolina Provost Jim... Continue Reading →
The post FIR on Higher Education #49: UNC Provost Jim Dean on How Senior Leaders Can Leverage Social Media appeared first on FIR Podcast Network.
Comments
Top Podcasts
The Best New Comedy Podcast Right Now – June 2024The Best News Podcast Right Now – June 2024The Best New Business Podcast Right Now – June 2024The Best New Sports Podcast Right Now – June 2024The Best New True Crime Podcast Right Now – June 2024The Best New Joe Rogan Experience Podcast Right Now – June 20The Best New Dan Bongino Show Podcast Right Now – June 20The Best New Mark Levin Podcast – June 2024
Download from Google Play
Download from App Store
United States